SocialPilot

JANUARY 4, 2024

These holidays are golden opportunities for brands and individuals to engage with online communities through relevant, relatable content. Engaging in these holidays allows businesses to flaunt their brand personality, connect over shared interests, and ramp up their social media presence. Why does this matter?

Social Media 98

Social Media Media Planning Social Marketing 98

Webbiquity

JANUARY 18, 2024

Moreover, you can also boost brand awareness by using storytelling and sharing your brand’s values and mission, while tying them to recipients’ pain points. Work on Building Credibility To demonstrate your brand’s worth in the recipient’s eyes, include case studies or testimonials from other clients you’ve helped.

Email Marketing 167

Email Marketing Work Management B2B Marketing Marketing Management 167

Content Standard

DECEMBER 19, 2023

When I think about this trajectory and how it’s accelerating into 2024, it’s evident that marketing leaders must make two fundamental commitments to continue driving business growth. Brands who come out winners refocus and spend significantly more on marketing in a down economy than even in periods of growth.

Terms and Conditions 85

Terms and Conditions Marketing & Strategy Advertising Agencies Storytelling 85

illumin

JANUARY 9, 2024

Lower-funnel activities like this are important for engaging customers throughout their buying journey and in retaining brand interest after a purchase has been made. Retail media’s future in 2024 While retail media is a relatively new marketing channel for larger advertisers and agencies, it’s a medium they quickly adopted in 2023.

Top of Funnel 105

Top of Funnel Advertising Agencies Funnel Advertising Emarketing 105

NetLine

FEBRUARY 15, 2024

This is why NetLine created the 2024 Content Trends & Planning Guide. Your Blueprint for 2024 and Beyond The 2024 Content Trends & Planning Guide is more than just a report; it provides context and direction in the ever-changing world of B2B marketing. Anyway, everyone is trying their best to stay ahead of the curve.

Marketing AI 59

Marketing AI Trends Work Management Marketing Management 59

Sprout Social

MARCH 15, 2024

And YouTubers have consistently built full-blown brands, media careers and product lines. And this speaks to the power of YouTube influencer marketing and sponsored content for brands. These creators’ personal brands are recognizable among their audiences and businesses. These aren’t just one-off success stories, either.

Youtube 105

Youtube Viral Marketing Peer-to-peer Impressions 105

sagefrog

FEBRUARY 7, 2024

The digital space is evolving, and B2B social media marketing is witnessing a paradigm shift in 2024. Efficiency, Efficiency, Efficiency B2B brands are strategically optimizing their operational processes, with a sharp focus on minimizing manual efforts and amplifying overall productivity.

Marketing AI 67

Marketing AI Social Media Social Marketing B2B Marketing 67

NetLine

APRIL 11, 2024

Introducing NetLine’s 2024 State of B2B Content Consumption and Demand Report For years, NetLine has taken the line that we let the data speak for itself. If current patterns hold true, we expect demand to double in 2024. Preparing for a Successful 2024 We all know how important B2B content is. An Analysis of 6.2

Top of Funnel 52

Top of Funnel Marketing Report Intent B2B Marketing 52

Litmus

DECEMBER 18, 2023

The Litmus Team divided and conquered a fair amount of conferences this year ( including our own ) and did a round-up of our favorite takeaways and how to incorporate them into your 2024 email marketing strategy. We can only assume 2024 will be nuclear!) AI is extraordinary, but how do we use it for email? What worked and what didn’t?

Conference 72

Conference CAN-SPAM Ideal Customer Profiles Email Marketing 72

SmartBrief - Marketing

DECEMBER 18, 2023

The same research team also explored some forward-looking aspects, including which priorities of large retailers will shape 2024 ecommerce planning. Here are key takeaways for retail brands to consider as they head into the new year: Large retailers are implementing commerce generative AI strategy.

Customer Surveys 69

Customer Surveys eCommerce Enterprise Management Work Management 69

sagefrog

DECEMBER 6, 2023

As another year passes since our last insightful dive into the trends shaping B2B marketing, we’re thrilled to present the 2024 B2B Marketing Mix Report. This year, we’ve identified key takeaways and aim to provide you with actionable tips to propel your marketing strategy to new heights in 2024.

Allocation 52

Allocation Advertising Agencies B2B Marketing Paid Search Agency 52

Hubspot

MARCH 4, 2024

Recently, HubSpot presented the inaugural Modern Sales Leader 25 award — a distinction recognizing 25 sales and revenue pioneers, working at the forefront of their fields. We‘ve compiled their answers in this post — so without further ado, we present five pieces of advice all sales leaders need for 2024. Let’s dive in.

