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7 Proven Strategies to Boost Social Media SEO in 2024

Convince & Convert

To effectively promote your services, eCommerce or Shopify store , leveraging social media SEO strategies can significantly enhance your online visibility and attract more potential customers. Tip for Founders: If you are building a product or service, don’t forget to add it to your headline. Take a look: 6.

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Is Your Video Content Fulfilling Its Goals?

Marketing Insider Group

Quick Takeaways In 2024, the significant increase in spending on video ad campaigns underscores the critical role of video in marketing strategies. Understanding Video Content Goals It’s 2024, and if you’re not thinking about video, you’re missing out. A high CTR means people are taking action.

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Unlock Growth in 2024: Essential B2B Marketing Trends and How to Make Them Work for You

The Lead Agency

Here, we delve into the B2B-specific marketing trends impacting the sector in 2024 and how you can leverage them to find, reach, capture, nurture and convert your target customers. What’s different about 2024? And that’s not going anywhere in 2024. So, what’s different about 2024? Personally, I love AI.

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How To Create Inspiring Personalized Emails

Litmus

Increased click-through rates (CTR) Depending on the content of your email, adding personalized, dynamic elements to your emails can see higher click-throughs. For example, if you integrate a live poll into your emails, you’ll encourage more clicks (like email marketer Laura Jean saw with her campaigns: a CTR improvement by 53% !).

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15 Content Marketing Metrics To Measure Content Marketing ROI

Optinmonster

Customer Education : Informing and educating customers about products or services. Brand Mentions Track references to your brand, product, or service online to gauge public perception and reach. Recommended Resource : 32 Best Lead Generation Software and Tools for 2024 14. CTR is calculated as clicks divided by impressions.

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5 Key Programmatic Advertising Trends to Know in 2022

Bannerflow

billion by 2024 in the US , and $4.1 Nearly 40% of waking hours were spent in front of a screen, with the public spending double the amount of time per day watching streaming services compared to pre-pandemic numbers. Using video – our display trends research this year found that ads using video during 2020 received an 85% better CTR.

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Marketer Showcase: Jacqueline Schklar, B2B Marketing Buzzword Killer

NetLine

Some highlights are bringing DocuSign API search ads I inherited from 1.77% CTR to almost 8% CTR with that campaign being responsible for 30% of API adoption for testing. Additional words of wisdom from Jacqueline will drop January 2024 in her book Buzzword Free B2B (working title).