B2B Marketing Exchange

JANUARY 3, 2024

Now that the holiday festivities have settled, it’s time to chart the course for our resolutions in 2024. Their insights may spark inspiration as we enthusiastically embrace the opportunities that 2024 holds. What is your PROFESSIONAL new year’s resolution for 2024? Calendar View Session Jennifer Fields Sr.

B2B Marketing 52

B2B Marketing Personalization Ideal Customer Profiles Planning 52

Top Rank Marketing

JANUARY 3, 2024

Happy 2024, fellow marketers! ? It’s that enchanting time of year when we exchange our old marketing hats for shiny new ones. We’ve shared our predictions for content marketing and influencer marketing in 2024, What’s your master plan for, not just staying on track, but leading the pack this next year?

Marketing & Strategy 98

Marketing & Strategy Marketing Strategy Planning Digital Marketing Funnels 98

Martech

FEBRUARY 8, 2024

Kicking off 2024 with a bang, HubSpot’s January updates are all about enhancing your team’s capabilities in lead management, content strategy, and data analysis. Here are the January 2024 updates managers should take note of: Fast and easy compliance for new email requirements.

Enterprise Management 89

Enterprise Management Sales Qualified Leads API Hubspot 89

B2B Marketing Exchange

JANUARY 24, 2024

The road to hell might be paved by good intentions, but the road to excellent marketing is paved by attendance at the B2B Marketing Exchange (#B2BMX). will feature a roadmap consisting of hands-on and actionable marketing sessions to help B2B practitioners gas up their marketing strategies and accelerate confidently for the rest of 2024.

Account Based Marketing 52

Account Based Marketing ABM Emarketing CMO 52

B2B Marketing Exchange

OCTOBER 6, 2023

Find your B2B North Star at the 2024 B2B Marketing Exchange. The post Registration Open For #B2BMX 2024 appeared first on B2B Marketing Exchange. But what if we told you we had a roadmap to help you navigate the unique opportunities of the industry with boldness and confidence?

Marketing Analytics Tools 52

Marketing Analytics Tools Storytelling Case Study Case Studies 52

Sprout Social

FEBRUARY 28, 2024

How social media technology has evolved Over 5 billion people use social media worldwide, and, according to Sprout Social Q4 2023 Pulse Survey data, 42% of users expect to be present on even more networks in 2024. The post The case for better social media technology in 2024 appeared first on Sprout Social.

Social Media 102

Social Media Work Management Marketing Management Media 102

BOP Design

NOVEMBER 14, 2023

Let’s have a look at the trends shaping the future of B2B web design in 2024. In 2024, getting conversions from your website will be more important than ever. Motion & animation We listed this as a trend in B2B website design for 2023 , but it’s not going anywhere in 2024.

Design 94

Design Trends Marketing Websites B2B 94

B2B Marketing Exchange

NOVEMBER 8, 2023

We’re currently building out the agenda for the 202 4 B2B Marketing Exchange , and we are packing it to the brim with three full days of sessions, workshops and networking opportunities for bold B2B marketers looking to innovate, adapt , and diversify their marketing mix.

CMO 52

CMO Case Study Case Studies Network Marketing 52

chiefmartech

FEBRUARY 27, 2024

According to the 2024 SaaS Management Index Report just released by Zylo, a leading SaaS management platform that manages over 30 million SaaS licenses for companies of all sizes, the average SaaS portfolio shrank from 291 apps to 269, just a hair under 8%. And here in 2024 it’s down to 7%. In fact, the gap is closing.

Marketing Management 98

Marketing Management API Eye-Tracking Aggregators 98

sagefrog

JANUARY 31, 2024

Medical device companies, payers and health plans, healthcare software developers, and other members of the bustling B2B healthcare market are eager to experiment with artificial intelligence in 2024 to revolutionize everything from enhancing diagnostics to streamlining operations.

Marketing AI 57

Marketing AI Work Management Marketing Management Trends 57

B2B Marketing Exchange

NOVEMBER 30, 2023

But we wanted to hear it from you, so we took to our social channels and hosted a poll to determine which of our top 4 trends will be most prevalent in 2024. as the one to watch in 2024 was artificial intelligence. The post Poll Results: Which B2B Marketing Trends Will Be Most Prevalent In 2024? Curious about the results?

Trends 52

Trends B2B Marketing Lead Scoring Lead Ranking 52

B2B Marketing Exchange

NOVEMBER 21, 2023

You’ve probably already seen some emails, LinkedIn posts and updates about our biggest event of the year: The B2B Marketing Exchange (#B2BMX) in Scottsdale, Ariz. coming this February 26-28, 2024). The post Your #B2BMX Thanksgiving Appetizer: 2024 Sessions Sneak-Peak! appeared first on B2B Marketing Exchange.

