What Is a Demand-side Platform (DSP)? Key Features, Architecture, and Examples
Martech Advisor
SEPTEMBER 27, 2019
billion in 2024. Provide an intuitive UI and repository to help advertisers manage their campaigns and ad creatives respectively. The process begins with the advertiser using the campaign builder tool (offered by the DSP) to set the audience targeting criteria and upload ad creatives. billion in 2019 to $31.3 demonstrates this.
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