Martech

FEBRUARY 7, 2024

Almost every business today has access to similar AI tools, but outcomes are going to differ significantly based on how they apply the technology. When we talk about AI in the context of business, it’s easy to get caught up in the excitement of the technology. Why focus on having the best AI integrations? Build or buy?

Marketing AI 128

Marketing AI Hubspot Lock-In Marketing Management 128

Martech

DECEMBER 13, 2023

Within the products we consume and how we create and manage content, AI has become an expectation rather than an exception in our lives. Driven by a competitive landscape and customer expectations, in 2023, we saw AI emerge as an enhancement for 100s of SEO and martech products and tools.

CMS Development 113

CMS Development SEO Trends API 113

Martech

FEBRUARY 1, 2024

The benefits of Google Annotations Finding examples can be a bit like looking for a needle in a haystack since (as mentioned) most email marketers aren’t aware of Annotations. Still, I’m on board with it since the feature is designed for brands that should feature this kind of content (specifically, products and promotions).

Email Marketing 112

Email Marketing Google Click Rate Marketing & Strategy 112

Sprout Social

JANUARY 24, 2024

Let’s look at examples of how and where to appropriately use them on the platform: How to add hashtags to your LinkedIn business page Wondering where to add hashtags first? Your LinkedIn business page is a good place to start. Let’s look at three ways to find and follow hashtags that matter to your business.

Linkedin 115

Linkedin Trends Eye-Tracking Marketing Agencies 1 115

illumin

JANUARY 9, 2024

Retail media’s future in 2024 While retail media is a relatively new marketing channel for larger advertisers and agencies, it’s a medium they quickly adopted in 2023. According to research from McKinsey , most advertisers are currently splitting their business between an average of four retail media networks (RMNs).

Top of Funnel 105

Top of Funnel Advertising Agencies Funnel Advertising Emarketing 105

Martech

MARCH 28, 2024

There are now countless AI-powered tools available for marketers to help boost productivity, automate manual tasks, analyze data and more. Fortunately for marketers and business users in other areas of the business, software vendors are moving fast to incorporate AI into their existing applications.

Marketing AI 128

Marketing AI Work Management Marketing Management Examples 128

The Lead Agency

APRIL 14, 2024

Here, we delve into the B2B-specific marketing trends impacting the sector in 2024 and how you can leverage them to find, reach, capture, nurture and convert your target customers. What’s different about 2024? And that’s not going anywhere in 2024. So, what’s different about 2024?

Work Management 62

Work Management Paid Content B2B Marketing Trends 62

B2B Marketing Directions

DECEMBER 10, 2023

Source: Shutterstock Establishing objectives is an integral part of any business planning process, and some of those goals inevitably relate to revenue growth. Revenue growth objectives must be realistic for company leaders to formulate sound business and marketing strategies. I'll refer to this period as "2022."

Analysis 70

Analysis Planning Custom Publishing Marketing & Strategy 70

Content Standard

DECEMBER 19, 2023

When I think about this trajectory and how it’s accelerating into 2024, it’s evident that marketing leaders must make two fundamental commitments to continue driving business growth. A whopping 40% of Gen Z uses TikTok and Instagram over Google Search and Maps to find local businesses. Inaction isn’t an option.

Terms and Conditions 82

Terms and Conditions Marketing & Strategy Advertising Agencies Storytelling 82

DAGMAR Marketing

MARCH 12, 2024

Every year, HubSpot releases a State of Marketing Report, which shares several helpful new industry trends and insights to help your business thrive all year. 44% of businesses have leveraged AI for content production. 75.78% of consumers have used social media to search for or discover new products and brands.

Marketing AI 52

Marketing AI Hubspot Marketing Report Planning 52

ClearVoice

SEPTEMBER 22, 2023

While a boon to software users, the fast-paced technological advancement has caused immense pressure for pioneering tech and software companies to be more aggressive in realigning their marketing initiatives in 2024. Dive deeper into crafting experiences that not only catch the eye but also hold the mind.

Work Management 90

Work Management Marketing Management Webinar Metrics Software 90

SalesIntel

APRIL 17, 2024

Automation helps your business by sending personalized emails, organizing who gets them, planning when to send them, and tracking how well they work. You can also include a few lines to let them know what they can expect from your product or service going forward. What is B2B Email Marketing Automation?

Marketing Automation Services 52

Marketing Automation Services Work Management Marketing Automation Marketing Management 52

Sprout Social

MARCH 15, 2024

YouTube influencers are on a different level when it comes to business impact. And YouTubers have consistently built full-blown brands, media careers and product lines. These creators’ personal brands are recognizable among their audiences and businesses. This includes long-form educational videos, recipes and product reviews.

