Brandpoint

APRIL 3, 2024

Through our in-depth PR Survey , we unveiled the upcoming industry trends and challenges that will shape 2024 by interviewing 200 PR professionals. By integrating CSR into their ethos, brands can foster positive relationships with consumers and make a meaningful impact on society. Get ahead with industry trends for next year!

PR 48

PR Trends Public Relations Ethics 48

Sprout Social

MARCH 15, 2024

And YouTubers have consistently built full-blown brands, media careers and product lines. And this speaks to the power of YouTube influencer marketing and sponsored content for brands. These creators’ personal brands are recognizable among their audiences and businesses. These aren’t just one-off success stories, either.

Youtube 104

Youtube Viral Marketing Peer-to-peer Impressions 104

SmartBug Media

JANUARY 25, 2024

January 2024 Instagram Mobile News *Available to Marketing Hub Pro+ customer HubSpot Update Details Let's dive into the latest updates from HubSpot, shall we? Plus, they're a great way to raise brand awareness. However, it can be time-consuming to review long transcripts when in a hurry. SmartBug's Impact Imagine the scenario.

Hubspot 59

Hubspot Product Paid Search Agency Ideal Customer Profiles 59

SocialPilot

DECEMBER 6, 2023

One of the best personal branding examples that I see happening everyday is, when one of my room mates asks me if I’ve seen their iPhone or if we have any band-aids. Not all phones are iPhones and not all bandages are Band-Aids but these brands have become so popular that they’ve overtaken the noun, how crazy is that?

Personalization 89

Personalization Brand Identity Branding Tips 89

Martech

DECEMBER 4, 2023

As we wrap up 2023 and look ahead to 2024, now is the time to evaluate our marketing strategies to ensure we are fully prepared for what’s to come. This article discusses six pivotal areas B2B marketers should focus on to kick off 2024 proactively. Many media platforms provide brand lift studies.

B2B Marketing 107

B2B Marketing Trends B2B Planning 107

NetLine

FEBRUARY 15, 2024

This is why NetLine created the 2024 Content Trends & Planning Guide. Your Blueprint for 2024 and Beyond The 2024 Content Trends & Planning Guide is more than just a report; it provides context and direction in the ever-changing world of B2B marketing. In these unprecedented ti- wait, that was during COVID.

Marketing AI 59

Marketing AI Trends Work Management Marketing Management 59

Sprout Social

FEBRUARY 7, 2024

In this article, we’ll provide an overview of the TikTok promotion advertising tool, review the pros and cons and guide you on leveraging it in your TikTok marketing strategy. It’s also a helpful tool for brands who want to amplify a successful organic post with minimal time or financial investment. What is TikTok promotion?

Paid Content 116

Paid Content Promotion Budget Programs Copyright 116

ClearVoice

SEPTEMBER 22, 2023

4 Leading Legal Content Ideas for 2024 Consider incorporating these legal content ideas into your 2024 content strategy to step up your marketing game. Legal podcasts make knowledge acquisition and sharing much more convenient for your audience, all while establishing your brand as a thought leader.

Rules 91

Rules Storytelling Content Distribution 91

Litmus

DECEMBER 18, 2023

The Litmus Team divided and conquered a fair amount of conferences this year ( including our own ) and did a round-up of our favorite takeaways and how to incorporate them into your 2024 email marketing strategy. We can only assume 2024 will be nuclear!) AI is extraordinary, but how do we use it for email? What worked and what didn’t?

Conference 72

Conference CAN-SPAM Ideal Customer Profiles Email Marketing 72

Oktopost

JANUARY 11, 2024

Benefits of Demand Generation Tools Demand generation tools help produce targeted marketing campaigns that keep your brand top of mind and desired by your ideal customers. Reporting and analytics Demand generation tools should help you better understand your customers’ behaviors or how your audience perceives your brand.

Demand Generation Agencies 62

Demand Generation Agencies Demand Generation Marketing Automation Services Demand 62

Top Rank Marketing

DECEMBER 22, 2023

marketing technology tools, as 70 percent of marketing and media decision-makers have said that they are under greater organizational pressure to establish and maintain their brand presence, according to new survey data of interest to B2B marketers. Harvard Business Review “Brand promises are about the brand.

Marketing AI 78

Marketing AI Marketing Budget Budget Programs Marketing Budget Creation 78

sagefrog

DECEMBER 13, 2023

As we roll into 2024, it’s crucial to identify which marketing tactics are most effective for the facilities services industry. In fact, according to Sagefrog’s 2024 Marketing Mix Report , 33% of B2B marketers listed in-person tradeshows & events as a top source of marketing leads in 2023.

Work Management 62

Work Management Marketing Management Planning Marketing Plans 62

sagefrog

NOVEMBER 14, 2023

The key to thriving is a multifaceted marketing strategy that aligns with your brand’s core values and resonates with your target audience. In Sagefrog’s 2024 B2B Marketing Mix Report , we found that B2B marketers’ top objectives for the year ahead are brand awareness, lead generation, client retention, and sales support.

