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Have You Got Your Website UX Right in 2024?

Marketing Insider Group

It’s 2024, and if you think website UX isn’t a big deal, think again. In this article, we’re exploring the essential elements of effective website UX in 2024 and how you can transform your site into an engaging, user-friendly platform that not only attracts visitors, but turns them into loyal customers.

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Here’s what happened at B2BMX 2024

Martech

The major themes of B2BMX 2024 Artificial intelligence was everywhere AI was everywhere — the vendors in the exhibit areas, the presentations and in conversation. Ironically, Scott Brinker’s Chiefmartec newsletter came out during the event and announced that SaaS martech stacks shrunk 8% from 2023 to 2024. Here are my takeaways.

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3 observations from 2023 to help you in 2024

Martech

I want you take a little time to look back at three of the big lessons we learned in 2023 and how they could affect your planning for 2024. Here are three takeaways from 2023, based on my own agency work and what I learned from my conference observations, along with my thoughts on how to apply them to planning for and working in 2024.

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5 Marketing Rules to Follow in 2024 From Top-Tier Brands

Convince & Convert

In this article, we’ve compiled the top five crucial insights for marketers crafting their digital strategies for 2024. In 2024, it’s time to truly know your audience by tapping into data. The post 5 Marketing Rules to Follow in 2024 From Top-Tier Brands appeared first on Convince & Convert. to get through.

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How to automate and personalize your content in 2024 

Seismic

In our “Shift into the New Year” series, we’re continuing to share best practices to help you develop plans for 2024 and beyond. The post How to automate and personalize your content in 2024 appeared first on Seismic. If you haven’t already, please check out the first , second, and third posts in the series.

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The best Super Bowl ads of 2024

illumin

The top 7 ads of Super Bowl 2024 These are some of the most eye-catching and entertaining ads of 2024’s Super Bowl. The virality of that moment definitely helped solidify this ad as a Super Bowl success. In 2023, an estimated 115 million viewers in the United States watched the big game at home.

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What is retail media – and why it’s taking over in 2024

illumin

Media presented within a retail environment is the most encompassing description of retail media, given that the term’s definition is continuing to expand as retail and e-commerce evolve. These numbers are likely to grow substantially over the next few years as the definition of retail media broadens.