SmartBug Media

MARCH 15, 2024

Here’s a look at some of the key trends driving franchise marketing in 2024. The Rise of AI in Franchise Marketing Artificial intelligence (AI) made a big splash in the marketing world in 2023 and is showing no signs of slowing down in 2024. Businesses must keep pace with the latest developments to stay ahead of the competition.

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Marketing AI Trends Advertising Agencies Work Management 59

Spiralytics

JANUARY 31, 2023

Mid to large-scale companies will start to adopt podcasting as an effective way to grow their brand, leaving less room for startups and small companies. Study your audience and how your brand can satisfy their needs, and only align with shows that represent your values and resonate with your target audience. billion by 2024.

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Statistics Paid Search Agency Planning Advertising Agencies 160

Digilant

JANUARY 25, 2024

to $9 billion, are still being spent on traditional broadcast and cable TV ad buys. With the 2024 elections around the corner, we’re helping advertisers navigate this evolving landscape. The Digital Habits of Voters in 2024 As mentioned, the shift towards digital channels is unmistakable. In 2023, the average U.S.

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Allocation Cable Mobile Advertising Demographics 52

SmartBrief - Marketing

JANUARY 23, 2024

With its direct-to-consumer approach, precise targeting capabilities and impressive results, CTV advertising offers brands new opportunities to connect with target audiences. billion in 2024. The challenge for marketers and brands is to meet their target audience where they are.

Marketing Strategy 80

Marketing Strategy Marketing & Strategy Paid Search Agency Privacy 80

Martech

DECEMBER 6, 2023

With an array of results-focused capabilities, CTV has turned television screens into powerful performance advertising engines that brands of today don’t have to go without. Studies revealed that while 81% of marketers said they use CTV to raise brand awareness, two-thirds classify it as a performance marketing channel.

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Advertising Agencies Advertisements Advertising Television marketing 94

Digilant

NOVEMBER 8, 2023

Premium Content” is Rebranding Historically, premium content, and therefore premium ad buys, entailed getting your brand placed within the newest TV releases or blockbuster films. Frequency capping will be a major priority in 2024, especially as more brands turn to FAST channels to run campaigns. Let’s dive in.

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Advertisements Advertising Ad Frequency Classified Ads 59

Sprout Social

MAY 18, 2021

Rather, we should explore how social media and traditional media can work together to create a cohesive brand experience. Brands that embrace both will find themselves well positioned to build lasting customer relationships. That doesn’t mean brands should abandon traditional media. Social is catching up to TV and radio.

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Social Media Media Budget Programs Paid Search Agency 111

FMG Suite

MARCH 7, 2024

March 7, 2024 – Idea Decanter , a video marketing agency that helps financial advisors write, record, produce, and market unique, custom-created videos, today announced a partnership with FMG to bring custom videos to the website platform. Garfield is a former broadcast journalist. SAN DIEGO, Calif.,

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Paid Search Agency Advertising Agencies Broadcasting Impressions 52

Martech

MAY 2, 2023

Presentations at NewFronts make a convincing case that video has earned the attention from brands that television gets with their upfronts — presentations that broadcasters make to advertisers in the spring about upcoming programming. “There is a lot at stake and a lot up for grabs.” Why we care. According to the company, 1.5

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Paid Search Agency Advertising Agencies Video Marketing Budget Programs 104

ClickZ

FEBRUARY 6, 2024

‘Less Social Media, More SnapChat’ Launched on February 2, 2024, this was the title of Snapchat’s latest campaign aimed at distancing the platform from the traditional social media tag and presenting it as an antidote to the issues plaguing other social media platforms.

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Social Media Media Differentiation Validation 52

Sword and the Script | B2B

DECEMBER 26, 2023

In addition, this same disruption – led by the 2024 election, the speed of misinformation and continued economic uncertainty – will require a strong measure of GRIT. PR still builds trust “Authentic customer testimonials, peer and employee reviews will increase in importance in 2024.