Ideal Customer Profiles 52

Ideal Customer Profiles Paid Content Webinar Metrics Marketing Strategy 52

Trade Press Services

JANUARY 2, 2024

Moving into 2024, many marketing teams are reviewing, revising and optimizing their marketing plans for the new year. With more than 930 million members, it makes sense that 96 percent of B2B marketers use LinkedIn for social marketing and B2B brand communications. LinkedIn is still the quintessential B2B social media platform.

Marketing AI 52

Marketing AI B2B Thought Leadership Enterprise Management Thought Leadership 52

Sprout Social

FEBRUARY 29, 2024

NER and semantic search Named Entity Recognition (NER) identifies entities defined in the ML model as important to a business, such as geographic locations, brand names, famous people, etc. Understand the voice of the employee AI analyzes employee feedback from various sources, such as surveys, performance reviews and social media.

Marketing AI 119

Marketing AI Lead Ranking Work Management Lead Scoring 119

Salesforce Marketing Cloud

DECEMBER 6, 2023

AI can reduce the time it takes to research and review materials, and help define the problem. The recently launched color accessibility guidelines outline how to meet color contrast requirements whether you’re creating a custom design or using Styling Hooks with CSS properties that make it easy to express your brand.

Design 72

Design Trends Guidelines Class 72

Salesforce Marketing Cloud

JANUARY 22, 2024

In 2024, 7.5 Yet many experts agree that the brands that continue to harness human ingenuity and authentic voices will stand out in the fray. Image created with DALL-E 5 ways Salesforce will continue to use generative AI in content marketing in 2024 1. Review the voice and tone. Brainstorming. Style and grammar checks.

Marketing AI 59

Marketing AI Content Marketing Paid Search Agency Copyright 59

Valasys

FEBRUARY 5, 2024

In 2024, the digital marketing landscape is expected to undergo significant changes, with advancements in artificial intelligence, voice search optimization, video content, and various digital marketing channels. Video Content: Video content will continue to dominate digital marketing efforts in 2024.

Marketing AI 40

Marketing AI Internet Marketing Lead Scoring Lead Ranking 40

Oktopost

FEBRUARY 12, 2024

Alina Dallal reveals what’s in store for Behind the Post listeners in 2024. From building brand awareness and implementing effective employee advocacy programs to leveraging social intent data for informed decision-making, this season will cover it all. Catch all of the episodes here and don’t forget to leave a review !

Intent Data 131

Intent Data Youtube Intent B2B Sales 131

Huptech Web

MARCH 15, 2024

Satisfied customers are more likely to return in the future and recommend the brand to others, directly impacting the sales revenue. When shoppers shop consistently with your brand, they are more likely to repeatedly purchase, which converts into sustained sales growth over time. So, introducing shipping discount policies (e.g.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Top of Funnel 52

Huptech Web

DECEMBER 14, 2023

Table Of Contents Introduction Why do Top Brands Consider Statistics to be an Important Aspect? Without thеsе numbеrs, your brand is nothing but a thеory. Why do Top Brands Consider Statistics to be an Important Aspect? This, in turn, enables brands to create a morе personalized and enjoyable еxpеriеncе for each customer.

Paid Content 52

Paid Content Statistics Paid Search Agency Advertising Agencies 52

Marketing Insider Group

MARCH 11, 2024

Quick Takeaways In 2024, the significant increase in spending on video ad campaigns underscores the critical role of video in marketing strategies. Understanding Video Content Goals It’s 2024, and if you’re not thinking about video, you’re missing out. Increase brand awareness? Drive sales?

Fulfillment 243

Fulfillment Video Marketing Content CTR 243

SmartBrief - Marketing

MARCH 17, 2024

Marketers are expected to spend more than $7 billion in 2024 on influencer marketing, proving its value in helping companies reach new audiences, sway behaviors and generate revenue. As creators hone their marketing and business acumen, a notable shift occurs—from mere brand endorsements to entrepreneurial ventures of their own.

Trends 98

Trends Paid Search Agency Planning Peer-to-peer 98

Marketri

DECEMBER 11, 2023

Despite all the changes, timeless principles such as understanding the target audience, creating compelling value propositions, building brand awareness, and fostering relationships remain unwavering. Looking ahead to 2024, we want to tailor our insights to meet your specific interests and address the marketing issues that matter most to you.

Planning 62

Planning B2B Thought Leadership CMO Ethics 62

SpotMe Blog

OCTOBER 7, 2023

It serves as a useful promotional tool where you can highlight your brand, products, and services. By facilitating more meaningful interactions, an app helps create a better overall experience that keeps people engaged with your event and brand. Enhanced Engagement A well-designed medical conference app boosts HCP engagement.

