B2B Marketing Exchange

NOVEMBER 21, 2023

You’ve probably already seen some emails, LinkedIn posts and updates about our biggest event of the year: The B2B Marketing Exchange (#B2BMX) in Scottsdale, Ariz. coming this February 26-28, 2024). 26, we will kick off the event with a series of Workshops for All-Access Pass holders. There will be between four and eight 2.5-hour

Account Based Marketing 52

Account Based Marketing Peer-to-peer Enterprise Management ABM 52

sagefrog

NOVEMBER 14, 2023

In Sagefrog’s 2024 B2B Marketing Mix Report , we found that B2B marketers’ top objectives for the year ahead are brand awareness, lead generation, client retention, and sales support. Explore nine essential B2B marketing strategies that can help companies succeed in all of these areas in 2024. Learn more in section 6!

Ideal Customer Profiles 52

Ideal Customer Profiles Paid Content Webinar Metrics Marketing Strategy 52

SalesIntel

APRIL 19, 2024

Using SalesIntel, you can reduce your form fields for inbound leads to just an email address, and we’ll fill in the missing data for you. Sends real-time alerts for changes in a company’s technology or critical events. Sends notifications about changes in contact information and company events.

Marketing Automation Services 40

Marketing Automation Services Budget Programs Ideal Customer Profiles Lead Scoring 40

SocialPilot

DECEMBER 6, 2023

As much as I’d love it, I can’t see anyone using my name instead of the word ‘marketer’ in the future, but it’s still incredibly important to establish yourself as a name that someone associates with expertise in a certain field. This can be applied to any field or area of expertise, so give it a try. That’s the magic formula.

Personalization 89

Personalization Brand Identity Branding Tips 89

SpotMe Blog

OCTOBER 7, 2023

Every day, we help 10 out of the top 20 life science and pharmaceutical companies get the maximum value from their events through technology. According to SpotMe research, a medical conference app is consistently rated by participants as one of the top three features of an event. Let’s take a look at the benefits in more detail.

Conference 52

Conference Enterprise Management Work Management Marketing Management 52

Seismic

FEBRUARY 29, 2024

To close out BHM 2024, we wanted to take a moment to highlight some great youth music organizations, starting with one in Seismic’s very own backyard of San Diego, CA! There are several ways you can get involved with the MYO, including monetary/instrument donations, volunteering, or even booking them for your upcoming event!

Communities 105

Communities Education Conference Analysis 105

Top Rank Marketing

NOVEMBER 8, 2023

As we push towards 2024, we continue to seek out B2B technology industry influencers advancing in their careers to partner with on compelling and unique content collaborations. Martin Hanna Carola de Jong has taken a new position as Strategic Field Marketing Lead, BNE , at Miro. The market is too dynamic for us to stay stagnant.

B2B Marketing 119

B2B Marketing Paid Search Agency B2B Demand Generation Agencies 119

Martech

FEBRUARY 13, 2024

Here are the top hashtags used by social media marketers from Jan 1 through Feb 13, 2024, according to Sprinklr. Media and entertainment brands (including gambling services like BetMGM) led the field with 17% of ad air time, according to ad sales intelligence company MediaRadar. Here’s the breakdown of the rest of the field.

Digital Asset Management 129

Digital Asset Management Paid Search Agency Peer-to-peer Blast Campaigns 129

Thinkers360

MARCH 22, 2024

She is featured in Thinkers360’s annual leaderboards: Top 50 Global Thought Leaders and Influencers on Mobility 2024 , Top 50 Global Thought Leaders and Influencers on Digital Transformation 2023 and 125 Podcasts from Thinkers360 Thought Leaders You Should Listen To in 2024 to name just a few.

B2B Thought Leadership 52

B2B Thought Leadership Marketing AI Thought Leadership Research 52

SocialPilot

JANUARY 31, 2024

B2B SaaS, a field that used to rely completely on traditional advertising strategies, is now testing its luck in influencer marketing. billion in 2024. Online sessions before and during the event witnessed higher attendance, with the audience eager to learn from the industry experts. billion by 2028.

Case Study 90

Case Study Case Studies Work Management Studies 90

Valasys

FEBRUARY 2, 2024

Ion trap qubits: Imagine tiny, charged particles suspended in a force field, dancing to the tune of lasers. These are just a few examples, and the field is constantly evolving. Artificial Intelligence Itself: Quantum AI isn’t just a game-changer for other fields, it’s also poised to turbocharge itself.

Marketing AI 45

Marketing AI Work Management Marketing Management Lead Ranking 45

Only B2B

MARCH 6, 2024

Methods: Lead generation utilizes various marketing strategies, including content marketing (blogs, ebooks, white papers), social media marketing, advertising campaigns, events (webinars, conferences), and partnerships with complementary businesses.

