SmartBug Media

JANUARY 25, 2024

January 2024 Instagram Mobile News *Available to Marketing Hub Pro+ customer HubSpot Update Details Let's dive into the latest updates from HubSpot, shall we? They open up opportunities to reach new audiences, crank up engagement, and drive more traffic to profiles. Plus, they're a great way to raise brand awareness.

Hubspot 59

Hubspot Product Paid Search Agency Ideal Customer Profiles 59

Sprout Social

JANUARY 24, 2024

Whether aiming to enhance brand awareness, generate leads or boost sales, ensure clarity in your objectives. Here are a few examples of influencer marketing goals: Increase positive Instagram brand mentions by 20% in the next quarter using influencer partnerships. Reach refers to the number of people who saw your content.

Paid Content 97

Paid Content Marketing Analytics Tools Advertising Agencies Marketing Budget 97

Oktopost

DECEMBER 21, 2023

But budget limitations can make or break even the best, and most thorough plans you’ve set to accomplish in 2024. Unfortunately, this trend is forecasted to continue as we move into 2024. Now that doing more with less is essential, strategic budgeting is the key to success for CMOs in 2024.

Marketing Budget 62

Marketing Budget Budget Programs Paid Content Marketing Budget Creation 62

Martech

FEBRUARY 28, 2024

So-called “vanity metrics” like site traffic and ad engagement don’t cut it anymore. The level of intent that comes along with each of these leads differs greatly and converts into revenue at very different rates For the sake of simplicity, we’ll categorize them as follows: Brand interest — Bottom of the funnel (BOFU). Brand recall.

Lead Gen 140

Lead Gen Top of Funnel Demand Generation Agencies B2B Marketing 140

Optinmonster

JANUARY 14, 2024

In 2024, blogging will emerge as a leading format that marketers are adopting for the first time. As we enter 2024, blogging is gaining newfound attention among marketers, highlighting its enduring relevance and effectiveness in digital strategies. In 2024, 50% of marketers plan to boost their investment in content marketing.

Statistics 52

Statistics Content Marketing Marketing Budget Creation Planning 52

SocialPilot

JANUARY 15, 2024

According to Statista, the amount spent on video marketing will reach $92.253 billion in 2024. In 2024, video content will make up for 82% of the internet traffic. A study from Hubspot shows that 54% of video consumers are willing to see video content from their favorite brands. Common Video Marketing Statistics 1.

Statistics 84

Statistics Video Marketing Work Management Paid Search Agency 84

Navigate the Channel

NOVEMBER 21, 2023

2024 is right around the corner, and the marketing landscape is set to undergo significant changes. In this article, we will explore the five marketing trends that are poised to make a substantial impact in 2024. #1 Additionally, videos allow brands to tell their story in a captivating way.

Marketing AI 65

Marketing AI Trends Ethics Long Tail Marketing 65

Digilant

JANUARY 3, 2024

With data deep in their roots, Audigent is actively working to prepare agencies and brands for the onset of cookie deprecation. Google announced the commencement of cookie deprecation for Q1 2024, starting at 1% of traffic until eventually reaching 100% by late 2024.

Advertising Agencies 40

Advertising Agencies Allocation Privacy Ad Agencies 40

FunnelEnvy

FEBRUARY 19, 2024

Technology and consumer trends are changing, so we’ve adapted our best practices for SaaS landing pages in 2024 to reflect changing buyer expectations and new AI tools. Be sure your landing pages integrate with the website design to keep the customer journey on-brand. Effective landing pages take time to optimize. Mobile-First Design.

Landing Pages 62

Landing Pages Top of Funnel Practices Demand 62

FunnelEnvy

FEBRUARY 5, 2024

From this point on, it will be all the more essential to acknowledge Google’s changes and the role of AI in powering on-page search engine optimization (SEO) and Pay-per-click (PPC) ads to boost SaaS website traffic. PPC is a digital advertising model that drives paid website traffic. What is PPC? Funnel Envy can help.

Paid Content 62

Paid Content PPC Traffic SEO 62

sagefrog

NOVEMBER 14, 2023

The key to thriving is a multifaceted marketing strategy that aligns with your brand’s core values and resonates with your target audience. In Sagefrog’s 2024 B2B Marketing Mix Report , we found that B2B marketers’ top objectives for the year ahead are brand awareness, lead generation, client retention, and sales support.

Ideal Customer Profiles 52

Ideal Customer Profiles Paid Content Webinar Metrics Marketing & Strategy 52

Trade Press Services

MARCH 11, 2024

They offered insights essential for brands, professionals, journalists, and thought leaders looking to share thought leadership and establish their expertise in today’s constantly evolving marketplace. Davide Savenije: B2B has seen a lot of volatility in search and social media traffic, particularly in the last couple of years.

