sagefrog

FEBRUARY 7, 2024

The digital space is evolving, and B2B social media marketing is witnessing a paradigm shift in 2024. Efficiency, Efficiency, Efficiency B2B brands are strategically optimizing their operational processes, with a sharp focus on minimizing manual efforts and amplifying overall productivity.

Marketing AI 67

Marketing AI Social Media Social Marketing B2B Marketing 67

ClearVoice

SEPTEMBER 22, 2023

While a boon to software users, the fast-paced technological advancement has caused immense pressure for pioneering tech and software companies to be more aggressive in realigning their marketing initiatives in 2024. Easily narrate the story of your brand’s journey toward sustainability in your content.

Work Management 90

Work Management Marketing Management Webinar Metrics Software 90

Oktopost

FEBRUARY 19, 2024

Are you ready to make 2024 the most successful year for your employee advocacy program? With the combination of the right content, enthusiastic participation from advocates, and a killer strategy, you can easily increase your reach , humanize your brand , and ultimately , turn more of your followers into MQLs. Follow the 6-3-1 rule.

Trends 69

Trends Practices B2B Thought Leadership Best Practices 69

Digilant

FEBRUARY 6, 2024

In part one of our series helping political advertisers navigate the 2024 election season, “ Capturing Voter Attention in a Digital World ,” we unpacked the transition from traditional to digital platforms, highlighting how political campaigns are evolving to meet voters in the digital realm.

Advertising Channels 52

Advertising Channels Media Social Media Advertisements 52

Lead Liaison

JANUARY 19, 2024

This significant milestone not only underscores the company’s unwavering commitment to maintaining the highest standards of data security but also paves the way for the upcoming ISO 27001 certification, anticipated in the first half of 2024.

Lead Liaison 62

Lead Liaison Enterprise Management Lead Capture Trade Show 62

The Lead Agency

APRIL 14, 2024

Here, we delve into the B2B-specific marketing trends impacting the sector in 2024 and how you can leverage them to find, reach, capture, nurture and convert your target customers. What’s different about 2024? And that’s not going anywhere in 2024. So, what’s different about 2024? “Look over here.

Work Management 62

Work Management Paid Content B2B Marketing Trends 62

Bluetext

JANUARY 5, 2024

As we step into a new year, our thoughts revolve around new resolutions, new fad diets, and the colder months ahead—but what we should be thinking about are the digital marketing trends of 2024. From cookie consent to 70s nostalgia, there are several digital marketing and design trends to look out for in 2024.

Forecasting 40

Forecasting Paid Content Marketing AI Allocation 40

Trade Press Services

JANUARY 2, 2024

Moving into 2024, many marketing teams are reviewing, revising and optimizing their marketing plans for the new year. With more than 930 million members, it makes sense that 96 percent of B2B marketers use LinkedIn for social marketing and B2B brand communications. Change is not only a constant but is also a strategic imperative.

Marketing AI 52

Marketing AI B2B Thought Leadership Enterprise Management Thought Leadership 52

sagefrog

NOVEMBER 14, 2023

The key to thriving is a multifaceted marketing strategy that aligns with your brand’s core values and resonates with your target audience. In Sagefrog’s 2024 B2B Marketing Mix Report , we found that B2B marketers’ top objectives for the year ahead are brand awareness, lead generation, client retention, and sales support.

Ideal Customer Profiles 52

Ideal Customer Profiles Paid Content Webinar Metrics Marketing Strategy 52

Martech

MARCH 14, 2024

The ad industry is making major investments in order to adapt to the new privacy-by-design ecosystem, according to an IAB survey of 500 advertising and data experts at brands, agencies and publishers. Brands, agencies, and publishers are planning to grow their first party data-sets at a rate almost double two years ago (71% vs. 41%).

Privacy 113

Privacy Paid Search Agency Ads Privacy Protection 113

sagefrog

JANUARY 24, 2024

Explore the top priorities defining B2B marketing success in 2024. Launching new products or services is a strategic move that expands business portfolios and positions your brand as a market leader. This strategic expansion establishes market leadership and instills confidence in customers and partners, enhancing brand image.

B2B Marketing 62

B2B Marketing Marketing & Strategy Marketing Strategy Marketing Management 62

Huptech Web

MARCH 15, 2024

Satisfied customers are more likely to return in the future and recommend the brand to others, directly impacting the sales revenue. When shoppers shop consistently with your brand, they are more likely to repeatedly purchase, which converts into sustained sales growth over time. So, introducing shipping discount policies (e.g.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Top of Funnel 52

Huptech Web

DECEMBER 14, 2023

Table Of Contents Introduction Why do Top Brands Consider Statistics to be an Important Aspect? Without thеsе numbеrs, your brand is nothing but a thеory. Why do Top Brands Consider Statistics to be an Important Aspect? This, in turn, enables brands to create a morе personalized and enjoyable еxpеriеncе for each customer.

