Top Rank Marketing

FEBRUARY 7, 2024

Let’s take a look at where digital transformation stands in B2B marketing and what it might portend for the rest of 2024. Recent research from Demand Gen Report shows that, within the last year, 71% of B2B buyers downloaded and read multiple assets to help guide their purchasing decisions.

Digital Transformation 111

Digital Transformation B2B Advertising Benchmark Gartner 111

Martech

MARCH 6, 2024

Visit Digital Marketing Depot to download MarTech’s Marketing Automation Platforms: A Marketer’s Guide The post New for 2024! Compare 11 top marketing automation platforms appeared first on MarTech.

Marketing Automation Services 92

Marketing Automation Services Marketing Automation Automation Account Based Marketing 92

Marketri

JANUARY 10, 2024

To start out 2024, we decided to tap into the collective wisdom of a diverse group marketing leaders. Keep reading to learn more about where marketing is headed in 2024 including “the next big thing(s),” tactics to adopt and those to leave in the past, and tools to help you thrive. Digital fatigue is still big!

Paid Search Agency 62

Paid Search Agency Advertising Agencies CMO Ethics 62

Top Rank Marketing

DECEMBER 6, 2023

Who are some of the top B2B influencer marketing experts to learn from and follow as we head into 2024? Download the 2023 B2B Influencer Marketing Report The post Focus on Talent: 25 B2B Influencer Marketing Experts To Follow In 2024 appeared first on B2B Marketing Blog - TopRank®.

B2B Marketing 122

B2B Marketing Enterprise Management B2B Work Management 122

Martech

DECEMBER 19, 2023

As you head into 2024, here are six books to put on your reading list. Humanizing B2B: The new truth in marketing that will transform your brand and your sales By Paul Cash and James Trezona Publisher: Practical Inspiration Publishing Download a whitepaper. The post 6 marketing books to read in 2024 appeared first on MarTech.

Paid Search Agency 114

Paid Search Agency Classified Ads Advertising Agencies Work Management 114

Marketri

JANUARY 10, 2024

To start out 2024, we decided to tap into the collective wisdom of a diverse group marketing leaders. Keep reading to learn more about where marketing is headed in 2024 including “the next big thing(s),” tactics to adopt and those to leave in the past, and tools to help you thrive. Digital fatigue is still big!

Paid Search Agency 62

Paid Search Agency Advertising Agencies CMO Ethics 62

Sprout Social

OCTOBER 19, 2023

In this article, we explore AI use cases in marketing that are top priorities for teams as they tighten their seatbelts for 2024. The top 7 AI + social marketing use cases for 2024 Given these encouraging results, more companies plan to leverage AI in 2024 to strengthen their marketing teams and prime their overall business strategy.

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Marketing AI Paid Content Work Management Marketing Strategy 128

NetLine

APRIL 11, 2024

Introducing NetLine’s 2024 State of B2B Content Consumption and Demand Report For years, NetLine has taken the line that we let the data speak for itself. The 2024 report dives deep into the behaviors of B2B professionals, backed by an unprecedented analysis of the consumption of more than 45,000 individual content assets from the past year.

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Top of Funnel Marketing Report Intent B2B Marketing 52

chiefmartech

DECEMBER 10, 2023

Last week, Frans Riemersma and I published our Martech for 2024 report , an in-depth analysis of the evolving martech landscape in the gen AI era and the underlying forces of aggregation and composability that are shaping it. You can download a free copy here. The post Missed our Martech for 2024 jam session?

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Aggregators Youtube Analysis Webinar Metrics 98

Digilant

JANUARY 17, 2024

In the last installment of our 2024 Partner Predictions series, we met with Crissie Perez, Head of South, Midwest, and West Emerging Sales, at Samsung Ads to discuss her predictions for CTV advertising in 2024 and beyond. The post 2024 Partner Predictions with Samsung Ads appeared first on Digilant. Let’s dive in.

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Advertising Agencies Paid Search Agency Ads Funnel Advertising 59

BOP Design

NOVEMBER 14, 2023

Let’s have a look at the trends shaping the future of B2B web design in 2024. In 2024, getting conversions from your website will be more important than ever. The website can’t rely on one-way communication, it needs to prompt prospects to fill out contact forms, download resources, and sign up for newsletters.

Design 94

Design Trends Marketing Websites B2B 94

Brandpoint

APRIL 3, 2024

Through our in-depth PR Survey , we unveiled the upcoming industry trends and challenges that will shape 2024 by interviewing 200 PR professionals. Embracing 2024 Industry Trends for Your PR Strategy As we propel toward the future of PR trends in 2024, use AI, CSR and digital platforms to revolutionize your PR initiatives.

PR 48

PR Trends Public Relations Ethics 48

Webbiquity

JANUARY 18, 2024

For instance, this could be them scheduling a call, signing up for a demo, downloading your whitepaper, or providing feedback. The post Eight Tips for Integrating Cold Emails in B2B Marketing in 2024 appeared first on B2B Marketing Blog | Webbiquity. Her white little bunny tends to reply to your emails when she is on vacation.