B2B Thought Leadership 72

B2B Thought Leadership Thought Leadership Work Management Lead Ranking 72

Hinge Marketing

FEBRUARY 22, 2024

In the chart below, you’ll see that the top three most impactful techniques identified by High Growth firms were 1) assessments and consultations, 2) live demos, and 3) business development materials, such as qualifications presentations, pitch materials, and proposals. Why the change? appeared first on Hinge Marketing.

Studies 74

Studies Top of Funnel Marketing Budget Peer-to-peer 74

Bluetext

JANUARY 5, 2024

As we step into a new year, our thoughts revolve around new resolutions, new fad diets, and the colder months ahead—but what we should be thinking about are the digital marketing trends of 2024. From cookie consent to 70s nostalgia, there are several digital marketing and design trends to look out for in 2024.

Forecasting 40

Forecasting Paid Content Marketing AI Allocation 40

SalesIntel

APRIL 17, 2024

Automation presents a solution to streamline your email processes and achieve scalable results. This article presents established best practices for implementing B2B email marketing automation effectively. Understand the Customer Journey Figure out how your customers interact with your brand. Focus on journey orchestration.

Marketing Automation Services 52

Marketing Automation Services Work Management Marketing Automation Marketing Management 52

FunnelEnvy

FEBRUARY 19, 2024

Technology and consumer trends are changing, so we’ve adapted our best practices for SaaS landing pages in 2024 to reflect changing buyer expectations and new AI tools. Be sure your landing pages integrate with the website design to keep the customer journey on-brand. Effective landing pages take time to optimize.

Landing Pages 62

Landing Pages Top of Funnel Practices Demand 62

Thinkers360

JANUARY 26, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 global thought leaders and influencers on Culture for 2024. We specialize in B2B strategic marketing and B2B thought leadership marketing putting your brand in front of active B2B buyers worldwide – Explore membership today ! Join us today ! Score: 49.70

B2B Thought Leadership 52

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 52

SmartBrief - Marketing

DECEMBER 18, 2023

The same research team also explored some forward-looking aspects, including which priorities of large retailers will shape 2024 ecommerce planning. Here are key takeaways for retail brands to consider as they head into the new year: Large retailers are implementing commerce generative AI strategy.

Customer Surveys 52

Customer Surveys eCommerce Enterprise Management Work Management 52

Sprout Social

FEBRUARY 29, 2024

NER and semantic search Named Entity Recognition (NER) identifies entities defined in the ML model as important to a business, such as geographic locations, brand names, famous people, etc. Monitoring media threats AI helps monitor media dangers by continuously scanning digital spaces for potential security threats to brands.

Marketing AI 120

Marketing AI Lead Ranking Work Management Lead Scoring 120

Sage Marketing

DECEMBER 5, 2023

But LinkedIn has evolved, the company page features have grown substantially and it has become an important outlet for brands to connect directly with their ideal audience. Which practices should you use to increase engagement on LinkedIn in 2024? How Can Startups Boost Engagement on LinkedIn in 2024?

Startups 52

Startups Linkedin Ideal Customer Profiles Viral Marketing 52

Valasys

FEBRUARY 5, 2024

In 2024, the digital marketing landscape is expected to undergo significant changes, with advancements in artificial intelligence, voice search optimization, video content, and various digital marketing channels. Video Content: Video content will continue to dominate digital marketing efforts in 2024.

Marketing AI 40

Marketing AI Internet Marketing Lead Scoring Lead Ranking 40

B2B Marketing Exchange

NOVEMBER 21, 2023

coming this February 26-28, 2024). This presentation will delve into the dynamic world of DTC marketing and unveil its hidden potential for supercharging your B2B growth. The post Your #B2BMX Thanksgiving Appetizer: 2024 Sessions Sneak-Peak! Bring a colleague (or more) to tackle our five breakout tracks together.

Account Based Marketing 52

Account Based Marketing Peer-to-peer Enterprise Management ABM 52

Bluetext

APRIL 8, 2024

In this blog post, we’ll highlight some upcoming cybersecurity events in 2024 that companies should consider attending and provide insights into maximizing brand awareness opportunities through strategic marketing approaches. Attendees can participate in educational sessions, hands-on workshops, and networking events.

Peer-to-peer 37

Peer-to-peer Brand Identity Branding Thought Leadership 37

SalesIntel

JANUARY 15, 2024

But, to choose the best from the rest, you need to understand the ins and outs of B2B data going into 2024 and beyond. In 2024, data enrichment will emerge as the linchpin for companies seeking a competitive edge and sustainable growth in their B2B endeavors. This article covers all that you need to know about B2B data.

Ideal Customer Profiles 52

Ideal Customer Profiles Lead Ranking Paid Search Agency Marketing Qualified Leads 52

Litmus

FEBRUARY 2, 2024

Having to present multiple forms of identification is a concept that is already familiar for any adult, and that familiarity helps ease understanding. Prevent email errors and protect your brand reputation with Litmus Email Guardian. Step 1: Skip the acronyms First, you don’t need to use all the acronyms—DKIM, DMARC, etc.

