Martech

OCTOBER 16, 2024

Based on the results of our recent reader survey (thank you if you took the time to answer), we’re planning new content formats as your needs and our responses to your needs continue to evolve. In recent years, the company also acquired Backlinko in 2022, Traffic Think Tank in 2023 and Ryte and Exploding Topics earlier in 2024.

Enterprise Management 126

Enterprise Management Work Management Marketing Management Media 126

Martech

DECEMBER 12, 2024

These tools require long-term training and investment to see a return, and theres a high risk they could quickly become outdated. CEOs say genAI is a top investment priority despite uncertain economic conditions, per KPMG research. The path ahead is murky, so proceed cautiously. Up to 72% of U.S.

Marketing Automation Services 108

Marketing Automation Services Optimization Work Management Marketing AI 108

Orange Owl Blog

DECEMBER 24, 2024

B2B Marketing Ethical and Transparent Marketing in B2B: A Pillar of Long-Term Success Vivek Goel December 24, 2024 Share : Table of Contents Introduction In the fast-paced world of B2B marketing, trust is everything. Decision-makers in B2B often prioritize credibility, transparency, and long-term value over price alone.

Ethics 52

Ethics Transparency Enterprise Management Work Management 52

Madison Logic

AUGUST 7, 2024

As we enter the back half of the year, we wanted to take a moment to revisit our 2024 B2B marketing predictions and reflect on how they’ve shaped current industry trends. Still, 58% of leaders say that their sales cycles are even longer in 2024. to 28.6%, with the top three paid channels being search, social, and display advertising.

Paid Content 52

Paid Content B2B Marketing Planning Work Management 52

Martech

DECEMBER 15, 2023

Note : Reports created in the legacy custom funnel report builder will be available until February 2024. Take Martech’s 2024 Salary and Career Survey From AI to layoffs, it’s been quite a year. Please take this short survey so we can have your input on the state of martech salaries and careers.

Top of Funnel 111

Top of Funnel Terms and Conditions Paid Search Agency Forecasting 111

Sword and the Script | B2B

NOVEMBER 14, 2023

That’s according to the 14 th annual content marketing survey by the Content Marketing Institute (CMI). Every year the survey looks at budgets and trends – and seeks to establish some benchmarks. According to the CMOs survey, 28% of B2B marketers resigned last year – and another 20% were laid off. End-to-end.

Marketing Budget Creation 119

Marketing Budget Creation B2B Marketing CMS Development B2B Thought Leadership 119

B2B Marketing Directions

JUNE 9, 2024

(This month's Research Round-Up discusses some of the major findings found in the Spring 2024 edition of "The CMO Survey" and a set of interesting perspectives from the "2024 Annual Marketing Report" by Nielsen.) Source: Christine Moorman Spring 2024 edition of "The CMO Survey" A survey of 292 marketing leaders at U.S.

CMO 54

CMO Customer Surveys Marketing Report Research 54

Martech

DECEMBER 28, 2023

Take Martech’s 2024 Salary and Career Survey From AI to layoffs, it’s been quite a year. Please take this short survey so we can have your input on the state of martech salaries and careers. Do you have the foundational pieces of your marketing efforts in a condition conducive to AI? If not, start there.

Marketing AI 115

Marketing AI Allocation CMO RFP 115

Martech

JUNE 28, 2024

These survey-based methodologies measure the intangible effects of brand marketing efforts, such as shifts in consumer awareness, perception and intent. Perception : Changes in how consumers perceive a brand — whether in terms of quality, value or relevance — can significantly impact consumer decision-making.

Marketing AI 123

Marketing AI Marketing Attribution Advertising Agencies Brand Identity 123

Martech

DECEMBER 21, 2023

To measure these outcomes, use post-event surveys, session surveys or even live focus groups and feedback sessions. “If Take Martech’s 2024 Salary and Career Survey From AI to layoffs, it’s been quite a year. Take Martech’s 2024 Salary and Career Survey From AI to layoffs, it’s been quite a year.

Planning 100

Planning Copyright Peer-to-peer Terms and Conditions 100

Martech

APRIL 23, 2024

Survey the organizations and partners you collaborate with to determine how the tool works for them. If you find more enticing benefits that will help you bridge current gaps while helping you move toward your longer-term goals, it’s time to say goodbye. Dig deeper: 5 reasons why the martech landscape will reach its peak in 2024 3.

Enterprise Management 107

Enterprise Management Work Management Marketing Management Vendors 107

sagefrog

JANUARY 24, 2024

For 17 years, Sagefrog has surveyed B2B professionals in the technology, healthcare, industrial, and business industries. Our research made one thing clear: the future favors those who embrace data, customer-centricity, and short-term adaptability. Explore the top priorities defining B2B marketing success in 2024.

B2B Marketing 64

B2B Marketing Marketing & Strategy Marketing Strategy Marketing Management 64

Orange Owl Blog

AUGUST 27, 2024

Startups Crafting Clear and Impactful Vision and Mission Statements for your Brand A Comprehensive Guide Vivek Goel August 27, 2024 Share : Table of Contents After finalizing your brand name and brand logo , the next step in establishing your company’s identity involves developing impactful vision and mission statements.

