Litmus

JANUARY 2, 2024

Our goals for 2024 are bold, fresh, and vibrant—better campaigns, higher engagement rates, and a seamless brand experience. We anticipate that this number will only grow in 2024! And this will only be more true in 2024. Want to learn more about the future of email in 2024?

Tips 98

Tips Marketing Automation Services Customer Satisfaction Segmentation 98

Top Rank Marketing

NOVEMBER 15, 2023

What does the future of B2B influence look like, and how will top global brands succeed with B2B influencer marketing in 2024 and beyond? Ursula Ringham “Authentic engagement will be key in 2024 and beyond. Influencer campaigns will need to demonstrate direct contributions to sales, beyond just raising brand awareness.

Work Management 120

Work Management Marketing Management B2B Marketing B2B 120

Litmus

FEBRUARY 8, 2024

Marketing strategies face some headwinds in 2024. One year later, despite multiple interest rate hikes, the U.S. However, when they planned their 2024 budgets, most marketing teams expected to do more with less this year. The average email open rate is 46% to 50%. Click-through rates average 2.6%

Marketing Budget 84

Marketing Budget Marketing Strategy Marketing & Strategy Planning 84

Top Rank Marketing

JANUARY 3, 2024

Happy 2024, fellow marketers! ? We’ve shared our predictions for content marketing and influencer marketing in 2024, What’s your master plan for, not just staying on track, but leading the pack this next year? It’s that enchanting time of year when we exchange our old marketing hats for shiny new ones.

Marketing & Strategy 96

Marketing & Strategy Marketing Strategy Planning Digital Marketing Funnels 96

Martech

FEBRUARY 1, 2024

But they can look something like this: Viewers can click on elements to learn and see more without having to open the emails themselves — although, as you can imagine, getting this kind of enhanced treatment in your emails leads to significant increases in open and click rates. In your inbox. Business email address Subscribe Processing.

Email Marketing 106

Email Marketing Google Click Rate Marketing & Strategy 106

Martech

NOVEMBER 28, 2023

Television advertising has undergone significant transformations in recent years, and 2024 promises to be no different. Here are a few of the key trends shaping the future of TV advertising in 2024. It also leads to higher engagement and conversion rates. This makes customers more likely to purchase goods and services.

Marketing AI 90

Marketing AI Advertisements Advertising Trends 90

B2BMarketing.net

MARCH 15, 2024

With that in mind, our 2024 Martechopia event sought to provide attendees with real-life, practical application of AI. In other words, we want 2024 to be the year that we stop talking about AI, and start using it. Brand: Keep it real It could be argued that marketers are guilty of cognitive dissonance.

Work Management 52

Work Management Demand Generation Agencies Advertising Agencies Marketing Management 52

Sprout Social

FEBRUARY 1, 2024

Why you should use a Facebook publishing tool 12 Facebook publishing tools for your brand Find the right Facebook publishing tool for your needs Why you should use a Facebook publishing tool How can a Facebook publishing tool help you? The post 12 Facebook publishing tools for your brand in 2024 appeared first on Sprout Social.

Facebook 95

Facebook Digital Asset Management Tools Brand Identity 95

The Lead Agency

APRIL 14, 2024

Here, we delve into the B2B-specific marketing trends impacting the sector in 2024 and how you can leverage them to find, reach, capture, nurture and convert your target customers. What’s different about 2024? And that’s not going anywhere in 2024. So, what’s different about 2024? “Look over here.

Work Management 62

Work Management Paid Content B2B Marketing Trends 62

sagefrog

FEBRUARY 28, 2024

In 2024, B2B email marketing is poised for transformative changes and innovative strategies for success in a saturated market. To thrive in 2024, businesses must adopt a more targeted and personalized approach to B2B email marketing. This reinforces your brand in their minds and sets expectations for future communications.

Marketing AI 63

Marketing AI Email Marketing Practices B2B Marketing 63

Convince & Convert

DECEMBER 15, 2023

Social media SEO is optimizing your social media channels for reach and visibility to help you drive brand awareness, build trust, and contribute to generating leads. The SEO of search engines and social media matter equally in creating a trustworthy brand identity. What is social media SEO? Take a look: 6.

Social Media 154

Social Media SEO Cost Per Click Media 154

Martech

DECEMBER 4, 2023

As we wrap up 2023 and look ahead to 2024, now is the time to evaluate our marketing strategies to ensure we are fully prepared for what’s to come. This article discusses six pivotal areas B2B marketers should focus on to kick off 2024 proactively. Many media platforms provide brand lift studies.

B2B Marketing 104

B2B Marketing Trends B2B Planning 104

SmartBug Media

MARCH 7, 2024

February 2024 Klaviyo CDP is Now LIVE Learn More > Klaviyo Update Details Klaviyo's Customer Data Platform (CDP) is live, offering a robust solution that enhances workflow tool efficiency. This series will dive into the latest product updates and how they can benefit your e-commerce business.

