Martech

DECEMBER 20, 2023

Co-hosts John Wall and Chris Penn bring knowledge and enthusiasm to their interviews with experts and practitioners who share their insights and tips on topics such as branding, positioning, copywriting and more. Take Martech’s 2024 Salary and Career Survey From AI to layoffs, it’s been quite a year. Get MarTech!

Marketing AI 112

Marketing AI Ethics Planning Paid Search Agency 112

Thinkers360

APRIL 14, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 global thought leaders and influencers on Health & Safety for 2024. 50 Enrico Molinari CMO GovTech Innovation Manager | University Professor | Top 5 Global Fintech Influencer Contact Enrico Molinari Score: 31.33 Join us today ! 4 Dr. Arayeh Norouzi Score: 32.40

B2B Thought Leadership 79

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 79

Marketri

JANUARY 10, 2024

To start out 2024, we decided to tap into the collective wisdom of a diverse group marketing leaders. Keep reading to learn more about where marketing is headed in 2024 including “the next big thing(s),” tactics to adopt and those to leave in the past, and tools to help you thrive. Digital fatigue is still big!

Paid Search Agency 62

Paid Search Agency Advertising Agencies CMO Ethics 62

Oktopost

DECEMBER 21, 2023

But budget limitations can make or break even the best, and most thorough plans you’ve set to accomplish in 2024. CMOs have long encountered this problem. In fact, in 2023, 71% of CMOs indicated that they did not possess an adequate budget to implement their strategies fully. Here’s our guide to help you get started.

Marketing Budget 62

Marketing Budget Budget Programs Paid Content Marketing Budget Creation 62

B2B Marketing Exchange

JANUARY 24, 2024

will feature a roadmap consisting of hands-on and actionable marketing sessions to help B2B practitioners gas up their marketing strategies and accelerate confidently for the rest of 2024. For an even greater sneak peek into #B2BMX 2024, read the full article here. This year’s event, which takes place in Scottsdale, Ariz.,

Account Based Marketing 52

Account Based Marketing ABM Emarketing CMO 52

illumin

APRIL 24, 2024

A few I noted: Talent and Tech (roles and tools to make a CMO successful) Transformation (everyone is part of this new journey) Content drives Commerce Community (including skill set at the board levels) Overheard Other great tidbits heard throughout the 3 days: Monday: Does CMO now stand for Change Management Officer?

CMO 59

CMO Emarketing Work Management Buzz 59

sagefrog

FEBRUARY 7, 2024

The digital space is evolving, and B2B social media marketing is witnessing a paradigm shift in 2024. Efficiency, Efficiency, Efficiency B2B brands are strategically optimizing their operational processes, with a sharp focus on minimizing manual efforts and amplifying overall productivity. of overall company revenue. [1]

Marketing AI 67

Marketing AI Social Media Social Marketing B2B Marketing 67

illumin

FEBRUARY 28, 2024

On February 15, 2024, illumin was thrilled to participate in Brand Innovators’ Wellness Wave Summit: Unpacking Industry Insights and Trends , hosted by Tonal. Marketing leaders gathered alongside Brand Innovators to spend the day discussing industry trends and how brands can prioritize health and wellness.

Trends 52

Trends Brand Identity Branding CMO 52

The Customer

JANUARY 22, 2024

Of that, he was intrigued by “anything marketers care about, that creates a ‘win win’ for the brand and the consumer,” even if driving a purchase thru AI product recommendations. That,” he added, “is the tech that matters.” For example, Prohaska Consulting featured speakers like CRO Brian Norris of E.W.

Advertising Agencies 64

Advertising Agencies Paid Search Agency Marketing Management CMO 64

The Marketing Blender

DECEMBER 7, 2023

Data-Driven Decision Making AI empowers the CMO with valuable data insights, enabling data-driven decision-making. Predictive AI tools, like Junction AI, provide real-time insights into campaign performance, helping the CMO make informed choices to optimize marketing efforts. Onward and upward!

Marketing AI 52

Marketing AI Tools Paid Search Agency Marketing Management 52

Top Rank Marketing

NOVEMBER 3, 2023

What Makes B2B Tech Buyers Distrust Brands? MediaPost Pew Research: Brands Not Targeting Gen X Are ‘Leaving Major Revenue On The Table.’ Ad Market Posts Third Consecutive Gain In September, Albeit Marginally September marked the third consecutive month that the U.S.

Trust Marketing 109

Trust Marketing B2B Marketing Linkedin Advertising Agencies 109

Marketri

APRIL 4, 2024

They have one person and some tools, but key skill sets are missing, starting with a professional capable of marketing strategy and planning, which is typically done by a CMO. Experienced marketing leadership in the form of a CMO is only one of the many key roles needed to effectively market a B2B company today.

Marketing Automation Services 118

Marketing Automation Services Budget Programs Work Management B2B Marketing 118

Outgrow

APRIL 9, 2024

Measuring awareness, sentiment, and brand affinity for ROI assessment. Separating B2B and B2C branding for audience-led storytelling. About our guest: Don McGuire , CMO of Qualcomm, brings over 25 years of experience spanning service provider, device OEM, content/applications, and semiconductor sectors. Don McGuire: Exercise.

