illumin
DECEMBER 1, 2023
If you want to yield the best advertising results, then Programmatic advertising is the most effective way to do it. Brands can use programmatic strategies to effectively purchase ad space in relevant mediums and publications, increasing their results and improving the ROI.
Martech
NOVEMBER 28, 2023
Television advertising has undergone significant transformations in recent years, and 2024 promises to be no different. Advertisers must adapt to remain relevant and effective as technology evolves and consumer preferences shift. Here are a few of the key trends shaping the future of TV advertising in 2024. Get MarTech!
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Digilant
JANUARY 25, 2024
to $9 billion, are still being spent on traditional broadcast and cable TV ad buys. TV households have cut the cord on cable or never had a cable subscription to begin with, with that number only projected to continue to rise. The Digital Habits of Voters in 2024 As mentioned, the shift towards digital channels is unmistakable.
Choozle
MARCH 20, 2024
Remarkably, in 2024 99% of US households now have at least one streaming service subscription, a notable jump from the 52% reported in 2015. Video Streaming Beats Linear TV and Cable TV Streaming is now the preferred platform for television and video users in the US, capturing 36% of overall viewing time.
Digilant
NOVEMBER 8, 2023
Coined “Cable 2.0,” FAST offers nearly 2,000 FAST free, ad-supported channels to consumers. The data remains encrypted, making it impossible for anyone to access personally identifiable information (a future-proof solution as we near the official depreciation of Google’s third-party cookies in late 2024).
Sword and the Script | B2B
DECEMBER 26, 2023
In addition, this same disruption – led by the 2024 election, the speed of misinformation and continued economic uncertainty – will require a strong measure of GRIT. PR still builds trust “Authentic customer testimonials, peer and employee reviews will increase in importance in 2024.
Martech
DECEMBER 28, 2023
Attention metrics will capture marketers’ attention and meaningful engagement As seen in our 2024 data predictions , the phasing out of third-party cookies is almost certain. In 2024 IAB is partnering with the Media Rating Council to roll out standardized attention measurement guidelines. “SPO
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