Account Based Marketing 52

Account Based Marketing Peer-to-peer Enterprise Management ABM 52

FunnelEnvy

FEBRUARY 19, 2024

Technology and consumer trends are changing, so we’ve adapted our best practices for SaaS landing pages in 2024 to reflect changing buyer expectations and new AI tools. Offer valuable, downloadable content like e-books, white papers, or webinars in exchange for email addresses. Effective landing pages take time to optimize.

Landing Pages 62

Landing Pages Top of Funnel Practices Demand 62

SalesIntel

APRIL 17, 2024

Integration: Compatibility with other marketing tools, CRMs, and e-commerce platforms for seamless data exchange and workflow automation. With dedication and careful planning, you can leverage the power of email automation to nurture leads, build relationships, and ultimately grow your business in 2024 and beyond.

Marketing Automation Services 52

Marketing Automation Services Work Management Marketing Automation Marketing Management 52

Huptech Web

MARCH 15, 2024

Complicated Return and Exchange Challenge Solution Shipping discounts can complicate the returns and exchanges process, increasing the cost of handling returns. Have a clear return policy that specifies how shipping discounts are handled in the event of a return or exchange. The post Do Shipping Discounts Increase Sales in 2024?

Enterprise Management 52

Enterprise Management Work Management Marketing Management Top of Funnel 52

Oktopost

JANUARY 11, 2024

It enables users to automate workflows and data exchange between apps, streamlining repetitive tasks. Generating Demand in 2024 Demand generation tools speed up your marketing efforts and increase awareness. If you want to improve your social media in 2024, Oktopost may help.

Demand Generation Agencies 62

Demand Generation Agencies Demand Generation Marketing Automation Services Demand 62

sagefrog

NOVEMBER 14, 2023

In Sagefrog’s 2024 B2B Marketing Mix Report , we found that B2B marketers’ top objectives for the year ahead are brand awareness, lead generation, client retention, and sales support. Explore nine essential B2B marketing strategies that can help companies succeed in all of these areas in 2024. Learn more in section 6!

Ideal Customer Profiles 52

Ideal Customer Profiles Paid Content Webinar Metrics Marketing Strategy 52

sagefrog

NOVEMBER 8, 2023

You need to know precisely how to best position your products and services in the upcoming year—and now is the time to evaluate your current methods and look ahead to 2024 to stay ahead of the curve. With 2024 on the horizon, B2B healthcare marketing trends should be a significant focus of your marketing plan.

Trends 52

Trends B2B Marketing Paid Search Agency Account Based Marketing 52

SalesIntel

APRIL 19, 2024

Assess whether the tool can efficiently exchange data with your current platforms without requiring extensive manual effort or custom development. The post Top 10 Lead Enrichment Tools in 2024 appeared first on SalesIntel.

Marketing Automation Services 40

Marketing Automation Services Budget Programs Ideal Customer Profiles Lead Scoring 40

illumin

FEBRUARY 22, 2024

As of February 2024, Prime will start airing commercials, leaving many television enthusiasts wondering if viewers continue to choose streaming services over traditional television options. plan attracted ample new customers and now, in 2024 as the last users on the basic plan face higher rates, most are opting to switch to an ad-based plan.

Paid Search Agency 115

Paid Search Agency Amazon Ads Television marketing 115

B2B Marketing Exchange

DECEMBER 5, 2023

At the B2B Marketing Exchange , we believe in the power of young marketing professionals to transform the industry. 300 Visa gift card We will announce the winner on the B2B Marketing Exchange website by February 9, 2024. appeared first on B2B Marketing Exchange. Our theme for this year’s #B2BMX is “Innovate.

Terms and Conditions 59

Terms and Conditions Guidelines Advertising Agencies Paid Search Agency 59

Martech

APRIL 9, 2024

Google has repeatedly delayed the complete deprecation of third-party cookies, although at the beginning of 2024 it did roll out the option to opt out to some 1% of Chrome users worldwide. ” First-party (and zero-party) data “Consumers are amenable to giving you their data as long as there’s a value exchange there,” said DeZao. “I

Privacy 103

Privacy Advertising Agencies Paid Search Agency Marketing Proposals 103

33Across

FEBRUARY 13, 2024

This much is true: Google will begin its cookieless phase-out in Q1 2024. Even today we see 14% of the Chrome browsers and 11% of Edge produce cookieless traffic on the 33Across exchange. Of course, cookieless traffic has been around for awhile, it’s been mistakenly attributed as just being a Safari issue.

Traffic 62

Traffic Course Facebook Google 62

SocialPilot

FEBRUARY 29, 2024

In the monthly retainer model, you get a recurring income every month in exchange for your social media management services. The post Social Media Management Cost – How Much to Charge in 2024? SocialPilot is especially made for agencies to work efficiently and scale better. Experience it yourself – Start your free trial.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Social Media 52

ANNUITAS

FEBRUARY 13, 2024

New Drivers for Content Gates Two recent trends are re-igniting the value of content gating: Google’s sunset of third-party cookies: With Google fully phasing out third party cookie usage in Chrome by the second half of the year , 2024 will be the year where third party cookies finally disappear in go-to-market programs.