Youtube 106

Youtube Viral Marketing Peer-to-peer Impressions 106

Valasys

FEBRUARY 5, 2024

In today’s digital landscape, local internet marketing has become a key aspect of every business’s marketing efforts. With the rise of social media and search engine optimization, businesses are realizing the importance of targeting their local audience online.

Marketing AI 40

Marketing AI Internet Marketing Lead Scoring Lead Ranking 40

Oktopost

DECEMBER 21, 2023

But budget limitations can make or break even the best, and most thorough plans you’ve set to accomplish in 2024. Unfortunately, this trend is forecasted to continue as we move into 2024. Now that doing more with less is essential, strategic budgeting is the key to success for CMOs in 2024.

Marketing Budget 62

Marketing Budget Budget Programs Paid Content Marketing Budget Creation 62

Optinmonster

MARCH 7, 2024

Best eCommerce Personalization Software of 2024 Let me share with you the cream of the crop, the personalization software that has not only impressed me with their features but also with their ability to genuinely connect with customers. The following are the eCommerce personalization software available in 2024: 1.

Enterprise Management 60

Enterprise Management Marketing Automation Services eCommerce Marketing Management 60

Heinz Marketing

NOVEMBER 21, 2023

By Sheena McKinney , Business Operations & Marketing Assistant at Heinz Marketing Whether you’re yet to explore AI or you’re an early adopter, welcome (again) to the AI future of B2B sales and marketing! Providing context, specifying the desired output format, and giving examples enhance AI effectiveness.

Marketing AI 110

Marketing AI B2B Budget Programs CMO 110

Oktopost

FEBRUARY 19, 2024

Are you ready to make 2024 the most successful year for your employee advocacy program? We analyzed key employee advocacy trends from 2023 to help you implement a more effective employee advocacy program in 2024. Last year, the return of office culture, recession fears, and AI’s rise transformed B2B marketing.

Trends 69

Trends Practices B2B Thought Leadership Best Practices 69

FunnelEnvy

FEBRUARY 19, 2024

As global unrest and economic uncertainty persist, belts are tightening in most business sectors. Technology and consumer trends are changing, so we’ve adapted our best practices for SaaS landing pages in 2024 to reflect changing buyer expectations and new AI tools. Effective landing pages take time to optimize. Visuals Tell a Story.

Landing Pages 62

Landing Pages Top of Funnel Practices Demand 62

Sprout Social

JANUARY 24, 2024

Doing so enables you to benchmark your influencer campaigns against business goals, determine the ROI of your partnerships and pivot quickly based on what is and isn’t working. Here are a few examples of influencer marketing goals: Increase positive Instagram brand mentions by 20% in the next quarter using influencer partnerships.

Paid Content 100

Paid Content Marketing Analytics Tools Advertising Agencies Marketing Budget 100

Salesforce Marketing Cloud

DECEMBER 6, 2023

What we’re noticing is that whether you’re a developer, admin, architect, or business leader, design will matter more than ever. For one, giving examples or references helps ground the model. By designing prompts with context, supporting examples, and parameters, the response improves.

Design 72

Design Trends Guidelines Class 72

sagefrog

NOVEMBER 14, 2023

In Sagefrog’s 2024 B2B Marketing Mix Report , we found that B2B marketers’ top objectives for the year ahead are brand awareness, lead generation, client retention, and sales support. Explore nine essential B2B marketing strategies that can help companies succeed in all of these areas in 2024.

Ideal Customer Profiles 52

Ideal Customer Profiles Paid Content Webinar Metrics Marketing Strategy 52

sagefrog

NOVEMBER 8, 2023

You need to know precisely how to best position your products and services in the upcoming year—and now is the time to evaluate your current methods and look ahead to 2024 to stay ahead of the curve. B2B healthcare marketing focuses on healthcare products or services for other businesses.

Trends 52

Trends B2B Marketing Paid Search Agency Account Based Marketing 52

Spiralytics

JANUARY 31, 2023

Take short-form web videos, for example. As their popularity continues to rise, businesses are starting to leverage channels such as TikTok and Instagram Reels to showcase their content and products. billion by 2024. million podcast listeners in 2021—200,000 more than Apple Podcasts ( eMarketer ) 424.2

Statistics 160

Statistics Paid Search Agency Planning Advertising Agencies 160

Zoominfo

SEPTEMBER 12, 2023

Demand for generative AI has reached a fever pitch in business — and like a lot of tech trends, the early waves of excitement are starting to collide with bottom-line reality. The Impact of GTM Data on Generative AI Many business leaders understand the overall importance of data quality.