Product 59

Product Marketing Management SMS Customer Satisfaction 59

Martech

FEBRUARY 8, 2024

Kicking off 2024 with a bang, HubSpot’s January updates are all about enhancing your team’s capabilities in lead management, content strategy, and data analysis. Here are the January 2024 updates managers should take note of: Fast and easy compliance for new email requirements.

Enterprise Management 93

Enterprise Management Sales Qualified Leads API Hubspot 93

Stevens & Tate

MARCH 20, 2024

Redesigning your website can be a pivotal step in refreshing your brand’s online presence. As you plan your redesign in 2024, keep these best practices and trends in mind to ensure your website is both modern and effective. Additionally, reflecting on past design decisions that may have fallen short is essential.

Marketing Websites 79

Marketing Websites Customer Satisfaction Lead Ranking Marketing & Strategy 79

sagefrog

FEBRUARY 28, 2024

In 2024, B2B email marketing is poised for transformative changes and innovative strategies for success in a saturated market. To thrive in 2024, businesses must adopt a more targeted and personalized approach to B2B email marketing. This reinforces your brand in their minds and sets expectations for future communications.

Marketing AI 52

Marketing AI Email Marketing Practices B2B Marketing 52

illumin

FEBRUARY 12, 2024

The Wall Street Journal reported that the NFL has seen its highest ratings since 2015 and data shows that in just one game, the Kansas City Chiefs saw a 63% increase in female viewers between the ages of 18-49. million to the Kansas City Chiefs brand and the NFL. Apex Marketing Group estimates Swift brings a total value of $331.5

Paid Search Agency 105

Paid Search Agency Broadcasting Advertisements Advertising 105

ClearVoice

SEPTEMBER 22, 2023

While a boon to software users, the fast-paced technological advancement has caused immense pressure for pioneering tech and software companies to be more aggressive in realigning their marketing initiatives in 2024. Easily narrate the story of your brand’s journey toward sustainability in your content.

Work Management 90

Work Management Marketing Management Webinar Metrics Software 90

FMG Suite

MARCH 15, 2024

March 15, 2024 – FMG, an industry-leading SaaS company specializing in marketing software and services for financial advisors and insurance agents, announced that it has been named “Best Overall FinTech Software” in the eighth annual FinTech Breakthrough Awards. SAN DIEGO, CALIF.,

Marketing Management 59

Marketing Management Software Ad brokers Best Practices 59

Navigate the Channel

FEBRUARY 5, 2024

Here is what you need to know about social recruiting in 2024. Employer Branding: Building a strong employer brand is crucial in attracting top talent. Share employee testimonials, behind-the-scenes glimpses, and success stories to create an authentic and attractive brand image.

Paid Content 65

Paid Content Media Marketing AI Work Management 65

B2B Marketing Exchange

OCTOBER 6, 2023

Find your B2B North Star at the 2024 B2B Marketing Exchange. Take advantage of our Intro Rate and get your ticket for $1,500 off the standard ticket price. Registering with our Introductory Rate will ensure you get your ticket for $1,500 off the standard rate. Registration for the 13th annual event is officially open!

Marketing Analytics Tools 52

Marketing Analytics Tools Case Studies Case Study Storytelling 52

SocialPilot

JANUARY 15, 2024

According to Statista, the amount spent on video marketing will reach $92.253 billion in 2024. In 2024, video content will make up for 82% of the internet traffic. A study from Hubspot shows that 54% of video consumers are willing to see video content from their favorite brands. Common Video Marketing Statistics 1.

Statistics 85

Statistics Video Marketing Work Management Paid Search Agency 85

Martech

FEBRUARY 28, 2024

The level of intent that comes along with each of these leads differs greatly and converts into revenue at very different rates For the sake of simplicity, we’ll categorize them as follows: Brand interest — Bottom of the funnel (BOFU). The stages are as follows: Brand recognition. Brand understanding. Brand recall.

Lead Gen 139

Lead Gen Top of Funnel Demand Generation Agencies B2B Marketing 139

Litmus

DECEMBER 18, 2023

The Litmus Team divided and conquered a fair amount of conferences this year ( including our own ) and did a round-up of our favorite takeaways and how to incorporate them into your 2024 email marketing strategy. We can only assume 2024 will be nuclear!) AI is extraordinary, but how do we use it for email? What worked and what didn’t?

Conference 72

Conference CAN-SPAM Ideal Customer Profiles Email Marketing 72

FunnelEnvy

FEBRUARY 19, 2024

Technology and consumer trends are changing, so we’ve adapted our best practices for SaaS landing pages in 2024 to reflect changing buyer expectations and new AI tools. Be sure your landing pages integrate with the website design to keep the customer journey on-brand. Slow pages lead to an increased bounce rate.

