SmartBrief - Marketing

JANUARY 30, 2024

Multicultural marketing in the US is expected to grow 8% in 2024, per PQ Media , though it’ll still account for less than 6% of total marketing spending this year. Last year, SmartBrief conducted a survey among our readers and gathered best practices in multicultural marketing. They all boil down to this: Representation matters.

Practices 93

Practices Advertising Agencies Planning Best Practices 93

Seismic

JANUARY 18, 2024

As we reflected on Shift, our team had a great idea: Let’s reinforce the great content attendees received while sharing strategic and practical tips with those who couldn’t make it. We look forward to sharing best practices and thought leadership that will help you develop your plans now, for 2024 and beyond.

Enterprise Management 111

Enterprise Management Work Management Marketing Management Practices 111

Martech

JANUARY 11, 2024

In 2024, this channel will grow in importance as marketers deal with the deprecation of third-party cookies and other privacy challenges. Take Martech’s 2024 Salary and Career Survey From AI to layoffs, it’s been quite a year. That being said, I’m not going to say whether or not that’s the best thing for companies.

Email Marketing 123

Email Marketing Marketing AI Enterprise Management Work Management 123

Stevens & Tate

FEBRUARY 29, 2024

Welcome to our February 2024 edition of “What’s Trending,” where we bring you the most relevant marketing trends and insights. Stay informed and ahead of the game with our collection of marketing trends and reports for the start of the 2024 year. Click here to learn about 2024’s website colors to enhance your website!

Trends 90

Trends Marketing & Strategy Conference Lead Scoring 90

Martech

APRIL 19, 2024

New regulations and growing public concerns over data collection practices have forced companies to rethink their strategies. We must always serve the best interests of consumers. Up to 95% of decision-makers anticipate ongoing legislation and signal loss in 2024 and beyond. It’s not enough to just comply with regulations.

Paid Search Agency 91

Paid Search Agency Privacy Advertising Agencies Multi-Touch Attribution 91

Seismic

MARCH 5, 2024

In our “Shift into the New Year” series, we’re continuing to share best practices to help you develop plans for 2024 and beyond. We assist in setting up content, data, and necessary processes to execute best-in-class enablement, from commentaries to case studies.

Automation 105

Automation Personalization Allocation Marketing Management 105

Top Rank Marketing

JANUARY 24, 2024

Our guide to building an SEO strategy in 2024 will help you tie modern best practices into the enduring fundamentals of the craft. Link building The practice of link building is generally associated with backlinks, which serve as powerful indicators of credibility and authority for search engines. What is an SEO strategy?

Marketing AI 104

Marketing AI SEO Ad Building Marketing & Strategy 104

Martech

DECEMBER 20, 2023

In the world of digital asset management (DAM), there’s a general set of best practices recommended for both set-up and ongoing maintenance of a DAM system. Auditing your assets before implementing a DAM is an important step in ensuring you select the tool that is best for you. Audit your assets. Audit your assets. Get MarTech!

Practices 106

Practices Best Practices Training Guidelines 106

MarketMuse

DECEMBER 12, 2023

Annual content planning for your blog can be arduous. Here’s how MarketMuse helps you create a winning plan to meet marketing goals.

Planning 87

Planning Practices Best Practices Content 87

B2BMarketing.net

MARCH 15, 2024

Perhaps this was best illustrated in our recent community sprint, in which we brought the Propolis community together to work out how we can use AI to overcome challenges around team productivity and efficiency. With that in mind, our 2024 Martechopia event sought to provide attendees with real-life, practical application of AI.

Work Management 52

Work Management Demand Generation Agencies Advertising Agencies Marketing Management 52

SmartBrief - Marketing

JANUARY 26, 2024

The theme of this year’s tech show was “All On,” a play on words that tells me that anything with an on button is getting its moment at the annual gathering of consumer electronics companies, and CES 2024 didn’t disappoint. Put a ring on it One other standout on the practical tech side was smart rings.

Rules 62

Rules Lock-In Eye-Tracking Demand 62

Salesforce Marketing Cloud

FEBRUARY 7, 2024

In today’s AI boom , businesses are recognizing that data fuels the digital engine of best-in-class customer experiences. Fortunately, strong data privacy practices foster and maintain trust. Each best practice helps ensure the confidentiality and compliance of customer data. Data Minimization. Anonymization.

Lock-In 59

Lock-In Privacy Practices Work Management 59

Sprout Social

JANUARY 29, 2024

Our Pulse Survey data also reveals 42% of people expect to use more social networks in 2024. When allocating resources, think beyond the constraints of “best practices” and go where the white space for your brand is. Stake your claim in the ground by leaning into unexpected platforms and owning your niche there.

