Martech

MARCH 7, 2024

Salesforce’s Spring 2024 release brings new features to help brands elevate performance built on the foundation of data, AI, CRM and trust. Read the full Salesforce Spring 2024 release notes here. The post Salesforce’s Spring 2024 release includes Einstein-powered AI features appeared first on MarTech. Let’s dig into it.

Features 101

Features API Customer Satisfaction User-Generated Content 101

illumin

JANUARY 16, 2024

In 2024, Meta, and Facebook in particular, are continuing to shift away from written posts and pictures and towards short-form videos. eMarketer adds that while TikTok will remain dominant with users in 2024, Facebook is going to be the higher revenue earner, with Facebook bringing in $1.02 per user, per hour by 2025.

Advertising Agencies 104

Advertising Agencies Advertisements Advertising Trends 104

HG Data

APRIL 11, 2024

Especially in the technology sales and marketing environment, where competition is tight. Competitive intelligence tools allow you to peer into your competitors’ products, sales, marketing, and overall […] The post Top Competitive Intelligence Tools for Your 2024 GTM Strategy appeared first on HG Insights.

Marketing Analytics Tools 62

Marketing Analytics Tools Peer-to-peer Tools Marketing & Strategy 62

Top Rank Marketing

JANUARY 24, 2024

For business leaders and marketers, attempting to keep pace in this environment is challenging, but highly rewarding. Our guide to building an SEO strategy in 2024 will help you tie modern best practices into the enduring fundamentals of the craft. This shift is a response to the growing use of AI-generated content.

Marketing AI 105

Marketing AI SEO Ad Building Marketing & Strategy 105

SmartBug Media

APRIL 12, 2024

March 2024 AI Assistant for Engagement, Website Visits, and Lead Generation Ads *available to all Hubs and Tiers HubSpot Update Details HubSpot now offers an enhanced AI Assistant feature within its Ads tool, allowing users to effortlessly generate and modify ad copy tailored for engagement, website visits, and lead generation.

Hubspot 59

Hubspot Enterprise Management Product Paid Search Agency 59

Televerde

APRIL 19, 2024

With the 2024 Forrester B2B Summit right around the corner, I’m looking forward to learning more about how the industry is evolving. It will be a relaxed place to chat and share experiences and insights outside the formal conference environment. Let’s Get Together I’m really looking forward to this year’s Forrester B2B Summit.

Forrester 59

Forrester Marketing AI B2B Conference 59

Top Rank Marketing

JANUARY 3, 2024

Happy 2024, fellow marketers! ? We’ve shared our predictions for content marketing and influencer marketing in 2024, What’s your master plan for, not just staying on track, but leading the pack this next year? Share these learnings within your team, fostering an environment of collective learning and continuous improvement.

Marketing & Strategy 99

Marketing & Strategy Marketing Strategy Planning Digital Marketing Funnels 99

Stevens & Tate

MARCH 21, 2024

As we delve into the trends of 2024, it becomes increasingly clear that modern logo designs are pivotal in crafting a memorable brand image. This trend celebrates the beauty of human touch and craftsmanship, offering a warm contrast to the often cold digital environment. A well-crafted logo isn’t just a passing marketing trend.

Design 91

Design Trends Loyalty Impressions 91

illumin

JANUARY 9, 2024

Media presented within a retail environment is the most encompassing description of retail media, given that the term’s definition is continuing to expand as retail and e-commerce evolve. billion on digital ads in 2024 alone and that the industry will make up 27.9% eMarketer predicts that retail will spend $73.55

Top of Funnel 105

Top of Funnel Advertising Agencies Funnel Advertising Emarketing 105

Martech

FEBRUARY 29, 2024

In the last article we looked at who would win and who would lose in the enterprise and vendor community in 2024 with AI on the horizon. First, client teams must focus on documenting a holistic view of each client’s technology environment and architecture. The framework and business model they work under is another story.

Enterprise Management 99

Enterprise Management Consulting Work Management Marketing Management 99

SocialPilot

JANUARY 4, 2024

Dive with us to see what are the most popular social media holidays in 2024 that you and your team can leverage. But with a holiday for every imaginable term, knowing which to target and what to let go of can boost your organic reach and also save you time and effort.

Social Media 98

Social Media Media Planning Social Marketing 98

Madison Logic

MARCH 21, 2024

To promote the company’s mission and enable B2B marketers to convert their best accounts faster, Madison Logic cultivates a highly supportive and innovative company culture that builds motivated teams through a flexible work environment and customer-focused approach. The best way to have satisfied customers is to start with a satisfied team.

Account Based Marketing 52

Account Based Marketing Multi-Channel ABM Sales Cycle 52

Navigate the Channel

FEBRUARY 5, 2024

Furthermore, they aren’t willing to stick around at a company that doesn’t offer competitive wages, benefits, or a work environment that fosters growth. Here is what you need to know about social recruiting in 2024. Video Content: In 2024, video content remains a powerful tool for recruitment.

