sagefrog

NOVEMBER 14, 2023

In Sagefrog’s 2024 B2B Marketing Mix Report , we found that B2B marketers’ top objectives for the year ahead are brand awareness, lead generation, client retention, and sales support. Explore nine essential B2B marketing strategies that can help companies succeed in all of these areas in 2024. Learn more in section 6!

Ideal Customer Profiles 52

Ideal Customer Profiles Paid Content Webinar Metrics Marketing Strategy 52

ClearVoice

SEPTEMBER 22, 2023

The Top 5 Financial Content Ideas for 2024 Get inspiration from these financial content ideas to help take your marketing strategy to the next level. Keep your audiences informed by publishing videos, podcasts, and other content focusing on investment strategies, case studies, and environmental, social, and governance principles.

Marketing AI 52

Marketing AI Marketing & Strategy Work Management Content 52

Valasys

MARCH 11, 2024

Imagine being a digital detective, but instead of solving mysteries, we’re exploring the world of link building in 2024. Also find the cool things happening with it in 2024. This developed completely new link building metrics for people. You know how you use clues to find things? So everyone can see it first.

Marketing AI 40

Marketing AI Ad Building Link Building Eye-Tracking 40

Hubspot

DECEMBER 12, 2023

But salespeople also had to work against a backdrop of economic uncertainty, which will likely carry into 2024. To help you stay ahead of the curve, I spoke with top sales professionals to get their tips for selling in 2024. Back to You There you have it: seven sales tips to carry with you into 2024. Let's dive in.

Tips 69

Tips High Quality Lead Thought Leadership Lead Scoring 69

Spiralytics

JANUARY 31, 2023

Of course, every emerging technology is a new growth opportunity for marketers, regardless of the format or accessibility, but the channel that reigns supreme in the age of convenience has to be podcasts. Here are a few podcast statistics that cover the specifics of this marketing format.

Statistics 160

Statistics Paid Search Agency Planning Advertising Agencies 160

DealSignal

FEBRUARY 18, 2024

On the other hand, sales teams who use the right tools and develop automated sales outreach are not nearly as limited. Register for our webinar,” “Download this free guide,” or “Listen to the podcast,” are much more enticing offers. Teams usually face this problem as a result of inadequate resources or out-of-touch management.

Top of Funnel 52

Top of Funnel Sales Qualified Leads Generation Account Based Marketing 52

Choozle

MARCH 20, 2024

Remarkably, in 2024 99% of US households now have at least one streaming service subscription, a notable jump from the 52% reported in 2015. Audio advertising involves the promotion of products, services, or messages through auditory channels like radio, podcasts, or streaming music platforms. What is Audio Advertising?

Advertising Agencies 73

Advertising Agencies Advertisements Advertising Allocation 73

Thinkers360

MARCH 22, 2024

Maribel is the author of the John Wiley & Sons book called Right-time Experience and she is the host of the AI with Maribel Lopez podcast. ML: I started my career in finance at Motorola Codex and then moved into Global Corporate development. Thinkers360: Tell us a bit about your background and areas of expertise.

B2B Thought Leadership 52

B2B Thought Leadership Marketing AI Thought Leadership Research 52

Martech

JANUARY 26, 2024

Q: We know where we’re at in the AI hype cycle, but where are we in terms of its use and development in marketing? They could be blogs, videos, podcasts or whatever. Consider that 2024 is the year of early-stage AI adoption. He also discussed some worrying blindspots when it comes to how AI will impact business and society.

Marketing AI 82

Marketing AI Enterprise Management Marketing Automation Services Work Management 82

Martech

JANUARY 10, 2024

I was out walking the dog and listening to this podcast the other day, and the podcast speaker pinned it. And part of that is the fear the podcaster spoke to. Q: What aspects of product development carried over to the customer? He asked, “Do you think some of that is just the human nature of fear?”

Marketing AI 99

Marketing AI eCommerce Peer-to-peer CMO 99

Thinkers360

APRIL 7, 2024

He is featured in Thinkers360’s annual leaderboards: Top 50 Global Thought Leaders and Influencers on Education 2024 , Announcing the Thinkers360 Top Voices APAC 2023 and Top 50 Global Thought Leaders and Influencers on Health & Safety 2022 among others. Thinkers360: Tell us a bit about your background and areas of expertise.

B2B Thought Leadership 52

B2B Thought Leadership Thought Leadership Work Management Advertising Agencies 52

Thinkers360

FEBRUARY 23, 2024

At a Glance CB Bowman Ottomanelli, Author, Award Winner, Podcaster, CEO, Courage Consulting. In this edition, we speak with CB Bowman Ottomanelli , Author, Award Winner, Podcaster, and CEO, at Courage Consulting.

