Digilant

FEBRUARY 6, 2024

In part one of our series helping political advertisers navigate the 2024 election season, “ Capturing Voter Attention in a Digital World ,” we unpacked the transition from traditional to digital platforms, highlighting how political campaigns are evolving to meet voters in the digital realm. With platforms like Meta hosting 127.2

Advertising Channels 52

Advertising Channels Media Social Media Advertisements 52

Martech

JANUARY 5, 2024

In recent years, many retailers have built out retail media networks (RMNs) to attract advertisers and improve customer experience with favorite brands and products. This maturation took some big steps last year and will continue in 2024 as advertisers will test and integrate RMNs into their media strategy. But RMNs need to mature.

Media 101

Media Advertising Agencies Paid Search Agency Forrester 101

Martech

DECEMBER 26, 2023

Marketers will improve customer experience in 2024 so brands can remain competitive and demonstrate to customers that they matter. In 2024, keys to customer success will include better personalization delivered at scale by ramped-up automation and generative AI. Every year the bar gets raised.

Marketing AI 143

Marketing AI Paid Search Agency Marketing Analytics Tools CMO 143

Martech

DECEMBER 11, 2023

In the second part of this two-part feature, Jade Bunke discusses triggering the right customer behaviors, the differences between emotions and feelings and how to future-proof your brand strategy. Specifically, you need your brand to trigger behaviors that help you get closer to achieving your goal. The first part is here.

Ad Building 120

Ad Building Brand Identity Branding Tips 120

Martech

MARCH 7, 2024

Salesforce’s Spring 2024 release brings new features to help brands elevate performance built on the foundation of data, AI, CRM and trust. This capability allows the creation of orders from various channels, such as ERP orders or EDI orders, directly within Salesforce. Read the full Salesforce Spring 2024 release notes here.

Features 106

Features API Customer Satisfaction User-Generated Content 106

Top Rank Marketing

NOVEMBER 15, 2023

What does the future of B2B influence look like, and how will top global brands succeed with B2B influencer marketing in 2024 and beyond? Ursula Ringham “Authentic engagement will be key in 2024 and beyond. Influencer campaigns will need to demonstrate direct contributions to sales, beyond just raising brand awareness.

Work Management 121

Work Management Marketing Management B2B Marketing B2B 121

Top Rank Marketing

FEBRUARY 7, 2024

Let’s take a look at where digital transformation stands in B2B marketing and what it might portend for the rest of 2024. Here in 2024, content marketers should feel confident. Brands need to be careful about their association with an erratic platform like X, where misinformation and bots seem to have taken hold.

Digital Transformation 110

Digital Transformation B2B Advertising Benchmark Gartner 110

Martech

DECEMBER 13, 2023

, I want you take a little time to look back at three of the big lessons we learned in 2023 and how they could affect your planning for 2024. You would think that these brands, all household names, would have their collective act together, but it’s not always that way. Mastery of that practice will be instrumental for success in 2024.

Enterprise Management 121

Enterprise Management Work Management Marketing Management SMB 121

illumin

DECEMBER 1, 2023

Brands can use programmatic strategies to effectively purchase ad space in relevant mediums and publications, increasing their results and improving the ROI. While there are a ton of predictions for 2024 – this is how we think the year is going to shape up.

Advertising Agencies 93

Advertising Agencies Advertisements Advertising Trends 93

Sprout Social

JANUARY 29, 2024

When charting a path forward, social media teams must orient their strategy around network white space, following the lead of influencers and creators breaking through on new channels. Our Pulse Survey data also reveals 42% of people expect to use more social networks in 2024. Which is their preferred channel for customer care?

Social Media 110

Social Media Allocation Media Marketing & Strategy 110

Convince & Convert

DECEMBER 15, 2023

User behavior is changing, and studies show that around 31% of consumers use social media channels to find answers to their queries. Social media SEO is optimizing your social media channels for reach and visibility to help you drive brand awareness, build trust, and contribute to generating leads. What is social media SEO?

Social Media 154

Social Media SEO Cost Per Click Media 154

Top Rank Marketing

JANUARY 3, 2024

Happy 2024, fellow marketers! ? We’ve shared our predictions for content marketing and influencer marketing in 2024, What’s your master plan for, not just staying on track, but leading the pack this next year? Ensure a seamless, integrated experience across channels, maintaining message consistency.

Marketing & Strategy 98

Marketing & Strategy Marketing Strategy Planning Digital Marketing Funnels 98

Litmus

JANUARY 2, 2024

Our goals for 2024 are bold, fresh, and vibrant—better campaigns, higher engagement rates, and a seamless brand experience. As email continues to grow and develop into its own medium that’s still one of the marketing channels with the highest return, specialization is essential. And this will only be more true in 2024.

