Martech

JANUARY 5, 2024

This maturation took some big steps last year and will continue in 2024 as advertisers will test and integrate RMNs into their media strategy. As standardization spreads, advertisers will be able to compare performance between different RMNs and compare the effectiveness of RMN campaigns with other marketing channels.

Media 100

Media Advertising Agencies Paid Search Agency Forrester 100

Martech

DECEMBER 13, 2023

But whether you’re fielding yet another “Send another email!” demand, trying to close one more sale, or watching the “out of office” email replies pile up in your work inbox (again, lucky you!), I want you take a little time to look back at three of the big lessons we learned in 2023 and how they could affect your planning for 2024.

Enterprise Management 120

Enterprise Management Work Management Marketing Management SMB 120

ANNUITAS

DECEMBER 11, 2023

2023 was a pivotal year, and ANNUITAS expects much to change in 2024. The key drivers of this breaking point are performance issues and budget issues: Performance issues: Conversion rates in paid digital media and content syndication have been trending down for some time, and outbound email is at some of its worst performance levels.

Marketing Analytics Tools 130

Marketing Analytics Tools Paid Search Agency Planning Budget Programs 130

Martech

DECEMBER 27, 2023

Those cookies are retiring in 2024. Google will remain firm on third-party cookie deadlines “While it’s been pushed back in the past, Google will remain firm on its 2024 deadline to remove cookies in Chrome,” said Yahoo’s Chief Revenue Officer, Elizabeth Herbst-Brady.

Marketing AI 126

Marketing AI Lead Ranking Enterprise Management Paid Search Agency 126

Martech

NOVEMBER 14, 2023

At this time of year, we’re all crazy, working on campaigns, tightening our final strategy and getting ready to run the last big race. As you do, let’s think about some events that shaped decision-making and will likely factor into your planning for 2024. In one finding, 92% said AI would have a major impact on email marketing.

Planning 126

Planning Marketing AI Enterprise Management Work Management 126

Martech

DECEMBER 26, 2023

Marketers will improve customer experience in 2024 so brands can remain competitive and demonstrate to customers that they matter. In 2024, keys to customer success will include better personalization delivered at scale by ramped-up automation and generative AI. Every year the bar gets raised.

Marketing AI 141

Marketing AI Paid Search Agency Marketing Analytics Tools CMO 141

Martech

FEBRUARY 1, 2024

How many emails do you think your most valuable Gmail users received on average per day in Q4? Well, this is where I tell you that there is a way — in fact, there’s been a way for a few years, but it’s the rare email marketer who knows about it, let alone takes advantage of it.

Email Marketing 106

Email Marketing Google Click Rate Marketing & Strategy 106

Litmus

FEBRUARY 8, 2024

Marketing strategies face some headwinds in 2024. However, when they planned their 2024 budgets, most marketing teams expected to do more with less this year. According to a recent Hubspot report : 77% of marketers have seen email engagement increase over the past year. Email ROI generates $36 for every $1 spent.

Marketing Budget 83

Marketing Budget Marketing Strategy Marketing & Strategy Planning 83

Martech

MARCH 7, 2024

The major themes of B2BMX 2024 Artificial intelligence was everywhere AI was everywhere — the vendors in the exhibit areas, the presentations and in conversation. Ironically, Scott Brinker’s Chiefmartec newsletter came out during the event and announced that SaaS martech stacks shrunk 8% from 2023 to 2024. Here are my takeaways.

Marketing AI 93

Marketing AI Work Management Marketing Management Vendors 93

sagefrog

FEBRUARY 28, 2024

In 2024, B2B email marketing is poised for transformative changes and innovative strategies for success in a saturated market. To stay ahead of the competition, it’s vital to be aware of the trends and changes redefining email marketing and how to leverage these tactics for your own sustained success.

Marketing AI 62

Marketing AI Email Marketing Practices B2B Marketing 62

SalesIntel

APRIL 17, 2024

In the B2B industry, email automation has become a transformative tool enabling you to streamline communication, offer personalized content, and cultivate leads efficiently. To enhance your email campaigns, it’s crucial to understand and implement effective strategies for B2B email marketing automation.

Marketing Automation Services 52

Marketing Automation Services Work Management Marketing Automation Marketing Management 52

Martech

DECEMBER 20, 2023

Marketing Over Coffee “MOC” covers everything from the latest in martech to “old school” offline marketing campaigns in a fun and informative way. Take Martech’s 2024 Salary and Career Survey From AI to layoffs, it’s been quite a year. Business email address Subscribe Processing. Get MarTech!

Marketing AI 104

Marketing AI Ethics Planning Paid Search Agency 104

sagefrog

FEBRUARY 28, 2024

In 2024, B2B email marketing is poised for transformative changes and innovative strategies for success in a saturated market. To stay ahead of the competition, it’s vital to be aware of the trends and changes redefining email marketing and how to leverage these tactics for your own sustained success.

