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Staking a claim in $61.15bn in digital ad spend

Liveintent

And as the industry looks to 2023 and beyond, eMarketer predicts that Walmart, Instacart, and Amazon will capture the majority of digital ad budgets ( $61.15bn by the end of 2024 ) — a significant departure from years past when tech behemoths Google, Facebook, and Microsoft, claimed most advertising budgets. Control your destiny.

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The State of Localized Programmatic: Why Marketers Need to Adopt a Personalized Digital Strategy

Martech Advisor

Mobile will soon account for around 78% of the $46 billion programmatic ad market, according to eMarketer. billion by 2024. In 2018, programmatic mobile ad spend in the U.S. grew 25%, from $24 billion the year prior. In fact, the Global Geo-Fencing Market is estimated to cross $1.7 Addressable Geo-Fencing. OTT/CTV Advertising.

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Hulu Advertising 101: A Guide to Running Streaming TV Ads

Single Grain

million and around 100 million total viewers: The user base of Hulu is expected to reach over 115 million by 2024. According to Hulu , Generation Stream is a group of people who are “young, affluent, driven, always connected, content curators, and early adopters. will drop traditional television.