Email Marketing 167

Email Marketing Work Management B2B Marketing Marketing Management 167

Hinge Marketing

FEBRUARY 22, 2024

Download the Free Executive Summary The High Growth Advantage We define High Growth firms as those firms that achieve at least 20% compound annual growth over a three-year evaluation period. High Growth Firms Prioritize Content Marketing Producing high-quality content is High Growth firms’ top marketing priority in 2024.

Studies 74

Studies Top of Funnel Marketing Budget Peer-to-peer 74

chiefmartech

DECEMBER 5, 2023

Which is my — ha — awkward segue to announce that Frans Riemersma and I have just published Martech for 2024 , an 89-page report on the state of marketing technology as we head into 2024. Again, you can download the full report here. Now with “AI” inserted in every other sentence. One more thing. I certainly did.

Trends 101

Trends Aggregators Long Tail Marketing Startups 101

NetLine

FEBRUARY 15, 2024

This is why NetLine created the 2024 Content Trends & Planning Guide. Your Blueprint for 2024 and Beyond The 2024 Content Trends & Planning Guide is more than just a report; it provides context and direction in the ever-changing world of B2B marketing. In these unprecedented ti- wait, that was during COVID.

Marketing AI 59

Marketing AI Trends Work Management Marketing Management 59

HG Data

NOVEMBER 15, 2023

Download the complete 2024 GenAI Readiness Report to see how the largest and fastest-growing companies are adopting AI There’s no doubt that 2023 was a breakout year for generative AI.

Paid Search Agency 62

Paid Search Agency Companies Viral Marketing Generation 62

Digilant

FEBRUARY 6, 2024

In part one of our series helping political advertisers navigate the 2024 election season, “ Capturing Voter Attention in a Digital World ,” we unpacked the transition from traditional to digital platforms, highlighting how political campaigns are evolving to meet voters in the digital realm.

Advertising Channels 52

Advertising Channels Media Social Media Advertisements 52

Seismic

FEBRUARY 27, 2024

Seismic’s Winter 2024 Release strengthens Aura Copilot with new tools to help enablement professionals work more efficiently in their roles. If you’d like to learn about how Seismic customers are using the Enablement Cloud to drive better outcomes, download our latest eBook, “ Making the Case for Enablement.” Get a demo today !

Generation 59

Generation Marketing Analytics Tools User-Generated Content Work Management 59

HG Data

SEPTEMBER 26, 2023

Download the free report for the complete 2024 ERP market share forecast HG has identified 1.4M According to HG’s data, the … The post 2024 ERP Market Share, Size, & Trends Report appeared first on HG Insights. businesses spending $183B on Enterprise Resource Planning (ERP) systems over the next 12 months.

Marketing Report 52

Marketing Report Trends Planning Forecasting 52

FunnelEnvy

FEBRUARY 19, 2024

Technology and consumer trends are changing, so we’ve adapted our best practices for SaaS landing pages in 2024 to reflect changing buyer expectations and new AI tools. Offer valuable, downloadable content like e-books, white papers, or webinars in exchange for email addresses. Effective landing pages take time to optimize.

Landing Pages 62

Landing Pages Top of Funnel Practices Demand 62

Seismic

NOVEMBER 15, 2023

The Aragon Research Globe for Enterprise Coaching, 2024 What to look for in an enterprise coaching technology Automated coaching capabilities are nothing new – conversational intelligence (CI) technology has facilitated the summarization of audio and video calls for years. What is the future of coaching technology… AI, of course!

Enterprise Management 64

Enterprise Management Marketing Management Research Copyright 64

SalesIntel

APRIL 17, 2024

Ultimately the goal should be to encourage them to either download eBooks, whitepaper, case studies, or schedule a demo. With dedication and careful planning, you can leverage the power of email automation to nurture leads, build relationships, and ultimately grow your business in 2024 and beyond.

Marketing Automation Services 52

Marketing Automation Services Work Management Marketing Automation Marketing Management 52

Top Rank Marketing

JANUARY 15, 2024

Download our 2023 B2B Influencer Marketing Report for more insight and guidance to build a winning influencer strategy. The post How to Find the Right B2B Influencer Mix to Succeed in 2024 appeared first on B2B Marketing Blog - TopRank®.

B2B Thought Leadership 116

B2B Thought Leadership B2B Thought Leadership B2B Marketing 116

Marketing Insider Group

JANUARY 8, 2024

According to the 2024 B2B Marketing Mix Report (MMR), compiled by Sagefrog, nearly one-third of B2B marketers use AI to help with content creation. Download Sagefrog’s 2024 Marketing Mix Report to discover more B2B marketing tips and trends to expect in the year ahead.