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Marketing AI Paid Content Work Management Marketing Management 124

QuanticMind

MAY 25, 2023

To help you make sense of it all, we called in two of our experts, Susan Mandell, VP of Brand Development, and Paul Morrone, Integrated Client Solutions Director. So yeah, just a few small things for advertisers to keep track of. Luckily, there’s one thing that’s certain: TV is one drama that won’t get cancelled anytime soon. —

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Advertisements Advertising Television marketing Terms and Conditions 89

NetLine

JULY 27, 2023

Soon after, interactive/display ads were a thing, and I was producing pre-roll campaigns for Turner Broadcasting. For awareness, branding and promo boosting, short-form video ads or display. Additional words of wisdom from Jacqueline will drop January 2024 in her book Buzzword Free B2B (working title).

B2B Marketing 52

B2B Marketing Enterprise Management Marketing Analytics Tools Work Management 52

ConvertKit

JANUARY 15, 2021

But here’s the problem: most email marketing advice is aimed at brands with massive audiences. billion people expected to use email in 2024. Instead of delivering your emails as soon as you write them, schedule your broadcast emails in advance. Automated emails perform better than broadcast emails.

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Statistics Email Marketing CAN-SPAM Planning 130

Bannerflow

MAY 22, 2023

By leveraging CTV advertising, brands can tap into this expanding viewership and engage with their target demographic on a larger scale. This means that brands can deliver their messages to specific demographics, interests, and behaviours, ensuring that their ads are seen by the most relevant viewers.

Advertising Agencies 52

Advertising Agencies Advertisements Advertising Television marketing 52

Digilant

AUGUST 10, 2023

The programmatic ad industry is rife with jargon and acronyms, but from an advertiser’s standpoint, there are just a few basics to know: Brands and agencies use a demand-side platform (DSP) to indicate which impressions they want to buy and how much they want to pay. What Does Programmatic Advertising Look Like?

Advertising Agencies 52

Advertising Agencies Advertisements Advertising Ad Exchange 52

Digilant

AUGUST 10, 2023

The programmatic ad industry is rife with jargon and acronyms, but from an advertiser’s standpoint, there are just a few basics to know: Brands and agencies use a demand-side platform (DSP) to indicate which impressions they want to buy and how much they want to pay. What Does Programmatic Advertising Look Like?

Advertising Agencies 52

Advertising Agencies Advertisements Advertising Ad Exchange 52

illumin

JANUARY 18, 2024

Women’s athletics are slated to continue their climb in 2024, with the launch of the PWHL in January. billion in 2024 – a 300% increase from 2022 and a massive win for the sports industry and women around the world. This increase in attention is resulting in higher earnings for both athletes and broadcasters.

Advertising Agencies 52

Advertising Agencies Advertisements Advertising Allocation 52

Madison Logic

JANUARY 25, 2024

The problem is that marketers must often make hard tradeoffs between their brand and demand activities. These market conditions make a stronger case for balancing your brand and demand activities to capture the early attention of decision-makers and keep your solution top of mind throughout the entire buying journey. Here’s why.

Marketing Management 52

Marketing Management B2B Marketing Multi-Channel Marketing & Strategy 52

Mailmunch

MARCH 29, 2021

Let’s talk about why you should consider free email marketing services for your brand. By 2024, this figure is expected to reach 4.48 Coupled with the fact that over 50% of consumers prefer brands to contact them via email, it’s easy to see how this type of marketing can be a powerful driver for success. About the author.

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Enterprise Management Work Management Marketing Management Email Marketing 59

Choozle

JANUARY 23, 2024

Themed ‘All ON’ , The Consumer Electronics Show (CES) 2024 , produced by the Consumer Technology Association (CTA), has reclaimed its position as the tech industry’s epicenter. CES 2024 By the Numbers As we reflect on CES 2024, the sheer magnitude of the event is apparent through the numbers that define its scale and influence.

Marketing AI 52

Marketing AI Allocation Advertising Agencies Narrowcasting 52

Salesforce Marketing Cloud

FEBRUARY 14, 2024

The Trailblazer community is coming back together on March 6-7, 2024 , in San Francisco and on Salesforce+. Come into TDX with a brand new cert under your belt, and tons of new professional connections. However, if you can’t be there in person, select content will be broadcast on Salesforce+ – including a live broadcast experience.

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Broadcasting Conference User-Generated Content Communities 52

Webbiquity

SEPTEMBER 12, 2023

Large, broadcast-type events like webinars should be kept close to half an hour (plus a bit of time for Q&A). As this graphic from Community Brands shows, other than event websites, the top three channels for event promotion are social media, email, and digital ads. ” Align event length with event type.

