Marketing Insider Group

JULY 29, 2024

According to the 2024 M+R Benchmarks report , nonprofits invested 13% more in digital advertising in 2023 than in 2022. Nonprofits are investing more time and resources into digital marketing avenues than ever before. Digital marketing connects nonprofits to new audiences and strengthens their relationships with existing supporters.

Peer-to-peer 189

Peer-to-peer Planning Paid Search Agency Outreach 189

illumin

AUGUST 27, 2024

With the summer flying by, it’s time to look ahead to what retail trends will take the lead in fall 2024. Goldman Sachs reports in its 2024 economic forecast that inflation is easing and consumer confidence is, slowly but surely, on the rise. A recent survey from McKinsey & Co.

Trends 98

Trends Privacy Advertising Agencies Forecasting 98

Martech

JULY 26, 2024

While 99% of marketers say they’re personally using AI, 67% say a lack of training remains a barrier to its adoption at work — three percentage points higher than in 2023, according to a new survey by The Marketing AI Institute. Source: Marketing AI Institute’s 2024 State of Marketing AI Report More AI, fewer jobs?

Barriers 121

Barriers Marketing AI Training Work Management 121

SocialPilot

JULY 24, 2024

You can analyze demographics, interests, and behavior to be better aware of your audience. Customer Satisfaction Score (CSAT) is a metric that measures how happy your customers are with your service through surveys and ratings after an interaction. How satisfied are they, and do they have any prompt feedback for you?

Social Media 111

Social Media Cost Per Click Cost Per Thousand ROAS 111

Martech

AUGUST 12, 2024

Our upcoming webinar , based on Wunderkind’s 2024 Consumer Insights Report for Digital Commerce, is designed to give you a comprehensive understanding of the latest trends and actionable insights. covering a broad range of demographics and behaviors. We gathered responses from 1,500 consumers across the U.K. and the U.S.,

Branding 117

Branding Brand Identity Ad Frequency Ad Exchange 117

Tomorrow People

AUGUST 27, 2024

But other important sources may also include: Demographic censuses Google Analytics Social media analytics tools CRM platforms Previous customer surveys, interviews, focus groups Lead generation forms Sales feedback By contrast, competitor data is most likely to be the least accessible.

Work Management 177

Work Management Tips Marketing Management Allocation 177

B2B Marketing Directions

AUGUST 18, 2024

Source: Salesforce (This month's Research Round-Up focuses exclusively on the latest edition of the State of Marketing survey by Salesforce. The new Salesforce survey is a large global survey of B2B and B2C marketers, so it provides a broad perspective on the priorities, challenges, and attitudes of the marketing community.)

Marketing AI 70

Marketing AI Customer Surveys Research Planning 70

Sprout Social

JULY 23, 2024

With more brands revisiting the platform, marketers have a chance to make the platform a worthy addition to their marketing strategies in 2024 and beyond. Here are five brands using Pinterest to build successful campaigns in 2024. “Our primary demographic are Millennials, so we look very heavily at Instagram and Pinterest.

Branding 130

Branding Brand Identity Top of Funnel Best Practices 130

Convince & Convert

SEPTEMBER 14, 2024

This year’s study, Data-Driven Marketing Trends 2024 , examines the impact of AI on data strategies, data sources, technology trends, and more. 319 marketing professionals participated in the survey, and here are a few of the findings, along with tips you can implement in the coming months.

Trends 139

Trends Tips Paid Search Agency Planning 139

Sprout Social

NOVEMBER 4, 2024

According to the Q4 2024 Sprout Pulse Survey*, a staggering 89% of consumers say social media impacts their holiday shopping decisions. Yet, targeted ads and paid influencer content shouldn’t be completely overlooked—especially when the content reaches very specific demographics. Or something like that.

Social Media 120

Social Media Media Social Networks Urgency Marketing 120

illumin

JANUARY 14, 2025

Hootsuites 2024 Social Media Trends Report suggests that 63% of marketers already consider cross-channel marketing a priority. In a 2024 Nielsen study , brands that run cross-channel campaigns see a 24% increase in brand recall and a 17% increase in purchase intent, underscoring the effectiveness of integrated strategies.

Advertising Agencies 101

Advertising Agencies Paid Search Agency Advertising Advertisements 101

Martech

JULY 10, 2024

The restrictions on teen targeting could challenge any brands that rely heavily on this demographic, forcing them to adapt their strategies. Take our brief 2024 MarTech Replacement Survey Email: Business email address Sign up now Processing. Are you getting the most from your stack?

Transparency 115

Transparency Ads Privacy User-Generated Content 115

Sprout Social

JULY 30, 2024

By 2029, influencer marketing ad spend is expected to reach $56 billion —a 60% increase from 2024. According to The 2024 Influencer Marketing Report , almost half of all consumers (49%) make purchases at least once a month because of influencer posts. To conduct scalable, real-time audience research, tap into social listening.