Zoominfo 147

Zoominfo Multi-Touch Attribution Ad Building Marketing Analytics Tools 147

Oktopost

JANUARY 11, 2024

Generating demand for your product takes more than a one-off campaign. From email marketing to social media and sales outreach, there are various ways in which you can continuously generate demand for your product. 4) Mailchimp Mailchimp allows businesses to create, send, and track email campaigns.

Demand Generation Agencies 62

Demand Generation Agencies Demand Generation Marketing Automation Services Demand 62

Mereo

JANUARY 17, 2024

With B2B selling in 2024, things are trickier than ever. WHEN THE BUYER WINS — YOU WIN To truly forecast 2024 selling, you have to understand what your buyers are up against. Proving value means backing it up with real examples: case studies, happy clients, ROI calculations and a history of success.

Forecasting 45

Forecasting Lock-In Differentiation Consulting 45

Sana Commerce

AUGUST 28, 2023

Table of contents Inside This B2B Buyer Report No matter how long you’ve been in the B2B business, you know that the only constant in this space is change. This research for the 2024 B2B Buyer Report was conducted using 1,000 respondents across the globe. Thanks for your interest in the B2B Buyer Report. Goals can change.

B2B 52

B2B B2B Sales Work Management Burn Rate 52

SalesIntel

JANUARY 15, 2024

Companies use B2B data to understand other firms better, make better decisions, develop new business prospects, and support marketing and sales teams. But, to choose the best from the rest, you need to understand the ins and outs of B2B data going into 2024 and beyond. This article covers all that you need to know about B2B data.

Ideal Customer Profiles 52

Ideal Customer Profiles Lead Ranking Paid Search Agency Marketing Qualified Leads 52

DealSignal

JANUARY 30, 2024

But it’s not enough to simply have a list of leads: To truly succeed, businesses need to understand the needs and pain points of their target market and tailor their messaging accordingly. With so many lead contact data enrichment software options on the market, it can be overwhelming to choose the right one for your business.

Lead Ranking 52

Lead Ranking Marketing Automation Services Budget Programs Marketing Budget 52

SocialPilot

DECEMBER 6, 2023

Social media marketing has become an integral part of modern business strategy in the last decade. In 2022, social media ad spending hit the $230 billion mark and is expected to reach $300 billion in 2024. For example, “ Increase your Instagram followers by 25% in the next six months.” What exactly is a SMART goal?

Paid Content 62

Paid Content Social Media Social Marketing Marketing & Strategy 62

Huptech Web

DECEMBER 14, 2023

Statistics arе instrumеntal in understanding customers, addressing complaints, and optimizing business operations. They’re not just numbers but kеy business performance indicators and customer prеfеrеncеs. For example, if your bounce rate is high, you might need to improve your website’s user experience.

Paid Content 52

Paid Content Statistics Paid Search Agency Advertising Agencies 52

B2B Marketing Directions

SEPTEMBER 24, 2023

Understanding what will motivate a potential customer to buy your products or services is a critical prerequisite to developing an effective marketing strategy and creating compelling marketing communications. In most cases, what they really want is what the product or service will enable them to accomplish.

Planning 71

Planning Verticals Buy Trigger Marketing 71

Salesforce Marketing Cloud

FEBRUARY 28, 2024

Ice cream brand Enlightened made the most of their relationship with rock band Metallica to speed up product innovation. Plus, Enlighten’s innovation efforts brought in Salesforce partners, making it a model for AppExchange product success. In 2024, product innovation is a necessity.

Product 59

Product Marketing & Strategy Work Management Marketing Management 59

Bluetext

JANUARY 26, 2024

Consumers are increasingly looking to businesses to take the lead in addressing environmental and social issues. For example, red symbolizes a brand that is ambitious, confident, and bold, whereas navy exudes responsibility, integrity, and peace. There are many ways to help your brand evoke the message of sustainability.

Brand Identity 37

Brand Identity Branding Trade Show Paper 37

Lead Forensics

MARCH 21, 2024

Set clear start and end times for each agenda item, and stick to the schedule to maximize productivity and minimize distractions. By encouraging a culture of innovation and exploration, you empower your sales team to think outside the box and discover untapped opportunities for business expansion.

Urgency Marketing 52

Urgency Marketing Creativity Trust Marketing Sales Cycle 52

DealSignal

FEBRUARY 18, 2024

Sales prospecting tools are important in identifying potential buyers (prospects) and then building a business relationship with them. While every prospect is indeed a lead for your business, not every lead qualifies as a prospect. Does it communicate the value of your products or services?

Top of Funnel 52

Top of Funnel Sales Qualified Leads Generation Account Based Marketing 52