Paid Content 52

Paid Content Statistics Paid Search Agency Advertising Agencies 52

sagefrog

JANUARY 24, 2024

Explore the top priorities defining B2B marketing success in 2024. Launching new products or services is a strategic move that expands business portfolios and positions your brand as a market leader. This strategic expansion establishes market leadership and instills confidence in customers and partners, enhancing brand image.

B2B Marketing 52

B2B Marketing Marketing & Strategy Marketing Strategy Marketing Management 52

Bluetext

JANUARY 29, 2024

Careful market analysis and years of industry expertise amongst Bluetext marketing specialists reveal AI technology, increased investment from SMBs, and enterprise risk quantification are expected to impact cybersecurity provider marketing strategies in 2024. Read our blog on the 2024 Future Forecast from Bluetext.

Forecasting 26

Forecasting Trends Enterprise Management SMB 26

Optinmonster

APRIL 4, 2024

AWeber fetches the web page’s title, description, and image to create an attractive preview, which you can adjust to suit your branding. The post 6+ Mailchimp Alternatives to Crush Email Marketing in 2024 appeared first on OptinMonster. It’s also worth a look if you do a lot of content marketing or content creation.

Enterprise Management 64

Enterprise Management Email Marketing Marketing Automation Services Work Management 64

Stevens & Tate

NOVEMBER 30, 2023

Popular cereal gets Bud Light treatment after sneaky marketing campaign Kid Rock’s anti-Bud Light campaign, sparked by the beer brand’s association with a transgender model, has now shifted to target Kellogg’s-owned Froot Loops in Canada. The Brand Loyalty Of Generation X Consumers like certain brands.

Trends 91

Trends Funnel Advertising Digital Marketing Funnels Loyalty 91

Digilant

DECEMBER 7, 2023

Not only will this boost performance, but it will also improve the user experience, leaving a positive connotation between your brand and the consumers. To remedy this, there is a focus on creating more unique formats that intrinsically incorporate brands into the gaming experience.

Advertisements 59

Advertisements Advertising Marketing AI Trends 59

ANNUITAS

FEBRUARY 13, 2024

New Drivers for Content Gates Two recent trends are re-igniting the value of content gating: Google’s sunset of third-party cookies: With Google fully phasing out third party cookie usage in Chrome by the second half of the year , 2024 will be the year where third party cookies finally disappear in go-to-market programs.

Marketing Analytics Tools 130

Marketing Analytics Tools Lead Ranking Multi-Channel Differentiation 130

Digilant

JANUARY 25, 2024

With the 2024 elections around the corner, we’re helping advertisers navigate this evolving landscape. Over this blog post series, we’ll outline the pertinent shifts in voter behavior toward digital channels, identify better budget allocations to make an impact in 2024 and offer practical tips to remain brand-safe through it all.

Allocation 52

Allocation Cable Mobile Advertising Demographics 52

Choozle

MARCH 20, 2024

Remarkably, in 2024 99% of US households now have at least one streaming service subscription, a notable jump from the 52% reported in 2015. As more brands pivot towards CTV, the crucial question arises: within the allocated budget, how many ads can effectively reach the target audience? of the US internet population.

Advertising Agencies 73

Advertising Agencies Advertisements Advertising Allocation 73

Liveintent

DECEMBER 13, 2022

And as the industry looks to 2023 and beyond, eMarketer predicts that Walmart, Instacart, and Amazon will capture the majority of digital ad budgets ( $61.15bn by the end of 2024 ) — a significant departure from years past when tech behemoths Google, Facebook, and Microsoft, claimed most advertising budgets. The power of email newsletters.

Spending 114

Spending Ads Advertising Agencies eCommerce 114

Martech

JULY 31, 2023

Improving for 2024. Tailor the communication based on users’ engagement frequency and familiarity with your brand. You can also customize copy for highly engaged users familiar with the brand, focusing on brand equity and updates. Building a testing campaign for Q4 success. Integrating personalization and automation.

Lead Scoring 81

Lead Scoring Lead Ranking Planning Cross-Selling 81

Contently

FEBRUARY 28, 2023

Audio stories are different from any other medium for this very reason. Creating your own branded podcast Whether you are in finance, healthcare, insurance, or entertainment, podcasts can be a great place to focus on thought leadership and brand awareness. The rumble of traffic. The buzz of a bee.

Marketing Strategy 138

Marketing Strategy Marketing & Strategy Content Marketing B2B Thought Leadership 138

Marketri

JANUARY 29, 2024

With 2024 unofficially dubbed The Year of AI (at least on Wall Street), I find myself contemplating how this enabling technology can coexist with the human-centered marketing experience buyers crave today. I spent a lot of time interacting with clients on site, fueling my knowledge of their brands and feeding my inspiration.

