Brandpoint

APRIL 3, 2024

Through our in-depth PR Survey , we unveiled the upcoming industry trends and challenges that will shape 2024 by interviewing 200 PR professionals. Consumers are gravitating toward companies that prioritize CSR, driving the demand for transparency and social impact reporting. Get ahead with industry trends for next year!

PR 48

PR Trends Public Relations Ethics 48

Sprout Social

OCTOBER 19, 2023

As the digital market space rapidly evolves, customers are seeking authenticity and human connection from brands like never before. In this article, we explore AI use cases in marketing that are top priorities for teams as they tighten their seatbelts for 2024. AI is also helping social teams understand and respond to audiences better.

Marketing AI 128

Marketing AI Paid Content Work Management Marketing Strategy 128

SocialPilot

JANUARY 5, 2024

I doubt you would find a brand post on social media without any hashtags accompanying it. Marketers have constantly been using social media hashtags to boost brand visibility. Are hashtags still relevant in 2024? for brands. Hashtags are the ticket for brands trying to get in the line for viral content.

Social Media 72

Social Media Media Viral Marketing Eye-Tracking 72

SmartBug Media

MARCH 7, 2024

February 2024 Klaviyo CDP is Now LIVE Learn More > Klaviyo Update Details Klaviyo's Customer Data Platform (CDP) is live, offering a robust solution that enhances workflow tool efficiency. This series will dive into the latest product updates and how they can benefit your e-commerce business.

Product 59

Product Marketing Management SMS Customer Satisfaction 59

sagefrog

FEBRUARY 28, 2024

In 2024, B2B email marketing is poised for transformative changes and innovative strategies for success in a saturated market. To thrive in 2024, businesses must adopt a more targeted and personalized approach to B2B email marketing. Gone are the days of mass email without consideration for recipient interest.

Marketing AI 62

Marketing AI Email Marketing Practices B2B Marketing 62

sagefrog

JANUARY 31, 2024

Medical device companies, payers and health plans, healthcare software developers, and other members of the bustling B2B healthcare market are eager to experiment with artificial intelligence in 2024 to revolutionize everything from enhancing diagnostics to streamlining operations.

Marketing AI 57

Marketing AI Work Management Marketing Management Trends 57

Top Rank Marketing

NOVEMBER 27, 2023

2024 will see generative AI touching more areas of our lives, but where will it have the most profound impact within B2B influencer marketing? While synthetic influencers offer brand consistency, the true game-changer lies in large language models like ChatGPT. AI Insight #1 — Christopher S.

Marketing AI 89

Marketing AI B2B Marketing Enterprise Management Marketing Management 89

sagefrog

FEBRUARY 7, 2024

The digital space is evolving, and B2B social media marketing is witnessing a paradigm shift in 2024. Efficiency, Efficiency, Efficiency B2B brands are strategically optimizing their operational processes, with a sharp focus on minimizing manual efforts and amplifying overall productivity.

Marketing AI 67

Marketing AI Social Media Social Marketing B2B Marketing 67

Navigate the Channel

NOVEMBER 21, 2023

2024 is right around the corner, and the marketing landscape is set to undergo significant changes. In this article, we will explore the five marketing trends that are poised to make a substantial impact in 2024. #1 Additionally, videos allow brands to tell their story in a captivating way.

Marketing AI 65

Marketing AI Trends Ethics Long Tail Marketing 65

sagefrog

FEBRUARY 28, 2024

In 2024, B2B email marketing is poised for transformative changes and innovative strategies for success in a saturated market. To thrive in 2024, businesses must adopt a more targeted and personalized approach to B2B email marketing. Gone are the days of mass email without consideration for recipient interest.

Marketing AI 52

Marketing AI Email Marketing Practices B2B Marketing 52

NetLine

FEBRUARY 15, 2024

This is why NetLine created the 2024 Content Trends & Planning Guide. Your Blueprint for 2024 and Beyond The 2024 Content Trends & Planning Guide is more than just a report; it provides context and direction in the ever-changing world of B2B marketing. In these unprecedented ti- wait, that was during COVID.

Marketing AI 59

Marketing AI Trends Work Management Marketing Management 59

Navigate the Channel

FEBRUARY 5, 2024

Here is what you need to know about social recruiting in 2024. Employer Branding: Building a strong employer brand is crucial in attracting top talent. Share employee testimonials, behind-the-scenes glimpses, and success stories to create an authentic and attractive brand image.

Paid Content 65

Paid Content Media Marketing AI Work Management 65

Litmus

DECEMBER 18, 2023

The Litmus Team divided and conquered a fair amount of conferences this year ( including our own ) and did a round-up of our favorite takeaways and how to incorporate them into your 2024 email marketing strategy. We can only assume 2024 will be nuclear!) In these scenarios, transparency is key! TL;DR Don’t buy an email list !

