Martech

JANUARY 23, 2024

Global martech spend is projected to surpass $215 billion annually by 2027, up from $131 billion in 2023, according to a Forrester forecast. Much of the growth is driven by large consumer brands. In 2022, annual growth peaked at 16.7%, according to Forrester. Brand experience (experience delivery and automation).

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Marketing Management Marketing Budget Budget Programs Forrester 95

Top Rank Marketing

NOVEMBER 3, 2023

What Makes B2B Tech Buyers Distrust Brands? MediaPost Pew Research: Brands Not Targeting Gen X Are ‘Leaving Major Revenue On The Table.’ Ad Market Posts Third Consecutive Gain In September, Albeit Marginally September marked the third consecutive month that the U.S.

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SpotMe Blog

OCTOBER 7, 2023

It serves as a useful promotional tool where you can highlight your brand, products, and services. By facilitating more meaningful interactions, an app helps create a better overall experience that keeps people engaged with your event and brand. Enhanced Engagement A well-designed medical conference app boosts HCP engagement.

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Conference Enterprise Management Work Management Marketing Management 52

Madison Logic

FEBRUARY 7, 2024

The same mindset can be applied to your 2024 marketing strategy. Forrester Research predicts that poorly personalized content will degrade the purchase experience for 70% of buyers over its failure to demonstrate an understanding of their business needs.

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Marketing AI Work Management B2B Marketing Marketing Management 52

Salesforce Marketing Cloud

MARCH 4, 2024

In January 2024, Salesforce commissioned Forrester Consulting to find answers to these gaps and more in the rapidly developing AI landscape. Keep up with global trends in AI Salesforce commissioned Forrester Consulting to survey 773 global decision-makers to find out how they succeed with AI-powered CRM — and what it all means for you.

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Work Management Trends Business Forrester 116

Oktopost

JANUARY 25, 2024

In our recent webinar , Karen Tran , a Principal Analyst specializing in marketing executive strategies at Forrester, offers invaluable insights on how B2B organizations can harness the true power of social media to not only enhance their visibility but also drive substantial sales growth.

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Social Media Top of Funnel Webinar Metrics B2B Thought Leadership 69

Top Rank Marketing

AUGUST 18, 2023

percent figure from the same period in 2022, while 2024 has been forecast as the year when B2B events will experience a full recover, according to newly-published report data. B2B Exhibitions Move Forward in “Dramatic Improvement” B2B events have continued on their steady return to pre-pandemic frequency, with a scant 0.3

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Only B2B

FEBRUARY 6, 2024

Now, let’s delve in the benefits: Benefits of Leveraging B2B Intent Data for Lead Generation : Here are the benefits: Laser-Targeted Audience: Forrester predicts that by 2025, 60% of B2B marketers will be using intent data to identify and target high-value prospects. How will our intent data solutions achieve your ROI goals in 2024?

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Madison Logic

JANUARY 3, 2024

At the top of many 2024 B2B marketing prediction lists is the mass adoption and implementation of generative artificial intelligence (genAI) across marketing collateral. Regardless of the streamlined ease and efficiency that AI offers with otherwise time-consuming tasks, you still can’t completely discount the human element.

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Marketing AI Account Based Marketing ABM Effectiveness 52

Sprout Social

MAY 3, 2023

When I think about marketing leaders in my networks and our customers—whether it’s B2C or B2B—our roles encompass so much more than bringing awareness to our brand and positioning. For example, say one of your goals is to enter the APAC market by 2024. The role of chief marketing officer (CMO) is changing dramatically.

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Allocation Peer-to-peer Marketing Budget Work Management 96

Forrester B2B

JANUARY 23, 2024

In a challenging B2B environment, Forrester’s B2B Summit North America will equip marketing, sales, and product professionals with strategies and tools to chart a course to growth.

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Only B2B

MARCH 6, 2024

It includes -aiming to raise brand awareness, generate initial engagement, and capture contact information that allows for further nurturing. You create an informative blog post on “ The 5 Social Media Trends You Need to Know in 2024. Generating a mass of unqualified leads is like taking a scenic detour.

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Lead Qualification Lead Ranking Lead Generation Lead Scoring 71

Thinkers360

FEBRUARY 28, 2024

In the ever-evolving B2B landscape, cultivating strong relationships with industry analysts and thought leaders (B2B influencers) is crucial for establishing brand awareness, achieving thought leadership status, and ultimately driving sales growth. Increased brand awareness? What are you hoping to achieve? Improved analyst ratings?

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Enterprise Management Work Management Marketing Management B2B Thought Leadership 52

Top Rank Marketing

AUGUST 30, 2023

For over 22 years , TopRank Marketing has had the honor of helping a diverse selection of the world’s top B2B marketers and major global brands elevate beyond merely being competitive, to truly standing out from the crowd with creative and award-winning successes. But how does this affect the customer experience?

Enterprise Management 98

Enterprise Management B2B Marketing Work Management Marketing Management 98

Madison Logic

DECEMBER 14, 2023

And be sure to d ownload our comprehensive 2024 B2B Marketing Predictions eBook for a deeper dive into these predictions and advice on crafting practical strategies to capitalize on them. More Focus on the Momentum from Brand Awareness to Demand Generation Marketing teams have often had to tradeoff between their brand and demand activities.

