Martech

JANUARY 24, 2024

It will be available in the first half of 2024. With just about every vendor in the martech space looking to embed some form of AI — usually generative AI — in its offerings, it’s worth remembering that some vendors have been in the AI game for years. Why we care.

Enterprise Management 114

Enterprise Management Marketing Management Vendors Knowledge Base 114

BDB

MARCH 26, 2024

From how to start using AI and the latest metaverse advancements to the way the B2B buyer journey has evolved, here are our key takeaways from Martechopia 2024. The metaverse and B2B marketing While AI dominated the discussions at this year’s event, the metaverse remained a prominent topic despite not receiving much of the limelight in 2023.

Marketing AI 26

Marketing AI Top of Funnel B2B Marketing Marketing Automation Services 26

Top Rank Marketing

JANUARY 12, 2024

Report] Some 70 percent of a B2B buyer’s journey has typically already taken place before reaching out to a vendor, with 83 percent of B2B buyers having indicated they are typically the first to initiate vendor communications — two of several findings of interest to B2B marketers contained in newly-published survey data.

B2B Marketing 98

B2B Marketing Studies B2B Marketing Analytics Tools 98

The Customer

JANUARY 22, 2024

And in between are myriad “off campus” activations and panel discussions created by vendors to trade associations. Pinterest Cocktail Event From left: Jeff Minsky, MediaWhiz, E.B. And now you see China all over the event.” In the beginning, we had RCA and Magnavox, so America was the core center.

Advertising Agencies 64

Advertising Agencies Paid Search Agency Marketing Management CMO 64

Thinkers360

MARCH 22, 2024

She is featured in Thinkers360’s annual leaderboards: Top 50 Global Thought Leaders and Influencers on Mobility 2024 , Top 50 Global Thought Leaders and Influencers on Digital Transformation 2023 and 125 Podcasts from Thinkers360 Thought Leaders You Should Listen To in 2024 to name just a few. I’m enjoying the journey.

B2B Thought Leadership 52

B2B Thought Leadership Marketing AI Thought Leadership Research 52

Binary Demand

FEBRUARY 23, 2024

32% note that targeted ads positively influence their view of vendors. Forrester’s 2022 Buyer Insights Essential Research reports encompass factors influencing business and vendor choices, interaction preferences, generational variances, and participation levels throughout the buyer’s journey phases.

Demand Generation Agencies 116

Demand Generation Agencies Demand Generation Demand Account Based Marketing 116

Top Rank Marketing

DECEMBER 8, 2023

MarketingCharts What Makes Vendor Content ‘High Value’ for B2B Buyers? MediaPost Optimism for 2024 With 61% of Marketers Expecting Business to be Better [WARC Report] 2024 is set to see global marketing investments top the $1 trillion mark for the first time, with that investment growing by some 8.2

Newsletter 97

Newsletter B2B Marketing Linkedin Studies 97

Martech

JANUARY 25, 2024

What are you excited about for this space in 2024? The other thing I’m excited about is the return of events. In B2B, as trade pubs and trade associations and professional associations have declined because the profit model blew up, the event space is heavily dominated by vendor events. I hate to say it.

Work Management 86

Work Management Marketing Management Database Marketing Lead Gen 86

Salesforce Marketing Cloud

FEBRUARY 7, 2024

This allows compromised data from being traced back to a specific user, even in the event of a security breach. Because data privacy laws are regional , it helps to have a vendor vigilantly up to speed on the global requirements of data privacy. You’ll also want to keep in mind geography.

Lock-In 59

Lock-In Privacy Practices Work Management 59

Madison Logic

FEBRUARY 7, 2024

The same mindset can be applied to your 2024 marketing strategy. Here’s how you can balance your personalization and privacy efforts: Place stronger guardrails around your data security and seek out partners and vendors that take data privacy seriously. Request a demo to learn how we can help.

Marketing AI 52

Marketing AI Work Management B2B Marketing Marketing Management 52

Only B2B

FEBRUARY 11, 2024

Must Read: Virtual Prospecting with Intent Data Third-Party Intent Data: This involves purchasing data from external vendors who gather intent signals from various sources. While offering the widest reach and diverse targeting options – it can be expensive and requires careful vendor selection regarding data accuracy and compliance.

Intent Data 62

Intent Data Intent Work Management Marketing Management 62

Litmus

AUGUST 31, 2023

This email security vendor is leaving 2M domains open to phishing hacks, according to a recent study. A “force migration” will start in 2024. Are you joining us for the biggest email event of the year? Let’s hop in and check out all the latest and greatest headlines in email in August 2023! Bite-sized posts, made for sharing?