Marketing AI 52

Marketing AI CMO Small Business Marketing Lead Ranking 52

Top Rank Marketing

DECEMBER 8, 2023

MediaPost Optimism for 2024 With 61% of Marketers Expecting Business to be Better [WARC Report] 2024 is set to see global marketing investments top the $1 trillion mark for the first time, with that investment growing by some 8.2 Social Media Today Is Video Content Being Created for All Stages of the Buyer’s Journey?

Newsletter 97

Newsletter B2B Marketing Linkedin Studies 97

Top Rank Marketing

NOVEMBER 8, 2023

For over 22 years , TopRank Marketing has had the honor of helping a diverse selection of the world’s top B2B marketers and major global brands elevate beyond merely being competitive, to truly standing out from the crowd with creative and award-winning successes such as our recently-launched 2023 B2B Influencer Marketing Report.

B2B Marketing 119

B2B Marketing Paid Search Agency B2B Demand Generation Agencies 119

Marketri

DECEMBER 11, 2023

Despite all the changes, timeless principles such as understanding the target audience, creating compelling value propositions, building brand awareness, and fostering relationships remain unwavering. The same power of teamwork and cool-headed leadership seen in the cycling world enables B2B marketers to thrive.

Planning 62

Planning B2B Thought Leadership CMO Ethics 62

Martech

APRIL 18, 2024

But most executives are focused on business objectives like “raise brand awareness,” “generate leads” or “drive online sales.” Aligning with your CMO and the rest of the C-suite Before this latest shift, it was possible to measure “micro conversions.” That’s why Google added the Business Objectives collection to GA4 in June 2023.

Merchandising 113

Merchandising Marketing Analytics Tools Conversion Lead Ranking 113

Martech

JANUARY 30, 2024

Safeguarding consumer data is crucial for your business’s success and reputation in 2024. From the CMO perspective, relying on trusted cybersecurity partners safeguards the brand from negative PR, as damaging news coverage of a data breach can have lasting effects even after mitigation. In your inbox.

Privacy 107

Privacy Ad Building Work Management Marketing Management 107

Sprout Social

MAY 3, 2023

The role of chief marketing officer (CMO) is changing dramatically. When I think about marketing leaders in my networks and our customers—whether it’s B2C or B2B—our roles encompass so much more than bringing awareness to our brand and positioning. For example, say one of your goals is to enter the APAC market by 2024.

Allocation 97

Allocation Peer-to-peer Marketing Budget Work Management 97

Top Rank Marketing

AUGUST 4, 2023

Insider Intelligence How the Pandemic Changed Marketing Channels A mere 6.7 Harvard Business Review Facebook surpasses 3 billion monthly active users Including its Instagram, Messenger, WhatsApp, and Threads properties, Meta-owned platforms now account for some 3.88

B2B Marketing 92

B2B Marketing Budget Programs ROI B2B 92

Martech

DECEMBER 7, 2023

He’s assisted in the effort by his strategic advisor Karen Steele, former CMO of Lean Data and a senior marketing executive at Marketo. The experience validated Nguyen’s claim: “We can brand it with the corporate branding of a particular company but we also have the ability to drill down to individuals as well.

Marketo 111

Marketo Customer Surveys Trigger Marketing Amazon 111

Bluetext

APRIL 15, 2024

The editorial site also announced its 2024 Chief Growth Officer Award finalists as a testament to the emerging attention the role is receiving in the C-suite. A CMO Council and Deloitte study found half of CMOs successfully assuming a CGO role indicate full alignment with internal champions, notably the CEO.

Advertising Agencies 26

Advertising Agencies Paid Search Agency Public Relations Top of Funnel 26

The Customer

FEBRUARY 10, 2023

Erika Wykes-Sneyd, Global CMO, Adidas Originals, Collaborations and Basketball, came prepared with videos, animations and illustrations on how Adidas is creating and extending their community from online and out of home to, yes, the blockchain. This is where the rubber hits the road for all brands. That’s Part 1 of going phygital.

Paid Search Agency 98

Paid Search Agency Work Management Marketing Management Advertising Agencies 98

FMG Suite

MARCH 7, 2024

March 7, 2024 – Idea Decanter , a video marketing agency that helps financial advisors write, record, produce, and market unique, custom-created videos, today announced a partnership with FMG to bring custom videos to the website platform. SAN DIEGO, Calif., Your website is your new reception area.

Paid Search Agency 52

Paid Search Agency Advertising Agencies Broadcasting Impressions 52

SmartBug Media

FEBRUARY 21, 2024

Effective franchise marketing drives customer acquisition, maintains brand integrity, and facilitates sustainable growth. The combination of brand positioning, lead generation, digital marketing, local advertising, and paid media helps franchisees maximize their marketing efforts while adhering to established brand standards.