B2B Thought Leadership 52

B2B Thought Leadership Consulting Thought Leadership Enterprise Management 52

Thinkers360

MARCH 28, 2024

Thinkers360 Launches First-of-Its-Kind Brand Monitoring Tool Powered by B2B Analyst and Influencer Community Dallas, TX – March 29, 2024 – Thinkers360, a leading B2B thought leader community and analyst and influencer marketplace, today announced the launch of its groundbreaking brand monitoring tool.

Communities 63

Communities B2B Thought Leadership Tools Thought Leadership 63

Bionic

MARCH 17, 2024

Chasin Says Without AI, Agencies Cannot Compete In a segment of Marketecture Podcast Episode 83 which turned me on to this story, Josh Chasin says, “what’s going to happen is I think that AI is going to immediately have an impact on labor costs.” WPP is spending $317 million in 2024 on a system called IQ.

Paid Search Agency 70

Paid Search Agency Marketing AI Advertising Agencies Ad Agencies 70

SocialPilot

JANUARY 26, 2024

” “Create a Snapchat post showcasing a behind-the-scenes look at [Product/Service Development or Team Activity]. ” “Develop a sequence of email content for a drip campaign targeted at [Specific Audience Segment], focusing on nurturing leads and guiding them through the sales funnel.”

Examples 78

Examples ROI Planning Work Management 78

MKT1

DECEMBER 18, 2023

Over the past couple years writing newsletters and working with hundreds of founders and marketers, we’ve developed a fairly-comprehensive approach to building B2B marketing. As a follow up to this newsletter, we are launching the MKT1 Guide in early 2024. If you’d prefer the text version of this, keep on reading.

Startups 98

Startups Marketing Analytics Tools Course B2B Marketing 98

Thinkers360

FEBRUARY 28, 2024

All these influencers each contribute to B2B influencer marketing in their own way whether it’s through articles, blogs, books, courseware, education and training, media interviews, industry events and conferences, podcasts, social media channels, public speaking, videos, webinars, whitepapers, and much more.

Enterprise Management 52

Enterprise Management Work Management Marketing Management B2B Thought Leadership 52

Salesforce Marketing Cloud

FEBRUARY 17, 2022

We’ve gone a bit sideways, wanting to wire out the role of the human,” Bill Schaninger, senior partner at McKinsey, said on a recent podcast. But keep the [middle manager] role and curate it to help develop your next generation of leaders,” Schaninger said. Lack of clarity around expectations and dwindling development opportunities.

Work Management 98

Work Management Curation Training Gartner 98

Martech

FEBRUARY 24, 2022

According to Statista.com , there are already 1 billion active AR users worldwide, and the number will almost double by 2024. Most of the training provided today is focused on developing immersive content and is not relevant for marketers and strategists looking to leverage this technology for their campaigns.

Planning 128

Planning Advertising Agencies Paid Search Agency Mobile Advertising 128

LeanData

JANUARY 5, 2023

After reading articles and case studies, listening to industry podcasts, skimming LinkedIn articles and posts, and interviewing LeanData leaders, three clear SaaS buying trends surfaced. . LCNC development platforms allow users to build complex workflows quickly and efficiently while focusing more on creating solutions.

Forecasting 52

Forecasting Buy Trends Peer-to-peer 52

Outgrow

APRIL 9, 2024

We recently interviewed Don McGuire for our monthly podcast – ‘ Marketer of the Month ’! No problem, just watch the Podcast! Saksham Sharda: So in what ways do you foresee AI devices impacting both B2B and B2C markets in 2024, especially with the rise of AI-powered PCs? Welcome to the Marketer Of The Month blog!

Marketing AI 52

Marketing AI CMO Small Business Marketing Lead Ranking 52

QuanticMind

MAY 25, 2023

To help you make sense of it all, we called in two of our experts, Susan Mandell, VP of Brand Development, and Paul Morrone, Integrated Client Solutions Director. So yeah, just a few small things for advertisers to keep track of. In many instances, they're not finding that new content in linear right now.

Advertisements 89

Advertisements Advertising Television marketing Terms and Conditions 89

Metadata

JANUARY 25, 2024

Which newsletters do they read and which podcasts do they listen to for industry insights? A value proposition canvas: A framework (see below), originally developed by Dr. Alexander Osterwalder, that ensures your product or service is positioned around your customers’ values and needs. Which metrics do they use to measure success?

Segmentation 52

Segmentation Cost per Lead Buyer Personas Demand Generation Agencies 52

Top Rank Marketing

DECEMBER 4, 2023

As we approach 2024, content marketing is rapidly evolving. With an eye on the future, let’s delve into the top 10 content marketing trends for 2024 that are reshaping the B2B sphere and beyond, offering a roadmap for innovative and effective marketing strategies for you to plan for your best year yet.

Marketing AI 129

Marketing AI Trends B2B Marketing Content Marketing 129

ClearVoice

SEPTEMBER 22, 2023

To truly shine in 2024, it’s not just about staying updated; it’s about pioneering forward. 5 Pioneering Education Content Ideas for 2024 Consider the innovative education content ideas below as you create your 2024 content calendar. Develop educational challenges or games that need problem-solving and teamwork.

