sagefrog

NOVEMBER 14, 2023

The key to thriving is a multifaceted marketing strategy that aligns with your brand’s core values and resonates with your target audience. In Sagefrog’s 2024 B2B Marketing Mix Report , we found that B2B marketers’ top objectives for the year ahead are brand awareness, lead generation, client retention, and sales support.

Ideal Customer Profiles 52

Ideal Customer Profiles Paid Content Webinar Metrics Marketing Strategy 52

sagefrog

DECEMBER 13, 2023

As we roll into 2024, it’s crucial to identify which marketing tactics are most effective for the facilities services industry. Leverage Trade Shows Another source of marketing that tends to be effective for facilities services businesses is trade shows.

Work Management 62

Work Management Marketing Management Planning Marketing Plans 62

Bluetext

JANUARY 26, 2024

This means it’s time to ensure your branding efforts reflect the environmental values of your customers so you can build trust and attract new customers. What Is Sustainable Branding? Sustainable branding is an approach to branding that focuses on a company’s commitment to sustainability and environmental and social responsibility.

Brand Identity 37

Brand Identity Branding Trade Show Paper 37

The Marketing Blender

DECEMBER 20, 2023

Do you have a B2B marketing plan that will take you through 2024 and beyond with ease? The Resurgence of Traditional Tactics in the Average B2B Marketing Plan: Trade Shows Trade shows are making a comeback, but the effectiveness of these events relies on optimization and a clear understanding of their role.

Planning 52

Planning Marketing Plans B2B Marketing Work Management 52

Lead Liaison

JANUARY 19, 2024

This significant milestone not only underscores the company’s unwavering commitment to maintaining the highest standards of data security but also paves the way for the upcoming ISO 27001 certification, anticipated in the first half of 2024.

Lead Liaison 62

Lead Liaison Enterprise Management Lead Capture Trade Show 62

B2B Marketing Exchange

JANUARY 24, 2024

will feature a roadmap consisting of hands-on and actionable marketing sessions to help B2B practitioners gas up their marketing strategies and accelerate confidently for the rest of 2024. For an even greater sneak peek into #B2BMX 2024, read the full article here. This year’s event, which takes place in Scottsdale, Ariz.,

Account Based Marketing 52

Account Based Marketing ABM Emarketing CMO 52

Trade Press Services

JANUARY 2, 2024

Moving into 2024, many marketing teams are reviewing, revising and optimizing their marketing plans for the new year. With more than 930 million members, it makes sense that 96 percent of B2B marketers use LinkedIn for social marketing and B2B brand communications. Change is not only a constant but is also a strategic imperative.

Marketing AI 52

Marketing AI B2B Thought Leadership Enterprise Management Thought Leadership 52

Trade Press Services Newsletter

FEBRUARY 1, 2024

Rather than get caught up in what your competitors are doing or the latest social media tactic, focus on the core of what makes your brand unique. Take a break from the latest fads and drive long-term success by defining your brand’s original voice. What is your unique value proposition ? How are you better than your competitors?

Tips 246

Tips Peer-to-peer Marketing & Strategy Marketing 246

The Customer

JANUARY 22, 2024

And in between are myriad “off campus” activations and panel discussions created by vendors to trade associations. Of that, he was intrigued by “anything marketers care about, that creates a ‘win win’ for the brand and the consumer,” even if driving a purchase thru AI product recommendations.

Advertising Agencies 64

Advertising Agencies Paid Search Agency Marketing Management CMO 64

Oktopost

MARCH 31, 2024

With an impressive cohort of 2,700 advocates, Sarah dives into how she runs their successful advocacy program and how she plans to keep their momentum going throughout 2024. Running the employee advocacy program led Sarah to trade Zoom calls for an incredible tour of CBIZ’s offices across the U.S.,

Budget Programs 91

Budget Programs Paid Search Agency Impressions Training 91

DealSignal

FEBRUARY 18, 2024

Additionally, when you leverage your marketing team’s talents, that increased output of content can help trend brand awareness upwards—meaning outreach isn’t always cold. Also, consider bringing the social elements of in-person meetings, conferences, and trade shows online by hosting a webinar, doing live streams, or open Q&As.

Top of Funnel 52

Top of Funnel Sales Qualified Leads Generation Account Based Marketing 52

Martech

APRIL 9, 2024

Google has repeatedly delayed the complete deprecation of third-party cookies, although at the beginning of 2024 it did roll out the option to opt out to some 1% of Chrome users worldwide. Brands, agencies, and publishers are planning to grow their first party data-sets at a rate almost double two years ago (71% vs. 41%).

Privacy 105

Privacy Advertising Agencies Paid Search Agency Marketing Proposals 105

Martech

FEBRUARY 6, 2024

. “Outlook for Advertising, Marketing and Data 2024: A Market in Transformation” ( registration required ) takes its time digging through the despondencies of 2023 but also anticipates macro-trends for 2024. Those trends have some common features and it’s worth looking at where they came from.

