First-Party, Second-Party, Third-Party Intent Data: Diving into Notable Differences
Only B2B
FEBRUARY 11, 2024
Analyze visitors’ dwell time, visited pages, specific feature interactions, and even if they started but abandoned the demo form. 30% of B2B marketing leaders report experiencing data quality issues with third-party intent data providers (Source: Gartner CMO Spend Survey 2023-2024 ). First-party data is the rescue!
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