Email Marketing 82

Email Marketing Phishing Domain Amazon 82

Walker Sands

OCTOBER 23, 2023

Here are some of the key security topics that generated buzz among on-site journalists and reporters at these events: Generative AI takes center stage Back in April , I called AI the “unofficial theme” of RSA, and this trend continued with Black Hat and DEF CON. Looking for more insights into navigating cybersecurity conferences?

Conference 72

Conference Enterprise Management Work Management Marketing Management 72

Martech

MARCH 16, 2023

Edge limits some third-party cookies, and Google is working to phase them out in Chrome by 2024. Rather than sending network requests to and getting responses (including cookies) from third-party vendors, you only need to add a proprietary, cloud-based solution in between that grants you: Full access and control over the data collected.

Work Management 96

Work Management Marketing Management Privacy Marketing Analytics Tools 96

illumin

JANUARY 26, 2024

The alarm has been sounding for years, but the event some marketers have dreaded for years is finally upon us – the post-cookie era is here. Now, let’s be honest with ourselves – none of the AdTech media vendors on the open web are completely free from third-party cookies.

Privacy 59

Privacy Advertising Agencies Media Ad Frequency 59

Binary Demand

FEBRUARY 23, 2024

32% note that targeted ads positively influence their view of vendors. Forrester’s 2022 Buyer Insights Essential Research reports encompass factors influencing business and vendor choices, interaction preferences, generational variances, and participation levels throughout the buyer’s journey phases.

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Demand Account Based Marketing 52

Thinkers360

FEBRUARY 28, 2024

All these influencers each contribute to B2B influencer marketing in their own way whether it’s through articles, blogs, books, courseware, education and training, media interviews, industry events and conferences, podcasts, social media channels, public speaking, videos, webinars, whitepapers, and much more.

Enterprise Management 52

Enterprise Management Work Management Marketing Management B2B Thought Leadership 52

Webbiquity

SEPTEMBER 12, 2023

For the events industry, the dark days of the pandemic are quickly receding in the rearview mirror. A handful of recent studies provide event planners with vital insights and information to help spot trends, adapt to changing circumstances and expectations, and plan more effective, successful events in the year ahead.

Marketing Report 304

Marketing Report Event Marketing Stats Paid Search Agency 304

The Customer

FEBRUARY 10, 2023

Moss The jam-packed day-long event featured top brand CMOs, agency CEOs and expert vendors eager to hear and share how adding OOH in their mix adds consumers connections. By the time you absorb this lesson you’ll be ready for the next DPAA Global Summit, scheduled for October 2024, again at Chelsea Piers in New York City.

Paid Search Agency 98

Paid Search Agency Work Management Marketing Management Advertising Agencies 98

chiefmartech

DECEMBER 27, 2021

Here are some anecdotal data points: There Are As Many European-Based Martech Products Today (3,647) As There Were Globally In 2016 212 Event-Related Martech Companies. It stands to reason, if there are more software vendors, there’s more adoption of software in companies’ tech stacks. billion in 2024. Make That 268.

Enterprise Management 136

Enterprise Management Work Management Marketing Management Aggregators 136

Sprout Social

FEBRUARY 5, 2024

The 2024 theme is African Americans and the Arts in the US. Collaborate with third-party DEI vendors to conduct unconscious bias training. She mentions an example that happened on February 1st, 2024. Black History Month takes place during February in the United States and Canada.

Social Media 110

Social Media Practices Media Best Practices 110

NetLine

MARCH 27, 2023

Budget reductions forced vendors to act and think lean. However, the events and behaviors of the past 36 months have only been an amuse-bouche for the true entree on the horizon. The company’s current timeline states it’ll be late 2024 before they actually make the move.

Intent Data 52

Intent Data Intent B2B Sales Intent Signal 52

Madison Logic

JANUARY 25, 2024

B2B buyers are taking longer to commit to purchases and often end up selecting a vendor from their day-one shortlist. Emerging channels like Connected TV (CTV) offer an opportunity to get in front of buyers before they initiate the buying process to gain a coveted spot on that day-one vendor shortlist. Nearly half of all U.S.

Marketing Management 52

Marketing Management B2B Marketing Multi-Channel Marketing & Strategy 52

SalesIntel

JULY 30, 2021

billion in 2024. Upcoming Events: How Data Can Drive Relevancy at Scale. Prospects respond to software vendors that can solve their problems more so than by you knowing their favorite baseball team. Event Recaps: The Top Five Modern Outbound Plays for Next-Level Sales. The Monthly Intel – Jump to Section.

Sales Management 52

Sales Management Top of Funnel Webinar Metrics Digital Marketing Funnels 52

chiefmartech

FEBRUARY 20, 2024

To enter the 2024 Stackie Awards, all you need to do is create a single slide (16:9 aspect ratio) that illustrates your marketing stack — the collection of martech software that you use. Then just upload your slide by April 26, 2024. Martech vendors win by getting recognized in the stack slides shared by their customers.

