Sprout Social

MARCH 15, 2024

And YouTubers have consistently built full-blown brands, media careers and product lines. And this speaks to the power of YouTube influencer marketing and sponsored content for brands. These creators’ personal brands are recognizable among their audiences and businesses. These aren’t just one-off success stories, either.

Youtube 103

Youtube Viral Marketing Peer-to-peer Impressions 103

Martech

FEBRUARY 8, 2024

Kicking off 2024 with a bang, HubSpot’s January updates are all about enhancing your team’s capabilities in lead management, content strategy, and data analysis. Here are the January 2024 updates managers should take note of: Fast and easy compliance for new email requirements.

Enterprise Management 94

Enterprise Management Sales Qualified Leads API Hubspot 94

Hinge Marketing

FEBRUARY 22, 2024

In the study, we grouped the participating firms into three categories: High Growth (see definition in the next section below), No Growth (those that experienced zero or negative growth), and Average Growth (the rest of the sample). Participants represented firms of all sizes, and they conducted business in every region of the globe.

Studies 74

Studies Top of Funnel Marketing Budget Peer-to-peer 74

B2BMarketing.net

MARCH 12, 2024

In short, we provide a list of 19 trends (including definitions) and ask the same question each time: how focused are you on the following trend in 2024? Employer branding / employee experience: Understandably low! Undoubtedly, having a strong employer brand is good for business. Brand performance: Too big to tackle?

Paid Search Agency 94

Paid Search Agency Marketing AI Advertising Agencies Trends 94

Sprout Social

JANUARY 24, 2024

Whether aiming to enhance brand awareness, generate leads or boost sales, ensure clarity in your objectives. Here are a few examples of influencer marketing goals: Increase positive Instagram brand mentions by 20% in the next quarter using influencer partnerships. Reach refers to the number of people who saw your content.

Paid Content 97

Paid Content Marketing Analytics Tools Advertising Agencies Marketing Budget 97

sagefrog

JANUARY 24, 2024

Explore the top priorities defining B2B marketing success in 2024. Launching new products or services is a strategic move that expands business portfolios and positions your brand as a market leader. This strategic expansion establishes market leadership and instills confidence in customers and partners, enhancing brand image.

B2B Marketing 62

B2B Marketing Marketing & Strategy Marketing Strategy Marketing Management 62

SocialPilot

JANUARY 10, 2024

Unlike other social media sites , Pinterest users exclusively focus on brand offerings. It’s emerging as a platform for branding and e-commerce. But is the platform cutout for your brand? 77% of their users on Pinterest are loyal to the brand. It encourages them to try something new. Per every Pinterest visit, 5.5

Statistics 65

Statistics Paid Content Stats Mobile Advertising 65

SocialPilot

DECEMBER 6, 2023

In 2022, social media ad spending hit the $230 billion mark and is expected to reach $300 billion in 2024. If you are a marketer or a brand looking to outrank competitors, you need to focus on content creation, publishing, brand voice, posting consistency, and performance monitoring, among other key elements.

Paid Content 62

Paid Content Social Media Social Marketing Marketing & Strategy 62

sagefrog

JANUARY 24, 2024

Explore the top priorities defining B2B marketing success in 2024. Launching new products or services is a strategic move that expands business portfolios and positions your brand as a market leader. This strategic expansion establishes market leadership and instills confidence in customers and partners, enhancing brand image.

B2B Marketing 52

B2B Marketing Marketing & Strategy Marketing Strategy Marketing Management 52

Martech

APRIL 9, 2024

Google has repeatedly delayed the complete deprecation of third-party cookies, although at the beginning of 2024 it did roll out the option to opt out to some 1% of Chrome users worldwide. Brands, agencies, and publishers are planning to grow their first party data-sets at a rate almost double two years ago (71% vs. 41%).

Privacy 108

Privacy Advertising Agencies Paid Search Agency Marketing Proposals 108

Binary Demand

FEBRUARY 23, 2024

Exploring buyer personas in the digital age As outlined by Forbes , a common misstep in crafting brand-specific buyer personas is an overemphasis on demographics, often neglecting crucial situational elements like psychographics, the buyer journey, emotional mapping, and triggering events. Provide insights on nurturing engagement.

Demand Generation Agencies 116

Demand Generation Agencies Demand Generation Demand Account Based Marketing 116

SmartBrief - Marketing

JANUARY 23, 2024

With its direct-to-consumer approach, precise targeting capabilities and impressive results, CTV advertising offers brands new opportunities to connect with target audiences. billion in 2024. The challenge for marketers and brands is to meet their target audience where they are.