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Marketing Report Event Marketing Stats Paid Search Agency 304

Salesforce Marketing Cloud

FEBRUARY 14, 2024

The Trailblazer community is coming back together on March 6-7, 2024 , in San Francisco and on Salesforce+. Come into TDX with a brand new certification under your belt, and tons of new professional connections. Looking for design at TrailblazerDX ’24 , the AI conference for the AI era? We’ve got you covered.

Broadcasting 52

Broadcasting Conference User-Generated Content Communities 52

B2B Marketing Exchange

NOVEMBER 15, 2023

Sales Enablement Content Marketron Marketron’s website, Aspire, provides content aimed at inspiring and empowering broadcast and media sellers, covering topics like sales ideas, ad categories, creative strategies and industry trends. Research-Based Content Splunk + TechTarget Splunk’s “What’s Your Data Really Worth?

Digital Asset Management 52

Digital Asset Management Account Based Marketing B2B Thought Leadership Advertising Agencies 52

SocialPilot

DECEMBER 14, 2023

Are you ready with your social media strategy for 2024? What worked for your social media presence in the previous year might not work in 2024 as well. There is no doubt that AI usage for content generation is set to rise rapidly in 2024 as well. You can’t avoid them! Social media evolves at a breakneck speed.

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Social Media Trends Media Multi-Channel 115

Convert

MARCH 4, 2021

billion by 2024. People are paying attention to the brands that care for them, and not just their bottom line. Because in a recent study by Mailchimp , they found that segmented messages outperformed generic broadcasts across every single metric. According to a 2021 report by Statista , 4.03 Why care about segmentation?

Optimization 52

Optimization Opt-out Opt-in Newsletter 52

Single Grain

SEPTEMBER 6, 2023

In the world of social media marketing, a Facebook Group is a powerful tool for building a community and promoting your brand. After the Facebook algorithm update that deprioritized brand content several years ago, Groups have become even more important for connecting with your followers. Updated September 2023.

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Paid Content Facebook Spending Webinar Metrics 52

Martech Advisor

NOVEMBER 5, 2019

.” First-party data, which is also the cleanest and most reliable source for a marketer has become more important, and hence brands now have the onus of directly and transparently communicating with customers on how beneficial or safe it is for them to share their details. REI’s retail outlets also experienced a 3.6

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Advertising Agencies Marketing AI Advertisements Advertising 100

Single Grain

AUGUST 3, 2021

broadcast network. million and around 100 million total viewers: The user base of Hulu is expected to reach over 115 million by 2024. Here is an example of a standard video ad : 2) Branded Slate Ads. Ads that are shown before the show begins are included under branded slate ads. The ad-supported plan costs $5.99

Paid Search Agency 59

Paid Search Agency Advertising Agencies Advertisements Advertising 59

Single Grain

JULY 18, 2019

But after the Facebook algorithm update that de-prioritizes brand content, these groups have become even more important for connecting with a brand's followers. They're not the same as Facebook Pages, which were designed to be the official Facebook presence for any given entity (like a brand, business or celebrity).

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Facebook Spending Webinar Metrics Paid Search Agency 111

Litmus

FEBRUARY 22, 2024

The Community Spotlight—a monthly blog series highlighting some of the amazing members of the email community —is back for 2024! Ultimately, doing the best for our users and customers is not only our social responsibility but also reflects positively on our brands and businesses. I was storing.

Communities 75

Communities Work Management Marketing Analytics Tools Peer-to-peer 75

Optinmonster

FEBRUARY 19, 2024

79% of marketers use X Spaces to amplify their brand messaging. 15% of online users aged 16-64 use X for brand research. X’s ad revenue has taken a bit of a dip since 2022, but its CEO Linda Yaccarino has said that the platform will be profitable starting early 2024. Other X accounts that you manage under the same brand.

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Paid Content Lead Generation Lead Scoring Lead Ranking 98

Single Grain

NOVEMBER 28, 2023

When you think of the different ways people are using tools like Bard to answer their questions, there’s always a likelihood that Bard will refer to topically authoritative brands that support its response to the user’s prompt. It essentially takes information from Google and presents in a more conversational way.

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Paid Content Marketing AI Trends Paid Search Agency 126