Paid Content 65

Paid Content Media Marketing AI Work Management 65

Webbiquity

JANUARY 18, 2024

To further enhance credibility, include recent insights, trends, or research relevant to the recipient’s industry in your emails to show you have a deep understanding of the corresponding business environment. The post Eight Tips for Integrating Cold Emails in B2B Marketing in 2024 appeared first on B2B Marketing Blog | Webbiquity.

Email Marketing 167

Email Marketing Work Management B2B Marketing Marketing Management 167

SmartBrief - Marketing

FEBRUARY 8, 2024

But what can we expect to see happening in DOOH in 2024 and beyond? Top predictions for DOOH in 2024 As 2024 progresses, DOOH advertising is on the verge of transformative changes, driven by technological advancements and evolving market dynamics. Here are my thoughts. Opinions expressed by SmartBrief contributors are their own.

Marketing AI 72

Marketing AI Allocation Mobile Advertising Paid Search Agency 72

Stevens & Tate

MARCH 20, 2024

As you plan your redesign in 2024, keep these best practices and trends in mind to ensure your website is both modern and effective. To ensure a seamless transition, it’s important to maintain continuity in user-facing elements, such as login credentials and personal preferences, so they transition smoothly into the new environment.

Marketing Websites 84

Marketing Websites Customer Satisfaction Lead Ranking Marketing & Strategy 84

Hubspot

MARCH 4, 2024

We recently reached out to some of the winners for their insight on what sales leaders should prioritize, some principles they should live by, and how they should work with their teams in 2024. We‘ve compiled their answers in this post — so without further ado, we present five pieces of advice all sales leaders need for 2024.

B2B Thought Leadership 72

B2B Thought Leadership Thought Leadership Work Management Lead Ranking 72

Digilant

FEBRUARY 6, 2024

In part one of our series helping political advertisers navigate the 2024 election season, “ Capturing Voter Attention in a Digital World ,” we unpacked the transition from traditional to digital platforms, highlighting how political campaigns are evolving to meet voters in the digital realm. With platforms like Meta hosting 127.2

Advertising Channels 52

Advertising Channels Media Social Media Advertisements 52

chiefmartech

FEBRUARY 27, 2024

According to the 2024 SaaS Management Index Report just released by Zylo, a leading SaaS management platform that manages over 30 million SaaS licenses for companies of all sizes, the average SaaS portfolio shrank from 291 apps to 269, just a hair under 8%. In an environment like this, new opportunities for startups abound.

Marketing Management 98

Marketing Management API Eye-Tracking Aggregators 98

Hinge Marketing

FEBRUARY 22, 2024

High Growth Firms Prioritize Content Marketing Producing high-quality content is High Growth firms’ top marketing priority in 2024. This means today’s firms need to adapt to a shifting, murkier environment. We believe this is an important way they are able to see past any uncertainty and make better informed, more confident decisions.

Studies 74

Studies Top of Funnel Marketing Budget Peer-to-peer 74

Oktopost

FEBRUARY 19, 2024

Are you ready to make 2024 the most successful year for your employee advocacy program? In this fast-paced environment where change is inevitable, leveraging ‘easy wins’ is crucial for engaging your audience and converting leads. Last year, the return of office culture, recession fears, and AI’s rise transformed B2B marketing.

Trends 69

Trends Practices B2B Thought Leadership Best Practices 69

Martech

APRIL 4, 2024

The March 2024 HubSpot updates include tools that will help your team leverage AI for better email marketing, along with better ways to visualize and understand your data. All told, the March 2024 update aims to make your interactions more insightful and your strategies more impactful. But that’s just the beginning.

Enterprise Management 53

Enterprise Management CMS Development Work Management Marketing Management 53

Digilant

JANUARY 3, 2024

Google announced the commencement of cookie deprecation for Q1 2024, starting at 1% of traffic until eventually reaching 100% by late 2024. Because this is an initiative across the entire ecosystem, there is strength in numbers, and taking initiative at this time will set you up for success through 2024 and beyond.

Advertising Agencies 40

Advertising Agencies Allocation Privacy Ad Agencies 40

Sana Commerce

MARCH 13, 2024

NEW YORK, New York – February 29, 2024 – Sana Commerce , a ready-to-use commerce platform engineered for B2B, announced today that ninety-five percent of Sana customers on Gartner® Peer Insights would recommend Sana Commerce for digital commerce as of February 2024. 49 Ratings) out of 5 as of February 2024. The result?

Gartner 52

Gartner Peer-to-peer Customer Satisfaction Vendors 52

SocialPilot

FEBRUARY 26, 2024

To stop irrelevant content from going viral, LinkedIn has refined its algorithms to better suit the B2B social networking environment. 13 Tips to Outsmart LinkedIn Algorithm in 2024 Every week, 3 million users share posts on LinkedIn, but only a few receive the privilege of high engagement. Here’s what has changed: 1.

