Thinkers360

MARCH 1, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 global thought leaders and influencers on Education for 2024. Join Enterprise Lite to work with all of these Education influencers! Congratulations to all our Education influencers who participated! Join us today ! 3 SJ White Contact SJ White Score: 54.05

Education 128

Education B2B Thought Leadership Thought Leadership Lead Ranking 128

The Lead Agency

APRIL 14, 2024

Here, we delve into the B2B-specific marketing trends impacting the sector in 2024 and how you can leverage them to find, reach, capture, nurture and convert your target customers. What’s different about 2024? And that’s not going anywhere in 2024. So, what’s different about 2024? “Look over here.

Work Management 62

Work Management Paid Content B2B Marketing Trends 62

Thinkers360

MARCH 8, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 global thought leaders and influencers on Business Continuity for 2024. Join Enterprise Lite to work with all of these Business Continuity influencers! Congratulations to all our Business Continuity influencers who participated! Join us today !

B2B Thought Leadership 125

B2B Thought Leadership Thought Leadership Lead Ranking Lead Scoring 125

Digilant

DECEMBER 19, 2023

Continuing our 2024 Partner Predictions series , the Digilant team sat down with Brent Gaskamp, VP of Platform Partnerships at Oracle Advertising. As brands, advertisers, agencies, platforms, and data providers, we have a duty to consumers to protect their privacy. Overall, data collaboration in the industry will be paramount.

Advertising Agencies 128

Advertising Agencies Advertisements Advertising Paid Search Agency 128

Martech

DECEMBER 26, 2023

Marketers will improve customer experience in 2024 so brands can remain competitive and demonstrate to customers that they matter. In 2024, keys to customer success will include better personalization delivered at scale by ramped-up automation and generative AI. Every year the bar gets raised.

Marketing AI 142

Marketing AI Paid Search Agency Marketing Analytics Tools CMO 142

Martech

JANUARY 11, 2024

In 2024, this channel will grow in importance as marketers deal with the deprecation of third-party cookies and other privacy challenges. Higher content value in emails In the new year, marketers will pivot from sending low-value deals to sending valuable content that builds relationships between brands and their customers. “We

Email Marketing 126

Email Marketing Marketing AI Enterprise Management Work Management 126

Martech

DECEMBER 27, 2023

Those cookies are retiring in 2024. Google will remain firm on third-party cookie deadlines “While it’s been pushed back in the past, Google will remain firm on its 2024 deadline to remove cookies in Chrome,” said Yahoo’s Chief Revenue Officer, Elizabeth Herbst-Brady.

Marketing AI 126

Marketing AI Lead Ranking Enterprise Management Paid Search Agency 126

Martech

DECEMBER 8, 2023

In this two-part feature, Jade Bunke offers a step-by-step guide to building a successful brand. A brand is an organization’s most valuable asset. The art of capturing the hearts and minds of your customers starts with crafting a brand strategy that evokes emotions and behaviors that benefit your company.

Ad Building 134

Ad Building Brand Identity Branding Marketing & Strategy 134

Martech

DECEMBER 13, 2023

demand, trying to close one more sale, or watching the “out of office” email replies pile up in your work inbox (again, lucky you!), I want you take a little time to look back at three of the big lessons we learned in 2023 and how they could affect your planning for 2024. That was fantastic to hear.

Enterprise Management 120

Enterprise Management Work Management Marketing Management SMB 120

Thinkers360

MARCH 16, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 global thought leaders and influencers on Security for 2024. Join Enterprise Lite to work with all of these Security influencers! Congratulations to all our Security influencers who participated! Join us today ! 3 Tom Meehan, CFI CONTROLTEK Contact Tom Meehan, CFI Score: 59.56

B2B Thought Leadership 92

B2B Thought Leadership Thought Leadership Lead Ranking Lead Scoring 92

Martech

MARCH 7, 2024

The major themes of B2BMX 2024 Artificial intelligence was everywhere AI was everywhere — the vendors in the exhibit areas, the presentations and in conversation. Ironically, Scott Brinker’s Chiefmartec newsletter came out during the event and announced that SaaS martech stacks shrunk 8% from 2023 to 2024. Here are my takeaways.

Marketing AI 93

Marketing AI Work Management Marketing Management Vendors 93

Martech

DECEMBER 11, 2023

In the second part of this two-part feature, Jade Bunke discusses triggering the right customer behaviors, the differences between emotions and feelings and how to future-proof your brand strategy. Specifically, you need your brand to trigger behaviors that help you get closer to achieving your goal. The first part is here.

