Thinkers360

FEBRUARY 9, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 global thought leaders and influencers on Predictive Analytics for 2024. 12 Eric Wilson Institute of Business Forecasting and Planning Contact Eric Wilson Score: 31.16 12 Eric Wilson Institute of Business Forecasting and Planning Contact Eric Wilson Score: 31.16

B2B Thought Leadership 52

B2B Thought Leadership Analytics Lead Scoring Lead Ranking 52

ClearVoice

SEPTEMBER 22, 2023

As we venture into 2024, it’s crucial for industry professionals to stay ahead of the curve by refreshing their content strategies. Discover innovative ideas for your 2024 real estate content strategy, ensuring you’re equipped to make a significant impact in the market and stand out from the crowd. Use the tips below.

Ideal Customer Profiles 52

Ideal Customer Profiles Terms and Conditions Content Bandwidth 52

Tiecas

NOVEMBER 10, 2023

As we approach 2024, I cannot overstate the importance of Search Engine Optimization (SEO) strategies for manufacturers and industrial companies. In this blog post, I will discuss the most effective SEO strategies for manufacturers and industrial companies for the next year and beyond.

SEO 52

SEO Effectiveness Paid Search Agency Companies 52

Valasys

JANUARY 23, 2024

In the digital kaleidoscope of AI in marketing 2024, the term “AI marketing” no longer dances upon the periphery of boardroom conversations, a fleeting buzzword alongside “synergy” and “disruption.” What AI Marketing in 2024 bring to the table? Image and video generation: Forget stock photos.

Ad Building 40

Ad Building Ethics Landing Pages Loyalty 40

Top Rank Marketing

JANUARY 5, 2024

The post Elevate B2B Marketing News Weekly Roundup: B2B Becomes More Complex, LinkedIn Benefits From X Exodus, & New Google Ads Shifts appeared first on B2B Marketing Blog - TopRank®. In the meantime, you can follow us on our LinkedIn page , or at @TopRank on Twitter/X for even more timely daily news.

Paid Search Agency 109

Paid Search Agency Demand Generation Agencies B2B Marketing Linkedin 109

Top Rank Marketing

JANUARY 12, 2024

MarketingCharts 3 ideas for B2B marketers entering 2024 [LinkedIn Benchmark] Chief marketing officers have faced increasing pressure to directly drive business growth, while 84 percent of marketing professionals have indicated AI technology will augment their work, and Fast Company recently took a closer look.

B2B Marketing 99

B2B Marketing Studies B2B Marketing Analytics Tools 99

Huptech Web

DECEMBER 14, 2023

organic click-through rate (First Page Sage, 2023) The SEO industry is forecasted to be worth almost $218 billion by 2030 (Forbes) Fast loading pages rank significantly higher than pages that load slowly (Backlinko) The first organic result on mobile searches gets 27.7% of the clicks, versus 19.3% of the clicks, versus 19.3%

Paid Content 52

Paid Content Statistics Paid Search Agency Advertising Agencies 52

Top Rank Marketing

DECEMBER 8, 2023

MediaPost Optimism for 2024 With 61% of Marketers Expecting Business to be Better [WARC Report] 2024 is set to see global marketing investments top the $1 trillion mark for the first time, with that investment growing by some 8.2 percent from 2022, with 11.6 percent from 2022, with 11.6

Newsletter 97

Newsletter B2B Marketing Linkedin Studies 97

Full Circle Insights

DECEMBER 26, 2023

Navigating the Salesforce Campaign Attribution Landscape Trends to Watch in 2024: Part 2 As we step into 2024, the ever-evolving realm of marketing attribution continues to be a puzzle that the industry is eager to solve. In this second part of our exploration, we delve into another trend that’s poised to shape the narrative in 2024.

Marketing Attribution 52

Marketing Attribution Full Circle Insights Campaigns Lead Ranking 52

SocialPilot

JANUARY 15, 2024

While some critics are busy forecasting the demise of Snapchat, the platform is booming with the GenZ crowd, adamant about keeping their streaks alive. Even with the unstable balance sheets, Snapchat has managed to keep 363 million daily active users, which is clearly far from being “dead.”

Statistics 72

Statistics Business Customer Satisfaction Stats 72

Thinkers360

MARCH 22, 2024

She is featured in Thinkers360’s annual leaderboards: Top 50 Global Thought Leaders and Influencers on Mobility 2024 , Top 50 Global Thought Leaders and Influencers on Digital Transformation 2023 and 125 Podcasts from Thinkers360 Thought Leaders You Should Listen To in 2024 to name just a few.

B2B Thought Leadership 52

B2B Thought Leadership Marketing AI Thought Leadership Research 52

Top Rank Marketing

AUGUST 18, 2023

percent figure from the same period in 2022, while 2024 has been forecast as the year when B2B events will experience a full recover, according to newly-published report data. B2B Exhibitions Move Forward in “Dramatic Improvement” B2B events have continued on their steady return to pre-pandemic frequency, with a scant 0.3

B2B Marketing 90

B2B Marketing Linkedin B2B Social Marketing 90

Martech

SEPTEMBER 18, 2023

HubSpot’s August releases include additions to its AI tools, numerous reporting and forecasting improvements, commerce updates and more. To more easily create social media posts from blog content, the AI assistant (beta) can quickly summarize and suggest social post content for all channels.