Brand Identity 52

Brand Identity Branding Terms and Conditions Allocation 52

SalesIntel

JULY 18, 2024

2024 is almost halfway done, and business leaders are working hard to allocate budgets and implement their growth plans to bring in the most revenue possible for what is shaping up to be a wild year for the SaaS industry. Which channels do they believe will be the most effective catalyst for growth in 2024 and beyond?

Advertising Channels 52

Advertising Channels Marketing Analytics Tools Ad Building Terms and Conditions 52

Martech

JUNE 12, 2024

Isn’t it a huge lift to get it into condition to be ingested by Knowledge Buddy? “You think about how it could work internally for your marketing organization in terms of being able to self-serve. Take our brief 2024 MarTech Replacement Survey Email: Business email address Sign up now Processing.

Marketing AI 120

Marketing AI Tools Planning Advertising Agencies 120

Martech

JUNE 11, 2024

Companies can upload survey data, feedback questionnaires and even other market research and white papers. Continuous learning and adaptation : AI agents continuously learn from new data, improving their performance and adapting to changing conditions without human intervention. Email: Business email address Sign up now Processing.

Marketing AI 111

Marketing AI Analytics Work Management Marketing Management 111

ClearVoice

SEPTEMBER 22, 2023

As we venture into 2024, it’s crucial for industry professionals to stay ahead of the curve by refreshing their content strategies. Discover innovative ideas for your 2024 real estate content strategy, ensuring you’re equipped to make a significant impact in the market and stand out from the crowd. Use the tips below.

Ideal Customer Profiles 52

Ideal Customer Profiles Terms and Conditions Content Bandwidth 52

B2B Marketing Directions

JUNE 23, 2024

In a 2023 survey of CEOs by The Conference Board, respondents were asked to identify their plans for growing profits in 2024. A 2023 survey of CEOs by Boathouse asked respondents to identify the top five problems they wanted marketing to help them solve. This post uses the term in the same way.

Planning 71

Planning Enterprise Management Peer-to-peer CMO 71

Orange Owl Blog

DECEMBER 24, 2024

B2B Marketing Interactive Content in B2B Marketing: Engaging Your Audience Effectively Vivek Goel December 24, 2024 Share : Table of Contents Introduction In the competitive world of B2B marketing, standing out is crucial. How It Works Real-World Application : Users can simulate how a design will look and perform under various conditions.

Enterprise Management 52

Enterprise Management Interactive Marketing Work Management Marketing Management 52

sagefrog

JANUARY 24, 2024

For 17 years, Sagefrog has surveyed B2B professionals in the technology, healthcare, industrial, and business industries. Our research made one thing clear: the future favors those who embrace data, customer-centricity, and short-term adaptability. Explore the top priorities defining B2B marketing success in 2024.

B2B Marketing 52

B2B Marketing Marketing & Strategy Marketing Strategy Marketing Management 52

Martech

SEPTEMBER 14, 2023

Continuing to navigate the “next normal” world, marketing and GTM teams have been under new pressures due to inflation, talent shortages, slowing economic conditions, possible renewed COVID restrictions, and the digital transformation hangover. to 2.9%) than the previous year, according to a Duke CMO survey. Get MarTech! In your inbox.

Marketing Analytics Tools 129

Marketing Analytics Tools Marketing Budget Enterprise Management Work Management 129

Martech

JUNE 22, 2023

To assess the industry condition, we can rely on reports like The Forrester Wave: Loyalty Technology Solutions, Q1 2023 – an overview of the most significant loyalty software vendors on the market. According to Forrester’s July 2022 Consumer Energy Index And Retail Pulse Survey, the majority of online adults in the U.S. (64%),

Loyalty 106

Loyalty Work Management Marketing Management Budget Programs 106

Madison Logic

JANUARY 25, 2024

As a result, b rand-building typically takes a back seat to demand generation, as marketers prioritize short-term initiatives to achieve quarterly revenue objectives. With that number expected to grow to 87% by 2025, CTV is a critical channel to add to your unified, multi-channel strategy in 2024. Nearly half of all U.S. Here’s why.

Marketing Management 52

Marketing Management B2B Marketing Multi-Channel Marketing & Strategy 52

Martech

JUNE 21, 2024

Pre-owned items can be in a multitude of conditions, from “like new” to obviously well-used; they’re just not direct from the brand. Take our brief 2024 MarTech Replacement Survey Email: Business email address Sign up now Processing. Dig deeper: Can tech companies protect elections from AI-powered manipulation?

eCommerce 101

eCommerce Terms and Conditions Vendors B2B Sales 101

Madison Logic

DECEMBER 14, 2023

At a time marked by rapid technological advancements, unpredictable economic conditions, and continuously shifting consumer behaviors, staying ahead with the latest marketing trends is paramount to flexible marketing motions. Anticipating future B2B marketing trends is crucial to campaign and strategy development.