Trends 110

Trends Work Management Advertising Agencies Marketing Management 110

Martech

JANUARY 25, 2024

Dig deeper: How to map your selling process to the way your B2B customers buy: A case study Q: One of the common criticisms of B2B marketing is that it doesn’t focus enough on brand building and brand awareness. Do you think a lot of B2B marketers are missing an opportunity by under-investing in brand? I hate to say it.

Work Management 80

Work Management Marketing Management Database Marketing Lead Gen 80

Trade Press Services

FEBRUARY 26, 2024

In 2024, however, the top challenge for marketers has changed. When every brand is focused on one channel, it can be difficult to stand out in busy feeds. To establish your brand as the go-to source for answers and expertise, make sure your content addresses the specific questions today’s decision-makers are asking.

Trends 104

Trends B2B Thought Leadership B2B Thought Leadership 104

BDB

DECEMBER 4, 2023

Thriving in this dynamic sector means grasping the consumer trends and behaviours set to shape the market in 2024, and beyond. As the leading marketing communications agency for brands in the food and drink space, we’ve curated a wrap-up of the top trends and actionable insights powering innovation in this field. Get in touch today.

Marketing AI 26

Marketing AI Trends Paid Search Agency Advertising Agencies 26

Choozle

FEBRUARY 7, 2024

” This transformation is reshaping how businesses operate and redefining the relationships between consumers and brands. Globalization, characterized by the ease of international trade and communication, has empowered affluent consumers, or the “Have Mores,” with an unprecedented array of choices.

Marketing Analytics Tools 85

Marketing Analytics Tools Lead Ranking Buy Marketing Strategy 85

Martech

DECEMBER 29, 2023

And, it makes sense — brands stand to capture more business by stacking similar promotions to capitalize on Black Friday. They should start by answering these questions: How much of the spike in sales represents long-term consumer value for our brand? This year alone, U.S. shoppers broke records during Cyber Week, spending $70.8

Top of Funnel 97

Top of Funnel Trust Marketing Digital Marketing Funnels Loyalty 97

Top Rank Marketing

AUGUST 4, 2023

billion by 2027, with smaller growth forecast for the coming years, as the trade show sector represented the fastest B2B market segment, according to newly-published report data. B2B media market is expected to see 4.7 percent growth during 2023, totaling some $85.04 Insider Intelligence How the Pandemic Changed Marketing Channels A mere 6.7

B2B Marketing 93

B2B Marketing Budget Programs ROI B2B 93

Marketri

APRIL 4, 2024

And since the average salary for a coordinator is less than that of a manager, there’s more budget to secure specialists on an outsourced or fractional basis, attend trade shows, invest in paid media, and more. It’s 2024, and we can’t structure marketing teams like it’s 2004. Technology has evolved.

Marketing Automation Services 118

Marketing Automation Services Budget Programs Work Management B2B Marketing 118

NetLine

JANUARY 18, 2024

In the first few quiet days of 2024, Google began disabling cookies for 1% of users on its flagship browser, Chrome. This audit is the first step in preparing for the upcoming changes in 2024, ensuring that their services continue to operate effectively and efficiently in a post-third-party cookie environment. “So it begins.”

Google 52

Google Privacy Lead Ranking Intent 52

Tiecas

MARCH 21, 2024

Trade Show Marketing: It’s Not Just About Showing Up The Content Marketing Institute’s recent study highlights a resurgence of in-person events. Trade Show Marketing: It’s Not Just About Showing Up The Content Marketing Institute’s recent study highlights a resurgence of in-person events.

Tactics 75

Tactics B2B Marketing Webinar Metrics Marketing Strategy 75

ClearVoice

OCTOBER 27, 2023

In-person events have proven to be highly successful, to the extent that according to Bizzabo’s report , 86 percent of organizers intend to either maintain or increase the number of in-person events in 2024 compared to 2023. billion in 2024. billion and rise further to $15.7

Paid Content 96

Paid Content Enterprise Management Cost Per Thousand Work Management 96

Sword and the Script | B2B

DECEMBER 26, 2023

In addition, this same disruption – led by the 2024 election, the speed of misinformation and continued economic uncertainty – will require a strong measure of GRIT. PR still builds trust “Authentic customer testimonials, peer and employee reviews will increase in importance in 2024.

Marketing AI 124

Marketing AI Paid Content Work Management Marketing Management 124

The Customer

FEBRUARY 10, 2023

But when the DPAA — the trade association for Digital Out Of Home — held its annual Global Summit this past October on using OOH in their omnichannel mix, the capacity crowd got an unexpected masterclass on marketing in the metaverse. This is where the rubber hits the road for all brands. That’s Part 1 of going phygital.

