Martech

APRIL 19, 2024

Insights into the shifting privacy landscape The recently released IAB State of Data 2024 report (registration required) , titled “How the Digital Ad Industry is Adapting to the Privacy-By-Design Ecosystem,” offers insights into how the industry is responding to privacy changes.

Paid Search Agency 101

Paid Search Agency Privacy Advertising Agencies Multi-Touch Attribution 101

Martech

MARCH 7, 2024

Salesforce’s Spring 2024 release brings new features to help brands elevate performance built on the foundation of data, AI, CRM and trust. Based on product data and customer shopping behavior, Einstein generates intelligent promotions with just a few clicks. Read the full Salesforce Spring 2024 release notes here.

Features 110

Features API Customer Satisfaction User-Generated Content 110

Sprout Social

OCTOBER 19, 2023

As the digital market space rapidly evolves, customers are seeking authenticity and human connection from brands like never before. In this article, we explore AI use cases in marketing that are top priorities for teams as they tighten their seatbelts for 2024. AI is also helping social teams understand and respond to audiences better.

Marketing AI 129

Marketing AI Paid Content Work Management Marketing Strategy 129

Litmus

JANUARY 2, 2024

Our goals for 2024 are bold, fresh, and vibrant—better campaigns, higher engagement rates, and a seamless brand experience. We anticipate that this number will only grow in 2024! And this will only be more true in 2024. Want to learn more about the future of email in 2024? Check out our range of integrations.

Tips 97

Tips Marketing Automation Services Customer Satisfaction Segmentation 97

Sprout Social

JANUARY 29, 2024

Our Pulse Survey data also reveals 42% of people expect to use more social networks in 2024. Rather than trying to invest in every platform alongside your competition, now is the time for brands to meet their audience in more intentional ways. Determine how each platform’s unique culture informs their behavior.

Social Media 113

Social Media Allocation Media Marketing & Strategy 113

Trade Press Services

FEBRUARY 26, 2024

In 2024, however, the top challenge for marketers has changed. It starts with a keen understanding of B2B buyer behavior. Five Trends in B2B Buyer Behavior B2B audiences can differ vastly depending on their industry, area of expertise, role, demographics and preferred communication channels. They crave a human connection.

Trends 104

Trends B2B Thought Leadership B2B Thought Leadership 104

illumin

DECEMBER 1, 2023

Brands can use programmatic strategies to effectively purchase ad space in relevant mediums and publications, increasing their results and improving the ROI. While there are a ton of predictions for 2024 – this is how we think the year is going to shape up.

Advertising Agencies 104

Advertising Agencies Advertisements Advertising Trends 104

Marketri

JANUARY 10, 2024

To start out 2024, we decided to tap into the collective wisdom of a diverse group marketing leaders. Keep reading to learn more about where marketing is headed in 2024 including “the next big thing(s),” tactics to adopt and those to leave in the past, and tools to help you thrive. Digital fatigue is still big!

Paid Search Agency 62

Paid Search Agency Advertising Agencies CMO Ethics 62

Webbiquity

JANUARY 18, 2024

For this purpose, gather data from various sources, such as: Website interactions: Page views, time spent on pages, general user behavior; Social media analytics: Shares, likes, comments; Existing customer data: Feedback, purchase history, response to campaigns; Industry trends: Technological advancements, regulatory changes.

Email Marketing 167

Email Marketing Work Management B2B Marketing Marketing Management 167

Convince & Convert

DECEMBER 15, 2023

User behavior is changing, and studies show that around 31% of consumers use social media channels to find answers to their queries. Social media SEO is optimizing your social media channels for reach and visibility to help you drive brand awareness, build trust, and contribute to generating leads. What is social media SEO?

Social Media 157

Social Media SEO Cost Per Click Media 157

sagefrog

FEBRUARY 28, 2024

In 2024, B2B email marketing is poised for transformative changes and innovative strategies for success in a saturated market. To thrive in 2024, businesses must adopt a more targeted and personalized approach to B2B email marketing. This reinforces your brand in their minds and sets expectations for future communications.

Marketing AI 62

Marketing AI Email Marketing Practices B2B Marketing 62

Martech

NOVEMBER 28, 2023

Television advertising has undergone significant transformations in recent years, and 2024 promises to be no different. Here are a few of the key trends shaping the future of TV advertising in 2024. This trend will continue to gain momentum in 2024 as advertisers allocate more of their budgets to CTV and OTT advertising.