Top of Funnel 119

Top of Funnel Forecasting SMS Work Management 119

Top Rank Marketing

DECEMBER 20, 2023

I have personally seen success pinning blog posts with particularly great creative to Pinterest. It’s been forecast for years, but most marketers anticipate 2024 to be the year it crumbles. Trendspotting What will we be searching for in 2024? Focus on creating helpful content that answers questions.

Paid Content 114

Paid Content Search Marketing Promotion Advertising Agencies 114

Top Rank Marketing

DECEMBER 29, 2023

Burns Was Actually Kind of Lovable — Cracked TOPRANK MARKETING & CLIENTS IN THE NEWS: TopRank Marketing — Trends Forecast for 2024 — TBW Donna Robinson / TopRank Marketing — Social Media Trends & Tips: Dec. In the meantime, you can follow us on our LinkedIn page , or at @TopRank on Twitter/X for even more timely daily news.

Paid Search Agency 107

Paid Search Agency B2B Marketing Advertising Agencies Linkedin 107

Content Standard

NOVEMBER 14, 2023

We may have narrowly skirted the forecasted 2023 recession, but we’re not in the economic clear just yet. This month, Statista reported a 56.16% probability that the US economy will fall into an economic recession by September 2024. Do you need help building and activating a purposeful content program heading into 2024?

Budget Programs 98

Budget Programs Content High Quality Lead Correlation 98

Choozle

MARCH 20, 2024

In this blog, we explore the practical realities of this evolving landscape, spotlighting the growth of Connected TV (CTV) and audio platforms for reaching the right audience. Remarkably, in 2024 99% of US households now have at least one streaming service subscription, a notable jump from the 52% reported in 2015.

Advertising Agencies 73

Advertising Agencies Advertisements Advertising Allocation 73

Top Rank Marketing

AUGUST 4, 2023

billion by 2027, with smaller growth forecast for the coming years, as the trade show sector represented the fastest B2B market segment, according to newly-published report data. B2B media market is expected to see 4.7 percent growth during 2023, totaling some $85.04

B2B Marketing 92

B2B Marketing Budget Programs ROI B2B 92

Top Rank Marketing

SEPTEMBER 1, 2023

Nearly $964B Ad Spend Forecast, 5 Companies To Have A Major Impact Worldwide advertising spending is expected to expand by some 4.4 percent expansion in 2024 that would see spending topping the $1 trillion mark, according to newly-published forecast data. percent during 2023, reaching $963.5 billion, with an addition 8.2

Paid Content 110

Paid Content B2B Marketing B2B Planning 110

SmartBrief - Marketing

JANUARY 23, 2024

billion in 2024. While CTV ad spend increases, marketers can expect a dip in linear TV spend as forecast through 2027. This blog post discusses the benefits, challenges and strategies marketers can utilize to harness the power of CTV advertising. Insider Intelligence reports that CTV ad spend will grow year-over-year by $5.5

Marketing Strategy 80

Marketing Strategy Marketing & Strategy Paid Search Agency Privacy 80

Top Rank Marketing

AUGUST 25, 2023

billion, with video spending in 2024 expected to reach $85.52 billion, according to newly-published forecast data. percent by 2025, according to newly-published social video forecast data. Marketing Dive Video Continues To Drive Programmatic Spending Growth By 2025 video advertising spending is expected to hit $96.06

Newsletter 93

Newsletter Spending Linkedin B2B Marketing 93

chiefmartech

JANUARY 1, 2024

Welcome to 2024! The Martech for 2024 report we published last month ( video presentation ) covered several of the major trends underway, such as aggregation and composability in stacks — especially in the data layer with cloud data warehouses, lakehouses, and lakes. I expect this will be a transformative year in martech.

Aggregators 109

Aggregators Work Management Marketing Management Account Based Marketing 109

Spiralytics

JANUARY 31, 2023

billion on podcasts in 2022, which is forecasted to reach and exceed $2.5 billion by 2024. It’s been taking modernized forms as audiobooks, audio blogs, and jingles, but none are as burgeoning as podcasts. million podcast listeners in 2021—200,000 more than Apple Podcasts ( eMarketer ) 424.2

Statistics 160

Statistics Paid Search Agency Planning Advertising Agencies 160

Marketri

JANUARY 29, 2024

I’ve written many blogs that explore how to use marketing to solve a business problem. With 2024 unofficially dubbed The Year of AI (at least on Wall Street), I find myself contemplating how this enabling technology can coexist with the human-centered marketing experience buyers crave today. This one is a little different.