Paid Search Agency 98

Paid Search Agency Work Management Marketing Management Advertising Agencies 98

Martech

JUNE 8, 2023

Note that the release of the individual capabilities will be staggered, mostly planned for Q3 2023 or early 2024. The second step: “Making sure there’s a marketer in the loop for everything so that it’s on-brand and on-voice.” “It goes ‘poof,'” said Wilder. ” But isn’t that just the problem?

Marketing AI 91

Marketing AI Enterprise Management Paid Search Agency Work Management 91

BDB

DECEMBER 22, 2023

As the marketing communications agency for food & nutrition brands, we have provided exhibition support for 30 years to some of the biggest players in the food & beverage market – from designing stands to carrying out in-person press support in a multitude of languages (and everything in between).

Paid Search Agency 26

Paid Search Agency Advertising Agencies Peer-to-peer Conference 26

ClearVoice

OCTOBER 27, 2023

In-person events have proven to be highly successful, to the extent that according to Bizzabo’s report , 86 percent of organizers intend to either maintain or increase the number of in-person events in 2024 compared to 2023. billion in 2024. billion and rise further to $15.7

Paid Content 52

Paid Content Enterprise Management Cost Per Thousand Work Management 52

Bluetext

OCTOBER 2, 2023

Start Planning For Next Year: It is never too early to start thinking about 2024! If you are thinking about having a booth at AUSA next year, ensure that your organization’s brand stands apart from your competition. For a quick lunch, check out Pearl’s Bagels, Shouk, or Wise Guys Pizza.

Conference 40

Conference Trade Show Lead Nurturing Organic Leads 40

Bluetext

JANUARY 8, 2024

Can AI Tools Keep Pace With the Trade? Leading Brands Leverage AI Across the Enterprise, Will Yours? As AI continues to evolve and expand in 2024, so will the possibilities for more curated content creation and deeper customer engagement.

Marketing AI 26

Marketing AI Advertising Agencies Paid Search Agency Content Marketing 26

Martech

OCTOBER 19, 2022

An ad exchange is a trading floor where advertisers go to buy ad space from multiple ad networks. Retail media networks are networks owned by a specific retailer where brands can buy programmatic advertising for inventory on their website, apps and other digital properties, including in-store. Ad network vs. ad exchange. Netacea ).

Advertising Agencies 108

Advertising Agencies Paid Content Cost Per Thousand Advertisements 108

Digital Marketing World Forum

NOVEMBER 18, 2019

E-commerce is booming and will hit 70% of consumers by 2024. Above all private label is growing 3 times faster than manufacturer brands and expected to reach 25% by 2027 (Nielsen). On the other hand Amazon are promoting their own white label brand called Mama Bear. Now how’s that not a conflict of interest?

Amazon 48

Amazon Paid Search Agency eCommerce Advertising Agencies 48

Digilant

AUGUST 10, 2023

The programmatic ad industry is rife with jargon and acronyms, but from an advertiser’s standpoint, there are just a few basics to know: Brands and agencies use a demand-side platform (DSP) to indicate which impressions they want to buy and how much they want to pay. What Does Programmatic Advertising Look Like?

Advertising Agencies 52

Advertising Agencies Advertisements Advertising Ad Exchange 52

Digilant

AUGUST 10, 2023

The programmatic ad industry is rife with jargon and acronyms, but from an advertiser’s standpoint, there are just a few basics to know: Brands and agencies use a demand-side platform (DSP) to indicate which impressions they want to buy and how much they want to pay. What Does Programmatic Advertising Look Like?

Advertising Agencies 52

Advertising Agencies Advertisements Advertising Ad Exchange 52

SmartBug Media

APRIL 27, 2023

Zero-Party Data Zero-party data is the data that a customer shares with a brand voluntarily. Birky goes on, “I would say, though, where you most commonly see this second-party data in use would be between B2C companies where they are sharing consumer information from one brand to another.” This is super good for consumer privacy.

Hubspot 98

Hubspot Advertising Agencies Advertisements Advertising 98

Hubspot

DECEMBER 14, 2022

Digital wallets will account for more than half of all e-commerce payments worldwide by 2024. Payment apps like PayPal have also started supporting crypto trading and payments on their apps. Since then, most — if not all — other smartphone brands have incorporated them into their models. Image Source. Cashless Payments Today.

POS 80

POS Enterprise Management Tools Work Management 80

Sage Marketing

DECEMBER 12, 2023

How to Strengthen ROI with Your 2024 Marketing Budget 1. Does your business really need to be at trade shows to source and convert leads? What can you do to motivate other people to be your brand ambassadors and market your business for you? Tieback your marketing activity metrics to your budget. Do they use social media?

Marketing Budget 52

Marketing Budget Marketing Budget Creation Budget Programs Tips 52