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Have You Got Your Website UX Right in 2024?

Marketing Insider Group

It’s 2024, and if you think website UX isn’t a big deal, think again. In this article, we’re exploring the essential elements of effective website UX in 2024 and how you can transform your site into an engaging, user-friendly platform that not only attracts visitors, but turns them into loyal customers.

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Post Performance Report: Brands already inspiring us in 2024

Sprout Social

We will unpack how your brand can use these examples to spark your own scroll-stopping creative ideas—while maximizing your budget and doing more with less. We dig deeper by not just examining the flawless creative execution of every post or campaign, but the business impact, too. Within 24 hours, the posts racked up 2.9

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2024 Predictions: Social media’s evolution

Martech

Here are some ways that marketers will leverage social media in 2024. Yet, X saw the grand exit of big tech and entertainment brands last year. It’s not good business to be associated with vile conspiracy theories. For the modern marketer, recognizing and harnessing this shift in 2024 is paramount.”

Gartner 141
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Salesforce’s Spring 2024 release includes Einstein-powered AI features

Martech

Salesforce’s Spring 2024 release brings new features to help brands elevate performance built on the foundation of data, AI, CRM and trust. It includes a plethora of enhancements designed to empower businesses, streamline processes, and enhance customer experiences. Now, businesses can cater to diverse customer needs seamlessly.

Features 115
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3 observations from 2023 to help you in 2024

Martech

, I want you take a little time to look back at three of the big lessons we learned in 2023 and how they could affect your planning for 2024. You would think that these brands, all household names, would have their collective act together, but it’s not always that way. Mastery of that practice will be instrumental for success in 2024.

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6 marketing books to read in 2024

Martech

As you head into 2024, here are six books to put on your reading list. But marketing is an essential part of every business and every leader must be a marketer to be successful. That’s a lot of people in a market with a lot of big brand names. Yet there are still new things to be said and new things to learn about marketing.

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The case for better social media technology in 2024

Sprout Social

But as social media has evolved, management platforms have matured beyond this primary function, delivering much more to brands and the people behind them. About 88% of business leaders who use social media technology agree it’s a critical tool in their company’s tech stack, according to The 2023 State of Social Media report.