Convince & Convert

DECEMBER 15, 2023

Social media SEO is optimizing your social media channels for reach and visibility to help you drive brand awareness, build trust, and contribute to generating leads. The SEO of search engines and social media matter equally in creating a trustworthy brand identity. What is social media SEO? Tim Hanson is doing the same.

Social Media 154

Social Media SEO Cost Per Click Media 154

Litmus

FEBRUARY 8, 2024

Marketing strategies face some headwinds in 2024. However, when they planned their 2024 budgets, most marketing teams expected to do more with less this year. Expect marketers to use robust re-engagement campaigns in 2024 to invite and encourage dormant subscribers to interact with messages. It can’t be an afterthought.

Marketing Budget 83

Marketing Budget Marketing Strategy Marketing & Strategy Planning 83

Martech

DECEMBER 20, 2023

Co-hosts John Wall and Chris Penn bring knowledge and enthusiasm to their interviews with experts and practitioners who share their insights and tips on topics such as branding, positioning, copywriting and more. Take Martech’s 2024 Salary and Career Survey From AI to layoffs, it’s been quite a year. Get MarTech!

Marketing AI 104

Marketing AI Ethics Planning Paid Search Agency 104

SocialPilot

JANUARY 5, 2024

I doubt you would find a brand post on social media without any hashtags accompanying it. Marketers have constantly been using social media hashtags to boost brand visibility. Are hashtags still relevant in 2024? for brands. Hashtags are the ticket for brands trying to get in the line for viral content.

Social Media 72

Social Media Media Viral Marketing Eye-Tracking 72

The Lead Agency

APRIL 14, 2024

Here, we delve into the B2B-specific marketing trends impacting the sector in 2024 and how you can leverage them to find, reach, capture, nurture and convert your target customers. What’s different about 2024? And that’s not going anywhere in 2024. So, what’s different about 2024? “Look over here.

Work Management 62

Work Management Paid Content B2B Marketing Trends 62

SmartBug Media

JANUARY 25, 2024

January 2024 Instagram Mobile News *Available to Marketing Hub Pro+ customer HubSpot Update Details Let's dive into the latest updates from HubSpot, shall we? Plus, they're a great way to raise brand awareness. This blog post will explore the latest product updates and how they can benefit your business.

Hubspot 59

Hubspot Product Paid Search Agency Ideal Customer Profiles 59

sagefrog

FEBRUARY 28, 2024

In 2024, B2B email marketing is poised for transformative changes and innovative strategies for success in a saturated market. To thrive in 2024, businesses must adopt a more targeted and personalized approach to B2B email marketing. This reinforces your brand in their minds and sets expectations for future communications.

Marketing AI 62

Marketing AI Email Marketing Practices B2B Marketing 62

SocialPilot

DECEMBER 6, 2023

One of the best personal branding examples that I see happening everyday is, when one of my room mates asks me if I’ve seen their iPhone or if we have any band-aids. Not all phones are iPhones and not all bandages are Band-Aids but these brands have become so popular that they’ve overtaken the noun, how crazy is that?

Personalization 89

Personalization Brand Identity Branding Tips 89

Oktopost

FEBRUARY 19, 2024

Are you ready to make 2024 the most successful year for your employee advocacy program? With the combination of the right content, enthusiastic participation from advocates, and a killer strategy, you can easily increase your reach , humanize your brand , and ultimately , turn more of your followers into MQLs.

Trends 69

Trends Practices B2B Thought Leadership Best Practices 69

sagefrog

FEBRUARY 28, 2024

In 2024, B2B email marketing is poised for transformative changes and innovative strategies for success in a saturated market. To thrive in 2024, businesses must adopt a more targeted and personalized approach to B2B email marketing. This reinforces your brand in their minds and sets expectations for future communications.

Marketing AI 52

Marketing AI Email Marketing Practices B2B Marketing 52

Oktopost

DECEMBER 21, 2023

But budget limitations can make or break even the best, and most thorough plans you’ve set to accomplish in 2024. Unfortunately, this trend is forecasted to continue as we move into 2024. Now that doing more with less is essential, strategic budgeting is the key to success for CMOs in 2024.

Marketing Budget 62

Marketing Budget Budget Programs Paid Content Marketing Budget Creation 62

SalesIntel

APRIL 17, 2024

Write catchy subject lines, use simple writing, and add images wherever possible to keep your audience interested. Understand the Customer Journey Figure out how your customers interact with your brand. The post The 2024 B2B Email Marketing Automation Guidebook appeared first on SalesIntel.

Marketing Automation Services 52

Marketing Automation Services Work Management Marketing Automation Marketing Management 52

Sprout Social

FEBRUARY 29, 2024

NER and semantic search Named Entity Recognition (NER) identifies entities defined in the ML model as important to a business, such as geographic locations, brand names, famous people, etc. Content generation AI is also impacting content creation and the way we write.