Aggregators 76

Aggregators Communities User-Generated Content Vendors 76

SalesIntel

DECEMBER 6, 2023

However, there are a few new additions to the list for 2024. With the recent epidemic of Covid-19 , many events and conferences called off globally. To improve customer experience, most vendors include features such as call-routing, auto-attendance, and case management.

Marketing Automation Services 97

Marketing Automation Services B2B Sales Enterprise Management Work Management 97

Heinz Marketing

MARCH 27, 2023

When you look at something that’s more mature email content events, you have a 20:1 ratio of people that have the skill versus how many positions are open. So, 4,000 positions, 4,000 people, like a 1:1 ratio of positions posted and people that have the skill, by the way, most of those people are employed already.

Demand Generation Agencies 76

Demand Generation Agencies Work Management Budget Programs Paid Search Agency 76

Martech

FEBRUARY 15, 2024

Dig deeper: Why integrations will be critical to AI in 2024 Q: Did you have to get buy-in from other departments? One example is my events team. But with some different use cases, we needed more training and support from the vendor, who was really helpful. Q: What was your process for finding the right vendor? A: Exactly.

Marketing AI 124

Marketing AI Work Management Marketing Management Planning 124

B2B Marketing Exchange

NOVEMBER 15, 2023

Through strategic content development, segmentation with data vendors like ZoomInfo and the utilization of Salesforce Marketing Cloud for hyper-targeting, the bank achieved significant success, generating over 50% of law firm lending clients through digital marketing initiatives within two years of implementation and earning recognition as the No.

Digital Asset Management 52

Digital Asset Management Account Based Marketing B2B Thought Leadership Advertising Agencies 52

Oktopost

FEBRUARY 15, 2024

Pricing that fits your budget While 45% of marketers expect their budgets to increase in 2024, the price tag is always a factor to consider. By working with a studio that has invested in the latest and greatest technology, you can expect polished, professional-looking content that fully engages your audience.

Marketing Budget Creation 62

Marketing Budget Creation Work Management Marketing Budget Marketing Automation Services 62

Sana Commerce

AUGUST 24, 2021

Or do we spend less in the event of an extended pandemic recovery period? Back then, one-fifth of B2B vendors were using integrated solutions. ERP e-commerce integration will be a key growth driver by 2024. On technology and infrastructure? On marketing? On sales enablement?

Budget Programs 98

Budget Programs Digital Transformation B2B Forrester 98

Salesforce Marketing Cloud

AUGUST 31, 2022

trillion by 2024, yet Forbes found that just 1% to 2% of bank dollars go to Black-owned businesses. Instead of focusing on yield and investing in CDs, it addressed big life events, daily expenses, and the challenges of saving, budgeting, and financial planning. The bank offers financial modules, workshops, and events.

Budget Programs 98

Budget Programs Communities Mobile Marketing Trust Marketing 98

Single Grain

JANUARY 3, 2020

We live in an omnichannel age where the average consumer engages a brand on up to six touchpoints before making a purchase: Some of these new tools use AI to predict events more accurately by employing predictive analytics to identify subtle relationships between seemingly unrelated variables.

Enterprise Management 105

Enterprise Management Trends Marketing AI Work Management 105

Optinmonster

JULY 21, 2023

IBM ) 75% of B2B buyers utilize social networks (like Facebook and Instagram) to be more informed about vendors they’re interested in. Pew Research ) Mobile commerce alone is expected to make up 44% of all eCommerce sales by 2024. LinkedIn ) Salespersons who use social selling close 40-50% more new business than those who don’t.

Statistics 58

Statistics Marketing Automation Services eCommerce Stats 58

Convert

MARCH 13, 2024

Then, we cover the consciousness quotient (CQ) of the tool vendor. This is through its product analytics, event tracking, and experimentation features. We also added a sneak peek of each tool: A gif demo when a free trial is available and a screenshot of the UI when it isn’t. G2 rating: 4.5/5 G2 rating: 4.4/5 G2 rating: 4.7/5

Budget Programs 52

Budget Programs A/B testing Enterprise Management Tools 52

Optinmonster

APRIL 9, 2024

Do you want to inform the reader of an upcoming launch or event? Related reading: 50 Email Segmentation Strategies You Need To Use in 2024 Talk About Them, Not About You Instead of saying how great your product is, tell your readers what benefits they can reap from it. What outcome do you want? Do you want to make a sale?

Email Marketing 102

Email Marketing Planning Work Management Marketing Management 102

Single Grain

JUNE 3, 2021

Digital marketing is the preferred marketing strategy to generate high-quality inbound leads, as evidenced by these stats: The global digital advertising spending is expected to reach $526 billion by 2024. Effective negotiation skills since the job requires negotiations with vendors and clients. Organize Events.

Resource Management 98

Resource Management Paid Search Agency Planning Work Management 98