Lead Liaison

JANUARY 19, 2024

This significant milestone not only underscores the company’s unwavering commitment to maintaining the highest standards of data security but also paves the way for the upcoming ISO 27001 certification, anticipated in the first half of 2024.

Lead Liaison 62

Lead Liaison Enterprise Management Lead Capture Trade Show 62

Valasys

DECEMBER 18, 2023

The operability of technology within organizations has become more crucial than ever. As we step into 2024, it’s imperative for businesses to stay abreast of technological advancements to remain competitive and efficient. Let’s explore how these strategies can be a game-changer in the world of corporate technology.

Organization 40

Organization Work Management Customer Satisfaction Barriers 40

Martech

FEBRUARY 8, 2024

Kicking off 2024 with a bang, HubSpot’s January updates are all about enhancing your team’s capabilities in lead management, content strategy, and data analysis. Here are the January 2024 updates managers should take note of: Fast and easy compliance for new email requirements.

Enterprise Management 90

Enterprise Management Sales Qualified Leads API Hubspot 90

Seismic

JANUARY 9, 2024

January marks a fresh fiscal start for many sales teams, and organizations will host a sales kickoff (SKO) to align their go-to-market (GTM) orgs and launch new sales processes. Without further ado, here are five innovative strategies to help your team thrive in 2024. Optimize your tech stack New year, new budget. Play video 5.

Marketing AI 52

Marketing AI Marketing Analytics Tools Ideal Customer Profiles Training 52

Sana Commerce

MARCH 13, 2024

NEW YORK, New York – February 29, 2024 – Sana Commerce , a ready-to-use commerce platform engineered for B2B, announced today that ninety-five percent of Sana customers on Gartner® Peer Insights would recommend Sana Commerce for digital commerce as of February 2024. 49 Ratings) out of 5 as of February 2024. The result?

Gartner 52

Gartner Peer-to-peer Customer Satisfaction Vendors 52

SalesIntel

APRIL 17, 2024

Automation helps your business by sending personalized emails, organizing who gets them, planning when to send them, and tracking how well they work. Creating an Email Marketing Automation Strategy When it comes to email marketing automation you need to be organized and smart about how you use automation tools for your campaigns.

Marketing Automation Services 52

Marketing Automation Services Work Management Marketing Automation Marketing Management 52

Zoominfo

MARCH 10, 2021

Maybe this situation sounds familiar: A company with a sales team of 50 reps decides its data is stale and its customer relationship management (CRM) features don’t meet business needs. So the company begins defining requirements for new CRM software, and two months later selects a vendor. Source: ZoomInfo. Source: ZoomInfo.

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Work Management Analysis Marketing Management Cost 130

Top Rank Marketing

DECEMBER 15, 2023

B2B CRM Users Are Highly Focused on Nurturing Leads and Customers 33 percent of B2B sales and marketing professionals have focused their customer relationship management (CRM) usage on the customer service, up-selling and cross-selling portion of the buyer journey over the past 5 years, closely followed by 32 percent who have targeted mid-funnel lead-generation (..)

Marketing Analytics Tools 112

Marketing Analytics Tools Marketing AI Top of Funnel B2B Marketing 112

Lead Forensics

MARCH 21, 2024

Celebrating successes not only motivates individual team members but also fosters a culture of achievement and recognition within the entire sales organization. Utilize visual aids like pipeline charts or CRM reports to track each deal’s status and identify potential roadblocks.

Urgency Marketing 52

Urgency Marketing Creativity Trust Marketing Sales Cycle 52

Hubspot

APRIL 1, 2024

When salespeople rate their sales organizations on our site, we ask them to rate how they feel about inbound lead flow on a scale from 1–5. Fewer prospects are going to just hit your lead form in 2024. Mining the CRM for Your Ideal Customer Profile List The CRM is an untapped goldmine for a lot of organizations.

Ideal Customer Profiles 56

Ideal Customer Profiles Lead Ranking Lead Scoring Leads 56

DealSignal

FEBRUARY 18, 2024

Lean on automation for tasks like lead scoring, lead list building, lead enrichment, web scraping, and CRM data hygiene. Create content that speaks directly to the challenges faced by key decision-makers within the organization. These are all time-consuming tasks that can easily be taken off your plate. Take Elementum , for example.

Top of Funnel 52

Top of Funnel Sales Qualified Leads Generation Account Based Marketing 52

Only B2B

FEBRUARY 21, 2024

If your organization is not investing in B2B intent data, then you are falling behind. They leverage pre-built connectors to seamlessly move data between your intent data provider, MAP, CRM, or data warehouse. This technique extracts data from your MAP/CRM and enriches it with insights from your intent data platform.