Ad Building 119

Ad Building Brand Identity Branding Tips 119

Stevens & Tate

MARCH 31, 2024

Step right into our March 2024 of “What’s Trending,” your gateway to the latest in marketing trends and insights. Stay informed and ahead of the game with our collection of marketing trends and reports for the 2024 year. When designing a logo, prioritize simplicity, versatility, and alignment with brand values.

Trends 59

Trends Allocation Advertising Agencies Paid Search Agency 59

Thinkers360

MARCH 22, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 global thought leaders and influencers on Legal & IP for 2024. Join Enterprise Lite to work with all of these Legal & IP influencers! Congratulations to all our Legal & IP influencers who participated! Join us today ! 4 Patrick J.

B2B Thought Leadership 104

B2B Thought Leadership Thought Leadership Lead Ranking Lead Scoring 104

Top Rank Marketing

JANUARY 24, 2024

Our guide to building an SEO strategy in 2024 will help you tie modern best practices into the enduring fundamentals of the craft. Keyword research forms the basis of SEO strategy, identifying the terms and phrases that your brand will aim to show up for. What is an SEO strategy? SEO strategy is a cornerstone of digital marketing.

Marketing AI 103

Marketing AI SEO Ad Building Marketing & Strategy 103

Thinkers360

APRIL 7, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 global thought leaders and influencers on Diversity and Inclusion for 2024. Join Enterprise Lite to work with all of these Diversity and Inclusion influencers! 42 Theo Smith Neurodiversity At Work Contact Theo Smith Score: 37.51 Join us today ! Score: 39.78 Score: 38.23

B2B Thought Leadership 92

B2B Thought Leadership Thought Leadership Lead Ranking Lead Scoring 92

Thinkers360

MARCH 15, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 B2B thought leaders, analysts and influencers you should work with in 2024 (Latin America). Join Enterprise Lite to work with all of these analysts and influencers! Congratulations to all who participated! Join us today !

B2B Thought Leadership 62

B2B Thought Leadership Thought Leadership Work Management Digital Transformation 62

Top Rank Marketing

NOVEMBER 15, 2023

What does the future of B2B influence look like, and how will top global brands succeed with B2B influencer marketing in 2024 and beyond? No one wants to buy from an AI that hasn’t done the work or used the product. Ursula Ringham “Authentic engagement will be key in 2024 and beyond.

Work Management 121

Work Management Marketing Management B2B Marketing B2B 121

Thinkers360

FEBRUARY 16, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 global thought leaders and influencers on Supply Chain for 2024. Join Enterprise Lite to work with all of these Supply Chain influencers! Congratulations to all our Supply Chain influencers who participated! Join us today ! 8 DV Abhang,C.P.M.,CPSM CPSM Score: 49.20

B2B Thought Leadership 98

B2B Thought Leadership Thought Leadership Lead Ranking Lead Scoring 98

Martech

DECEMBER 19, 2023

If you work in marketing, the idea of reading a book about something you do all day and surrounds you every waking moment might sound unappealing. As you head into 2024, here are six books to put on your reading list. As evidence that the techniques in the book work, I like to refer to how Dr. Simon uses them in the book itself.

Paid Search Agency 114

Paid Search Agency Classified Ads Advertising Agencies Work Management 114

Thinkers360

APRIL 14, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 global thought leaders and influencers on Health & Safety for 2024. Join Enterprise Lite to work with all of these Health & Safety influencers! Congratulations to all our Health & Safety influencers who participated! Join us today !

B2B Thought Leadership 70

B2B Thought Leadership Thought Leadership Lead Ranking Lead Scoring 70

Top Rank Marketing

FEBRUARY 7, 2024

Let’s take a look at where digital transformation stands in B2B marketing and what it might portend for the rest of 2024. This signals that digital transformation has reached a high level of maturity, since companies have been using digital tools long enough to know what works and what doesn’t.

Digital Transformation 110

Digital Transformation B2B Advertising Benchmark Gartner 110

Top Rank Marketing

DECEMBER 6, 2023

Who are some of the top B2B influencer marketing experts to learn from and follow as we head into 2024? Let’s jump right in and take a look at 25 top B2B influencer marketing professionals to follow and learn from in the year ahead.

B2B Marketing 122

B2B Marketing Enterprise Management B2B Work Management 122

Sprout Social

FEBRUARY 1, 2024

Why you should use a Facebook publishing tool 12 Facebook publishing tools for your brand Find the right Facebook publishing tool for your needs Why you should use a Facebook publishing tool How can a Facebook publishing tool help you? And why is spending time to discern the right one for your business worth it?

Facebook 95

Facebook Digital Asset Management Tools Brand Identity 95

B2BMarketing.net

MARCH 15, 2024

Perhaps this was best illustrated in our recent community sprint, in which we brought the Propolis community together to work out how we can use AI to overcome challenges around team productivity and efficiency. With that in mind, our 2024 Martechopia event sought to provide attendees with real-life, practical application of AI.