Education 97

Education Marketing Strategy Marketing & Strategy Planning 97

DealSignal

FEBRUARY 1, 2024

B2B Marketing Trends: Tactics to Deploy in 2024 Ethical data collection In the evolving landscape of B2B marketing, ethical data collection emerges as an indispensable skill set. As we navigate through 2024, creativity and transparency will be paramount in understanding customer behavior and preferences.

B2B Marketing 52

B2B Marketing Trends Work Management Marketing AI 52

MKT1

JANUARY 11, 2024

By talking to so many marketers and companies, we’ve developed lots of opinions on how to use AI to improve marketing workflows and we can (and we will!) in 2024 as you did in past years, you’re doing it wrong. B2B awards categories include Advertising, Media & PR, Social, Video, and Podcasts.

Sales Management 52

Sales Management Paid Content Marketing Analytics Tools Tools 52

Digilant

AUGUST 10, 2023

Publishers and app developers use a supply-side platform (SSP) to deliver their available impressions to brands and agencies. These are delivered via streaming platforms, like podcasts or music streaming apps like Spotify, Pandora, or iHeartRadio, for example. Consider the following: By 2024, U.S. Need proof?

Advertising Agencies 52

Advertising Agencies Advertisements Advertising Ad Exchange 52

Digilant

AUGUST 10, 2023

Publishers and app developers use a supply-side platform (SSP) to deliver their available impressions to brands and agencies. These are delivered via streaming platforms, like podcasts or music streaming apps like Spotify, Pandora, or iHeartRadio, for example. Consider the following: By 2024, U.S. Need proof?

Advertising Agencies 52

Advertising Agencies Advertisements Advertising Ad Exchange 52

Single Grain

DECEMBER 28, 2023

From programmatic SEO to content updates and strategic acquisitions, this blog post will break down the most actionable strategies we anticipate marketers will use in 2024. 2) Create Templates Developing keyword templates is a great way of helping you get organized and set a standard for your pSEO strategy.

Tactics 52

Tactics Top of Funnel SEO Domain 52

Huptech Web

NOVEMBER 9, 2023

Start Investing in Podcast SEO Include Links in Your Email Signature Leverage Your Existing Network Giveaways & Contests Provide Teaser of the Upcoming Episodes Invite High-Profile Guests Always Monitor Your Podcasts Have a Website For Your Podcast Utilize Paid Advertising Is There Any Need To Promote Your Podcasts?

Paid Content 52

Paid Content Marketing & Strategy Marketing Strategy Lead Scoring 52

Single Grain

JANUARY 26, 2024

To that end, we’re noticing distinct patterns surrounding SEO keyword strategy as we enter 2024 — and one of them is the growing importance of long-tail keywords. Below is the general structure we follow as to why long-tail keywords are important for SEO: Content Tailoring: Develop content that specifically addresses long-tail queries.

Long Tail Marketing 52

Long Tail Marketing Keywords SEO Lead Scoring 52

Engagio

JANUARY 25, 2024

Wake up, shower, and while I’m showering I listen to a podcast, then I jump on linkedin and drop some comments on other peoples posts, then start my day D. My journey began with a single dollar and an interview, leading me to develop the ‘Story Selling’ framework. The post Which 2024 Content House Member Are You Most Like?

DemandBase 62

DemandBase Cold Calling Marketing Analytics Tools Content 62

Single Grain

JANUARY 15, 2024

The testimonies of how others have “won big” through developing courses often overshadow the enormous effort, marketing savvy, and upfront investment required to even get the course off the ground. Work With Us For more insights and lessons about marketing, check out our Marketing School podcast on YouTube.

Course 52

Course Enterprise Management Lead Ranking Work Management 52

Convince & Convert

JANUARY 3, 2024

Developing an original research study and using influencers to generate content for it and promote it is highly effective. This could include videos, webinars, podcasts, or interactive content that provides value to the audience. The impact of AI is top of mind for marketers.

Research 140

Research B2B Marketing Enterprise Management B2B 140

SocialPilot

DECEMBER 7, 2023

Develop a Compelling Content Strategy When you have chosen the channel to promote your business, the most important factor comes to the forefront. If needed, invest in a content team that constantly posts a variety of unique content (in terms of text, images, videos and podcasts) on various Social Media platforms.

Social Media 55

Social Media Marketing & Strategy Media Business 55

Outgrow

MARCH 15, 2024

We recently interviewed Itxaso del Palacio for our monthly podcast – ‘ Marketer of the Month ’! EPISODE 179: Startup Symphony: Itxaso del Palacio on the Changing Role of EU Investors in 2024 The Intro! No problem, just watch the Podcast! So I’m not sure if the ballet developed that side of it.

Startups 52

Startups Outgrow Class Planning 52