Efficiency 117

Efficiency Copyright B2B Sales Differentiation 117

ClickZ

FEBRUARY 6, 2024

‘Less Social Media, More SnapChat’ Launched on February 2, 2024, this was the title of Snapchat’s latest campaign aimed at distancing the platform from the traditional social media tag and presenting it as an antidote to the issues plaguing other social media platforms.

Social Media 52

Social Media Media Differentiation Validation 52

Only B2B

JUNE 18, 2021

It is the best process to improve sales, revamp brand loyalty and distribute important or educational content or information. Billion By 2024. Because it is cost effective and perfect to pitch new customers this marketing technique is loved by many businesses including small and medium.

Statistics 127

Statistics Email Marketing Planning Stats 127

Webbiquity

MARCH 30, 2021

When B2B sales prospects and customers share their contact and other information with a vendor, they expect that information to be used to personalize their brand experience. billion by 2024. Personalized Outreach with User Data. Personalization is for the lead generation and nurturing process. Voice search is hot. million in the U.S.,

Lead Generation 259

Lead Generation Marketing Automation Services Trends Marketing AI 259

QuanticMind

MAY 25, 2023

To help you make sense of it all, we called in two of our experts, Susan Mandell, VP of Brand Development, and Paul Morrone, Integrated Client Solutions Director. Not to say that linear isn’t one of the strongest mediums out there—it absolutely is. So yeah, just a few small things for advertisers to keep track of.

Advertisements 89

Advertisements Advertising Television marketing Terms and Conditions 89

Digilant

OCTOBER 16, 2023

With this explainer, you’ll get a complete overview of the current state of display advertising — what it is, its benefits, how it’s evolved, and how brands and agencies can make the most of this essential tool within their larger omnichannel strategies. By 2024, that spending is expected to increase to more than $168 billion.

Display 59

Display Advertising Agencies Advertisements Advertising 59

Hubspot

MAY 18, 2021

billion users by 2024 ? Additionally, email marketing has the highest return on investment for small businesses and is the second most effective medium for building brand awareness. It's continuing to grow and is a major way that brands learn about and engage with their customers.

Research 101

Research Buyer Personas Open Rate Click Rate 101

Bannerflow

MAY 22, 2023

In the CTV landscape, advertisers have a unique chance to capitalise on the ever-growing popularity of the medium. By leveraging CTV advertising, brands can tap into this expanding viewership and engage with their target demographic on a larger scale. The Benefits of CTV – What is in it for advertisers?

Advertising Agencies 52

Advertising Agencies Advertisements Advertising Television marketing 52

SocialPilot

JANUARY 31, 2024

The power of influencers can turn a brand into a phenomenon and a product into a movement. Being a part of the SaaS brand marketing team, your responsibility lies in showcasing the tangible benefits of an intangible product. billion in 2024. The same philosophy also applies to the B2B SaaS (Software as a Service) industry.

Case Study 90

Case Study Case Studies Work Management Studies 90

Hubspot

JUNE 17, 2020

By 2024, this figure is projected to increase to 282.7 For example, you can set up a campaign targeting unbranded keywords by using a negative keyword list that includes your brand's name. When you create multiple campaigns, you can divide them into high, medium, and low priority. I love online shopping. And I'm not alone.

Paid Search Agency 101

Paid Search Agency Google Ads Marketing & Strategy 101

Convince & Convert

NOVEMBER 8, 2023

So what are the most important SEO trends for 2024 and how can you implement them? Here’s what you should know for 2024, as well as key steps for implementing these trends and tactics. Medium), an actively maintained Quora profile, etc. You need to take each search result page as a whole to achieve brand visibility there.

Trends 78

Trends SEO SERP Content 78

Outgrow

APRIL 9, 2024

Measuring awareness, sentiment, and brand affinity for ROI assessment. Separating B2B and B2C branding for audience-led storytelling. Saksham Sharda: So in what ways do you foresee AI devices impacting both B2B and B2C markets in 2024, especially with the rise of AI-powered PCs? So Snapdragon is our more consumer-facing brand.

Marketing AI 52

Marketing AI CMO Small Business Marketing Lead Ranking 52

Digilant

AUGUST 10, 2023

The programmatic ad industry is rife with jargon and acronyms, but from an advertiser’s standpoint, there are just a few basics to know: Brands and agencies use a demand-side platform (DSP) to indicate which impressions they want to buy and how much they want to pay. What Does Programmatic Advertising Look Like?

Advertising Agencies 52

Advertising Agencies Advertisements Advertising Ad Exchange 52