B2B Thought Leadership 109

B2B Thought Leadership Conversion B2B Thought Leadership 109

Valasys

FEBRUARY 5, 2024

In 2024, the digital marketing landscape is expected to undergo significant changes, with advancements in artificial intelligence, voice search optimization, video content, and various digital marketing channels. Video Content: Video content will continue to dominate digital marketing efforts in 2024.

Marketing AI 40

Marketing AI Internet Marketing Lead Scoring Lead Ranking 40

SocialPilot

JANUARY 14, 2024

Cut to today – It has grown into a platform to share world-changing thoughts and ideas for businesses, brands, and professionals alike. Brands and businesses are making the most of the Linkedin content formats to strengthen their voice. 57% of LinkedIn’s traffic is generated via smartphones. do so monthly. do so monthly.

Statistics 77

Statistics Linkedin User-Generated Content CTR 77

Huptech Web

DECEMBER 14, 2023

Table Of Contents Introduction Why do Top Brands Consider Statistics to be an Important Aspect? Without thеsе numbеrs, your brand is nothing but a thеory. Why do Top Brands Consider Statistics to be an Important Aspect? This, in turn, enables brands to create a morе personalized and enjoyable еxpеriеncе for each customer.

Paid Content 52

Paid Content Statistics Paid Search Agency Advertising Agencies 52

Oktopost

JANUARY 11, 2024

Benefits of Demand Generation Tools Demand generation tools help produce targeted marketing campaigns that keep your brand top of mind and desired by your ideal customers. Reporting and analytics Demand generation tools should help you better understand your customers’ behaviors or how your audience perceives your brand.

Demand Generation Agencies 62

Demand Generation Agencies Demand Generation Marketing Automation Services Demand 62

sagefrog

NOVEMBER 8, 2023

With the growing contest between heavy-hitting brands, capturing attention in a saturated atmosphere can be challenging for B2B healthcare marketers. The question is, which methods, tools, and strategies are succeeding in the healthcare marketing industry now and which will prove successful in 2024?

Trends 52

Trends B2B Marketing Paid Search Agency Account Based Marketing 52

SocialPilot

JANUARY 10, 2024

Unlike other social media sites , Pinterest users exclusively focus on brand offerings. It’s safe to say that Pinterest is not limited to driving website traffic anymore. It’s emerging as a platform for branding and e-commerce. But is the platform cutout for your brand? It encourages them to try something new.

Statistics 65

Statistics Paid Content Stats Mobile Advertising 65

Huptech Web

DECEMBER 28, 2023

E-Commerce Web Development Trends To Look For In 2024 Mobile-First Design Approach for Modern Websites Mobilе-first dеsign is a mеthod that prioritizеs designing for mobilе devices bеforе adapting to larger screens, acknowledging thе increasing usе of mobilе devices for web browsing. It’s timе to implеmеnt all thеsе onе by onе!

Trends 52

Trends Customer Satisfaction Allocation Statistics 52

SocialPilot

DECEMBER 6, 2023

In 2022, social media ad spending hit the $230 billion mark and is expected to reach $300 billion in 2024. If you are a marketer or a brand looking to outrank competitors, you need to focus on content creation, publishing, brand voice, posting consistency, and performance monitoring, among other key elements.

Paid Content 62

Paid Content Social Media Social Marketing Marketing & Strategy 62

Top Rank Marketing

DECEMBER 15, 2023

Social Media Today Brandwatch 2024 Digital Marketing Trends [Report] Social media management and research firm Brandwatch has published its 2024 collection of digital marketing trends, with top areas of focus expected for the coming year including AI, authenticity, personalization, and social listening, among others, Brandwatch recently announced.

Marketing Analytics Tools 111

Marketing Analytics Tools Marketing AI Top of Funnel B2B Marketing 111

Webbiquity

DECEMBER 19, 2023

9: A 10 Step Guide To Creating A Social Media Marketing Plan When efficiently optimized, social media is a great way to grow traffic, generate leads, and drive sales to a new business. Yet too many marketers and brands go about social media marketing the wrong way. Onward and upward to a happy and prosperous 2024!

Paid Search Agency 182

Paid Search Agency B2B Marketing Screencast Planning 182

Huptech Web

JANUARY 29, 2024

Unlike traditional marketing methods that often prioritize brand awarеnеss and acquiring nеw customers, growth marketing extends its focus to include rеtaining and еngaging customеrs ovеr thе long tеrm. Measuring its effectiveness can be problematic as it relies on indirect methods like surveys, brand rеcall, and salеs volumе.

Paid Content 52

Paid Content Growth Marketing Lead Ranking Word of Mouth 52

Marketing Insider Group

JULY 21, 2020

With US soda brands bringing in over half their revenue from outside the country, other CPG brands have leaped into the fray. Mobile Commerce Will Rise to 44 Percent of Digital Commerce by 2024. And, a majority of customers are more likely to buy products or services from a brand that offers them a VR experience.