Social Media 112

Social Media Allocation Media Marketing & Strategy 112

Martech

FEBRUARY 5, 2024

Let’s kick off 2024 with a look at Adobe Marketo’s January updates, which cover all areas of the Marketo platform, from bulk lead imports to a jQuery update for Marketo Engage forms. 9, 2024, Marketo initiated the transition to a newer version of jQuery , from 1.x This is applicable for those on the dynamic chat Select package.

Webinar Metrics 100

Webinar Metrics Demand Marketo API 100

Sprout Social

FEBRUARY 5, 2024

In this article, we’ll explore best practices for honoring Black History Month and feature stand-out brands who champion and celebrate all year long. The 2024 theme is African Americans and the Arts in the US. While they might start off with the best of intentions, brands need to consider the impact of their celebrations.

Social Media 111

Social Media Practices Media Best Practices 111

Litmus

FEBRUARY 8, 2024

Marketing strategies face some headwinds in 2024. However, when they planned their 2024 budgets, most marketing teams expected to do more with less this year. Expect marketers to use robust re-engagement campaigns in 2024 to invite and encourage dormant subscribers to interact with messages. It can’t be an afterthought.

Marketing Budget 82

Marketing Budget Marketing & Strategy Marketing Strategy Planning 82

Visitor Queue

JANUARY 8, 2024

Lead generation best practices change every day. If your company is not continuously implementing new […] The post Emerging Trends in Lead Generation Technology for 2024 appeared first on Visitor Queue Blog | Identify Website Traffic. Not to mention ensuring you’re generating enough leads.

Lead Generation 79

Lead Generation Trends Generation Marketing Qualified Leads 79

Martech

DECEMBER 20, 2023

Everyone Hates Marketers This podcast aims to challenge marketing’s status quo with practical advice, honest insights and a lot of humor. Take Martech’s 2024 Salary and Career Survey From AI to layoffs, it’s been quite a year. The post 10 top marketing podcasts for 2024 appeared first on MarTech. Get MarTech!

Marketing AI 101

Marketing AI Ethics Planning Paid Search Agency 101

illumin

JANUARY 29, 2024

illumin was thrilled to participate in BIMA CMO Year in Review on January 11, 2024. This exciting event let us gather with an insightful panel of CMOs to share ideas and compare best practices from the past year. Where are leaders pushing their digital media strategies in 2024? Where are they investing?

CMO 52

CMO Advertisements Advertising Trends 52

Martech

DECEMBER 4, 2023

As we wrap up 2023 and look ahead to 2024, now is the time to evaluate our marketing strategies to ensure we are fully prepared for what’s to come. This article discusses six pivotal areas B2B marketers should focus on to kick off 2024 proactively. Staying ahead of the curve is imperative for long-term success in B2B. Get MarTech!

B2B Marketing 102

B2B Marketing Trends B2B Planning 102

ClearVoice

SEPTEMBER 22, 2023

While a boon to software users, the fast-paced technological advancement has caused immense pressure for pioneering tech and software companies to be more aggressive in realigning their marketing initiatives in 2024. You can also get inspiration from these 100 blog content ideas for your 2024 calendar.

Work Management 90

Work Management Marketing Management Webinar Metrics Software 90

NetLine

FEBRUARY 15, 2024

Anyway, everyone is trying their best to stay ahead of the curve. This is why NetLine created the 2024 Content Trends & Planning Guide. Your Blueprint for 2024 and Beyond The 2024 Content Trends & Planning Guide is more than just a report; it provides context and direction in the ever-changing world of B2B marketing.

Marketing AI 59

Marketing AI Trends Work Management Marketing Management 59

Stevens & Tate

MARCH 20, 2024

As you plan your redesign in 2024, keep these best practices and trends in mind to ensure your website is both modern and effective. The post Revitalizing Your Digital Front Door: Key Strategies for a Winning Website Redesign in 2024 appeared first on Stevens & Tate Marketing.

Marketing Websites 84

Marketing Websites Customer Satisfaction Lead Ranking Marketing & Strategy 84

SalesIntel

APRIL 17, 2024

Establishing robust automation practices is paramount for optimizing email ROI in B2B marketing. This article presents established best practices for implementing B2B email marketing automation effectively. Once you know how your customers interacts with your emails, plan the best journey for them.

Marketing Automation Services 52

Marketing Automation Services Work Management Marketing Automation Marketing Management 52

Navigate the Channel

FEBRUARY 5, 2024

Here is what you need to know about social recruiting in 2024. How To Define Your Audience When Hiring Of course, you don’t want to blast a social media job advertisement out to a large audience and hope for the best. While you want to attract the best candidates, you don’t want to break your budget, either.

