Martech

OCTOBER 12, 2023

It’s no secret that B2B marketers have a challenging task in front of them: a niche audience, an often technical offering and tighter budgets than their B2C counterparts. Learn more by registering and attending “AI-Powered Marketing in 2024: A Playbook for Success,” presented by MNTN.

Planning 126

Planning Marketing Budget Creation Marketing Budget B2B Marketing 126

Stevens & Tate

MARCH 31, 2024

Step right into our March 2024 of “What’s Trending,” your gateway to the latest in marketing trends and insights. Stay informed and ahead of the game with our collection of marketing trends and reports for the 2024 year. Read more here. Read more here. Read more here. Patrick’s Day and college basketball.

Trends 59

Trends Allocation Advertising Agencies Paid Search Agency 59

Martech

JANUARY 12, 2024

As we slide into 2024, B2B marketing leaders face new challenges: deals are harder to close, budgets are shrinking, and expectations are rising. Traditionally, aiming for something like a 20% improvement in activity or efficiency in marketing, especially during budget constraints, has been normal. Find your 200% answer!

Efficiency 128

Efficiency Ideal Customer Profiles B2B Marketing Planning 128

Sprout Social

JANUARY 23, 2024

We will unpack how your brand can use these examples to spark your own scroll-stopping creative ideas—while maximizing your budget and doing more with less. topicals 2024 ✨ A new season of Topicals! In the first week of 2024, Calvin Klein unveiled a campaign featuring the popular actor in their iconic underwear. The Lion ??

Branding 110

Branding Brand Identity Communities Viral Marketing 110

Litmus

FEBRUARY 8, 2024

Marketing strategies face some headwinds in 2024. They must adapt to leverage emerging technologies while operating under tighter budgets and an increased focus on accessibility and data privacy. Marketing budgets In January 2023, many experts shared dire warnings about the economy. It can’t be an afterthought.

Marketing Budget 82

Marketing Budget Marketing & Strategy Marketing Strategy Planning 82

Top Rank Marketing

JANUARY 24, 2024

Our guide to building an SEO strategy in 2024 will help you tie modern best practices into the enduring fundamentals of the craft. As third-party tracking cookies fade out and paid media rates rise, organic SEO is an increasing priority for marketing leaders who want to foster long-term growth with limited budgets.

Marketing AI 104

Marketing AI SEO Ad Building Marketing & Strategy 104

Top Rank Marketing

NOVEMBER 15, 2023

What does the future of B2B influence look like, and how will top global brands succeed with B2B influencer marketing in 2024 and beyond? Ursula Ringham “Authentic engagement will be key in 2024 and beyond. Jay Acunzo “In 2024, the creator economy will redefine B2B marketing. Christopher S.

Work Management 122

Work Management Marketing Management B2B Marketing B2B 122

illumin

DECEMBER 1, 2023

While there are a ton of predictions for 2024 – this is how we think the year is going to shape up. Cross-channel and omni-channel ads are essential to programmatic advertising In 2024, there is going to be a rise in cross-channel and omni-channel programmatic advertising.

Advertising Agencies 104

Advertising Agencies Advertisements Advertising Trends 104

Martech

NOVEMBER 9, 2023

As a vendor, many of us have seen our clients’ marketing budgets slashed in 2023. What was thought to be a temporary reaction to uncertainty in the economy is now the reality for 2024. Budgets are under attack, with head count and technology investments being slashed. The biggest string — a zero-based budget.

Marketing Management 112

Marketing Management Marketing Budget Budget Programs Vendors 112

Martech

NOVEMBER 28, 2023

Television advertising has undergone significant transformations in recent years, and 2024 promises to be no different. Here are a few of the key trends shaping the future of TV advertising in 2024. This trend will continue to gain momentum in 2024 as advertisers allocate more of their budgets to CTV and OTT advertising.

Marketing AI 91

Marketing AI Advertisements Advertising Trends 91

Martech

NOVEMBER 14, 2023

As you do, let’s think about some events that shaped decision-making and will likely factor into your planning for 2024. But AI remained largely a tool for enterprise-level companies with data, platforms and budget to spare. But 2024 will be the year we see more widespread application.

Planning 127

Planning Marketing AI Enterprise Management Work Management 127

Sprout Social

FEBRUARY 7, 2024

All you need to do is choose a promotion goal, define your audience and set your ad duration and budget. Set your budget and duration How long do you want your ad to run, and how much do you want to spend? The post TikTok Promotion: Boost your visibility in 2024 appeared first on Sprout Social. Then hit ‘pay.’

Paid Content 118

Paid Content Promotion Budget Programs Copyright 118

Convince & Convert

DECEMBER 15, 2023

Increase content publishing frequency If someone is telling you that quality is the only important thing, then in 2024 they’ll be furthest away from reality. The post 7 Proven Strategies to Boost Social Media SEO in 2024 appeared first on Convince & Convert. Take a look: 6. There’s no better time to do it than now.