Marketing AI 52

Marketing AI Email Marketing Practices B2B Marketing 52

Meerkat Marketing

DECEMBER 28, 2023

As we enter 2024, the marketing realm continues to undergo transformative shifts guided by technological innovations, shifting consumer behaviours, and dynamic market forces. Unsurprisingly, the AI journey in marketing will continue to grow in 2024. AI brings forth numerous possibilities, but it’s not a standalone force.

Trends 80

Trends Advertising Agencies Lead Scoring Lead Ranking 80

Martech

NOVEMBER 28, 2023

Television advertising has undergone significant transformations in recent years, and 2024 promises to be no different. Here are a few of the key trends shaping the future of TV advertising in 2024. This increases ad campaign efficiency by eliminating wasted impressions. It also leads to higher engagement and conversion rates.

Marketing AI 89

Marketing AI Advertisements Advertising Trends 89

Top Rank Marketing

JANUARY 3, 2024

Happy 2024, fellow marketers! ? We’ve shared our predictions for content marketing and influencer marketing in 2024, What’s your master plan for, not just staying on track, but leading the pack this next year? 2024 will be all about innovation, authenticity, and connectivity in marketing.

Marketing & Strategy 98

Marketing & Strategy Marketing Strategy Planning Digital Marketing Funnels 98

SmartBug Media

JANUARY 25, 2024

January 2024 Use AI To Find The Best Display Time For Sign-Up Forms Learn More > Klaviyo Update Details Klaviyo is excited to announce forms display optimization – a new AI testing tool for faster, more efficient list growth. All paying Klaviyo customers now have access to Email AI. Just type in your campaign goals, and voila!

Product 59

Product Ideal Customer Profiles Advertising Agencies Paid Search Agency 59

Sprout Social

OCTOBER 19, 2023

In this article, we explore AI use cases in marketing that are top priorities for teams as they tighten their seatbelts for 2024. It’s enabling them to offload time-consuming tasks such as managing digital ads, email campaigns and social post scheduling so they have more time for strategy-building.

Marketing AI 126

Marketing AI Paid Content Work Management Marketing Strategy 126

The Lead Agency

APRIL 14, 2024

Here, we delve into the B2B-specific marketing trends impacting the sector in 2024 and how you can leverage them to find, reach, capture, nurture and convert your target customers. What’s different about 2024? And that’s not going anywhere in 2024. So, what’s different about 2024? Personally, I love AI.

Work Management 62

Work Management Paid Content B2B Marketing Trends 62

Optinmonster

APRIL 4, 2024

Are you looking for the best Mailchimp alternatives to supercharge your email marketing ? Mailchimp is one of the most popular email marketing services, but its popularity doesn’t make it the one-stop solution for all digital marketers. Also, consider how much time they’ll have to devote to email marketing.

Enterprise Management 62

Enterprise Management Email Marketing Marketing Automation Services Work Management 62

Martech

APRIL 4, 2024

The March 2024 HubSpot updates include tools that will help your team leverage AI for better email marketing, along with better ways to visualize and understand your data. All told, the March 2024 update aims to make your interactions more insightful and your strategies more impactful. But that’s just the beginning.

Enterprise Management 55

Enterprise Management CMS Development Work Management Marketing Management 55

SmartBug Media

MARCH 7, 2024

February 2024 Klaviyo CDP is Now LIVE Learn More > Klaviyo Update Details Klaviyo's Customer Data Platform (CDP) is live, offering a robust solution that enhances workflow tool efficiency. This series will dive into the latest product updates and how they can benefit your e-commerce business.

Product 59

Product Marketing Management SMS Customer Satisfaction 59

SmartBrief - Marketing

FEBRUARY 8, 2024

But what can we expect to see happening in DOOH in 2024 and beyond? Top predictions for DOOH in 2024 As 2024 progresses, DOOH advertising is on the verge of transformative changes, driven by technological advancements and evolving market dynamics. Here are my thoughts.

Marketing AI 72

Marketing AI Allocation Mobile Advertising Paid Search Agency 72

Martech

DECEMBER 4, 2023

As we wrap up 2023 and look ahead to 2024, now is the time to evaluate our marketing strategies to ensure we are fully prepared for what’s to come. This article discusses six pivotal areas B2B marketers should focus on to kick off 2024 proactively. Business email address Subscribe Processing. Get MarTech! In your inbox.

B2B Marketing 103

B2B Marketing Trends B2B Planning 103

Optinmonster

MARCH 7, 2024

Best eCommerce Personalization Software of 2024 Let me share with you the cream of the crop, the personalization software that has not only impressed me with their features but also with their ability to genuinely connect with customers. The following are the eCommerce personalization software available in 2024: 1.

