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Programmatic advertising trends to watch in 2024

illumin

While there are a ton of predictions for 2024 – this is how we think the year is going to shape up. Cross-channel and omni-channel ads are essential to programmatic advertising In 2024, there is going to be a rise in cross-channel and omni-channel programmatic advertising. Follow @illuminHQ

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Robots, AI ruled CES 2024

SmartBrief - Marketing

The theme of this year’s tech show was “All On,” a play on words that tells me that anything with an on button is getting its moment at the annual gathering of consumer electronics companies, and CES 2024 didn’t disappoint. All of the CES 2024 videos are on demand at videos.ces.tech.

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The case for better social media technology in 2024

Sprout Social

How social media technology has evolved Over 5 billion people use social media worldwide, and, according to Sprout Social Q4 2023 Pulse Survey data, 42% of users expect to be present on even more networks in 2024. Request a personalized demo with a member of the Sprout Social team.

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2024 B2B trends: 6 key areas for marketing success

Martech

As we wrap up 2023 and look ahead to 2024, now is the time to evaluate our marketing strategies to ensure we are fully prepared for what’s to come. This article discusses six pivotal areas B2B marketers should focus on to kick off 2024 proactively. Staying ahead of the curve is imperative for long-term success in B2B. Get MarTech!

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Eight Tips for Integrating Cold Emails in B2B Marketing in 2024

Webbiquity

For instance, this could be them scheduling a call, signing up for a demo, downloading your whitepaper, or providing feedback. The post Eight Tips for Integrating Cold Emails in B2B Marketing in 2024 appeared first on B2B Marketing Blog | Webbiquity. Her white little bunny tends to reply to your emails when she is on vacation.

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Sana Spotlight’s Winter 2024 Keynote [Now On-Demand]

Sana Commerce

Using information from the 2024 B2B Buyer Report — which includes responses from over 1,000 global B2B buyers — the Sana Spotlight reveals how to address emerging trends, like the: Increased demand for accurate online experiences High customer expectations The preference for using an online platform to place complex orders.

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Pioneering Tech and Software Content: 5 Ideas to Drive Your 2024 Strategy

ClearVoice

While a boon to software users, the fast-paced technological advancement has caused immense pressure for pioneering tech and software companies to be more aggressive in realigning their marketing initiatives in 2024. You can also get inspiration from these 100 blog content ideas for your 2024 calendar.