Conference 52

Conference Enterprise Management Work Management Marketing Management 52

Trade Press Services Newsletter

FEBRUARY 1, 2024

Rather than get caught up in what your competitors are doing or the latest social media tactic, focus on the core of what makes your brand unique. Take a break from the latest fads and drive long-term success by defining your brand’s original voice. What is your unique value proposition ? How are you better than your competitors?

Tips 246

Tips Peer-to-peer Marketing & Strategy Marketing 246

Huptech Web

JANUARY 29, 2024

Unlike traditional marketing methods that often prioritize brand awarеnеss and acquiring nеw customers, growth marketing extends its focus to include rеtaining and еngaging customеrs ovеr thе long tеrm. Measuring its effectiveness can be problematic as it relies on indirect methods like surveys, brand rеcall, and salеs volumе.

Paid Content 52

Paid Content Growth Marketing Lead Ranking Word of Mouth 52

Sprout Social

FEBRUARY 6, 2024

The first few weeks of a new year are the perfect opportunity to reflect on our wins—and I’m thrilled to announce one of our biggest yet: Sprout Social has been named the #1 Best Software Product by G2’s 2024 Best Software Awards. And I can’t wait to reflect on what we accomplish together in 2024. To all of our customers: We see you.

Work Management 113

Work Management Marketing Management Software Product 113

Marketing Insider Group

JULY 21, 2020

With US soda brands bringing in over half their revenue from outside the country, other CPG brands have leaped into the fray. An overwhelming number of consumers (70 percent) already depend on user reviews for information about products and services. Mobile Commerce Will Rise to 44 Percent of Digital Commerce by 2024.

Marketing AI 567

Marketing AI Stats Planning Case Studies 567

Sprout Social

MARCH 12, 2024

The 2024 US presidential election is several months away, but social media is already politically charged. According to Sprout Social Listening data , from January 1 to March 6, 2024 there were almost 7.6 In a typical year, running social media for a brand account is complex. Will brands sit this one out?

Social Media 112

Social Media Social Marketing Media Planning 112

The Point

DECEMBER 5, 2023

Let’s review what the new regulations are, in brief. The risk in using house lists may be lower, since (in theory) these contacts have some relationship with your brand and are less likely to prompt spam complaints. There are also steps you can take to ensure that any risk is minimized. Yahoo’s rules are expected to be similar.

Deliverability 162

Deliverability Rules Purchase Marketing Automation Services 162

Huptech Web

MARCH 1, 2024

Websites that load quickly are considered more professional and reliable, improving the user’s trust in the brand. The post How Fast Should A Web Page Load In 2024? Why is Page Load Speed So Important? Consider your site’s needs (like traffic volume and server technology) when choosing. With Best Tips to Improve!

Lead Ranking 52

Lead Ranking Lead Scoring Tips Best Practices 52

SmartBug Media

MARCH 15, 2024

Here’s a look at some of the key trends driving franchise marketing in 2024. The Rise of AI in Franchise Marketing Artificial intelligence (AI) made a big splash in the marketing world in 2023 and is showing no signs of slowing down in 2024. Businesses must keep pace with the latest developments to stay ahead of the competition.

Marketing AI 59

Marketing AI Trends Advertising Agencies Work Management 59

Marketing Insider Group

JANUARY 29, 2024

“ChatGPT, help me out with 10 fresh keyword ideas and content angles for digital marketing trends in 2024.” Image Source: ChatGPT Tip: Once you have the AI-generated ideas, it’s time to infuse them with your brand’s voice. Image Source: ChatGPT Tip: When you get the list, don’t just use it verbatim.

Copywriting 229

Copywriting Optimization Marketing AI FAQ 229

illumin

MARCH 14, 2024

Drew Panayiotou , Global Chief Marketing Officer of Pfizer, revealed more details in February 2024 of its up-and-coming AI-powered marketing workbench. This is done through the centralization of content creation, editing, and reviewing, leading to increased efficiency and accuracy.

Advertising Agencies 97

Advertising Agencies Generation Paid Search Agency Ethics 97

Marketing Insider Group

JUNE 7, 2021

Common guesses may include ads, conferences, or even brand ambassadors on social media. By 2024 , we can expect that number to exceed $600 billion. You can also use content to boost brand awareness and connect with prospects and leads at every stage of the buyer’s journey. Who is the one true king of marketing?

Content Marketing 346

Content Marketing Planning Marketing Budget Creation Allocation 346

Walker Sands

MARCH 13, 2024

By reviewing the alignment between tactics / assignments and how they influence defined goals, I can better determine where to focus versus delegate. There are many steps in this process, but I’m excited about what 2024 has to offer in generating new opportunities related to this. What’s new in demand generation?

Demand Generation Agencies 110

Demand Generation Agencies Demand Generation Demand Advertising Agencies 110