Conference 72

Conference CAN-SPAM Ideal Customer Profiles Email Marketing 72

Hubspot

MARCH 4, 2024

We recently reached out to some of the winners for their insight on what sales leaders should prioritize, some principles they should live by, and how they should work with their teams in 2024. We‘ve compiled their answers in this post — so without further ado, we present five pieces of advice all sales leaders need for 2024.

B2B Thought Leadership 72

B2B Thought Leadership Thought Leadership Work Management Lead Ranking 72

Bluetext

JANUARY 5, 2024

As we step into a new year, our thoughts revolve around new resolutions, new fad diets, and the colder months ahead—but what we should be thinking about are the digital marketing trends of 2024. From cookie consent to 70s nostalgia, there are several digital marketing and design trends to look out for in 2024.

Forecasting 40

Forecasting Paid Content Marketing AI Allocation 40

FunnelEnvy

FEBRUARY 19, 2024

Technology and consumer trends are changing, so we’ve adapted our best practices for SaaS landing pages in 2024 to reflect changing buyer expectations and new AI tools. Be sure your landing pages integrate with the website design to keep the customer journey on-brand. Key Tips for Conversion Stage Pages Maintain Trust and Transparency.

Landing Pages 62

Landing Pages Top of Funnel Practices Demand 62

Valasys

JANUARY 23, 2024

In the digital kaleidoscope of AI in marketing 2024, the term “AI marketing” no longer dances upon the periphery of boardroom conversations, a fleeting buzzword alongside “synergy” and “disruption.” What AI Marketing in 2024 bring to the table? Image and video generation: Forget stock photos.

Ad Building 40

Ad Building Ethics Landing Pages Loyalty 40

Sprout Social

FEBRUARY 29, 2024

NER and semantic search Named Entity Recognition (NER) identifies entities defined in the ML model as important to a business, such as geographic locations, brand names, famous people, etc. Monitoring media threats AI helps monitor media dangers by continuously scanning digital spaces for potential security threats to brands.

Marketing AI 120

Marketing AI Lead Ranking Work Management Lead Scoring 120

sagefrog

JANUARY 24, 2024

Explore the top priorities defining B2B marketing success in 2024. Launching new products or services is a strategic move that expands business portfolios and positions your brand as a market leader. This strategic expansion establishes market leadership and instills confidence in customers and partners, enhancing brand image.

B2B Marketing 62

B2B Marketing Marketing & Strategy Marketing Strategy Marketing Management 62

Huptech Web

MARCH 15, 2024

Satisfied customers are more likely to return in the future and recommend the brand to others, directly impacting the sales revenue. When shoppers shop consistently with your brand, they are more likely to repeatedly purchase, which converts into sustained sales growth over time. So, introducing shipping discount policies (e.g.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Top of Funnel 52

Salesforce Marketing Cloud

JANUARY 22, 2024

In 2024, 7.5 Yet many experts agree that the brands that continue to harness human ingenuity and authentic voices will stand out in the fray. Image created with DALL-E 5 ways Salesforce will continue to use generative AI in content marketing in 2024 1. million blog posts will likely publish every day. Brainstorming.

Marketing AI 59

Marketing AI Content Marketing Paid Search Agency Copyright 59

sagefrog

JANUARY 24, 2024

Explore the top priorities defining B2B marketing success in 2024. Launching new products or services is a strategic move that expands business portfolios and positions your brand as a market leader. This strategic expansion establishes market leadership and instills confidence in customers and partners, enhancing brand image.

B2B Marketing 52

B2B Marketing Marketing & Strategy Marketing Strategy Marketing Management 52

Martech

APRIL 9, 2024

Google has repeatedly delayed the complete deprecation of third-party cookies, although at the beginning of 2024 it did roll out the option to opt out to some 1% of Chrome users worldwide. Google might feel that the transparency has not been appreciated. It has worked with the U.K.

Privacy 105

Privacy Advertising Agencies Paid Search Agency Marketing Proposals 105

Sprout Social

FEBRUARY 26, 2024

We unpack how your brand can use these examples to spark your own scroll-stopping ideas—while maximizing your budget and doing more with less. According to The Sprout Social Index™ , the most memorable thing brands can do on social is respond to their customers. The play: Social customer care isn’t just for digital-first brands.

Enterprise Management 66

Enterprise Management Brand Identity Branding Work Management 66

Brandpoint

MARCH 15, 2024

By using advanced technologies and communication platforms, PR practitioners can limit misinformation sharing, promote accurate information dissemination, and engage in transparent communication with their target audiences.