Social Media 154

Social Media SEO Cost Per Click Media 154

Sprout Social

OCTOBER 19, 2023

To meet this rising demand, your marketing team needs to be agile, think out of the box and keep up with deadlines—all while operating within limited budgets and constrained team bandwidths. In this article, we explore AI use cases in marketing that are top priorities for teams as they tighten their seatbelts for 2024.

Marketing AI 128

Marketing AI Paid Content Work Management Marketing & Strategy 128

Sprout Social

FEBRUARY 28, 2024

How social media technology has evolved Over 5 billion people use social media worldwide, and, according to Sprout Social Q4 2023 Pulse Survey data, 42% of users expect to be present on even more networks in 2024. When you’re up against tight budgets and looming economic uncertainty, investing in social gives you a competitive advantage.

Social Media 102

Social Media Work Management Marketing Management Media 102

Martech

DECEMBER 4, 2023

As we wrap up 2023 and look ahead to 2024, now is the time to evaluate our marketing strategies to ensure we are fully prepared for what’s to come. This article discusses six pivotal areas B2B marketers should focus on to kick off 2024 proactively. Staying ahead of the curve is imperative for long-term success in B2B. Get MarTech!

B2B Marketing 105

B2B Marketing Trends B2B Planning 105

sagefrog

FEBRUARY 7, 2024

The digital space is evolving, and B2B social media marketing is witnessing a paradigm shift in 2024. According to the Gartner 2023 CMO Spend and Strategy Survey, marketing budgets have remained flat year-over-year at 9.1% However, in 2024, there’s a shift towards targeting the upper funnel. of overall company revenue. [1]

Marketing AI 67

Marketing AI Social Media Social Marketing B2B Marketing 67

Drew Neisser

FEBRUARY 2, 2024

An “invisible” B2B recession, budget cuts, and short-termism… it’s not easy being CMO. We’ll explore how to invigorate your marketing strategy, reallocate budgets, and rethink how marketing and sales work together. Here’s to a fantastic 2024.

CMO 52

CMO PR B2B Sales B2B Marketing 52

DealSignal

FEBRUARY 20, 2024

Marketing budgets are increasingly being scrutinized by CFOs to ensure that the spending aligns with the company objectives and delivers measurable impact. The better they understand the plan the easier it will be to secure the funding needed to drive growth in 2024. Oh, and increasing efficiency is always popular.

Demand Generation 52

Demand Generation Demand Trends Account Based Marketing 52

Content Standard

DECEMBER 19, 2023

When I think about this trajectory and how it’s accelerating into 2024, it’s evident that marketing leaders must make two fundamental commitments to continue driving business growth. In 2024, there’s an unprecedented opportunity to get ahead by understanding and embracing content-led innovation while others wait and see.

Terms and Conditions 85

Terms and Conditions Marketing & Strategy Advertising Agencies Storytelling 85

Drew Neisser

NOVEMBER 24, 2023

We triple dog dare you to be more daring marketers in 2024. In this fantastic Drew on Drew episode, the two Drews discuss how the B2B realm is overdue for a shakeup in 2024, with 10 daring marketing moves that will get you there. To be growth drivers. To stop playing it safe. This episode is not to be missed!

B2B Marketing 52

B2B Marketing B2B Advertising Agencies CMO 52

Top Rank Marketing

DECEMBER 22, 2023

.” — Mimi Turner @MimiTurner01 of @LinkedIn Click To Tweet Dentsu’s 2024 Media Trends Report 91 percent of chief marketing officers have said that they viewed AI as the future and not just a fad, a figure that dropped to 78 percent among consumers, according to newly-released 2024 media trends report data from Dentsu.

Marketing AI 79

Marketing AI Marketing Budget Budget Programs Marketing Budget Creation 79

B2BMarketing.net

MARCH 12, 2024

In short, we provide a list of 19 trends (including definitions) and ask the same question each time: how focused are you on the following trend in 2024? Sales enablement receives a surprising amount of budget allocation This year, we decided to add a few more questions into the mix, to gain an added level of depth.

Paid Search Agency 94

Paid Search Agency Marketing AI Advertising Agencies Trends 94

Seismic

JANUARY 9, 2024

Without further ado, here are five innovative strategies to help your team thrive in 2024. In fact, according to The State of AI in Enablement Report , nearly 9 out of 10 respondents shared that their organizations plan to make further investments in enablement technology in 2024. Optimize your tech stack New year, new budget.

Marketing AI 52

Marketing AI Marketing Analytics Tools Ideal Customer Profiles Training 52

The Lead Agency

APRIL 14, 2024

Here, we delve into the B2B-specific marketing trends impacting the sector in 2024 and how you can leverage them to find, reach, capture, nurture and convert your target customers. What’s different about 2024? And that’s not going anywhere in 2024. So, what’s different about 2024? Personally, I love AI.