Marketing AI 118

Marketing AI Lead Ranking Work Management Lead Scoring 118

The Marketing Blender

DECEMBER 20, 2023

Do you have a B2B marketing plan that will take you through 2024 and beyond with ease? Connecting Marketing and Sales in Your B2B Marketing Plan: The Brand Experience In today’s ever-evolving digital marketing landscape, the importance of connecting online campaigns with real-life interactions cannot be overstated.

Planning 52

Planning Marketing Plans B2B Marketing Work Management 52

Trade Press Services

JANUARY 2, 2024

Moving into 2024, many marketing teams are reviewing, revising and optimizing their marketing plans for the new year. With more than 930 million members, it makes sense that 96 percent of B2B marketers use LinkedIn for social marketing and B2B brand communications. Change is not only a constant but is also a strategic imperative.

Marketing AI 52

Marketing AI B2B Thought Leadership Enterprise Management Thought Leadership 52

Sprout Social

MARCH 25, 2024

The short-form video format has quickly become a favorite of both brands and consumers. We’ll also talk about the value of using Reel hashtags for Instagram and share tips for finding the best hashtags for your brand. This not only gets you more exposure, but also positions your brand as relevant and up-to-date. Let’s dig in.

Brand Identity 88

Brand Identity Branding Eye-Tracking Viral Marketing 88

Salesforce Marketing Cloud

DECEMBER 6, 2023

Writing effective ones will be a key part of the human-to-computer interaction. The recently launched color accessibility guidelines outline how to meet color contrast requirements whether you’re creating a custom design or using Styling Hooks with CSS properties that make it easy to express your brand.

Design 72

Design Trends Guidelines Class 72

Salesforce Marketing Cloud

JANUARY 22, 2024

Turns out generative AI is great for some things, like summarizing long documents and helping us break through writer’s block, and less than great for other things, like writing first drafts. In 2024, 7.5 Yet many experts agree that the brands that continue to harness human ingenuity and authentic voices will stand out in the fray.

Marketing AI 59

Marketing AI Content Marketing Paid Search Agency Copyright 59

Sage Marketing

DECEMBER 5, 2023

But LinkedIn has evolved, the company page features have grown substantially and it has become an important outlet for brands to connect directly with their ideal audience. Which practices should you use to increase engagement on LinkedIn in 2024? How Can Startups Boost Engagement on LinkedIn in 2024?

Startups 52

Startups Linkedin Ideal Customer Profiles Viral Marketing 52

Top Rank Marketing

DECEMBER 15, 2023

MarketingCharts The Top Priority of B2B Go-to-Market Leaders in 2024 52 percent of go-to-market leaders have said that better alignment between marketing, sales, and customer success was their top priority for 2024, with 43 percent prioritizing customer experiences and engagement, while 39 percent pointed to boosting brand awareness and the same number (..)

Marketing Analytics Tools 111

Marketing Analytics Tools Marketing AI Top of Funnel B2B Marketing 111

SocialPilot

DECEMBER 6, 2023

In 2022, social media ad spending hit the $230 billion mark and is expected to reach $300 billion in 2024. If you are a marketer or a brand looking to outrank competitors, you need to focus on content creation, publishing, brand voice, posting consistency, and performance monitoring, among other key elements.

Paid Content 62

Paid Content Social Media Social Marketing Marketing & Strategy 62

Trade Press Services

MARCH 11, 2024

They offered insights essential for brands, professionals, journalists, and thought leaders looking to share thought leadership and establish their expertise in today’s constantly evolving marketplace. What people sometimes call native advertising, such as writing white papers, native articles, blogs, and things like that.

B2B Thought Leadership 109

B2B Thought Leadership Conversion B2B Thought Leadership 109

Oktopost

FEBRUARY 12, 2024

Alina Dallal reveals what’s in store for Behind the Post listeners in 2024. From building brand awareness and implementing effective employee advocacy programs to leveraging social intent data for informed decision-making, this season will cover it all. Meet Alina Dallal , Oktopost’s Content Marketing Manager.

Intent Data 131

Intent Data Youtube Intent B2B Sales 131

Marketing Insider Group

JULY 21, 2020

With US soda brands bringing in over half their revenue from outside the country, other CPG brands have leaped into the fray. Mobile Commerce Will Rise to 44 Percent of Digital Commerce by 2024. And, a majority of customers are more likely to buy products or services from a brand that offers them a VR experience.

Marketing AI 567

Marketing AI Stats Planning Case Studies 567

Optinmonster

APRIL 4, 2024

AWeber fetches the web page’s title, description, and image to create an attractive preview, which you can adjust to suit your branding. The post 6+ Mailchimp Alternatives to Crush Email Marketing in 2024 appeared first on OptinMonster.