Enterprise Management 61

Enterprise Management Marketing Automation Services eCommerce Marketing Management 61

Marketing Insider Group

JANUARY 8, 2024

According to the 2024 B2B Marketing Mix Report (MMR), compiled by Sagefrog, nearly one-third of B2B marketers use AI to help with content creation. Instead of posting on social media channels or sending email campaigns in real time, marketers can create content in advance and use AI automation to execute it.

Marketing AI 266

Marketing AI B2B Marketing Planning Allocation 266

Only B2B

FEBRUARY 1, 2024

This article explains the intent data and why it is crucial to include it to hit your sales goal in 2024. Let’s get on: 10 Key Game-Changing Benefits of Intent Data for Effective Marketing Strategies in 2024! Enter the world of B2B intent data, a tool that will revolutionize the way you generate leads in 2024.

Intent Data 71

Intent Data Intent Marketing Strategy Marketing & Strategy 71

sagefrog

FEBRUARY 7, 2024

The digital space is evolving, and B2B social media marketing is witnessing a paradigm shift in 2024. Brands are leveraging automated analytics to gain real-time insights into the impact and effectiveness of their social media campaigns. However, in 2024, there’s a shift towards targeting the upper funnel.

Marketing AI 67

Marketing AI Social Media Social Marketing B2B Marketing 67

The Marketing Blender

DECEMBER 20, 2023

Connecting Marketing and Sales: The Brand Experience In today’s ever-evolving digital marketing landscape, the importance of connecting online campaigns with real-life interactions cannot be overstated. Email marketing, for instance, can backfire when used for cold lead generation without thoughtful planning. Onward and upward!

Planning 98

Planning B2B Marketing Marketing Plans Work Management 98

FunnelEnvy

FEBRUARY 19, 2024

Technology and consumer trends are changing, so we’ve adapted our best practices for SaaS landing pages in 2024 to reflect changing buyer expectations and new AI tools. They are part of strategic SaaS marketing campaigns that understand the different stages of the sales funnel. Effective landing pages take time to optimize.

Landing Pages 62

Landing Pages Top of Funnel Practices Demand 62

Oktopost

JANUARY 11, 2024

Generating demand for your product takes more than a one-off campaign. From email marketing to social media and sales outreach, there are various ways in which you can continuously generate demand for your product. Email marketing tools offer list nurturing with segmentation and automation.

Demand Generation Agencies 62

Demand Generation Agencies Demand Generation Marketing Automation Services Demand 62

Sprout Social

FEBRUARY 29, 2024

Marketers and business professionals leverage AI to create stronger campaigns, make smarter decisions and streamline workflows. This tool streamlines the content creation process, allowing users to focus on the strategic aspects of their campaigns. AI is changing the game and setting new benchmarks for business excellence.

Marketing AI 118

Marketing AI Lead Ranking Work Management Lead Scoring 118

Oktopost

DECEMBER 21, 2023

But budget limitations can make or break even the best, and most thorough plans you’ve set to accomplish in 2024. Unfortunately, this trend is forecasted to continue as we move into 2024. Now that doing more with less is essential, strategic budgeting is the key to success for CMOs in 2024.

Marketing Budget 62

Marketing Budget Budget Programs Paid Content Marketing Budget Creation 62

SocialPilot

JANUARY 15, 2024

According to Statista, the amount spent on video marketing will reach $92.253 billion in 2024. In 2024, video content will make up for 82% of the internet traffic. As per a study by Vidyard, marketers achieved a 34% higher conversion rate by including video content in their marketing campaigns.

Statistics 84

Statistics Video Marketing Work Management Paid Search Agency 84

The Marketing Blender

DECEMBER 20, 2023

Do you have a B2B marketing plan that will take you through 2024 and beyond with ease? Connecting Marketing and Sales in Your B2B Marketing Plan: The Brand Experience In today’s ever-evolving digital marketing landscape, the importance of connecting online campaigns with real-life interactions cannot be overstated.

Planning 52

Planning Marketing Plans B2B Marketing Work Management 52

Sharpspring

OCTOBER 9, 2020

Contrary to what you may have heard, email is far from dead. billion email users in 2019, and that number is projected to grow to 4.48 billion by 2024. It goes without saying that with numbers like these, companies can’t overlook email marketing. What Are Email Drip Campaigns? What Are Email Drip Campaigns?

Campaigns 53

Campaigns Tips Marketing Automation Services Lead Scoring 53

Martech

DECEMBER 11, 2023

Often, you might want to trigger different emotional responses from different campaigns at different times throughout the customer journey. How do you want a customer to feel towards a particular campaign? After all, you just created a work of art that’s built for 2024 — and beyond. Business email address Subscribe Processing.

Ad Building 119

Ad Building Brand Identity Branding Tips 119