Intent Data 71

Intent Data Intent B2B Sales B2B Marketing 71

Webbiquity

DECEMBER 19, 2023

Drumroll please… #10: How to Integrate ChatGPT With Your CRM Software The buzz around ChatGPT has grown rapidly since its release in November 2022. This post explains how to integrate ChatGPT with your CRM software, expanding your use of AI tools for marketing and sales. #9: Onward and upward to a happy and prosperous 2024!

Paid Search Agency 182

Paid Search Agency B2B Marketing Screencast Planning 182

SalesIntel

JANUARY 15, 2024

But, to choose the best from the rest, you need to understand the ins and outs of B2B data going into 2024 and beyond. In 2024, data enrichment will emerge as the linchpin for companies seeking a competitive edge and sustainable growth in their B2B endeavors. This article covers all that you need to know about B2B data.

Ideal Customer Profiles 52

Ideal Customer Profiles Lead Ranking Paid Search Agency Marketing Qualified Leads 52

Martech

DECEMBER 14, 2023

The company also announced improved AI search capabilities through Einstein Copilot Search, available February 2024. Some genAI capabilities are currently available or in beta, while others will be rolled out in 2024. And that includes unstructured data hidden across an organization, buried in emails, Slack chats and documents.

Marketing AI 105

Marketing AI Business Paid Search Agency Marketing Management 105

Martech

SEPTEMBER 6, 2023

This will launch in early 2024. Dig deeper: How to prepare for the GPT age in CRM and email One example is the ChatSpot feature. Now in public beta, ChatSpot combines the capabilities of ChatGPT with other data sources, including a HubSpot customer’s Smart CRM.

Marketing AI 120

Marketing AI Hubspot Forecasting CRM 120

SalesIntel

NOVEMBER 27, 2023

As a sales rep navigating the dynamic landscape of 2024, mastering these 15 strategies will not only boost your productivity but also set you apart from the competition. Here are some tips you can put into practice in your own professional life as a salesperson, regardless of industry or organization size.

Allocation 52

Allocation Work Management Marketing & Strategy Sales Qualified Leads 52

Salesforce Marketing Cloud

MARCH 4, 2024

In January 2024, Salesforce commissioned Forrester Consulting to find answers to these gaps and more in the rapidly developing AI landscape. The research , conducted with 773 business leaders in 14 countries, sheds light on global business decision-makers’ mindsets around AI-powered CRM. Three foundations for strong AI-powered CRM 1.

Work Management 116

Work Management Trends Business Forrester 116

Salesforce Marketing Cloud

DECEMBER 19, 2023

This post introduces two new Salesforce certifications that help businesses build a team of in-house people with the expertise to make the most of their Salesforce AI and customer relationship management (CRM) investments. The top AI news of 2024 will likely be about implementation As we close the chapter on 2023, the AI adventure continues.

Marketing AI 115

Marketing AI Generation Enterprise Management eCommerce 115

SpotMe Blog

OCTOBER 7, 2023

Organizing a medical conference that brings results can be stressful. CRM integrations that automatically feed event data into your pharma CRM , so you can store all HCP information in one place and follow up easily. They are also cost-effective – a benefit not to be ignored in this ever-costly world we live in.

Conference 52

Conference Enterprise Management Work Management Marketing Management 52

Martech

DECEMBER 18, 2023

Leading customer relationship management (CRM) and other marketing platforms are integrating sophisticated AI capabilities that promise to assist with key functions like gauging customer sentiment, training employees, making product recommendations, enriching data and even auto-generating targeted campaigns.

Marketing AI 118

Marketing AI Work Management Marketing Management Automation 118

Salesforce Marketing Cloud

JANUARY 2, 2024

Invite your whole organization together for a brainstorming session where the group identifies their most time-consuming tasks. Datasets are easily integrated through a CRM to create more accurate pictures of selling opportunities, helping sales and marketing teams make data-driven decisions together. Start with the basics.

Trends 69

Trends Top of Funnel Cold Calling Trust Marketing 69

eTrigue

JANUARY 16, 2024

Gartner predicts that in 2024, the rate of B2B data decay will be over 70% per year.* Think through possible use cases, and those who inform the buying decisions within those organizations, to ensure you’re reaching both buyers and influencers, and better qualifying leads for sales follow-up (SQLs). Garbage in. Garbage out.

Account Based Marketing 78

Account Based Marketing ABM Data Hygiene Gartner 78

Top Rank Marketing

DECEMBER 29, 2023

B2B growth plan: perfecting partner ecosystem marketing 45 percent of B2B marketing decision-makers at typical B2B organizations have said that new or renewed ecosystem partners were their primary revenue source, as more B2B companies have moved towards broadening their partner ecosystems, according to newly-published Forrester Research data.

Paid Search Agency 108

Paid Search Agency B2B Marketing Advertising Agencies Linkedin 108

Salesforce Marketing Cloud

JANUARY 2, 2024

Invite your whole organization together for a brainstorming session where the group identifies their most time-consuming tasks. Datasets are easily integrated through a CRM to create more accurate pictures of selling opportunities, helping sales and marketing teams make data-driven decisions together. Start with the basics.