Planning 64

Planning Paid Search Agency Marketing Budget Top of Funnel 64

Velocity Partners

MARCH 13, 2024

Even the pages that get that sweet search love aren’t doing brands a lot of good — often because they’re not optimized for terms that matter to qualified buyers. (So Good SEOs are responsible for helping their brands play by Google’s rules — which Google loves — while bad ones try to game the system. It’s a problem. Or robots).

SEO 87

SEO B2B Paid Search Agency Aggregators 87

SmartBug Media

DECEMBER 5, 2023

In this article, we’ll highlight the value add of channel marketing for CMOs. Why CMOs Should Implement Channel Marketing If you’re a CMO looking to diversify your lead sources, channel marketing shouldn’t even be a question. It helps organizations to quickly go to market and scale no matter what size an organization is.

Advertising Channels 64

Advertising Channels Lead Scoring Lead Ranking Marketing Budget 64

Martech

SEPTEMBER 14, 2023

Even the most successful sales teams, with the best incentive plans, cannot fill the gap when marketing is constrained, let alone deliver the customer experience and convince the audience of brand value. Margins bottom out in the absence of critical marketing levers like brand differentiation, ecosystem engagement and positioning.

Marketing Analytics Tools 123

Marketing Analytics Tools Marketing Budget Enterprise Management Work Management 123

Martech

FEBRUARY 24, 2022

According to Statista.com , there are already 1 billion active AR users worldwide, and the number will almost double by 2024. However, this is shifting as more brand marketing teams embrace immersive tactics. Everyone responsible for communicating with and engaging audiences needs a baseline understanding of these new tools.

Planning 132

Planning Advertising Agencies Paid Search Agency Mobile Advertising 132

Martech

JUNE 8, 2023

Also pictured, Erin Pryor, First Horizon Bank CMO. Note that the release of the individual capabilities will be staggered, mostly planned for Q3 2023 or early 2024. The second step: “Making sure there’s a marketer in the loop for everything so that it’s on-brand and on-voice.” Sarah Fraklin taking press questions.

Marketing AI 99

Marketing AI Enterprise Management Paid Search Agency Work Management 99

Metadata

APRIL 4, 2023

Get your story straight with leadership Most chief marketing officers (CMO) don’t last long. Ad spending on podcasts is booming as B2B marketers find new ways to connect with audiences and build their brand. What was surprising is where that pivot took the company: brand marketing. Here’s how. The pivot itself wasn’t surprising.

Cost per Lead 52

Cost per Lead Demand CPL ROI 52

Contently

DECEMBER 2, 2022

The Chief Marketing Officer (CMO) position as we know it is in trouble. Companies like Taco Bell, Uber, Johnson & Johnson, and Hyatt Hotels have eliminated the CMO position and course-corrected with replacement roles like Chief Growth Officer, Chief Experience Officer, or Chief Revenue Officer. Overall budgets have risen to 11.8%

Multi-Touch Attribution 152

Multi-Touch Attribution Work Management Paid Search Agency CMO 152

Marketing Insider Group

FEBRUARY 5, 2024

Diving into the freshest digital marketing stats is crucial for keeping your business and brand not just afloat, but sailing ahead. Startups Magazine) Over 90% of brands utilize social media for marketing. Wallaroo) Social media advertising spending is expected to surpass $300 billion in 2024. million by the end of 2024.

Paid Content 219

Paid Content Stats Marketing Budget Webinar Metrics 219

Martech

JANUARY 26, 2024

Engaging customers on social media is a full-funnel strategy, and not just for consumer brands. The team is part of the corporate marketing organization, responsible for managing social branding, creative, community management, analytics and influencer marketing, among other tasks. And they use social to conduct self-guided research.

Social Media 119

Social Media Top of Funnel Media Paid Search Agency 119

Top Rank Marketing

OCTOBER 4, 2023

The business landscape of 2023 includes a wealth of B2B influencers who are shaping and elevating the future of marketing for 2024 and beyond. We expect to learn new lessons from each of these 25 B2B marketing influencers, and hope that you’ll do the same throughout the rest of the year and into 2024 and beyond.

B2B Marketing 104

B2B Marketing B2B DemandBase Conference 104

Martech

JANUARY 5, 2023

Post iOS, all brands are waking up to the fact that owning their customer datasets is critical to assess what’s working in the marketing mix,” said Jake Cook, President and co-founder of ecommerce marketing platform Tadpull. brands have to ensure their compliance standards are up to par if they don’t want to be taken to court.”.

Marketing AI 108

Marketing AI Advertising Agencies Work Management Marketing Management 108

B2B Marketing Exchange

NOVEMBER 15, 2023

Packaged/Bundled Content​ NetApp NetApp introduced the NetApp TV (NTV) platform to establish its cloud-first position, providing an on-demand video destination for executives, business leaders and IT decision-makers to learn about the brand and explore technology perspectives. Early bird nominations close on November 30, so don’t wait!

Digital Asset Management 52

Digital Asset Management Account Based Marketing B2B Thought Leadership Advertising Agencies 52