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Marketing AI B2B Marketing Marketing Automation Services Work Management 52

Hubspot

AUGUST 30, 2023

So, what can salespeople expect and be prepared for in 2024? 11 AI Predictions in Sales for The Next Year Forrester predicts that AI-powered platforms will grow to $37 million by 2025. In 2024, conversational AI will play a huge role in lead qualification.

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Marketing AI Top of Funnel Lead Ranking Work Management 59

Madison Logic

JANUARY 25, 2024

The problem is that marketers must often make hard tradeoffs between their brand and demand activities. These market conditions make a stronger case for balancing your brand and demand activities to capture the early attention of decision-makers and keep your solution top of mind throughout the entire buying journey. Here’s why.

Marketing Management 52

Marketing Management B2B Marketing Multi-Channel Marketing & Strategy 52

Strategic-IC

APRIL 23, 2023

The drive for personalization 56% of marketers say that personalized content is key to a successful ABM strategy ( Forrester ). technology advances, Bloomberg analysts predict that the Metaverse market will be worth nearly $800 billion by 2024. So, it’s safe to predict that personalization will remain center stage in 2023 and beyond.

Account Based Marketing 62

Account Based Marketing ABM Statistics Marketing AI 62

sagefrog

JANUARY 10, 2024

Whether you’ve recently undergone a brand overhaul or your products have received a facelift, the decision to redesign a website should not be taken lightly. Website Redesign Project Plan 4 Web Design Trends in 2024 Execute an Impactful B2B Website Redesign in 2024 Why Should You Redesign Your Website?

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CMS Development Marketing AI Marketing Websites Buyer Personas 62

Martech

OCTOBER 19, 2022

Retail media networks are networks owned by a specific retailer where brands can buy programmatic advertising for inventory on their website, apps and other digital properties, including in-store. Retailers can partner with media companies and give brands expanded reach and improved targeting with the use of in-depth shopper data.

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Advertising Agencies Paid Content Cost Per Thousand Advertisements 108

Conversica

JUNE 8, 2021

Enabling these buying entities in increasingly complex decision-making scenarios requires selling organizations to sense and respond to buying signals in real-time,” said Jessie Johnson, Principal Analyst at Forrester. “AI AI is the only way to connect and contextualize these buyer interactions with precision and scale.

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Martech

MARCH 27, 2023

As brands grow and become more data-driven, marketers who can effectively navigate and interpret data are highly valued. Third-party cookie deprecation Google plans to phase out third-party cookies in Chrome by 2024. One mistake in reporting can result in millions of dollars of loss for brands. Get MarTech! In your inbox.

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Paid Search Agency Planning Budget Programs Marketing Budget Creation 23

Marketing Insider Group

FEBRUARY 5, 2024

Diving into the freshest digital marketing stats is crucial for keeping your business and brand not just afloat, but sailing ahead. Startups Magazine) Over 90% of brands utilize social media for marketing. Wallaroo) Social media advertising spending is expected to surpass $300 billion in 2024. million by the end of 2024.

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Paid Content Stats Marketing Budget Webinar Metrics 221

Madison Logic

MARCH 13, 2024

According to Forrester research, millennial buyers aged 25-44 are increasingly shifting into purchase decision-making roles and are expected to make up three-fourths of business buying teams in 2024. Multiple B2B brands—possibly even your competitors—often use the same third-party data to identify in-market accounts.

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Martech

JUNE 22, 2023

In the face of the enduring impact caused by the Covid-19 pandemic and the imminent threat of an economic downturn, we are now reassessing the concept of brand loyalty and exploring new avenues to achieve it. According to Forrester’s July 2022 Consumer Energy Index And Retail Pulse Survey, the majority of online adults in the U.S. (64%),

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Marketing Insider Group

FEBRUARY 17, 2021

I want to share some data showing you that brands like P&G, Chase Bank, and Uber slashed their ad budgets during the pandemic and saw exactly ZERO impact on their sales revenue. Even CEOs from the most recognized brand s know that digital ads are a waste money. billion by 2024. Brands Realized Paid Digital Ads Don’t Work.

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Top Rank Marketing

OCTOBER 4, 2023

The business landscape of 2023 includes a wealth of B2B influencers who are shaping and elevating the future of marketing for 2024 and beyond. We expect to learn new lessons from each of these 25 B2B marketing influencers, and hope that you’ll do the same throughout the rest of the year and into 2024 and beyond.

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ClearVoice

JUNE 19, 2023

It’s also anticipated that Twitter’s monthly total users will drop by 4% in 2023 and 5% in 2024. In a Forrester report , Reels account for 30% of the time users spend on Instagram. In 2022, Zara was the brand with the most mentions on Instagram , surpassing Instagram itself. Viewers find short-form videos 2.5

Social Media 52

Social Media Statistics Social Marketing Advertising Agencies 52

Martech Advisor

NOVEMBER 5, 2019

.” First-party data, which is also the cleanest and most reliable source for a marketer has become more important, and hence brands now have the onus of directly and transparently communicating with customers on how beneficial or safe it is for them to share their details. REI’s retail outlets also experienced a 3.6

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Outgrow

FEBRUARY 22, 2022

Ecommerce recommendations are used by big brands like Amazon, L’Oreal, and Sephora. In fact, spending on social media ads is expected to cross $200 million in 2024. As more and more brands build their presence on social media platforms, competition is high. brand presence. The aim could be to increase: organic reach.

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Distribution Webinar Metrics Outgrow Marketing & Strategy 59