Marketing Strategy 80

Marketing Strategy Marketing & Strategy Paid Search Agency Privacy 80

SmartBrief - Marketing

JANUARY 30, 2024

Multicultural marketing in the US is expected to grow 8% in 2024, per PQ Media , though it’ll still account for less than 6% of total marketing spending this year. While 8% growth is definitely not bad, it’s still underwhelming, considering the US Census Bureau expects the country to be “minority white” in about 20 years.

Practices 93

Practices Advertising Agencies Planning Best Practices 93

Optinmonster

FEBRUARY 15, 2024

That’s why all the big brands use social proof on their sites, on their social media, and in their email marketing. million websites using our lead generation software, the answer is definitely yes. If that definition sounds like peer pressure, you’re not too off-base. With over 1.2

Social Marketing 114

Social Marketing Examples Peer-to-peer Case Studies 114

Sprout Social

FEBRUARY 12, 2024

3 elements to a successful influencer marketing strategy An influencer marketing campaign uses individuals with a strong social following to promote a brand. Align with the right influencers Align with the right influencers for your brand. When you do, your brand’s message resonates with an already engaged audience.

Advertising Agencies 104

Advertising Agencies Paid Search Agency Lead Scoring Lead Ranking 104

Martech

APRIL 16, 2024

Let’s look at the concept of real-time marketing and show some ways leading brands use it to win customers. Don’t follow the pack — be a leader Read the 2024 Gartner® Magic Quadrant for Customer Data Platforms. A search for “real-time marketing” reveals a grab bag of definitions. What can you do with a CDP using real-time data?

Enterprise Management 101

Enterprise Management Paid Search Agency Planning Marketing Management 101

Bluetext

DECEMBER 8, 2023

This past Thursday creatives around the world kept their eyes out for a highly anticipated announcement: the 2024 Pantone Color of the Year. The finalist for 2024? Marrying deep, jewel-toned emeralds with energetic pops of neon kelly green breathed a new life into an established brand.

Paid Search Agency 38

Paid Search Agency Advertising Agencies Buzz Forecasting 38

Salesforce Marketing Cloud

MARCH 4, 2024

In January 2024, Salesforce commissioned Forrester Consulting to find answers to these gaps and more in the rapidly developing AI landscape. Fear of unintentionally exposing private customer data and potential damage to brand reputation looms large as barriers to purchasing generative AI. Three foundations for strong AI-powered CRM 1.

Work Management 116

Work Management Trends Business Forrester 116

NetLine

JANUARY 18, 2024

In the first few quiet days of 2024, Google began disabling cookies for 1% of users on its flagship browser, Chrome. This audit is the first step in preparing for the upcoming changes in 2024, ensuring that their services continue to operate effectively and efficiently in a post-third-party cookie environment. “So it begins.”

Google 52

Google Privacy Lead Ranking Intent 52

Seismic

MARCH 12, 2024

In our “Shift into the New Year” series, we’re continuing to share best practices to help you develop plans for 2024 and beyond. In today’s noisy marketplace, enablement promises more efficient and effective teams, elevated brand recognition, and accelerated growth.

Work Management 104

Work Management Marketing Management Service Contingency Planning 104

MKT1

DECEMBER 18, 2023

At the risk of taking ourselves a bit too seriously, we are now calling this the “MKT1 Method”— because we love alliteration and this definitely is not a playbook. As a follow up to this newsletter, we are launching the MKT1 Guide in early 2024. If you’d prefer the text version of this, keep on reading.

Startups 98

Startups Marketing Analytics Tools Course B2B Marketing 98

Binary Demand

FEBRUARY 23, 2024

Exploring buyer personas in the digital age As outlined by Forbes , a common misstep in crafting brand-specific buyer personas is an overemphasis on demographics, often neglecting crucial situational elements like psychographics, the buyer journey, emotional mapping, and triggering events. Provide insights on nurturing engagement.

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Demand Account Based Marketing 52

Martech

JANUARY 22, 2024

Bridging the gap: Aligning digital marketing and revenue goals Finding the right path for marketing success with your agency’s client begins by understanding their definition of success. Here’s why this partnership matters and how you can develop it. This involves: Gathering details on their ideal customer profile (ICP).

Ideal Customer Profiles 107

Ideal Customer Profiles Paid Search Agency Advertising Agencies Ad Agencies 107

Martech

DECEMBER 13, 2023

Brands get $5.78 Don’t be vague and only talk about increasing site visitors or brand awareness. Look for a culture match to create brand evangelists Once you know the audience you’re targeting and how you want to do it, you can start looking for influencers and content creators in the best position to help you.

Advertising Agencies 79

Advertising Agencies Paid Search Agency Content Template 79

Liveintent

MAY 18, 2023

By 2024, spending is expected to account for nearly 20% of total digital ad investments as advertisers increasingly turn to retail media for performance and data opportunities, particularly in the face of identity deprecation on the open web. Only 6% lean against investing, and 1% definitively oppose it.