Marketing Analytics Tools 130

Marketing Analytics Tools Lead Ranking Multi-Channel Differentiation 130

B2B Marketing Exchange

FEBRUARY 14, 2024

The B2BMX team sprung up a new initiative this year to give a rising B2B marketing star the unique opportunity to attend the 2024 B2B Marketing Exchange as our special VIP guest — all expenses paid! appeared first on B2B Marketing Exchange. SO many stood out but only one could win this rising start opportunity.

B2B Thought Leadership 52

B2B Thought Leadership Advertising Agencies Paid Search Agency Thought Leadership 52

DAGMAR Marketing

APRIL 24, 2024

It’s one thing to predict your audience’s emotions, but it’s another to truly know and study them so you can build meaningful relationships that nurture conversions and loyalty in exchange. AI Can Be Overworked, Too Everyone has a bad day, and back in February of 2024, AI had its moment.

Marketing AI 52

Marketing AI SME Work Management Marketing Management 52

Martech

NOVEMBER 10, 2023

Browsers are already implementing various ad and cookie-blocking forms, with Google Chrome set to block third-party cookies by default in 2024. By directly asking for information to enhance user experiences, businesses can build trust and offer genuine value in exchange for data.

Privacy Policies 107

Privacy Policies Privacy Ad Exchange Differentiation 107

Salesforce Marketing Cloud

JANUARY 8, 2024

Customers don’t want to exchange their data for a clunky, impersonal experience where they have to jump through hoops to redeem points. More and more, customers are seeking out brand loyalty programs — but they want meaningful rewards and experiences. So, what’s the key to a successful loyalty program? In a word: personalization.

eCommerce 76

eCommerce Marketing AI Trends Loyalty 76

Martech

DECEMBER 18, 2023

Take Martech’s 2024 Salary and Career Survey From AI to layoffs, it’s been quite a year. How did your integration effort help the last marketing campaign? Are your customer experience scores rising? If so, did your integrated data contribute? We’d like to know how it’s been for you.

Planning 139

Planning Marketing AI Customer Surveys Guidelines 139

Martech

JANUARY 18, 2024

” Suddenly there was an agreement for the exchange of a Chevy Tahoe for $1. Take Martech’s 2024 Salary and Career Survey From AI to layoffs, it’s been quite a year. Another example. Someone went into a car dealership and used their chat function to say “I need a Tahoe and I need it to be $1.” End of story.

Marketing AI 107

Marketing AI Customer Surveys Consulting Lead Scoring 107

B2B Marketing Exchange

MARCH 15, 2023

The 29 winners were announced in 14 categories during an exclusive cocktail reception at the 2023 B2B Marketing Exchange in Scottsdale, Ariz. Submit it now for the 2024 Killer Content Awards to take advantage of our Super Early Bird rate!

Multi-Channel 52

Multi-Channel Bundling Advertising Agencies Storytelling 52

B2BMarketing.net

MARCH 19, 2024

2024 is the year that third-party cookies will come to an end. The CMA aims to gather comprehensive information about the impact of the Sandbox on the advertising market by mid-2024. Tony adds that it’s important to provide value in exchange for information: ”try to make sure you’re giving value back to the customer.

Marketing & Strategy 52

Marketing & Strategy Privacy API Ad Exchange 52

Martech

FEBRUARY 7, 2024

The implementation of an ad exchange and ad server itself will require significant changes within the programmatic advertising ecosystem, impacting reporting mechanisms, ad rendering and bid decisioning. Event-based impression and click metrics will be abandoned in favor of aggregated reporting. ” This comes as the U.K.

Privacy 109

Privacy Google Advertising Agencies Paid Search Agency 109

QuanticMind

AUGUST 10, 2023

Starting in Q4 this year, the cinema advertising company will sell movie screen inventory through programmatic guaranteed and PMP deals, as well as on the open exchange through vendors like Place Exchange—a programmatic SSP for digital out-of-home and place-based media.

Transparency 52

Transparency Paid Search Agency Ads Ad Exchange 52

Only B2B

JANUARY 18, 2024

And these account based marketing tactics in 2024 will keep you updated about it. Sales and Marketing Alignment: Alignment between sales and marketing teams is crucial for ABM success in 2024. Define shared goals, establish clear communication channels, and implement regular feedback loops to exchange insights and refine strategies.

Account Based Marketing 62

Account Based Marketing ABM Tactics Sales Qualified Leads 62

BDB

APRIL 24, 2024

For companies and marketers, improving the quality and quantity of their first-party data will be paramount in 2024. As this becomes the norm throughout the web, we expect users to demand greater value for the exchange of their data. Shifting user expectations GDPR, CCPA, and ePrivacy each changed the web experience in their own ways.

Top of Funnel 26

Top of Funnel Digital Marketing Funnels Privacy Ideal Customer Profiles 26