Trends 64

Trends Top of Funnel Cold Calling Trust Marketing 64

SocialPilot

FEBRUARY 29, 2024

Pros: No need to constantly search for new clients It gets you a steady income every month It makes budgeting easier for your clients Less time-constraint and organized enough to take other clients Cons: The model is pricey for newer clients Clients can demand consistent edits and reject ideas multiple times 3.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Social Media 52

Martech

MARCH 28, 2024

Dig deeper: 3 ways B2B marketers can use generative AI Benefits of AI for marketing organizations According to a survey by The Conference Board and Ragan Communications , 68% of marketers are using AI at least “sometimes” in their daily work. AI is going to help change that because we’re no longer relying on humans to know what’s in the CRM.

Marketing AI 122

Marketing AI Work Management Marketing Management Examples 122

Binary Demand

FEBRUARY 23, 2024

It gathers data from websites, emails, social media, and past campaigns, integrating insights from client CRM systems. As 2024 approaches, businesses encounter new challenges and opportunities, demanding a fresh perspective on B2B demand generation strategies. A profound comprehension of your market is imperative.

Demand Generation Agencies 116

Demand Generation Agencies Demand Generation Demand Account Based Marketing 116

Martech

JANUARY 18, 2024

Does your organization’s martech stack resemble a disjointed patchwork of tools and platforms? She started the year facing a daunting challenge: her organization’s martech stack was a patchwork quilt of solutions, each operating in its own silo. It’s early 2024. You can do this.

CMS Development 100

CMS Development Allocation Budget Programs Business 100

NetLine

JANUARY 18, 2024

In the first few quiet days of 2024, Google began disabling cookies for 1% of users on its flagship browser, Chrome. This audit is the first step in preparing for the upcoming changes in 2024, ensuring that their services continue to operate effectively and efficiently in a post-third-party cookie environment. “So it begins.”

Google 52

Google Privacy Lead Ranking Intent 52

SalesIntel

JANUARY 10, 2024

This article explains top 12 questions you should ask yourself and any potential provider, as well as, the answers you should expect when choosing the right B2B sales data partner in 2024. But, it is about understanding which organizations are sending traffic to your site. How do these providers detect data deletion from your CRM?

Ideal Customer Profiles 40

Ideal Customer Profiles B2B Sales Advertising Agencies Marketing Budget 40

Salesforce Marketing Cloud

JANUARY 8, 2024

They bring together data from multiple sources — think your customer relationship management ( CRM ) and order management system s — to provide a holistic view of all your business activities. Businesses collect a lot of it, but they don’t always know how to manage it. That’s where data management and harmonization come in.

eCommerce 76

eCommerce Marketing AI Trends Loyalty 76

Televerde

NOVEMBER 22, 2021

Today, it’s all about how you delight, educate, and connect with your audience through a CRM experience. Investing in the CRM experience is the fastest-growing marketing and sales technology for companies in most industries. In fact, 91% of businesses with ten or more employees currently empower their workforce with a CRM platform.

CRM 52

CRM Top of Funnel Work Management Lead Scoring 52

Martech

APRIL 11, 2024

Note: Demand creation does not mean manufacturing demand from scratch at a prospective client’s organization. CRM, lead routing, sales stage conversion rates, etc.) Dig deeper: From efficiency to efficacy: 2024’s B2B marketing revolution Fuel for your marketing strategy. Most of what manufacturers demand is internal.)

Marketing AI 121

Marketing AI Work Management Effectiveness B2B Marketing 121

Martech

DECEMBER 14, 2023

If you subscribe to Gartner’s opinions, you’re probably spending most of your time building an AI-enabled marketing team for 2024. Take Martech’s 2024 Salary and Career Survey From AI to layoffs, it’s been quite a year. An inefficient customer relationship management (CRM) platform. CRM data cleanup.

Digital Experience Platform 109

Digital Experience Platform Marketing & Strategy Business CMO 109

Hubspot

NOVEMBER 22, 2023

It's a CRM (or Customer Relationship Management Platform). Even if you don't use HubSpot, you probably use some type of CRM. Below we'll delve into why CRMs are an important sales tool, using data from our State of Sales Report, as well as how they can revolutionize your sales strategy. It's not that new or hard to access.

Enterprise Management 63

Enterprise Management Marketing Management Tools Forecasting 63

Only B2B

FEBRUARY 6, 2024

CRM Data: Integrate your CRM with website analytics and marketing automation tools to create a holistic view of the buyer’s journey. 71% of B2B organizations collect buyer signals, but over half fail to operationalize the data – according to Gartner. How will our intent data solutions achieve your ROI goals in 2024?

Intent Data 62

Intent Data Intent B2B Sales ROI 62