Marketing AI 97

Marketing AI Advertisements Advertising Trends 97

SmartBrief - Marketing

FEBRUARY 8, 2024

But what can we expect to see happening in DOOH in 2024 and beyond? Top predictions for DOOH in 2024 As 2024 progresses, DOOH advertising is on the verge of transformative changes, driven by technological advancements and evolving market dynamics. Here are my thoughts.

Marketing AI 72

Marketing AI Allocation Mobile Advertising Paid Search Agency 72

Content Standard

DECEMBER 19, 2023

When I think about this trajectory and how it’s accelerating into 2024, it’s evident that marketing leaders must make two fundamental commitments to continue driving business growth. Brands who come out winners refocus and spend significantly more on marketing in a down economy than even in periods of growth.

Terms and Conditions 83

Terms and Conditions Marketing & Strategy Advertising Agencies Storytelling 83

Martech

DECEMBER 4, 2023

As we wrap up 2023 and look ahead to 2024, now is the time to evaluate our marketing strategies to ensure we are fully prepared for what’s to come. This article discusses six pivotal areas B2B marketers should focus on to kick off 2024 proactively. Many media platforms provide brand lift studies.

B2B Marketing 108

B2B Marketing Trends B2B Planning 108

sagefrog

FEBRUARY 28, 2024

In 2024, B2B email marketing is poised for transformative changes and innovative strategies for success in a saturated market. To thrive in 2024, businesses must adopt a more targeted and personalized approach to B2B email marketing. This reinforces your brand in their minds and sets expectations for future communications.

Marketing AI 52

Marketing AI Email Marketing Practices B2B Marketing 52

Marketri

JANUARY 10, 2024

To start out 2024, we decided to tap into the collective wisdom of a diverse group marketing leaders. Keep reading to learn more about where marketing is headed in 2024 including “the next big thing(s),” tactics to adopt and those to leave in the past, and tools to help you thrive. Digital fatigue is still big!

Paid Search Agency 62

Paid Search Agency Advertising Agencies CMO Ethics 62

SmartBrief - Marketing

DECEMBER 18, 2023

Consumer behavior is unpredictable – some key experts were concerned that Black Friday 2023 may underperform, but that turned out to not be the case. For its annual holiday shopping report, Coveo worked with RSR Research on a retailer-side survey that predicted some of the above shopper behavior as seen through the retailer lens.

Customer Surveys 69

Customer Surveys eCommerce Enterprise Management Work Management 69

Only B2B

FEBRUARY 1, 2024

Understanding the benefits of intent data and diving deeper into customer behavior at each step of their journey helps you optimize your marketing strategies. This article explains the intent data and why it is crucial to include it to hit your sales goal in 2024. What is intent data and why is it important? CMI, 2022).

Intent Data 71

Intent Data Intent Marketing Strategy Marketing & Strategy 71

Sprout Social

FEBRUARY 29, 2024

At the heart of this AI revolution is the ability to segment behaviors and target specific customer groups with precision. NER and semantic search Named Entity Recognition (NER) identifies entities defined in the ML model as important to a business, such as geographic locations, brand names, famous people, etc. Why this surge?

Marketing AI 121

Marketing AI Lead Ranking Work Management Lead Scoring 121

Navigate the Channel

NOVEMBER 21, 2023

2024 is right around the corner, and the marketing landscape is set to undergo significant changes. As consumer behavior and technology evolve, businesses must adapt to remain relevant and competitive. In this article, we will explore the five marketing trends that are poised to make a substantial impact in 2024. #1

Marketing AI 65

Marketing AI Trends Ethics Long Tail Marketing 65

illumin

JANUARY 12, 2024

Marketers in the USA will spend more than $57 billion on digital display advertising in 2024 alone, with over half of this spent on social media – on track with the spending from recent years. In fact, social media strategy ideally falls within a broader programmatic strategy, taking advantage of better targeting. In 2019 , 56.3%

Paid Search Agency 105

Paid Search Agency Ads Marketing & Strategy Funnel Advertising 105

Spiralytics

MARCH 13, 2024

We’ve ranked them according to their subscriber count from 2020 to 2024. Top 20 Most Subscribed YouTube Vloggers in the Philippines (2024) When it comes to digital marketing , Filipino YouTubers can be an ace up your sleeve. Moreover, his endorsements from brands like Vibrant Glamour make him a rising star in the digital landscape.