Landing Pages 62

Landing Pages Top of Funnel Practices Demand 62

DealSignal

FEBRUARY 20, 2024

The better they understand the plan the easier it will be to secure the funding needed to drive growth in 2024. Content Personalization In 2024, personalization is the key to attracting and retaining customers. Create engaging video content to convey your brand’s message, showcase products, and connect with your audience.

Demand Generation 52

Demand Generation Demand Trends Account Based Marketing 52

Hinge Marketing

FEBRUARY 22, 2024

Yet in spite of these challenges, overall growth rates improved over the prior year. This year’s High Growth cohort grew at an average rate of 41%—a significant jump over the previous year. High Growth Firms Prioritize Content Marketing Producing high-quality content is High Growth firms’ top marketing priority in 2024.

Studies 74

Studies Top of Funnel Marketing Budget Peer-to-peer 74

Navigate the Channel

NOVEMBER 21, 2023

2024 is right around the corner, and the marketing landscape is set to undergo significant changes. In this article, we will explore the five marketing trends that are poised to make a substantial impact in 2024. #1 Additionally, videos allow brands to tell their story in a captivating way.

Marketing AI 65

Marketing AI Trends Ethics Long Tail Marketing 65

Top Rank Marketing

JANUARY 15, 2024

Influencers elevate B2B marketing by connecting brands with key audiences in a meaningful and authentic way. This relationship leverages the trust and respect influencers have cultivated to turn potential customers into engaged brand advocates. Success, however, is not guaranteed.

B2B Thought Leadership 114

B2B Thought Leadership B2B Thought Leadership B2B Marketing 114

sagefrog

NOVEMBER 14, 2023

The key to thriving is a multifaceted marketing strategy that aligns with your brand’s core values and resonates with your target audience. In Sagefrog’s 2024 B2B Marketing Mix Report , we found that B2B marketers’ top objectives for the year ahead are brand awareness, lead generation, client retention, and sales support.

Ideal Customer Profiles 52

Ideal Customer Profiles Paid Content Webinar Metrics Marketing Strategy 52

Only B2B

FEBRUARY 1, 2024

This article explains the intent data and why it is crucial to include it to hit your sales goal in 2024. Let’s get on: 10 Key Game-Changing Benefits of Intent Data for Effective Marketing Strategies in 2024! Enter the world of B2B intent data, a tool that will revolutionize the way you generate leads in 2024. CMI, 2022).

Intent Data 71

Intent Data Intent Marketing Strategy Marketing & Strategy 71

SocialPilot

FEBRUARY 26, 2024

13 Tips to Outsmart LinkedIn Algorithm in 2024 Every week, 3 million users share posts on LinkedIn, but only a few receive the privilege of high engagement. Posts with external links have the lowest engagement rate on LinkedIn. It is a score showcasing your personal brand and ability to generate leads and convert them into sales.

Linkedin 84

Linkedin Tips Lead Scoring Lead Ranking 84

Sprout Social

MARCH 25, 2024

The short-form video format has quickly become a favorite of both brands and consumers. We’ll also talk about the value of using Reel hashtags for Instagram and share tips for finding the best hashtags for your brand. This not only gets you more exposure, but also positions your brand as relevant and up-to-date. Let’s dig in.

Brand Identity 87

Brand Identity Branding Eye-Tracking Viral Marketing 87

Sprout Social

JANUARY 24, 2024

Whether aiming to enhance brand awareness, generate leads or boost sales, ensure clarity in your objectives. Here are a few examples of influencer marketing goals: Increase positive Instagram brand mentions by 20% in the next quarter using influencer partnerships. Reach refers to the number of people who saw your content.

Paid Content 97

Paid Content Marketing Analytics Tools Advertising Agencies Marketing Budget 97

sagefrog

DECEMBER 13, 2023

As we roll into 2024, it’s crucial to identify which marketing tactics are most effective for the facilities services industry. In fact, according to Sagefrog’s 2024 Marketing Mix Report , 33% of B2B marketers listed in-person tradeshows & events as a top source of marketing leads in 2023.

Work Management 63

Work Management Marketing Management Planning Marketing Plans 63

SocialPilot

JANUARY 15, 2024

” Brands looking to get hold of the younger generation must pay attention to Snapchat. Snapchat has all the bells and whistles to get your brand engaged with its amazing user-generating content-creating community. But is Snapchat the right platform for your brand? Sounds interesting!

Statistics 73

Statistics Business Customer Satisfaction Stats 73

SocialPilot

JANUARY 14, 2024

Cut to today – It has grown into a platform to share world-changing thoughts and ideas for businesses, brands, and professionals alike. It mellows down the formal tone of the email and heightens the response rate by connecting with your followers. LinkedIn Posts with 1900-2000 words have the best performance and engagement rate.

Statistics 78

Statistics Linkedin User-Generated Content CTR 78