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What’s Trending in Marketing For February 2024

Stevens & Tate

Welcome to our February 2024 edition of “What’s Trending,” where we bring you the most relevant marketing trends and insights. Stay informed and ahead of the game with our collection of marketing trends and reports for the start of the 2024 year. Read more here. Read more about these trends here.

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2024 Predictions: Email captures marketers’ attention

Martech

In 2024, this channel will grow in importance as marketers deal with the deprecation of third-party cookies and other privacy challenges. Marketers will continue to refine their email strategies because the payoff can be substantial. B2B email campaigns Email campaigns aren’t just for consumer brands.

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10 top marketing podcasts for 2024

Martech

He interviews everyone from marketing legends to rising stars. Online Marketing Made Easy With Amy Porterfield Host Amy Porterfield went from working in the corporate world to running a multi-million dollar online business and becoming a New York Times best-selling author. Get MarTech! In your inbox.

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20 Influencer Marketing Statistics To Fuel Your Marketing Game

SocialPilot

Influencer marketing is the bridge to building trust, expanding your reach, and driving conversions like never before. As a marketer or a brand, you understand the power of data, and that’s precisely what this resource offers. Global Spending on influencer marketing has increased to USD $34.08 billion USD in 2023.

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Adding Low Cost Video to Your Digital Marketing

Navigate the Channel

Video is now an essential component of any online marketing strategy – it is no longer a luxury. The Hubspot study, State of Video Marketing Report 2023 , is only one of the many indicators that video is beginning to take over digital marketing. 81% of marketers use video, a more than 20% increase year over year.

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Top Ways to Combine Offline with Online Marketing in 2024

Navigate the Channel

Consistency in messaging and experience is the only hard line in the sand that you MUST stick to when combining online and offline marketing. Put a keen eye on using the same logo design, colors, fonts, and styles throughout both your online and offline marketing efforts. Then think of iterations of that combination.

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Powering On-Page SEO and PPC to Boost SaaS Website Traffic

FunnelEnvy

Effective SaaS Content Marketing and SEO Content marketing is essential to online marketing efforts. SaaS SEO and PPC Best Practices in 2024 On-page SEO and PPC can increase website traffic, but each has different strengths. Here are the best practices to use as a PPC and SaaS SEO guide in 2024.