Tips 98

Tips Marketing Automation Services Customer Satisfaction Segmentation 98

Litmus

FEBRUARY 8, 2024

Marketing strategies face some headwinds in 2024. However, when they planned their 2024 budgets, most marketing teams expected to do more with less this year. Expect marketers to use robust re-engagement campaigns in 2024 to invite and encourage dormant subscribers to interact with messages.

Marketing Budget 84

Marketing Budget Marketing Strategy Marketing & Strategy Planning 84

Sprout Social

FEBRUARY 28, 2024

But as social media has evolved, management platforms have matured beyond this primary function, delivering much more to brands and the people behind them. From emerging networks to well-established platforms, audiences have a nearly insatiable appetite for social media content across channels.

Social Media 100

Social Media Work Management Marketing Management Media 100

B2BMarketing.net

MARCH 15, 2024

With that in mind, our 2024 Martechopia event sought to provide attendees with real-life, practical application of AI. In other words, we want 2024 to be the year that we stop talking about AI, and start using it. Brand: Keep it real It could be argued that marketers are guilty of cognitive dissonance.

Work Management 52

Work Management Demand Generation Agencies Advertising Agencies Marketing Management 52

Spiralytics

MARCH 13, 2024

With such an avid audience at hand, it’s no wonder most subscribed YouTube channels in the Philippines have become top entertainment personalities. We’ve ranked them according to their subscriber count from 2020 to 2024. Rank Channel Subscriber Count 1 Raffy Tulfo In Action (@RaffyTulfoInAction) 27.3 With a whopping 27.3

Youtube 62

Youtube Lead Ranking Advertising Agencies Lead Scoring 62

Webbiquity

JANUARY 18, 2024

Affiliate sales support independent publishing Or, you may use cold emails as part of multi-channel campaigns. Moreover, you can also boost brand awareness by using storytelling and sharing your brand’s values and mission, while tying them to recipients’ pain points. The subject line is the first thing your recipients see.

Email Marketing 167

Email Marketing Work Management B2B Marketing Marketing Management 167

Martech

DECEMBER 20, 2023

Dig deeper: Podcasts now a top channel for B2B marketing Ethics in Marketing What does it mean to be ethical in marketing? Co-hosts John Wall and Chris Penn bring knowledge and enthusiasm to their interviews with experts and practitioners who share their insights and tips on topics such as branding, positioning, copywriting and more.

Marketing AI 106

Marketing AI Ethics Planning Paid Search Agency 106

Sprout Social

OCTOBER 19, 2023

As the digital market space rapidly evolves, customers are seeking authenticity and human connection from brands like never before. More and more teams are using AI marketing to channel their energy toward developing compelling content while efficiently managing arduous tasks like data analysis, reporting and message management.

Marketing AI 126

Marketing AI Paid Content Work Management Marketing Strategy 126

Brandpoint

APRIL 3, 2024

Through our in-depth PR Survey , we unveiled the upcoming industry trends and challenges that will shape 2024 by interviewing 200 PR professionals. By integrating CSR into their ethos, brands can foster positive relationships with consumers and make a meaningful impact on society. Get ahead with industry trends for next year!

PR 48

PR Trends Public Relations Ethics 48

Madison Logic

MARCH 21, 2024

About Madison Logic The ML Platform, a global multi-channel ABM activation and measurement platform, enables B2B marketers to leverage a proprietary combined data set to identify the accounts most likely to purchase, accelerate the customer journey, and shorten sales cycles to positively impact ROI.

Account Based Marketing 52

Account Based Marketing Multi-Channel ABM Sales Cycle 52

Sprout Social

MARCH 15, 2024

And YouTubers have consistently built full-blown brands, media careers and product lines. And this speaks to the power of YouTube influencer marketing and sponsored content for brands. These creators’ personal brands are recognizable among their audiences and businesses. These aren’t just one-off success stories, either.

Youtube 103

Youtube Viral Marketing Peer-to-peer Impressions 103

illumin

JANUARY 9, 2024

Lower-funnel activities like this are important for engaging customers throughout their buying journey and in retaining brand interest after a purchase has been made. According to eMarketer , retail media will be the fastest-growing ad channel by 2027, growing by more than 20% a year. eMarketer predicts that retail will spend $73.55

Top of Funnel 102

Top of Funnel Advertising Agencies Funnel Advertising Emarketing 102

sagefrog

FEBRUARY 7, 2024

The digital space is evolving, and B2B social media marketing is witnessing a paradigm shift in 2024. Efficiency, Efficiency, Efficiency B2B brands are strategically optimizing their operational processes, with a sharp focus on minimizing manual efforts and amplifying overall productivity.