Linkedin 83

Linkedin Tips Lead Scoring Lead Ranking 83

sagefrog

DECEMBER 13, 2023

As we roll into 2024, it’s crucial to identify which marketing tactics are most effective for the facilities services industry. In fact, according to Sagefrog’s 2024 Marketing Mix Report , 33% of B2B marketers listed in-person tradeshows & events as a top source of marketing leads in 2023.

Work Management 62

Work Management Marketing Management Planning Marketing Plans 62

Lead Forensics

MARCH 21, 2024

Change the Environment Change the environment by taking your team outdoors or to a coffee shop. By fostering a collaborative and innovative environment, you encourage cross-functional collaboration and drive collective ownership of key initiatives. Ready to uncover hidden opportunities and supercharge your sales?

Urgency Marketing 52

Urgency Marketing Creativity Trust Marketing Sales Cycle 52

Sprout Social

FEBRUARY 29, 2024

This shift towards high-value work fosters a dynamic and innovative work environment. The post The role of artificial intelligence in business in 2024 appeared first on Sprout Social. Schedule a demo to discover how Sprout can transform your marketing and care strategies.

Marketing AI 120

Marketing AI Lead Ranking Work Management Lead Scoring 120

Liveintent

MAY 19, 2023

Google has announced that it will continue with its plan to deprecate third-party cookies for the second half of 2024. Addressable: Our solution brings the addressability of logged-in environments like the walled gardens and the email channel to the open web. The post Google commits to 2024 deadline.

Google 62

Google Work Management Marketing Management Business 62

Martech

MARCH 14, 2024

The 2024 edition of the IAB’s annual “State of Data” report shows how the industry is addressing the new privacy-by-design ecosystem in which the deprecation of third-party cookies and other privacy-protective measures are expected to lead to significant signal loss. One wonders what the other 5% see around the corner.

Privacy 111

Privacy Paid Search Agency Ads Privacy Protection 111

Martech

MARCH 28, 2023

Is the industry prepared for this privacy-driven environment? Changes are underway as Google now plans to phase out third-party cookies from Chrome in 2024. The post Identifying B2B and B2C consumers in a privacy-driven environment: The MarTech Conference keynote appeared first on MarTech. Get MarTech! In your inbox.

Privacy 65

Privacy Conference Marketing Management B2B 65

SalesIntel

JANUARY 15, 2024

But, to choose the best from the rest, you need to understand the ins and outs of B2B data going into 2024 and beyond. But, considering the competition in the current business environment, you need access to many B2B data types in your database. Why is B2B Data Important in the Current Business Environment?

Ideal Customer Profiles 52

Ideal Customer Profiles Lead Ranking Paid Search Agency Marketing Qualified Leads 52

sagefrog

JANUARY 24, 2024

Explore the top priorities defining B2B marketing success in 2024. In a rapidly changing environment, the ability to adapt through innovation ensures sustained relevance and success in the B2B realm. Ready to dive deeper? By expanding the range of products or services, businesses attract and retain customers, fostering growth.

B2B Marketing 62

B2B Marketing Marketing & Strategy Marketing Strategy Marketing Management 62

B2B Marketing Directions

SEPTEMBER 3, 2023

These six factors define the environment in which any military operation will be conducted, and commanders must thoroughly analyze each of these factors to develop sound operational plans. My mnemonic is MEC-R, which stands for mission , economic/legal environment , competitive landscape , and resources available.

Planning 63

Planning Marketing Plans Terms and Conditions Paid Search Agency 63

Mereo

NOVEMBER 2, 2023

Your 2024 revenue kickoff (RKO) is your opportunity to prepare your teams for the future and any changes you would like to see in your organization. Holding a customer panel allows you to uncover what problems they are facing and assess their competitive environment.

Trade Show 41

Trade Show Differentiation Buyer's Journey Display 41

Martech

FEBRUARY 6, 2024

. “Outlook for Advertising, Marketing and Data 2024: A Market in Transformation” ( registration required ) takes its time digging through the despondencies of 2023 but also anticipates macro-trends for 2024. But that provides fast developing tools for marketers to negotiate our present environment. No surprise there.

Trends 110

Trends Work Management Advertising Agencies Marketing Management 110

sagefrog

JANUARY 24, 2024

Explore the top priorities defining B2B marketing success in 2024. In a rapidly changing environment, the ability to adapt through innovation ensures sustained relevance and success in the B2B realm. Ready to dive deeper? By expanding the range of products or services, businesses attract and retain customers, fostering growth.

B2B Marketing 52

B2B Marketing Marketing & Strategy Marketing Strategy Marketing Management 52