Marketing AI 260

Marketing AI B2B Marketing Planning Allocation 260

sagefrog

NOVEMBER 14, 2023

In Sagefrog’s 2024 B2B Marketing Mix Report , we found that B2B marketers’ top objectives for the year ahead are brand awareness, lead generation, client retention, and sales support. Explore nine essential B2B marketing strategies that can help companies succeed in all of these areas in 2024. Learn more in section 6!

Ideal Customer Profiles 52

Ideal Customer Profiles Paid Content Webinar Metrics Marketing Strategy 52

Martech

MARCH 25, 2024

That’s according to the just-released 2024 Martech Salary and Career Survey. For 2024, given the attention on cost reductions and layoffs, we asked if the churn they witnessed was “voluntary” (e.g., Methodology The 2024 MarTech Salary and Career Survey is a joint project of MarTech.org and chiefmartec.com. Get MarTech!

Customer Surveys 115

Customer Surveys Promotion Marketing Report Trends 115

Sprout Social

JANUARY 24, 2024

Conversions can mean: Sign-ups for software or a newsletter Sales A promo code usage Filling out a lead generation form Downloads of a whitepaper or ebook You can track conversions by using tools like Google Analytics, asking users via a form how they discovered you or using influencer-specific codes during checkout.

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Paid Content Marketing Analytics Tools Advertising Agencies Marketing Budget 100

Sana Commerce

AUGUST 28, 2023

Download a PDF version for easier offline reading and sharing with coworkers. This research for the 2024 B2B Buyer Report was conducted using 1,000 respondents across the globe. Want to know more about data in the 2024 B2B Buyer Report? Talk to an expert The post B2B Buyer Report 2024 appeared first on Sana Commerce.

B2B 52

B2B B2B Sales Work Management Burn Rate 52

sagefrog

JANUARY 24, 2024

Explore the top priorities defining B2B marketing success in 2024. If you want to dive deeper into our insights for the year, you can download our full Marketing Mix Report. The post 9 Data-Driven Insights to Elevate Your B2B Marketing Strategy in 2024 & Beyond appeared first on Sagefrog Marketing Group, LLC.

B2B Marketing 62

B2B Marketing Marketing & Strategy Marketing Strategy Marketing Management 62

SocialPilot

DECEMBER 6, 2023

In 2022, social media ad spending hit the $230 billion mark and is expected to reach $300 billion in 2024. We have also provided a downloadable checklist that you can use to kickstart your strategy audit process. To make the whole social marketing process easier, download your checklist now.

Paid Content 62

Paid Content Social Media Social Marketing Marketing & Strategy 62

Mereo

NOVEMBER 2, 2023

Your 2024 revenue kickoff (RKO) is your opportunity to prepare your teams for the future and any changes you would like to see in your organization. Plan For Success in Your 2024 RKO The key to having a successful and engaging kickoff is to start with a strong plan.

Trade Show 41

Trade Show Differentiation Buyer's Journey Display 41

DealSignal

FEBRUARY 18, 2024

A lead represents any potential customer who has displayed interest in your product or service, whether by subscribing to your newsletter, downloading an ebook, or engaging with your content. Register for our webinar,” “Download this free guide,” or “Listen to the podcast,” are much more enticing offers. These are big asks.

Top of Funnel 52

Top of Funnel Sales Qualified Leads Generation Account Based Marketing 52

sagefrog

JANUARY 24, 2024

Explore the top priorities defining B2B marketing success in 2024. If you want to dive deeper into our insights for the year, you can download our full Marketing Mix Report. The post 9 Data-Driven Insights to Elevate Your B2B Marketing Strategy in 2024 & Beyond appeared first on Sagefrog Marketing Group, LLC.

B2B Marketing 52

B2B Marketing Marketing & Strategy Marketing Strategy Marketing Management 52

Only B2B

FEBRUARY 21, 2024

Think of things like downloading white papers, requesting demos, or attending webinars related to your offerings. The post How to Leverage Intent Data for Personalized B2B Marketing to Achieve Sales Target in 2024? There are two main types to understand: 1. It’s a clear signal of active interest and purchase intent.

Intent Data 71

Intent Data Intent B2B Sales B2B Marketing 71

Martech

JANUARY 29, 2024

The CDP Institute is forecasting below average growth in revenues for 2024, $2.5 “ Industry Update 2024 ” (gated resource). Click here to download! Both net employment and funding did grow, but at around 2% these were the lowest increases yet reported. billion, up from $2.3 billion in 2023. Why we care. Get MarTech!

Forecasting 103

Forecasting Trends Resources Features 103

Huptech Web

MARCH 1, 2024

File Sizes When you visit a web page, the browser has to download files like images, scripts, and videos to show you the page. The bigger those files are, the longer it takes to download them. Browser Caching Browser caching empowers repeat users by locally storing static assets, which avoids downloading them redundantly.

Lead Scoring 52

Lead Scoring Lead Ranking Tips Best Practices 52