Efficiency 117

Efficiency Copyright B2B Sales Differentiation 117

Matchcraft

MARCH 28, 2023

In this blog post, we will discuss some of the top digital advertising trends in Europe that every ad agency and reseller must know in 2023. increase in overall digital ad spending according to eMarketer forecast. Online video ad spend to rise from US$95 billion in 2024. rise in search spending in 2023 compared to an 8.9%

Advertising Agencies 98

Advertising Agencies Advertisements Advertising Trends 98

illumin

OCTOBER 16, 2023

in 2024, continuing to grow and hold its critical spot in the ad market. But the focus on mobile ads is starting to shift, with the share of retail ad spend on mobile forecasted to increase slightly from 63.5% It’s above average growth is expected to hit 12.2% this year and 14.2% and another 19.5% compared to 57.1%).

Spending 52

Spending Paid Search Agency Ads Emarketing 52

Sana Commerce

SEPTEMBER 27, 2023

Read the 2024 B2B Buyer Report. Read our blog. Begin by forecasting demand and stock levels, leveraging historical data and trends to make informed decisions. Our blog on how to optimize e-commerce returns management for B2B customers will help with automating and creating smoother processes for the upcoming season.

Paid Search Agency 52

Paid Search Agency Contingency Planning B2B Work Management 52

Choozle

MARCH 15, 2024

According to a recent forecast by eMarketer, omnichannel retail media ad spend is set to hit $59.98 billion in 2024. In this blog, we’ll outline what retail media is and how you can capitalize on this advertising opportunity.

Advertising Agencies 62

Advertising Agencies Advertisements Advertising Media 62

Sprout Social

JANUARY 9, 2024

Predictive analytics: Used to predict future trends and outcomes based on historical data using statistical models and forecasting techniques. AI uses machine learning and deep learning to predict future trends, providing faster, more accurate forecasts.

Analytics 113

Analytics Enterprise Management Work Management Business 113

Madison Logic

JANUARY 3, 2024

At the top of many 2024 B2B marketing prediction lists is the mass adoption and implementation of generative artificial intelligence (genAI) across marketing collateral. Predictive modeling takes your campaign measurement and optimization a step further by using historical data and machine learning algorithms to forecast future outcomes.

Marketing AI 52

Marketing AI Account Based Marketing ABM Effectiveness 52

SocialPilot

FEBRUARY 26, 2024

Forecasting Sales Imagine if you could predict the outcome of your marketing campaigns and forecast your sales. AI in content generation streamlines the creation of articles, blogs, email newsletters, and media by analyzing data and trends to produce relevant content. Wouldn’t it be an amazing power to have?

Marketing AI 72

Marketing AI Work Management Marketing Budget Marketing Management 72

Porch Group Media

JULY 27, 2021

By 2024, the smart home market is expected to grow from $76.6 billion by 2024, at a CAGR of 12%. Smart home technology features are becoming increasingly popular, especially among the new wave of millennial homeowners. 5 Research shows that investments in smart home technology have increased 20% every year since 2016.

Trends 59

Trends First-Mover Advantage Statistics Forecasting 59

SalesIntel

DECEMBER 6, 2023

Sales tools are software and technology solutions that help sales teams automate and streamline various tasks and processes, such as lead generation, customer relationship management, and sales forecasting. Examples of popular sales tools include CRM software, marketing automation software, and sales forecasting tools.

Marketing Automation Services 97

Marketing Automation Services B2B Sales Enterprise Management Work Management 97

SalesIntel

NOVEMBER 1, 2022

billion in 2024 at a compound annual growth rate of 11.4% during the forecast period. Sales intelligence is a critical investment for a business that expects and forecasts sales growth. It’s the way you get relevant information about the impact of your marketing campaigns. Get Started.

Marketing Management 52

Marketing Management Forecasting Buyer Personas CRM 52

Metadata

JANUARY 22, 2024

When I first saw generative AI, I thought, ‘Wow, I’m going to create so much content at scale…I’m going to be able to create campaigns, blog post copy, video ad script, ad copy, email copy—it’s going to be super simple,’” Suzanne said. This is where predictive analytics (using data to forecast outcomes) comes into play.

Marketing AI 52

Marketing AI Analytics Ideal Customer Profiles Ads 52

MKT1

JANUARY 11, 2024

in 2024 as you did in past years, you’re doing it wrong. To stand out in 2024—when it's easier than ever to create content—you need to think outside the box (and by box I mean blog post) to get your audience’s attention. And create blog posts, email content, and social content from past events.

Sales Management 52

Sales Management Paid Content Marketing Analytics Tools Tools 52

DealSignal

FEBRUARY 1, 2024

For our 2023 forecast, we’ve included insights from several B2B marketers. B2B Marketing Trends: Tactics to Deploy in 2024 Ethical data collection In the evolving landscape of B2B marketing, ethical data collection emerges as an indispensable skill set. Read on for our B2B marketing trends for 2023.

B2B Marketing 52

B2B Marketing Trends Work Management Marketing AI 52