Only B2B

MARCH 6, 2024

It includes -aiming to raise brand awareness, generate initial engagement, and capture contact information that allows for further nurturing. You create an informative blog post on “ The 5 Social Media Trends You Need to Know in 2024. downloading white papers, visiting product pages, attending webinars).

Lead Qualification 71

Lead Qualification Lead Ranking Lead Generation Lead Scoring 71

ClearVoice

JANUARY 26, 2024

They want to be informed and educated about brands, products, and services. Engagement and Trust Building Most brands understand that building relationships with existing and potential customers is essential to longevity. Quality content engages readers by providing valuable information, establishing your brand as a trusted resource.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

NetLine

APRIL 11, 2023

more likely to be downloaded in 2022 compared to White Papers—yet Marketers produced 30% more White Papers than eBooks. The (Evolving) Relationship Between Buying Journey and Content Format Marketers promoted 30% more White Papers than eBooks in 2022. eBooks represented 33.6% However, eBooks were 3.5x

Demand 52

Demand B2B Webinar Metrics Intent 52

ClearVoice

NOVEMBER 25, 2022

But with the glaring mistakes seen from AI-generated content, content experts still need to handle much of the writing and editing to ensure quality and brand alignment. Google may have extended support for third-party cookies until 2024. Brand identity content marketing trends. Brand humanization.

Top of Funnel 115

Top of Funnel Marketing AI Trends Enterprise Management 115

Thinkers360

FEBRUARY 28, 2024

In the ever-evolving B2B landscape, cultivating strong relationships with industry analysts and thought leaders (B2B influencers) is crucial for establishing brand awareness, achieving thought leadership status, and ultimately driving sales growth. Increased brand awareness? What are you hoping to achieve? Improved analyst ratings?

Enterprise Management 52

Enterprise Management Work Management Marketing Management B2B Thought Leadership 52

Walker Sands

DECEMBER 1, 2023

That can include purchases, of course, but also extends to actions like downloading a white paper, filling out a form or reading a specific number of pages. Note: Universal Analytics properties stopped processing new data in July 2023 and users will lose access to the UA interface and API beginning July 2024.

Marketing Analytics Tools 52

Marketing Analytics Tools Marketing Report Paid Search Agency Google 52

FunnelEnvy

APRIL 1, 2024

B2B demand generation focuses on creating brand awareness, driving interest, and generating leads for your SaaS product or service. The number one goal of SaaS demand generation is establishing your brand as a market leader. This area is where B2B demand generation (demand gen) comes in. What is B2B Demand Gen for SaaS Companies?

Marketing Budget 67

Marketing Budget Top of Funnel Marketing AI Webinar Metrics 67

ClickZ

AUGUST 15, 2019

The global content management market accounted for just under $5 billion in 2017 and is expected to reach over $14 billion by 2024. The most digitally innovative brands are investing in technology to improve customer experience—and that equates to delivering personalized, relevant content at the right place and time.

CMS Development 62

CMS Development Work Management Touchpoints Marketing Management 62

DealSignal

FEBRUARY 1, 2024

B2B Marketing Trends: Tactics to Deploy in 2024 Ethical data collection In the evolving landscape of B2B marketing, ethical data collection emerges as an indispensable skill set. As we navigate through 2024, creativity and transparency will be paramount in understanding customer behavior and preferences.

B2B Marketing 52

B2B Marketing Trends Work Management Marketing AI 52

Single Grain

DECEMBER 8, 2023

Brands who advertise on LinkedIn typically see a 33% increase in search intent, while 82% of B2B marketers say they get the most success from LinkedIn ads compared to other social media channels. Increased Credibility : Advertising on a professional platform can enhance the credibility of your brand or product.

Paid Content 105

Paid Content Paid Search Agency Linkedin Cost Per Click 105

Huptech Web

OCTOBER 27, 2023

This balanced approach helps achieve goals related to lead generation, brand awareness, and audience engagement. Create a white paper on a relevant eCommerce industry topic, such as The Future of eCommerce in 2023 , and require users to fill out a form to download it. Attaching a form to protect it isn’t enough.

eCommerce 52

eCommerce Marketing & Strategy Marketing Strategy Webinar Metrics 52

BDB

FEBRUARY 14, 2024

Video has always been a sure-fire to grab our attention as consumers, and in 2024, it’s becoming even more of a top priority for B2B companies, too. In fact, they’re planning on spending more on video than any other type of content in 2024, so we anticipate a significant boost in the utilisation of this format this year.

