interactive 
Martech
NOVEMBER 28, 2023
Television advertising has undergone significant transformations in recent years, and 2024 promises to be no different. Here are a few of the key trends shaping the future of TV advertising in 2024. Interactive and shoppable ads Retail media partnerships are the future of advertising, with U.S.
Digilant
JANUARY 25, 2024
to $9 billion, are still being spent on traditional broadcast and cable TV ad buys. TV households have cut the cord on cable or never had a cable subscription to begin with, with that number only projected to continue to rise. The Digital Habits of Voters in 2024 As mentioned, the shift towards digital channels is unmistakable.
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Digilant
NOVEMBER 8, 2023
Coined “Cable 2.0,” FAST offers nearly 2,000 FAST free, ad-supported channels to consumers. The data remains encrypted, making it impossible for anyone to access personally identifiable information (a future-proof solution as we near the official depreciation of Google’s third-party cookies in late 2024).
Martech
DECEMBER 28, 2023
Attention metrics will capture marketers’ attention and meaningful engagement As seen in our 2024 data predictions , the phasing out of third-party cookies is almost certain. Attention metrics are tied to engagement time, focus and quality of interaction. Marketers can use them to complement or replace traditional clicks and views.
Bannerflow
MAY 22, 2023
The use of connected televisions has become increasingly popular in recent years, with more consumers looking for ways to access entertainment options that go beyond traditional cable or satellite TV services. Enhanced Engagement CTV offers a more immersive and interactive viewing experience compared to traditional TV.
Madison Logic
JANUARY 25, 2024
With that number expected to grow to 87% by 2025, CTV is a critical channel to add to your unified, multi-channel strategy in 2024. As more people cut their cable cord in favor of these streaming services, CTV has increasingly become a powerful channel to capture buyer attention. Nearly half of all U.S. Here’s why. TV screens.
Martech Advisor
OCTOBER 24, 2019
Location-based intent data helps marketers go beyond targeting on things like cookies and search data, and precisely reach the right consumer based on how they have interacted with both the digital and physical world together. billion by 2024. Localized Programmatic: Who Has Adopted It and Who Needs It. Addressable Geo-Fencing.
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