Martech

MARCH 8, 2024

The shift from network television to cable, to the internet, to streaming entertainment and social media has greatly impacted marketing organizations of all sizes. Most companies do not have an AI policy in place and only about one in five companies train their employees in the proper usage of AI, per Muckrack’s State of AI in PR 2024 report.

Marketing AI 95

Marketing AI Training Generation Budget Programs 95

Digilant

NOVEMBER 8, 2023

Coined “Cable 2.0,” FAST offers nearly 2,000 FAST free, ad-supported channels to consumers. The data remains encrypted, making it impossible for anyone to access personally identifiable information (a future-proof solution as we near the official depreciation of Google’s third-party cookies in late 2024).

Advertisements 59

Advertisements Advertising Ad Frequency Classified Ads 59

Sword and the Script | B2B

DECEMBER 26, 2023

In addition, this same disruption – led by the 2024 election, the speed of misinformation and continued economic uncertainty – will require a strong measure of GRIT. PR still builds trust “Authentic customer testimonials, peer and employee reviews will increase in importance in 2024.

Marketing AI 124

Marketing AI Paid Content Work Management Marketing Management 124

Martech Advisor

OCTOBER 24, 2019

billion by 2024. This solution uses plat line and GPS data, rather than IP-based targeting, to deliver programmatic advertising to specific households from first party databases or curated lists based on various demographic targeting variables. In fact, the Global Geo-Fencing Market is estimated to cross $1.7 Addressable Geo-Fencing.

Advertising Agencies 46

Advertising Agencies Mobile Advertising Marketing Strategy Marketing & Strategy 46