Marketing Budget 122

Marketing Budget Marketing Strategy Marketing & Strategy Planning 122

Martech

OCTOBER 31, 2024

We’ve seen that across the board, no matter what the demographic is. “It is a really effective channel across the widest ranges of demographics and product verticals,” he said. The Postie team investigated whether there was a specific set of demographics that direct mail worked best for. Guess what we found?

Lead Ranking 131

Lead Ranking Paid Search Agency Co-Registration Marketing Automation Services 131

Martech

JULY 22, 2024

Demographic Segmentation: This approach involves dividing customers based on demographic factors such as age, gender, income, education, occupation, or marital status. Psychographic segmentation can be done through surveys, interviews, or analyzing social media behavior. Now it’s your turn to give MarTechBot a try. Processing.

Email Campaigns 106

Email Campaigns Segmentation Campaigns Psychographics 106

Martech

JANUARY 10, 2025

A Gartner consumer survey of 2,001 respondents in April and May 2024 revealed that 63% acknowledge that brands are good at guessing what they might be interested in buying, indicating progress in personalization efforts. This highlights the need for marketers to tailor their strategies to different demographic groups.

Relevance 125

Relevance Advertising Agencies Ad Frequency Gartner 125

Convince & Convert

OCTOBER 25, 2024

This following is an edited extract from Data-Driven Personalization by Zontee Hou ©2024 and is reproduced and adapted with permission from Kogan Page Ltd. percent) and demographic data (64.98 But fewer than 50 percent of those surveyed said that their companies collect data via customer service support, as well as paid channels.

Personalization 137

Personalization Paid Search Agency Amazon Advertising Agencies 137

Sprout Social

MARCH 27, 2025

As of January 2024, Australia has 25 million internet users and 20 million social media users. Here are some stats around favourite platforms and demographics. In The State of the Influencer in 2024 report, 92% of brands surveyed said measuring influencer performance is essential for understanding ROI.

Statistics 88

Statistics Advertising Agencies Stats Marketing & Strategy 88

Martech

AUGUST 5, 2024

With advanced targeting options, you can reach specific demographics, interests, and behaviors that align with your ideal customer profile. Take our brief 2024 MarTech Replacement Survey Email: Business email address Sign me up! Now it’s your turn to give MarTechBot a try. Are you getting the most from your stack? Processing.

Lead Gen 119

Lead Gen Tactics Sales Qualified Leads Lead Ranking 119

Martech

FEBRUARY 1, 2024

Here is a roundup of the top social media opportunities where brands will confidently see momentum in 2024. 2024 is poised to be the year of properly putting AI to work , particularly in social media. This is especially important given that 2024 ushers the final death of third-party cookies.

Social Media 142

Social Media Marketing AI Social Marketing Trends 142

Martech

AUGUST 12, 2024

Segmentation and targeting Advanced segmentation: Utilize the CDP to create detailed customer segments based on behavior, demographics, and purchase history. Metrics to measure success: Customer satisfaction score (CSAT): Surveys to gauge how satisfied customers are with their experiences. Now it’s your turn to give MarTechBot a try.

Ideal Customer Profiles 111

Ideal Customer Profiles Marketing Automation Services Lead Ranking Best Practices 111

Sprout Social

OCTOBER 10, 2024

These networks include: Instagram According to the 2024 Social Media Content Strategy Report , 84% of social media users have an Instagram profile, making it the most popular social media network across ages. In fact, more than half (51%) of surveyed consumers feel that Pinterest content is more positive than content on other platforms.

Social Media 122

Social Media Media Effectiveness Branding 122

Martech

AUGUST 6, 2024

Customers born just before or after the debut of the memorable Aflac Duck are known as Gen Z and are a much sought after health insurance demographic. In the same survey, 64.2% Take our brief 2024 MarTech Replacement Survey Email: Business email address Sign me up! Are you getting the most from your stack? Processing.

Lead Ranking 114

Lead Ranking Lead Scoring Paid Search Agency Mobile Marketing 114

Martech

AUGUST 19, 2024

Identifying patterns in buying behavior and demographics lets you tailor marketing campaigns effectively. Take our brief 2024 MarTech Replacement Survey With a series of well-timed emails, you gradually educate and inform contacts at your target accounts, fostering trust and rapport over time.

Account Based Marketing 114

Account Based Marketing Ideal Customer Profiles ABM Sales Management 114

Martech

AUGUST 13, 2024

The term “target audience” is often used in marketing circles to objectify consumers, reducing them to mere demographics. Take our brief 2024 MarTech Replacement Survey Email: Business email address Sign me up! Are you getting the most from your stack? Processing.