Top of Funnel 26

Top of Funnel Marketing AI Video Marketing B2B Marketing 26

BDB

FEBRUARY 12, 2024

Video has always been a sure-fire to grab our attention as consumers, and in 2024, it’s becoming even more of a top priority for B2B companies, too. In fact, they’re planning on spending more on video than any other type of content in 2024, so we anticipate a significant boost in the utilisation of this format this year.

Top of Funnel 26

Top of Funnel Marketing AI B2B Marketing Video Marketing 26

Madison Logic

MARCH 26, 2024

You need to ensure that all key decision-makers not only remember what they read and the brand it came from, but how they felt while they read it, since connection is key to conversion. Determining what content and messaging resonates loudest at each phase of the buyer’s journey can be difficult.

Account Based Marketing 52

Account Based Marketing ABM Top of Funnel Webinar Metrics 52

Valasys

JANUARY 25, 2024

Identify the challenges faced by the prospects and then publish content that offers solutions such as blog posts, white papers, e-books or webinars. A brand can share useful content, involve itself in industry talks and answer questions asked by people who like their products. Such lists can be created for nurturing leads.

Webinar Metrics 40

Webinar Metrics Lead Generation Lead Scoring Lead Ranking 40

Single Grain

AUGUST 15, 2023

Work With Us How to Choose the Best Web3 Marketing Agencies Selecting the ideal web3 marketing agency for your brand or crypto project requires careful consideration. They have major brands like Amazon, Uber, Airbnb, Bittrex, Polymath and Blockgeeks as their clients. What Are the Advantages of Using Web3 Marketing Agencies?

Advertising Agencies 52

Advertising Agencies Paid Search Agency Marketing Agencies 1 Paid Content 52

ClickZ

AUGUST 16, 2022

The initial goal was to do so in two years, but the transition has been slow as Google further pushed the date to 2024. Even so, as the world works toward a future that is less dependent on cookies, it begs the question: what can brands do to replace the delectable value that the confectionary technical term has to offer?

Digital Experience Platform 127

Digital Experience Platform Personalization Digital Asset Management Industry CMS 127

Sana Commerce

OCTOBER 11, 2023

Email marketing tools: Marketing campaigns via email can be great contributors to new clientele and brand awareness. User consent management is essential in building your brand image. Book demo More interesting resources View all resources Report B2B Buyer Report 2024 Read more White paper Is e-commerce failing B2B buyers?

Efficiency 52

Efficiency Work Management Marketing Management B2B 52

Outbrain

JUNE 5, 2022

Instead, brands and advertisers are turning to smarter, more interactive ways of pushing their message to consumers. Out-of-Home (OOH) advertising, including billboards , is on the rise, expected to reach over $42 billion worldwide by 2024. Outbound marketing is still a powerful strategy for luxury or big box brands.

Paid Content 59

Paid Content Funnel Advertising Telemarketing Digital Marketing Funnels 59

DealSignal

JANUARY 31, 2023

The space is already saturated with endless ebooks, guides, and white papers, and with almost every B2B brand looking the same, customers are becoming bored.” With cookies soon going away, B2B marketers will face limitations in reaching their prospects.

B2B Marketing 52

B2B Marketing Trends Work Management Marketing Management 52

SpotMe Blog

OCTOBER 23, 2023

This article is based on session 1 of ‘ The Omnichannel HCP Event Engagement Series 2024 ’ with insights from Leslie Roberston (Founder and Owner, Open Audience ) and Pierre Metrailler (CEO, SpotMe ), two highly respected individuals in the pharma and events sector. And we are sharing 5 actionable tactics to enhance these KPIs.

Advertising Benchmark 52

Advertising Benchmark Activities Conversion Webinar Metrics 52

Optinmonster

DECEMBER 1, 2023

As part of the Content Marketing Institute’s (CMI) projections for 2024 , they surveyed nearly 900 B2B marketers. Blog Posts Long Form Articles Original Research Video Infographics Images Case Studies White Papers, Reports, and Ebooks Presentations Webinars Quizzes and Polls Podcasts Checklists Email Newsletters 1.

Webinar Metrics 82

Webinar Metrics Top of Funnel Marketing Budget Content 82