CAN-SPAM 80

CAN-SPAM Deliverability Guidelines Validation 80

SmartBrief - Marketing

MARCH 17, 2024

Marketers are expected to spend more than $7 billion in 2024 on influencer marketing, proving its value in helping companies reach new audiences, sway behaviors and generate revenue. As creators hone their marketing and business acumen, a notable shift occurs—from mere brand endorsements to entrepreneurial ventures of their own.

Trends 98

Trends Paid Search Agency Planning Peer-to-peer 98

BDB

MARCH 26, 2024

From how to start using AI and the latest metaverse advancements to the way the B2B buyer journey has evolved, here are our key takeaways from Martechopia 2024. PwC presented an initiative in Decentraland, focusing on sustainability, which showcases the metaverse’s potential for immersive brand experiences.

Marketing AI 26

Marketing AI Top of Funnel B2B Marketing Marketing Automation Services 26

Webbiquity

DECEMBER 19, 2023

Yet too many marketers and brands go about social media marketing the wrong way. Onward and upward to a happy and prosperous 2024! 9: A 10 Step Guide To Creating A Social Media Marketing Plan When efficiently optimized, social media is a great way to grow traffic, generate leads, and drive sales to a new business.

Paid Search Agency 182

Paid Search Agency B2B Marketing Screencast Planning 182

The Marketing Blender

DECEMBER 7, 2023

It’s vital to think strategically and intentionally about the information you want to communicate to your audience, integrating it with your brand voice through automations. It offers an efficient way to create blog outlines, which can be further refined by human writers to align with brand guidelines. Onward and upward!

Marketing AI 52

Marketing AI Tools Paid Search Agency Marketing Management 52

Martech

FEBRUARY 6, 2024

I dig up this old history — old by marketing technology standards anyway — because of my reaction to a presentation released last month by Winterberry Group, the management consultancy. Key trends for 2024 Of the many macro-trends identified by Winterberry, here are the ones that caught my attention: Connected commerce will accelerate.

Trends 111

Trends Work Management Advertising Agencies Marketing Management 111

Sprout Social

MARCH 12, 2024

The 2024 US presidential election is several months away, but social media is already politically charged. According to Sprout Social Listening data , from January 1 to March 6, 2024 there were almost 7.6 In a typical year, running social media for a brand account is complex. Will brands sit this one out?

Social Media 114

Social Media Social Marketing Media Planning 114

SpotMe Blog

OCTOBER 7, 2023

It serves as a useful promotional tool where you can highlight your brand, products, and services. By facilitating more meaningful interactions, an app helps create a better overall experience that keeps people engaged with your event and brand. Speaker bios and session descriptions to learn more about the content and presenters.

Conference 52

Conference Enterprise Management Work Management Marketing Management 52

Salesforce Marketing Cloud

JANUARY 8, 2024

Brands are going big with resale Over the past few years, consumers have shifted their mindset about resale items. Simply put: Resale presents a huge opportunity for your business. Thrift shopping — but make it digital See how iconic resale brand Goodwill created user-friendly shopping experiences online. Even better?

eCommerce 76

eCommerce Marketing AI Trends Loyalty 76

Brandpoint

MARCH 15, 2024

However, the rapid pace of change also presents challenges in data privacy and information sharing in an increasingly complex media environment. Technological advancements have reshaped the communication landscape, presenting new challenges and opportunities for maintaining corporate reputation.

PR 62

PR Public Relations Digital Transformation Ethics 62

illumin

NOVEMBER 20, 2023

This involves understanding the demographics, interests, and behaviors of the audience that a brand wants to reach. Media planners work closely with marketing teams to develop a comprehensive plan that aligns with the brand’s goals and objectives. What is media buying?

Buy 52

Buy Advertising Agencies Media Paid Search Agency 52

Martech

DECEMBER 20, 2023

Based on a survey of 1,000 consumers, endorsements by influencers and celebrities can present a risk to holiday sales. Although it might attract a younger audience to a brand, it can actively discourage other, higher value shoppers,” said Storyblok VP of marketing Thomas Peham in a release. By the numbers.

Sample 96

Sample Customer Surveys Mobile Marketing Statistics 96

Walker Sands

MARCH 13, 2024

There are many steps in this process, but I’m excited about what 2024 has to offer in generating new opportunities related to this. There is the ever-present and growing more intense pressure for B2B demand generation teams to generate results, drive leads, and impact everything from brand awareness to sales qualification.

Demand Generation Agencies 110

Demand Generation Agencies Demand Generation Demand Advertising Agencies 110