Marketing AI 52

Marketing AI B2B Marketing Marketing Automation Services Work Management 52

SalesIntel

FEBRUARY 19, 2024

Changing economic conditions, which can impact the budget and priorities of potential buyers. Build Strong B2B Sales Strategies: 5 Mistakes to Avoid in 2024 Lead generation is akin to a high-stakes chess game. Let’s delve into five critical mistakes to avoid in 2024: 1. But why do these B2B sales strategies falter?

Sales Management 95

Sales Management B2B Sales Top of Funnel Marketing & Strategy 95

Sprout Social

SEPTEMBER 25, 2024

In 2024, influencer marketing on Facebook has shifted toward smaller influencers (nano and micro-influencers) who often have higher engagement rates than larger influencers. Gather first-hand information by interviewing or surveying customers, especially about their online habits and interests. But those are rarely high-impact.

Facebook 89

Facebook Planning Advertising Agencies Work Management 89

Martech

JANUARY 8, 2024

And it’s now made worse by the fact that many of the tasks that we associate with academic rigor are essentially moot, like writing term papers. A machine can write a better term paper than you can. Take Martech’s 2024 Salary and Career Survey From AI to layoffs, it’s been quite a year. Get MarTech!

Marketing AI 82

Marketing AI API Terms and Conditions Paper 82

Lusha

JULY 21, 2024

This guide to high-performing B2B marketing funnels in 2024 covers essential steps, actionable tactics, the latest tools, and key metrics to optimize your results and drive growth. Long-Term Customer Relationships: By providing value throughout the funnel, you attract customers and build lasting relationships.

Top of Funnel 52

Top of Funnel Paid Content Ideal Customer Profiles Marketing Funnels 52

Orange Owl Blog

DECEMBER 28, 2024

B2B Marketing Top B2B Marketing Metrics To Know and How To Report on Them Vivek Goel December 28, 2024 Share : Table of Contents Introduction In the fast-evolving landscape of B2B marketing , measuring success is not just about tracking performanceits about gaining actionable insights to drive strategic decisions.

Marketing AI 52

Marketing AI Cost per Lead Lead Ranking Marketing Report 52

Convert

FEBRUARY 24, 2025

Source: Convert.com Key Features: Advanced targeting engine: Enables precise audience segmentation for experiments based on traffic sources, visitor data, systems, and even weather conditions. You can create prototypes with dynamic content, conditional logic, and working formsall without writing code. Marvel UXCam Proto.io

Marketing Automation Services 52

Marketing Automation Services Tools Personalization CMS Development 52

ClickDimensions

JUNE 16, 2024

You should already be receiving valuable email data from Click, which you can use to track engagement stats such as Opens, Form responses, Survey responses, Web Visits, and Landing Page Views. This is a little trickier, but it’s also where being a Click customer really helps!

Email Marketing 52

Email Marketing CAN-SPAM Deliverability Domain 52

SalesIntel

FEBRUARY 19, 2024

Changing economic conditions, which can impact the budget and priorities of potential buyers. Build Strong B2B Sales Strategies: 5 Mistakes to Avoid in 2024 Lead generation is akin to a high-stakes chess game. Let’s delve into five critical mistakes to avoid in 2024: 1. But why do these B2B sales strategies falter?

Sales Management 52

Sales Management B2B Sales Top of Funnel Marketing & Strategy 52

Madison Logic

MARCH 26, 2024

These should be devoid of marketing fluff, instead offering a rich blend of case studies, invitations to exclusive customer events, and opportunities to participate in feedback surveys.

Account Based Marketing 52

Account Based Marketing ABM Top of Funnel Webinar Metrics 52

Optinmonster

JANUARY 14, 2024

Do you want to find out the best digital marketing tools in 2024? After extensive research and hands-on testing, we’re excited to present our curated list of the 45 best digital marketing tools of 2024. So, let’s dive in and explore these tools that promise to revolutionize your digital marketing strategy in 2024.

Marketing Automation Services 98

Marketing Automation Services Enterprise Management Work Management Marketing Management 98

Orange Owl Blog

DECEMBER 3, 2024

B2B Marketing Partner Marketing: A Comprehensive Guide to Collaborative Success in B2B Orange Owl December 3, 2024 Share : Table of Contents Introduction In the competitive world of B2B marketing , businesses are constantly seeking innovative ways to expand their reach, build credibility, and drive revenue.

Advertising Agencies 52

Advertising Agencies Work Management Marketing Management B2B Marketing 52

Orange Owl Blog

JULY 17, 2024

Marketing Automation orangeowl July 17, 2024 Unlocking the Power of Marketing Automation: A Complete Step-by-Step Guide Share : Marketing automation has become a critical component of modern B2B marketing strategies. Best Practice : Use conditional logic in your workflows to tailor responses based on specific customer actions or attributes.

Marketing Automation Services 52

Marketing Automation Services Marketing Automation Enterprise Management Work Management 52