Planning 131

Planning Work Management Paid Search Agency Marketing Management 131

Hubspot

SEPTEMBER 12, 2024

A 2024 HubSpot Blog Survey of 422 B2B professionals in the U.S. who make purchasing decisions for their teams (hereafter the 2024 B2B Buyer survey) found that half of them find the B2B buying experience outdated. And finally, the 2024 B2B Buyer survey paints a picture of buyers as company leaders.

Stats 81

Stats Hubspot Work Management Marketing Management 81

Sprout Social

JANUARY 29, 2024

According to a Sprout Social Q4 2023 Pulse Survey, short-form videos are what people want to see most on social, so it’s no surprise that platforms like TikTok and Instagram have seen such fast and steady growth. Our Pulse Survey data also reveals 42% of people expect to use more social networks in 2024.

Social Media 135

Social Media Media Allocation Marketing & Strategy 135

Marketing Insider Group

FEBRUARY 17, 2021

Google, Facebook, and other social media platforms only exist because they convinced brands to spend money on “highly targeted” ads based on our behavior, demographics, or interests. billion by 2024. Most people think marketing is just people buying ads. That’s creepy! But they must work, right?

Paid Content 363

Paid Content Paid Search Agency Ads Banner Ads 363

Webbiquity

JANUARY 18, 2024

Try to answer questions such as which demographics have engaged most with your emails or what content has performed best. Instead, you can gather opinions related to your products/services through surveys, and then utilize them to adjust the overall marketing campaign accordingly. Then, process it using data analytics.

Email Marketing 187

Email Marketing Work Management B2B Marketing Marketing Management 187

Sprout Social

OCTOBER 19, 2023

In this article, we explore AI use cases in marketing that are top priorities for teams as they tighten their seatbelts for 2024. Not surprisingly, according to a Q2 2023 Sprout Pulse Survey of 255 social marketers, 71% are already integrating AI and automation tools into their workflow, and 82% of them report positive results.

Marketing AI 140

Marketing AI Paid Content Work Management Marketing Strategy 140

Martech

APRIL 19, 2024

Insights into the shifting privacy landscape The recently released IAB State of Data 2024 report (registration required) , titled “How the Digital Ad Industry is Adapting to the Privacy-By-Design Ecosystem,” offers insights into how the industry is responding to privacy changes.

Paid Search Agency 121

Paid Search Agency Privacy Advertising Agencies Multi-Touch Attribution 121

Inbox Insight

JULY 12, 2024

Our B2B Tech Buying Behavior 2024 Report dives deep into these questions, revealing 120+ compelling statistics that shed light on current trends within the Insights for Professionals (IFP) community – a platform for business decision makers committed to sharing knowledge and advancing industry practices.

Work Management 52

Work Management Enterprise Management Marketing Management Research 52

Scoop.it

OCTOBER 24, 2024

In 2024, people often prefer watching a quick, informational video rather than reading through a lengthy, equally informative blog. Create Content for Customer Pain Points To effectively and successfully reach your target audience, you should understand who they are, their demographics, lifestyle, interests, wants, needs, and pain points.

Content Marketing 106

Content Marketing Planning Content Ideal Customer Profiles 106

Zoominfo

JANUARY 29, 2024

ZoomInfo’s Customer Impact Report 2024 brings these stories into sharp focus. Over the past several months, our teams have surveyed some 7,000 ZoomInfo users to learn more about how we help go-to-market professionals meet their ambitious goals. And we’re still not satisfied.

Zoominfo 130

Zoominfo Marketing Analytics Tools Top of Funnel Demographics 130

Sprout Social

FEBRUARY 29, 2024

Content personalization AI personalizes content based on customer behavior, preferences and demographics. It considers various factors, including website behavior, demographics, firmographics, job title, purchase history and social media engagement.

Marketing AI 142

Marketing AI Lead Ranking Work Management Lead Scoring 142

Sprout Social

DECEMBER 19, 2024

According to a Q2 2024 Sprout Pulse Survey, 87% of all consumers agree they expect influencers to speak out about causes that align with their values and take a stand on socialwith Gen Z and Millennials even more likely to agree. The beauty brand has an all-female C-suite, and women make up much of its core demographic.

Companies 79

Companies Lead Ranking Social Media Communities 79

Spiralytics

JANUARY 31, 2023

In 2021, more than 82 million Americans listened to podcasts, with millennials and Gen Zs comprising most of the demographic, based on data from Statista. For instance, a survey conducted by EX-IQ shows that millennials and Gen Z are 5% more likely to listen for and during work, with customer service employees being most likely to do so.

Statistics 160

Statistics Paid Search Agency Planning Advertising Agencies 160