Paid Content 65

Paid Content Media Marketing AI Work Management 65

ClearVoice

SEPTEMBER 22, 2023

5 Trailblazing Healthcare Content Ideas for 2024 Check out the top healthcare content ideas to bolster your marketing initiatives for 2024. Get some inspiration from these 100 blog content ideas for your 2024 calendar. For instance, publish blogs on exercise routines or healthy recipes for busy moms.

Planning 97

Planning Paid Search Agency Content Custom Publishing 97

Seismic

JANUARY 9, 2024

Without further ado, here are five innovative strategies to help your team thrive in 2024. Utilizing AI is one of many sales enablement best practices, but practically speaking, how can enablement leaders use AI to improve the quality of their work and ultimately grow their business? Will you join them in 2024?

Marketing AI 52

Marketing AI Marketing Analytics Tools Ideal Customer Profiles Training 52

SocialPilot

FEBRUARY 26, 2024

13 Tips to Outsmart LinkedIn Algorithm in 2024 Every week, 3 million users share posts on LinkedIn, but only a few receive the privilege of high engagement. You need to know the best time to post on LinkedIn. Stop Using External Links Adding external links to your LinkedIn post is the worst promotional practice ever.

Linkedin 83

Linkedin Tips Lead Scoring Lead Ranking 83

Heinz Marketing

NOVEMBER 21, 2023

In a recent chat with our President & Founder, Matt Heinz and CMO AI Advisor Nicole Leffer , we uncovered some timely insights as we gear up for 2024. Best Practices for Prompting: Clear and specific directions are essential when prompting ChatGPT. So, let’s dive into the highlights of an incredible conversation.

Marketing AI 98

Marketing AI B2B Budget Programs CMO 98

The Lead Agency

APRIL 14, 2024

Here, we delve into the B2B-specific marketing trends impacting the sector in 2024 and how you can leverage them to find, reach, capture, nurture and convert your target customers. What’s different about 2024? And that’s not going anywhere in 2024. So, what’s different about 2024? Personally, I love AI.

Work Management 62

Work Management Paid Content B2B Marketing Trends 62

DealSignal

FEBRUARY 20, 2024

Nothing is set in stone anymore and there is no one-size-fits-all playbook, so do your best to understand your buyers and get out there and execute. The better they understand the plan the easier it will be to secure the funding needed to drive growth in 2024. Read about Demand Generation trends for this year and be ready to act.

Demand Generation 52

Demand Generation Demand Trends Account Based Marketing 52

Litmus

DECEMBER 18, 2023

The Litmus Team divided and conquered a fair amount of conferences this year ( including our own ) and did a round-up of our favorite takeaways and how to incorporate them into your 2024 email marketing strategy. We can only assume 2024 will be nuclear!) AI is extraordinary, but how do we use it for email? This year was no different.

Conference 72

Conference CAN-SPAM Ideal Customer Profiles Email Marketing 72

Marketing Insider Group

JANUARY 8, 2024

While embracing AI may seem daunting, it’s an unparalleled opportunity with transformative potential for those who understand how to leverage it best. According to the 2024 B2B Marketing Mix Report (MMR), compiled by Sagefrog, nearly one-third of B2B marketers use AI to help with content creation.

Marketing AI 258

Marketing AI B2B Marketing Planning Allocation 258

Hinge Marketing

FEBRUARY 22, 2024

And the best performers, which we call High Growth firms, accelerated their growth compared to their slower-growing counterparts. This allows us to identify strategies and practices that are associated with faster growth and higher profits. Yet in spite of these challenges, overall growth rates improved over the prior year.

Studies 74

Studies Top of Funnel Marketing Budget Peer-to-peer 74

sagefrog

JANUARY 17, 2024

When possible and practical, Sagefrog likes to meet with our clients in-person,” said Mark Schmukler, CEO and Co-founder of Sagefrog. The team has also earned recognition with accolades like the Davey Award, Philadelphia Business Journal’s Best Places to Work and Soaring 76, and awards from Clutch and UpCity.

Advertising Agencies 62

Advertising Agencies Paid Search Agency Ad Agencies Conference 62

B2B Marketing Directions

DECEMBER 31, 2023

I've selected posts that I believe will have continuing relevance for marketers in 2024. The best way to determine the strength of your value propositions is to test them with real customers and/or prospects, but that approach isn't always practical for some B2B companies. The list I'm providing here is very subjective.

Wikipedia 65

Wikipedia Custom Publishing Sample Validation 65

Thinkers360

FEBRUARY 28, 2024

com, the world’s leading platform for B2B influencer marketing and managing analyst and influencer relations, delves into 10 best practices that will optimize your AR and B2B influencer relations programs, transforming them into powerful engines for business success. This comprehensive blog post, informed by insights from Thinkers360.com,

Enterprise Management 52

Enterprise Management Work Management Marketing Management B2B Thought Leadership 52