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9 Proven B2B Marketing Strategies for 2024

sagefrog

In Sagefrog’s 2024 B2B Marketing Mix Report , we found that B2B marketers’ top objectives for the year ahead are brand awareness, lead generation, client retention, and sales support. Explore nine essential B2B marketing strategies that can help companies succeed in all of these areas in 2024.

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The Biggest Challenges Facing the PR Industry

Brandpoint

In the rapidly evolving landscape of public relations, staying on top of the latest PR trends is essential to successfully navigate the complex challenges of the industry. Brandpoint conducted a comprehensive survey of 200 PR professionals to identify the key PR industry trends and challenges that are shaping the PR landscape today.

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7 takeaways from a study on B2B thought leadership; why it works or doesn’t

Sword and the Script | B2B

Thought leadership benefits B2B marketing in so many ways – awareness, consideration and even customer retention – but it can have adverse effects when it’s under-resourced and turns out to be light on substance The social media platform LinkedIn and the PR firm Edelman routinely team up to conduct surveys.

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Will humans have to re-write AI’s draft of history? 42 marketing and communications predictions for 2024

Sword and the Script | B2B

In addition, this same disruption – led by the 2024 election, the speed of misinformation and continued economic uncertainty – will require a strong measure of GRIT. PR still builds trust “Authentic customer testimonials, peer and employee reviews will increase in importance in 2024.

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From RSA to Black Hat and DEF CON: Navigating the Top Cybersecurity Conferences of 2023

Walker Sands

This reflects a growing industry trend in which insurance products are designed to work hand in hand with cybersecurity measures to manage and mitigate risks more effectively. To get a head start on leading PR efforts for your cybersecurity clients at conferences in 2024, here’s a go-to list of the top cybersecurity conferences to consider.

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2024 B2B Demand Gen Strategies to Uplevel Your SaaS Marketing

FunnelEnvy

An effective strategy utilizes both aspects to generate qualified leads ready to engage with the sales team. Top B2B Demand Gen Strategies for SaaS Companies in 2024 Demand generation works best when campaigns combine marketing tactics, such as content marketing, SEO, social media, paid advertising, and email marketing.

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Elevating Business Impact: The Business Case for Content Marketing

ClearVoice

For example, with Google Ads – the average CPC for Google Ads as of Q1 2024 is $2.62. The good news is your team can do effective SEO without producing hundreds of blogs and building a massive content ecosystem. The most effective content in customer support is proactive instead of reactive. Are they generally risk-averse?