Lead Scoring 62

Lead Scoring Lead Ranking Marketing Report Advertisements 62

Sprout Social

MAY 3, 2023

When I think about marketing leaders in my networks and our customers—whether it’s B2C or B2B—our roles encompass so much more than bringing awareness to our brand and positioning. For example, say one of your goals is to enter the APAC market by 2024. The role of chief marketing officer (CMO) is changing dramatically.

Allocation 94

Allocation Peer-to-peer Marketing Budget Work Management 94

Martech

OCTOBER 18, 2022

Data is recognized as the most valuable resource for brands and marketers around the world. Legislation like the California Consumer Privacy Act (CCPA) and Europe’s General Data Protection Regulation (GDPR) can give users greater power over their data, but brands need to be prepared to quickly meet data subject access requests (DSAR).

Enterprise Management 102

Enterprise Management Privacy Marketing & Strategy Work Management 102

Top Rank Marketing

DECEMBER 4, 2023

As we approach 2024, content marketing is rapidly evolving. With an eye on the future, let’s delve into the top 10 content marketing trends for 2024 that are reshaping the B2B sphere and beyond, offering a roadmap for innovative and effective marketing strategies for you to plan for your best year yet.

Marketing AI 129

Marketing AI Trends B2B Marketing Content Marketing 129

MKT1

MARCH 14, 2024

Meaning, early-stage marketing strategies that don’t focus on an acute pain for a specific audience segment will definitely fall flat in 2024. Offer: Learn more about RevenueHero here & mention MKT1 for 15% off if you close by the end of April 2024.

Sales Management 98

Sales Management Marketing Analytics Tools Marketing Strategy Marketing & Strategy 98

RebelMouse

JANUARY 5, 2024

This guide covers A/B testing, its definition, advantages, and real-world applications. Imagine group A receives a promotional newsletter titled Essential Natural Products for Women, and group B receives a variation titled Must-Have Natural Products for Women in 2024. What Is A/B Testing?

Marketing Websites 102

Marketing Websites Sample CTR Click Rate 102

SocialPilot

JANUARY 16, 2024

12 Instagram schedulers so you never miss the schedule Discover the top Instagram scheduling tools of 2024 to help you schedule all your posts at the right time. It has a higher chance of your brand being shown in feeds. There are fair chances that these fixed times may work wonders for your brand on Instagram.

Best Practices 115

Best Practices Social Media Opt-out Ideal Customer Profiles 115

Navigate the Channel

OCTOBER 26, 2022

billion by 2024. Garbage in, garbage out definitely applies here – if you bring nothing to the table in terms of new content, not even the latest martech will save your bottom line. And again, you also have a handful of brands or influencers helping you promote it. Don’t have brand voice or tone? Talk with us.).

Marketing AI 65

Marketing AI Creativity Automation Marketing Automation Services 65

Optinmonster

JANUARY 29, 2024

If you’re using WordPress, you’ll definitely want to check out one of these awesome Google Analytics plugins for WordPress. Here are some common content marketing goals: Brand Awareness : Increasing brand visibility and recognition among the target audience. What Are Content Marketing Metrics?

Paid Content 108

Paid Content ROI Content Marketing Marketing Analytics Tools 108

Modern B2B

OCTOBER 20, 2023

The opening keynote started with a bleak picture of the economy in 2024. The overwhelming response was that Forrester’s thinking was definitely food for thought, but they were at odds on how to implement any of it. Remove your brand name and you could be describing any company. So, why the focus on the customer?

Forrester 52

Forrester Cost per Acquisition Cross-Selling B2B 52

BDB

DECEMBER 22, 2023

As the marketing communications agency for food & nutrition brands, we have provided exhibition support for 30 years to some of the biggest players in the food & beverage market – from designing stands to carrying out in-person press support in a multitude of languages (and everything in between). Most successful show yet?

Paid Search Agency 26

Paid Search Agency Advertising Agencies Peer-to-peer Conference 26

SocialPilot

FEBRUARY 19, 2024

Everyone, from marketers to brands to common people, is utilizing AI to create SEO-optimized content within a fraction of the time than human writers. link] — gaz (@Nyazsche) February 15, 2024 This process makes creating content at scale quicker, with outputs tailored to meet specific requirements.

Generation 98

Generation Psychographics Content User-Generated Content 98

Optinmonster

APRIL 11, 2024

According to 2024 data from EmailTooltester , a whopping 16.9% In this guide, you’ll learn the definition of email deliverability and the top factors that affect it. According to March 2024 data from Constant Contact , the average bounce rate for email marketing campaigns is 10.29%. What Is Email Deliverability?

Deliverability 104

Deliverability CAN-SPAM Work Management Domain 104