PR 62

PR Public Relations Digital Transformation Ethics 62

Martech

NOVEMBER 10, 2023

The impending deprecation of third-party cookies is poised to catch many brands off guard. Browsers are already implementing various ad and cookie-blocking forms, with Google Chrome set to block third-party cookies by default in 2024. This shift underscores brands’ need to reassess and fortify their first-party data strategies.

Privacy Policies 109

Privacy Policies Privacy Ad Exchange Differentiation 109

Marketing Insider Group

NOVEMBER 6, 2023

Success in performance marketing hinges on understanding your audience, setting clear objectives, embracing A/B testing, ensuring transparency, and staying updated with industry trends. This number is expected to grow to $646 billion by 2024. Ensure Transparency and Compliance. What Is Performance Marketing? Optimize Creatively.

Marketing Budget 182

Marketing Budget Marketing Analytics Tools Budget Programs Practices 182

Binary Demand

FEBRUARY 23, 2024

Finally, to engage the evolving B2B buyer in the dynamic landscape of the B2B demand generation future , businesses should adapt strategies, offer personalized experiences, transparent content, and grasp the modern buyer’s digital journey. Provide the blueprint for resources required to make a purchase decision.

Demand Generation Agencies 116

Demand Generation Agencies Demand Generation Demand Account Based Marketing 116

Salesforce Marketing Cloud

JANUARY 8, 2024

Brands are going big with resale Over the past few years, consumers have shifted their mindset about resale items. As the circular economy grows in popularity, brands everywhere are opening their own resale stores and encouraging consumers to turn in used items, from old jeans to designer handbags to kitchen appliances. Even better?

eCommerce 76

eCommerce Marketing AI Trends Loyalty 76

Madison Logic

FEBRUARY 7, 2024

The same mindset can be applied to your 2024 marketing strategy. If the story about your brand is going to be produced by AI, how different will that story be, and will it be enough to stand out from your competitors? Experts agree that the key to successful resolutions is setting small goals that help you achieve big results.

Marketing AI 52

Marketing AI Work Management B2B Marketing Marketing Management 52

BDB

DECEMBER 4, 2023

Thriving in this dynamic sector means grasping the consumer trends and behaviours set to shape the market in 2024, and beyond. As the leading marketing communications agency for brands in the food and drink space, we’ve curated a wrap-up of the top trends and actionable insights powering innovation in this field. Get in touch today.

Marketing AI 26

Marketing AI Trends Paid Search Agency Advertising Agencies 26

illumin

MARCH 14, 2024

Drew Panayiotou , Global Chief Marketing Officer of Pfizer, revealed more details in February 2024 of its up-and-coming AI-powered marketing workbench. Big changes may be in store for pharmaceutical marketing and advertising thanks to Pfizer’s recent unveiling of its innovative AI platform , Charlie.

Advertising Agencies 97

Advertising Agencies Generation Paid Search Agency Ethics 97

Only B2B

FEBRUARY 6, 2024

Improved Brand Perception: Demonstrating a deep understanding of your prospects’ needs through personalized interactions fosters trust and strengthens your brand image. Ethical Considerations and Privacy: Respect data privacy regulations and be transparent about your data collection practices. Who is OnlyB2B?

Intent Data 62

Intent Data Intent B2B Sales ROI 62

Martech

DECEMBER 11, 2023

Examples: Increase brand awareness Drive lead generation Improve customer engagement Increase sales 3. Take Martech’s 2024 Salary and Career Survey From AI to layoffs, it’s been quite a year. Lack of transparency: AI algorithms can be complex and difficult to interpret. Get MarTech! In your inbox. See terms.

Marketing AI 102

Marketing AI Marketing Automation Services Work Management Marketing Management 102

NetLine

JANUARY 18, 2024

In the first few quiet days of 2024, Google began disabling cookies for 1% of users on its flagship browser, Chrome. This audit is the first step in preparing for the upcoming changes in 2024, ensuring that their services continue to operate effectively and efficiently in a post-third-party cookie environment. “So it begins.”

Google 52

Google Privacy Lead Ranking Intent 52

Top Rank Marketing

NOVEMBER 1, 2023

What are the latest LinkedIn features and how can B2B marketers best utilize them for success in the push towards 2024 and throughout the coming year? While you’re exploring the many fine examples of LinkedIn newsletters available today, be sure to also check out our own Elevate B2B Marketing LinkedIn newsletter.

Paid Content 123

Paid Content Features B2B Marketing B2B 123

Thinkers360

APRIL 7, 2024

He is featured in Thinkers360’s annual leaderboards: Top 50 Global Thought Leaders and Influencers on Education 2024 , Announcing the Thinkers360 Top Voices APAC 2023 and Top 50 Global Thought Leaders and Influencers on Health & Safety 2022 among others. Here’s how I prefer to work with brands: 1.

B2B Thought Leadership 52

B2B Thought Leadership Thought Leadership Work Management Advertising Agencies 52