Work Management 62

Work Management Paid Content B2B Marketing Trends 62

Navigate the Channel

FEBRUARY 5, 2024

Here is what you need to know about social recruiting in 2024. While you want to attract the best candidates, you don’t want to break your budget, either. Video Content: In 2024, video content remains a powerful tool for recruitment. The post Using Paid Media in 2024 to Hire Smarter appeared first on ER Marketing.

Paid Content 65

Paid Content Media Marketing AI Work Management 65

Heinz Marketing

NOVEMBER 21, 2023

In a recent chat with our President & Founder, Matt Heinz and CMO AI Advisor Nicole Leffer , we uncovered some timely insights as we gear up for 2024. Minimum budget considerations of $20 per person per month for the paid version of ChatGPT – This is all you need! And he’s just a lot of fun just to hang out with.

Marketing AI 98

Marketing AI B2B Budget Programs CMO 98

Sword and the Script | B2B

OCTOBER 31, 2023

Several credible studies conducted in 2023 put the average benchmark for B2B marketing budgets at about 10% of revenue How much money should a company invest in B2B marketing? As companies plan their budget for 2024, here’s a look at three credible benchmarks for B2B marketing budgets. The CMO Survey: 9.2% of revenue.

Marketing Budget 90

Marketing Budget Marketing Budget Creation Advertising Benchmark Budget Programs 90

Martech

OCTOBER 17, 2022

Dig deeper: B2B marketing confidence survives budget pressures. By 2024 the spend is expected to hit $8.5 Inflation is hurting consumer spending, which generally leads to tighter budgets in every type of organization. billion by 2024 appeared first on MarTech. billion, up from this year’s $6.5 via Insider Intelligence.

Spending 105

Spending B2B B2B Marketing Marketing Report 105

SocialPilot

JANUARY 15, 2024

According to Statista, the amount spent on video marketing will reach $92.253 billion in 2024. In 2024, video content will make up for 82% of the internet traffic. Every year, marketers are increasing the budget for video marketing by 25%. After the pandemic, 70% of marketers plan to increase their video marketing budget.

Statistics 84

Statistics Video Marketing Work Management Paid Search Agency 84

sagefrog

DECEMBER 6, 2023

As another year passes since our last insightful dive into the trends shaping B2B marketing, we’re thrilled to present the 2024 B2B Marketing Mix Report. This year, we’ve identified key takeaways and aim to provide you with actionable tips to propel your marketing strategy to new heights in 2024.

Allocation 52

Allocation Advertising Agencies B2B Marketing Paid Search Agency 52

Hinge Marketing

FEBRUARY 22, 2024

High Growth Firms Prioritize Content Marketing Producing high-quality content is High Growth firms’ top marketing priority in 2024. High Growth Firms Spend More on Marketing While marketing budgets across the professional services declined for the second year in a row, High Growth firms’ spend held steady at 10% of revenue.

Studies 74

Studies Top of Funnel Marketing Budget Peer-to-peer 74

Digilant

JANUARY 3, 2024

Google announced the commencement of cookie deprecation for Q1 2024, starting at 1% of traffic until eventually reaching 100% by late 2024. Because this is an initiative across the entire ecosystem, there is strength in numbers, and taking initiative at this time will set you up for success through 2024 and beyond.

Advertising Agencies 40

Advertising Agencies Allocation Privacy Ad Agencies 40

Only B2B

SEPTEMBER 25, 2023

Must Read: Revolutionizing Lead Generation with Automated Lead Qualification: A Data-Driven Guide How to Optimize Your Inbound Lead Qualification Process for 2024 Understanding Inbound Lead Qualification Before we dive into the optimization process, let’s grasp the fundamentals of inbound lead qualification.

Lead Qualification 62

Lead Qualification Lead Ranking Sales Qualified Leads Ideal Customer Profiles 62

Mereo

JANUARY 17, 2024

Buyers operated on tighter budgets and thus were more indecisive and hesitant to move forward with deals. With B2B selling in 2024, things are trickier than ever. Inflation is up, budgets are tight and everyone’s fighting for a piece of the spending pie. In 2023, B2B selling organizations faced sluggish conditions.

Forecasting 45

Forecasting Lock-In Differentiation Consulting 45

Optinmonster

JANUARY 14, 2024

In 2024, blogging will emerge as a leading format that marketers are adopting for the first time. As we enter 2024, blogging is gaining newfound attention among marketers, highlighting its enduring relevance and effectiveness in digital strategies. In 2024, 50% of marketers plan to boost their investment in content marketing.

Statistics 52

Statistics Content Marketing Marketing Budget Creation Planning 52

Sprout Social

JANUARY 24, 2024

According to our research, 73% of those surveyed said their influencer marketing budget is shared with their social budget. So, when multiple teams compete to get a share of the marketing budget, you need to show the impact of influencer marketing to senior leadership.

Paid Content 100

Paid Content Marketing Analytics Tools Advertising Agencies Marketing Budget 100