Work Management 52

Work Management Demand Generation Agencies Advertising Agencies Marketing Management 52

Webbiquity

JANUARY 18, 2024

Image credit: Andrea Piacquadio on Pexels It really helps if you first work to develop a deep understanding of those operational challenges to propose a solution that will address them in the most direct way possible. These should be consistent with your other marketing materials to reinforce brand identity. So make it count.

Email Marketing 167

Email Marketing Work Management B2B Marketing Marketing Management 167

Martech

FEBRUARY 1, 2024

Even after you go through the approval process (more on that in a minute), it’s hard to know if your annotations are working. One user might get consecutive emails from your brand — one with annotations and one without. It might seem like an unnecessary hurdle to have to submit your brand for Google’s approval. In your inbox.

Email Marketing 106

Email Marketing Google Click Rate Marketing & Strategy 106

Convince & Convert

DECEMBER 15, 2023

Social media SEO is optimizing your social media channels for reach and visibility to help you drive brand awareness, build trust, and contribute to generating leads. The SEO of search engines and social media matter equally in creating a trustworthy brand identity. What is social media SEO? Take a look: 6.

Social Media 154

Social Media SEO Cost Per Click Media 154

Sprout Social

FEBRUARY 28, 2024

But as social media has evolved, management platforms have matured beyond this primary function, delivering much more to brands and the people behind them. In The Sprout Social Index™ , 68% of consumers say their top reason for following brands on social is to stay informed about new products or services.

Social Media 100

Social Media Work Management Marketing Management Media 100

Sprout Social

OCTOBER 19, 2023

As the digital market space rapidly evolves, customers are seeking authenticity and human connection from brands like never before. In this article, we explore AI use cases in marketing that are top priorities for teams as they tighten their seatbelts for 2024. AI is also helping social teams understand and respond to audiences better.

Marketing AI 126

Marketing AI Paid Content Work Management Marketing Strategy 126

Litmus

FEBRUARY 8, 2024

Marketing strategies face some headwinds in 2024. However, when they planned their 2024 budgets, most marketing teams expected to do more with less this year. Expect marketers to use robust re-engagement campaigns in 2024 to invite and encourage dormant subscribers to interact with messages. It can’t be an afterthought.

Marketing Budget 84

Marketing Budget Marketing Strategy Marketing & Strategy Planning 84

SocialPilot

JANUARY 4, 2024

These holidays are golden opportunities for brands and individuals to engage with online communities through relevant, relatable content. Engaging in these holidays allows businesses to flaunt their brand personality, connect over shared interests, and ramp up their social media presence. Why does this matter?

Social Media 98

Social Media Media Planning Social Marketing 98

Martech

DECEMBER 20, 2023

Online Marketing Made Easy With Amy Porterfield Host Amy Porterfield went from working in the corporate world to running a multi-million dollar online business and becoming a New York Times best-selling author. Take Martech’s 2024 Salary and Career Survey From AI to layoffs, it’s been quite a year. Get MarTech!

Marketing AI 105

Marketing AI Ethics Planning Paid Search Agency 105

SocialPilot

JANUARY 5, 2024

I doubt you would find a brand post on social media without any hashtags accompanying it. Marketers have constantly been using social media hashtags to boost brand visibility. Are hashtags still relevant in 2024? for brands. Hashtags are the ticket for brands trying to get in the line for viral content.

Social Media 72

Social Media Media Viral Marketing Eye-Tracking 72

Meerkat Marketing

DECEMBER 31, 2023

Carousel post formats emerged as a successful content format on LinkedIn in 2023, and we predict this trend will continue in 2024. Our prediction for 2024 : Low-value AI-generated content will not perform well on LinkedIn. Our prediction for 2024: Make events a cornerstone of your LinkedIn content strategy.

Linkedin 68

Linkedin Thought Leadership Work Management Marketing Management 68

Madison Logic

MARCH 21, 2024

Based entirely on employee feedback, the award recognizes the most dynamic and supportive companies to work for in the United States. Based entirely on employee feedback, the award recognizes the most dynamic and supportive companies to work for in the United States.

Account Based Marketing 52

Account Based Marketing Multi-Channel ABM Sales Cycle 52

Content Standard

DECEMBER 19, 2023

When I think about this trajectory and how it’s accelerating into 2024, it’s evident that marketing leaders must make two fundamental commitments to continue driving business growth. Brands who come out winners refocus and spend significantly more on marketing in a down economy than even in periods of growth.

Terms and Conditions 81

Terms and Conditions Marketing & Strategy Advertising Agencies Storytelling 81