Lead Qualification 71

Lead Qualification Lead Ranking Lead Generation Lead Scoring 71

SocialPilot

JANUARY 26, 2024

: Keyword: Language: English French Spanish German Italian Tone: None Witty Casual Excited Curious Informative Sarcastic Secretive Bold Funny Professional Dramatic Grumpy Show optional fields Hide optional fields Generate Post Here is the Generated Result Create More for Free! Get 500 Credits to Generate AI Content!

Examples 78

Examples ROI Planning Work Management 78

ClickZ

NOVEMBER 21, 2019

Amazon, Alibaba, Pinduoduo forecasted to be the leading retailers in 2024. Here are the key takeaways from the event: Pureplay retailers will dominate in the future. As a result pureplay retailers like Alibaba, Amazon and JD.com are projected to dominate the retail sector by 2024. Image credit: GGV Capital.

eCommerce 100

eCommerce Amazon Lead Ranking Lock-In 100

Martech

FEBRUARY 24, 2022

According to Statista.com , there are already 1 billion active AR users worldwide, and the number will almost double by 2024. Live or virtual events are a great opportunity to learn from experts in the industry and network with other pioneering marketers looking to leverage this technology. Masters in immersive marketing?

Planning 132

Planning Advertising Agencies Paid Search Agency Mobile Advertising 132

Tiecas

MARCH 21, 2024

The resistance increases exponentially the more fields you force people to fill out. Trade Show Marketing: It’s Not Just About Showing Up The Content Marketing Institute’s recent study highlights a resurgence of in-person events. More than half (55%) expected their budgets for trade shows and in-person events to increase.

Tactics 75

Tactics B2B Marketing Webinar Metrics Marketing Strategy 75

Top Rank Marketing

DECEMBER 4, 2023

As we approach 2024, content marketing is rapidly evolving. With an eye on the future, let’s delve into the top 10 content marketing trends for 2024 that are reshaping the B2B sphere and beyond, offering a roadmap for innovative and effective marketing strategies for you to plan for your best year yet.

Marketing AI 129

Marketing AI Trends B2B Marketing Content Marketing 129

Stevens & Tate

JANUARY 31, 2024

We invite you to join us while we explore 2024’s exciting new marketing trends. Noteworthy Marketing News 2024’s Super Bowl Ads Get ready for a touchdown of nostalgia and entertainment as Nickelodeon takes stage during the 2024 Super Bowl advertisements. Read more here. Read more here.

Marketing AI 79

Marketing AI Trends Advertising Agencies Planning 79

Conversica

DECEMBER 20, 2022

This means that we might see 2024 budgets get more healthy in anticipation of a recovery. However, we recognize that end-users need an advanced experience (like ChatGPT) across all touch points including email, SMS, messaging, live on the phone, and even with in-event avatar-based digital signage! So, that is what we’re doing.

Enterprise Management 98

Enterprise Management Work Management Budget Programs Lead Ranking 98

Optinmonster

APRIL 19, 2024

In the United States alone, there will be an estimated 187 million active mobile shoppers in 2024. The market share for mobile devices has far surpassed desktop, according to March 2024 data from Statcounter : This shift is likely why Google predominantly uses the mobile versions of websites when determining SEO rankings.

Landing Pages 78

Landing Pages Practices Examples Best Practices 78

Valasys

APRIL 17, 2024

If you are looking for the right information, this guide outlines a step-by-step approach to successfully transitioning from a software developer to an SDET in 2024. These courses are designed to provide practical knowledge and training in test automation, software testing principles, and other tools and technologies related to your field.

Software 40

Software Course Automation Opt-out 40

Full Circle Insights

JANUARY 29, 2024

Combine offline attribution to include the impact of offline channels like field events and conferences. Wrapping Up: How to Clean Up Marketing Campaign Attribution in 2024 Improving marketing campaign attribution isn’t a one-and-done initiative. By doing so, you’ll gain more accurate attribution for your marketing efforts.

Multi-Touch Attribution 52

Multi-Touch Attribution Marketing Attribution Allocation Full Circle Insights 52

Single Grain

JANUARY 23, 2024

Wondering what the SEO predictions for 2024 are? Work With Us SEO Prediction #2: Rise of Zero-Click Searches The landscape of SEO is witnessing a monumental shift with the rise of zero-click searches , a growing trend set to redefine digital marketing strategies in 2024.

Marketing AI 52

Marketing AI SEO Webinar Metrics Marketing & Strategy 52

Convince & Convert

JANUARY 3, 2024

The survey was fielded during July and August 2023. Encourage influencers to participate in industry-related discussions, webinars, and virtual events. The impact of AI is top of mind for marketers. These individuals represent mid-market and enterprise B2B brands from various industries. Here is a link to download the report.

Research 142

Research B2B Marketing Enterprise Management B2B 142

SocialPilot

DECEMBER 8, 2023

Moreover, the discussions, articles, and resources shared on LinkedIn Groups can help you identify potential risks and opportunities relevant to your field. 5 LinkedIn Groups To Join in 2024 There’s no dearth of professional groups on LinkedIn. So, here are five LinkedIn Groups you should consider joining in 2024: 1.