Marketing AI 567

Marketing AI Stats Planning Case Studies 567

sagefrog

NOVEMBER 6, 2023

Try to commit at least 15 to 30 minutes daily to interact with followers on your chosen platforms – it really goes a long way for your brand! Generally, avoid ad-hoc posting without a highly strategized brand identity that specifically incorporates it. If you want to skip all that and get started right now, we can help.

Social Media 52

Social Media Social Marketing Planning Tips 52

Bluetext

APRIL 8, 2024

In this blog post, we’ll highlight some upcoming cybersecurity events in 2024 that companies should consider attending and provide insights into maximizing brand awareness opportunities through strategic marketing approaches. Attendees can participate in educational sessions, hands-on workshops, and networking events.

Peer-to-peer 26

Peer-to-peer Brand Identity Branding Thought Leadership 26

Huptech Web

MARCH 1, 2024

CDNs increase web performance, reduce server load, and harden the ability to withstand heavy traffic or DDoS attacks. Websites that load quickly are considered more professional and reliable, improving the user’s trust in the brand. Consider your site’s needs (like traffic volume and server technology) when choosing.

Lead Scoring 52

Lead Scoring Lead Ranking Tips Best Practices 52

Marketing Insider Group

MARCH 11, 2024

Quick Takeaways In 2024, the significant increase in spending on video ad campaigns underscores the critical role of video in marketing strategies. Understanding Video Content Goals It’s 2024, and if you’re not thinking about video, you’re missing out. Increase brand awareness? Drive sales?

Fulfillment 243

Fulfillment Video Marketing Content CTR 243

SocialPilot

JANUARY 11, 2024

Since its launch in 2002, LinkedIn has evolved from just a job-searching, resume-flaunting platform into a brand-building machine. But with over 300 million monthly active users, it is also true that traffic on the platform can keep your content out of the spotlight from your audience. So, what’s the solution?

Linkedin 52

Linkedin Best Practices Click Rate Case Studies 52

The Marketing Blender

DECEMBER 7, 2023

It’s vital to think strategically and intentionally about the information you want to communicate to your audience, integrating it with your brand voice through automations. It offers an efficient way to create blog outlines, which can be further refined by human writers to align with brand guidelines. Onward and upward!

Marketing AI 52

Marketing AI Tools Paid Search Agency Marketing Management 52

Marketing Insider Group

JUNE 7, 2021

Common guesses may include ads, conferences, or even brand ambassadors on social media. By 2024 , we can expect that number to exceed $600 billion. You can also use content to boost brand awareness and connect with prospects and leads at every stage of the buyer’s journey. The average increase in traffic is 138% after 12 months.

Content Marketing 346

Content Marketing Planning Marketing Budget Creation Allocation 346

SmartBrief - Marketing

MARCH 7, 2024

Amidst tightening budgets in 2024, marketing teams are under extra scrutiny to prove that their work contributes to the bottom line. According to Capterra research , marketers say nearly half of their brand’s web traffic can be attributed to dark social channels. One area marketers can’t dismiss is dark social media activity.

Social Media 104

Social Media Social Marketing Peer-to-peer Media 104

Martech

APRIL 18, 2024

This is not only true for SEO specialists who currently use website traffic from organic search to measure their results, but is also the case for other marketing professionals, who could use website traffic from referral, organic social or other default channels to measure their contribution to the success of their company or clients.

Merchandising 85

Merchandising Marketing Analytics Tools Conversion Lead Ranking 85

Top Rank Marketing

DECEMBER 20, 2023

Try it out yourself and then check the referral traffic in your particular analytics tool. Encourage it, engage with it, and re-pin USG posts to help share your brand’s products. It’s been forecast for years, but most marketers anticipate 2024 to be the year it crumbles. Trendspotting What will we be searching for in 2024?

Paid Content 114

Paid Content Search Marketing Promotion Advertising Agencies 114

SmartBug Media

MARCH 15, 2024

Here’s a look at some of the key trends driving franchise marketing in 2024. The Rise of AI in Franchise Marketing Artificial intelligence (AI) made a big splash in the marketing world in 2023 and is showing no signs of slowing down in 2024. Businesses must keep pace with the latest developments to stay ahead of the competition.

Marketing AI 59

Marketing AI Trends Advertising Agencies Work Management 59

SpotMe Blog

OCTOBER 7, 2023

It serves as a useful promotional tool where you can highlight your brand, products, and services. You can also push notifications about sponsorships, exhibits, and speaking sessions to draw more traffic. Customization Look for an app that allows you to brand it to match your conference and create a seamless experience for attendees.

Conference 52

Conference Enterprise Management Work Management Marketing Management 52

Hubspot

JANUARY 12, 2024

Similarweb just released a list of the fastest growing digital companies in 2024, based on year-over-year traffic growth. Musinsa : An online marketplace that caters to Korean fashion lovers, with curated selections of 1k+ brands and its own private label. Two companies jumped out at me right off the bat: ?

Startups 73

Startups Business Buzz Curation 73