ANNUITAS Predicts – How Go-to-market Will Transform in 2024
ANNUITAS
DECEMBER 11, 2023
2023 was a pivotal year, and ANNUITAS expects much to change in 2024. Wordstream’s annual Google Ads benchmarks study for 2023 reported that average paid search conversion rates went down 10% and cost per lead increased 20%, year-over-year. How will this change in 2024? This has made for a challenging 2023.
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