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3 observations from 2023 to help you in 2024

Martech

I want you take a little time to look back at three of the big lessons we learned in 2023 and how they could affect your planning for 2024. Here are three takeaways from 2023, based on my own agency work and what I learned from my conference observations, along with my thoughts on how to apply them to planning for and working in 2024.

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Social Media Management Cost – How Much to Charge in 2024?

SocialPilot

Social media is indeed a powerful tool to achieve various marketing objectives like reaching a wider audience, increasing brand awareness, fostering customer engagement, and cost-effectively generating leads. What Does Social Media Management Cost Look Like? What Does Social Media Management Cost Look Like?

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Well, SaaS tech stacks shrank from 2023 to 2024… but only by 8%. You were expecting more?

chiefmartech

According to the 2024 SaaS Management Index Report just released by Zylo, a leading SaaS management platform that manages over 30 million SaaS licenses for companies of all sizes, the average SaaS portfolio shrank from 291 apps to 269, just a hair under 8%. So even if you cut those costs in half, it would be a mere 1.5%

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Do Shipping Discounts Increase Sales in 2024? Challenges & Its Solutions!

Huptech Web

Customers might not mind the original price, but extra costs like shipping, returns, taxes, and packing fees can change their decisions—even if it’s just some extra bucks. Because extra costs lead 48% of shoppers to abandon their cart! When will my order arrive? of shoppers have abandoned their carts due to shipping costs.

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B2B Buyer Report 2024

Sana Commerce

This research for the 2024 B2B Buyer Report was conducted using 1,000 respondents across the globe. We’ve taken this data and synthesized it into this report to educate B2B businesses on their buyer’s needs and how to include it in their 2024 sales strategy. B2B buying is taking place at breakneck speeds online.

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The B2B Marketing Trend Tracker 2024: What trends are we seeing from client-side and agency-side marketers?

B2BMarketing.net

In short, we provide a list of 19 trends (including definitions) and ask the same question each time: how focused are you on the following trend in 2024? In order to save our respondents two clicks, we grouped them all together for this year’s survey, with just 3.5% In 2023, however, we saw this topic drop to fifth place.

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The role of artificial intelligence in business in 2024

Sprout Social

This approach significantly reduces downtime and maintenance costs, increasing overall efficiency. For example, KFC China’s introduction of facial recognition technology to predict customer orders based on age and mood is a testament to AI’s capability to enhance customer service.