Paid Content 42

Paid Content Linkedin Peer-to-peer Tips 42

SpotMe Blog

OCTOBER 23, 2023

But when it comes to gauging the effectiveness of HCP event engagement, the benchmarks are less clear-cut. Given that events often represent the most significant investment in your omnichannel portfolio, relying on guesswork may not be a good idea. To watch the event on demand and download the slides, register for our free content hub.

Advertising Benchmark 52

Advertising Benchmark Activities Conversion Webinar Metrics 52

Zoominfo

JUNE 3, 2021

Outside Sales is sometimes called “field sales.” But social distancing restrictions have led to the cancellation of countless conferences, trade shows, conventions, corporate events and launches. Businesses have adapted by embracing virtual events. In 2019, the global virtual events market was valued at $77.98

Zoominfo 147

Zoominfo Cold Calling Lead Ranking Work Management 147

Martech

DECEMBER 13, 2023

Take Martech’s 2024 Salary and Career Survey From AI to layoffs, it’s been quite a year. This could be as simple as a Contact Us form on a website, or it could be an offer to download a piece of content or attend an event. Try to limit the fields in the form to as few as you need to get the information you require.

Lead Ranking 126

Lead Ranking Marketing Automation Services Lead Generation Sales Management 126

Zoominfo

JUNE 3, 2021

Outside Sales is sometimes called “field sales.” But social distancing restrictions have led to the cancellation of countless conferences, trade shows , conventions, corporate events and launches. Businesses have adapted by embracing virtual events. In 2019, the global virtual events market was valued at $77.98

Zoominfo 130

Zoominfo Cold Calling Work Management Trade Show 130

Valasys

JANUARY 25, 2024

For example, create content that is resourceful and interesting for your target audience so as to position yourself as an expert in your field. Join industry Twitter chats or LinkedIn groups, which are focused specifically on your field, to share ideas with other professionals and meet new clients.

Webinar Metrics 40

Webinar Metrics Lead Generation Lead Scoring Lead Ranking 40

Scoop.it

DECEMBER 19, 2023

Some tips include; Removing unnecessary form fields. What’s Your 2024 Business Resolution?) Leverage Tools to Track KPIs and Events If you can’t measure it, you can’t improve it. As a result, you won’t need to create and manage two different websites — one for desktop and one for mobile. You’ll only need one.

Curation 92

Curation Work Management Marketing Automation Services Webinar Metrics 92

MKT1

SEPTEMBER 20, 2023

Use us as a pipeline accelerator to: engage buying committees, improve demo and event attendance rates, boost email open/response rates, and amplify field marketing efforts. To do this, you’ll create hidden fields in your form and pass the UTM parameters through your form. See the next section for more details.

Multi-Touch Attribution 104

Multi-Touch Attribution Lead Ranking Activities Marketing Analytics Tools 104

Salesforce Marketing Cloud

AUGUST 31, 2022

trillion by 2024, yet Forbes found that just 1% to 2% of bank dollars go to Black-owned businesses. The team immediately started researching mobile experiences offered by competitors, analyzing everything from the number of clicks, length of scrolls, to the number of required fields. So, OneUnited modified its multichannel messaging.

Budget Programs 98

Budget Programs Communities Mobile Marketing Trust Marketing 98

Convert

DECEMBER 19, 2022

Note: UA 360 properties will receive an additional year ending July 1, 2024. Flexible event-based. Instead of sessions or page views, GA4 tracks events. As a result, you can determine which “events” are most important to your business. Plus a few more options if you have account editor access). Measurement.

Marketing Analytics Tools 52

Marketing Analytics Tools Digital Marketing Funnels Advertising Funnels Tips 52

illumin

JANUARY 22, 2024

However, with the deprecation of third-party cookies by companies like Apple and Google in early 2024, Meta has taken it upon themselves to create more in-house data integrations in its platform via the Conversions API.

Paid Content 52

Paid Content Advertisements Advertising Mobile Advertising 52

Optinmonster

APRIL 9, 2024

Do you want to inform the reader of an upcoming launch or event? Related reading: 50 Email Segmentation Strategies You Need To Use in 2024 Talk About Them, Not About You Instead of saying how great your product is, tell your readers what benefits they can reap from it. What outcome do you want? Do you want to make a sale?

Email Marketing 101

Email Marketing Planning Work Management Marketing Management 101

Convert

MARCH 13, 2024

This is through its product analytics, event tracking, and experimentation features. AI roadmap: FigPii currently leverages the data it collects for users via heatmaps, session recordings, purchase events, and interaction to provide AI-generated optimization suggestions. G2 rating: 4.5/5 G2 rating: 4.6/5 After that, it’s $20/user/mo.

Budget Programs 52

Budget Programs A/B testing Enterprise Management Tools 52