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Using Paid Media in 2024 to Hire Smarter

Navigate the Channel

Here is what you need to know about social recruiting in 2024. How To Define Your Audience When Hiring Of course, you don’t want to blast a social media job advertisement out to a large audience and hope for the best. Video Content: In 2024, video content remains a powerful tool for recruitment. Why does this matter?

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5 Super Bowl LVIII takeaways for marketers

Martech

Mountain Dew, “Having a Blast.” Here are the top hashtags used by social media marketers from Jan 1 through Feb 13, 2024, according to Sprinklr. Starry and Mountain Dew’s revived Baja Blast brand each generated more than twice as much engagement as the median Super Bowl ad. Disney+, “Well Said.” NYX Cosmetics, “Duck Plump.”

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FMG Recognized as Practice Management Solutions Provider of the Year by Wealth Solutions Report

FMG Suite

Feb 21, 2024 – FMG, an industry-leading SaaS company specializing in marketing software and services for financial advisors and insurance agents, has been recognized as a Practice Management Solutions Provider of the Year by Wealth Solutions Report’s (WSR) Wealth Exemplar Awards. SAN DIEGO, Calif., For more information, please visit [link].

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It’s time to turbocharge our path to email innovation

Martech

Here’s what I was looking for: Stop depending on batch-and-blast. Fast-forward to 2024. It popped up again while I was preparing a presentation, so I scrolled through to see if anything I advocated back then had become standard practice. The answer is, sadly, not much. Use incremental innovation to create change.

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Email Marketing Statistics Every Business Must Consider

Only B2B

To be precise, the first email blast was sent in 1978 to 400 recipients for the promotion of the company and resulted in $13 Million sales. Billion By 2024. Email marketing is a trusted marketing technique by many marketers because it is a conversion-rich and cost-effective marketing technique that has been in existence since long.

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Beyond boundaries: The future of digital content

Martech

No, none of this needs to be in your marketing budget for 2024. “Instead of companies blasting out content on a billion different channels, these visions were all very one-to-one. Why we care. One thing to understand, though, is that this contest got underway before everyone was talking about generative AI and ChatGPT.

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Navigating new spam policies: A guide to effective cold email outreach

Martech

Here’s what you need to know The updates primarily impact those blasting out a large volume of emails, including newsletters, particularly over 5,000 emails a day to Gmail addresses. 2024 cold email strategy: Key takeaways from our wins Secure your email domain by attaching an SSL/TLS certificate to it. Let’s explore.

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