Enterprise Management 62

Enterprise Management Email Marketing Marketing Automation Services Work Management 62

Marketing Insider Group

MARCH 11, 2024

Quick Takeaways In 2024, the significant increase in spending on video ad campaigns underscores the critical role of video in marketing strategies. Understanding Video Content Goals It’s 2024, and if you’re not thinking about video, you’re missing out. Increase brand awareness? Drive sales?

Fulfillment 243

Fulfillment Video Marketing Content CTR 243

Marketing Insider Group

JANUARY 29, 2024

“ChatGPT, help me out with 10 fresh keyword ideas and content angles for digital marketing trends in 2024.” Creating SEO-Optimized Product Descriptions Writing product descriptions that both captivate readers and satisfy search engines is an art. Image Source: ChatGPT Tip: When you get the list, don’t just use it verbatim.

Copywriting 229

Copywriting Optimization Marketing AI FAQ 229

Top Rank Marketing

NOVEMBER 8, 2023

For over 22 years , TopRank Marketing has had the honor of helping a diverse selection of the world’s top B2B marketers and major global brands elevate beyond merely being competitive, to truly standing out from the crowd with creative and award-winning successes such as our recently-launched 2023 B2B Influencer Marketing Report.

B2B Marketing 118

B2B Marketing Paid Search Agency B2B Demand Generation Agencies 118

Oktopost

MARCH 31, 2024

With an impressive cohort of 2,700 advocates, Sarah dives into how she runs their successful advocacy program and how she plans to keep their momentum going throughout 2024. From finding the right balance of content to the types she creates, Sarah dives all in with the best practices you should implement for any advocacy program.

Budget Programs 91

Budget Programs Paid Search Agency Impressions Training 91

Thinkers360

MARCH 22, 2024

She is featured in Thinkers360’s annual leaderboards: Top 50 Global Thought Leaders and Influencers on Mobility 2024 , Top 50 Global Thought Leaders and Influencers on Digital Transformation 2023 and 125 Podcasts from Thinkers360 Thought Leaders You Should Listen To in 2024 to name just a few. I’m enjoying the journey.

B2B Thought Leadership 52

B2B Thought Leadership Marketing AI Thought Leadership Research 52

ANNUITAS

FEBRUARY 13, 2024

New Drivers for Content Gates Two recent trends are re-igniting the value of content gating: Google’s sunset of third-party cookies: With Google fully phasing out third party cookie usage in Chrome by the second half of the year , 2024 will be the year where third party cookies finally disappear in go-to-market programs.

Marketing Analytics Tools 130

Marketing Analytics Tools Lead Ranking Multi-Channel Differentiation 130

Oktopost

JANUARY 16, 2024

When it comes to writing social selling content to post on social media, sales professionals simply don’t have the time to create and write all of it on their own. Using our AI tools, you can save time from writing posts and ensure your content still relates to industry trends and your audience’s interests.

Budget Programs 62

Budget Programs Tools Sales Qualified Leads Allocation 62

Salesforce Marketing Cloud

JANUARY 8, 2024

AI can write and categorize individual descriptions, cutting down hours of work to mere minutes. Brands are going big with resale Over the past few years, consumers have shifted their mindset about resale items. Thrift shopping — but make it digital See how iconic resale brand Goodwill created user-friendly shopping experiences online.

eCommerce 76

eCommerce Marketing AI Trends Loyalty 76

Marketing Insider Group

JUNE 7, 2021

Common guesses may include ads, conferences, or even brand ambassadors on social media. By 2024 , we can expect that number to exceed $600 billion. You can also use content to boost brand awareness and connect with prospects and leads at every stage of the buyer’s journey. Who is the one true king of marketing?

Content Marketing 346

Content Marketing Planning Marketing Budget Creation Allocation 346

Salesforce Marketing Cloud

DECEMBER 19, 2023

This post shows salespeople how to use GPT prompts to write sales pitches and emails, analyze market data, and more. Nearly half of customers cited bad service as the main reason they switched brands last year. The top AI news of 2024 will likely be about implementation As we close the chapter on 2023, the AI adventure continues.

Marketing AI 115

Marketing AI Generation Enterprise Management eCommerce 115

Walker Sands

MARCH 13, 2024

I write them down so they are “real” and revisit them on at least a weekly basis, but they’re typically right in front of me or close by (via digital formats of course) almost all of the time. There are many steps in this process, but I’m excited about what 2024 has to offer in generating new opportunities related to this.

Demand Generation Agencies 110

Demand Generation Agencies Demand Generation Demand Advertising Agencies 110

Trade Press Services

FEBRUARY 26, 2024

In 2024, however, the top challenge for marketers has changed. When every brand is focused on one channel, it can be difficult to stand out in busy feeds. To establish your brand as the go-to source for answers and expertise, make sure your content addresses the specific questions today’s decision-makers are asking.

Trends 104

Trends B2B Thought Leadership B2B Thought Leadership 104