Marketing AI 67

Marketing AI Social Media Social Marketing B2B Marketing 67

Content Standard

DECEMBER 19, 2023

When I think about this trajectory and how it’s accelerating into 2024, it’s evident that marketing leaders must make two fundamental commitments to continue driving business growth. Brands who come out winners refocus and spend significantly more on marketing in a down economy than even in periods of growth.

Terms and Conditions 81

Terms and Conditions Marketing & Strategy Advertising Agencies Storytelling 81

SocialPilot

DECEMBER 6, 2023

One of the best personal branding examples that I see happening everyday is, when one of my room mates asks me if I’ve seen their iPhone or if we have any band-aids. Not all phones are iPhones and not all bandages are Band-Aids but these brands have become so popular that they’ve overtaken the noun, how crazy is that?

Personalization 89

Personalization Brand Identity Branding Tips 89

The Lead Agency

APRIL 14, 2024

Here, we delve into the B2B-specific marketing trends impacting the sector in 2024 and how you can leverage them to find, reach, capture, nurture and convert your target customers. What’s different about 2024? And that’s not going anywhere in 2024. So, what’s different about 2024? “Look over here.

Work Management 62

Work Management Paid Content B2B Marketing Trends 62

SmartBrief - Marketing

FEBRUARY 8, 2024

But what can we expect to see happening in DOOH in 2024 and beyond? Top predictions for DOOH in 2024 As 2024 progresses, DOOH advertising is on the verge of transformative changes, driven by technological advancements and evolving market dynamics. Here are my thoughts.

Marketing AI 72

Marketing AI Allocation Mobile Advertising Paid Search Agency 72

Navigate the Channel

FEBRUARY 5, 2024

Here is what you need to know about social recruiting in 2024. Employer Branding: Building a strong employer brand is crucial in attracting top talent. Share employee testimonials, behind-the-scenes glimpses, and success stories to create an authentic and attractive brand image.

Paid Content 65

Paid Content Media Marketing AI Work Management 65

Litmus

DECEMBER 18, 2023

The Litmus Team divided and conquered a fair amount of conferences this year ( including our own ) and did a round-up of our favorite takeaways and how to incorporate them into your 2024 email marketing strategy. We can only assume 2024 will be nuclear!) AI is extraordinary, but how do we use it for email?

Conference 72

Conference CAN-SPAM Ideal Customer Profiles Email Marketing 72

B2BMarketing.net

MARCH 12, 2024

In short, we provide a list of 19 trends (including definitions) and ask the same question each time: how focused are you on the following trend in 2024? Today’s marketers are focused on integrating their channels in an organized, effective way that is aimed at delivering growth. Brand performance: Too big to tackle?

Paid Search Agency 94

Paid Search Agency Marketing AI Advertising Agencies Trends 94

NetLine

FEBRUARY 15, 2024

This is why NetLine created the 2024 Content Trends & Planning Guide. Your Blueprint for 2024 and Beyond The 2024 Content Trends & Planning Guide is more than just a report; it provides context and direction in the ever-changing world of B2B marketing. In these unprecedented ti- wait, that was during COVID.

Marketing AI 59

Marketing AI Trends Work Management Marketing Management 59

ClearVoice

SEPTEMBER 22, 2023

4 Leading Legal Content Ideas for 2024 Consider incorporating these legal content ideas into your 2024 content strategy to step up your marketing game. Legal podcasts make knowledge acquisition and sharing much more convenient for your audience, all while establishing your brand as a thought leader.

Rules 91

Rules Storytelling Content Distribution 91

ClearVoice

SEPTEMBER 22, 2023

While a boon to software users, the fast-paced technological advancement has caused immense pressure for pioneering tech and software companies to be more aggressive in realigning their marketing initiatives in 2024. Easily narrate the story of your brand’s journey toward sustainability in your content.

Work Management 90

Work Management Marketing Management Webinar Metrics Software 90

sagefrog

NOVEMBER 14, 2023

The key to thriving is a multifaceted marketing strategy that aligns with your brand’s core values and resonates with your target audience. In Sagefrog’s 2024 B2B Marketing Mix Report , we found that B2B marketers’ top objectives for the year ahead are brand awareness, lead generation, client retention, and sales support.

Ideal Customer Profiles 52

Ideal Customer Profiles Paid Content Webinar Metrics Marketing Strategy 52

Top Rank Marketing

NOVEMBER 27, 2023

2024 will see generative AI touching more areas of our lives, but where will it have the most profound impact within B2B influencer marketing? While synthetic influencers offer brand consistency, the true game-changer lies in large language models like ChatGPT. AI Insight #1 — Christopher S.

Marketing AI 89

Marketing AI B2B Marketing Enterprise Management Marketing Management 89