Youtube 62

Youtube Lead Ranking Advertising Agencies Lead Scoring 62

Stevens & Tate

MARCH 20, 2024

Redesigning your website can be a pivotal step in refreshing your brand’s online presence. As you plan your redesign in 2024, keep these best practices and trends in mind to ensure your website is both modern and effective. Additionally, reflecting on past design decisions that may have fallen short is essential.

Marketing Websites 84

Marketing Websites Customer Satisfaction Lead Ranking Marketing & Strategy 84

DealSignal

FEBRUARY 20, 2024

The better they understand the plan the easier it will be to secure the funding needed to drive growth in 2024. Content Personalization In 2024, personalization is the key to attracting and retaining customers. Data-Driven Insights Harness the power of data analytics to gain deep insights into customer behavior.

Demand Generation 52

Demand Generation Demand Trends Account Based Marketing 52

Oktopost

DECEMBER 21, 2023

But budget limitations can make or break even the best, and most thorough plans you’ve set to accomplish in 2024. Unfortunately, this trend is forecasted to continue as we move into 2024. Now that doing more with less is essential, strategic budgeting is the key to success for CMOs in 2024.

Marketing Budget 62

Marketing Budget Budget Programs Paid Content Marketing Budget Creation 62

NetLine

APRIL 11, 2024

Introducing NetLine’s 2024 State of B2B Content Consumption and Demand Report For years, NetLine has taken the line that we let the data speak for itself. The 2024 report dives deep into the behaviors of B2B professionals, backed by an unprecedented analysis of the consumption of more than 45,000 individual content assets from the past year.

Top of Funnel 52

Top of Funnel Marketing Report Intent B2B Marketing 52

FunnelEnvy

JANUARY 8, 2024

Unsurprisingly, artificial intelligence is the big news for B2B SaaS marketing and sales in 2024. Digital super-marketer Neil Patel’s recent email to his million-plus subscribers said brand authenticity and consistency are critical for 2024. The sales process, in particular, is undergoing a transformative shift.

Marketing AI 62

Marketing AI B2B Sales Top of Funnel Demand Generation Agencies 62

Litmus

DECEMBER 18, 2023

The Litmus Team divided and conquered a fair amount of conferences this year ( including our own ) and did a round-up of our favorite takeaways and how to incorporate them into your 2024 email marketing strategy. We can only assume 2024 will be nuclear!) AI is extraordinary, but how do we use it for email? What worked and what didn’t?

Conference 72

Conference CAN-SPAM Ideal Customer Profiles Email Marketing 72

B2B Marketing Exchange

JANUARY 24, 2024

will feature a roadmap consisting of hands-on and actionable marketing sessions to help B2B practitioners gas up their marketing strategies and accelerate confidently for the rest of 2024. It’s also not a secret that B2B marketing has changed dramatically in the last few years in response to rapidly evolving business buyer behavior.

Account Based Marketing 52

Account Based Marketing ABM Emarketing CMO 52

SmartBrief - Marketing

DECEMBER 18, 2023

Consumer behavior is unpredictable – some key experts were concerned that Black Friday 2023 may underperform, but that turned out to not be the case. For its annual holiday shopping report, Coveo worked with RSR Research on a retailer-side survey that predicted some of the above shopper behavior as seen through the retailer lens.

Customer Surveys 52

Customer Surveys eCommerce Enterprise Management Work Management 52

Martech

FEBRUARY 8, 2024

Kicking off 2024 with a bang, HubSpot’s January updates are all about enhancing your team’s capabilities in lead management, content strategy, and data analysis. Here are the January 2024 updates managers should take note of: Fast and easy compliance for new email requirements.

Enterprise Management 100

Enterprise Management Sales Qualified Leads API Hubspot 100

Martech

FEBRUARY 28, 2024

More concerning than this measurement obsession are the behaviors it has spawned. The level of intent that comes along with each of these leads differs greatly and converts into revenue at very different rates For the sake of simplicity, we’ll categorize them as follows: Brand interest — Bottom of the funnel (BOFU). Brand recall.

Lead Gen 140

Lead Gen Top of Funnel Demand Generation Agencies B2B Marketing 140

Top Rank Marketing

JANUARY 15, 2024

Influencers elevate B2B marketing by connecting brands with key audiences in a meaningful and authentic way. This relationship leverages the trust and respect influencers have cultivated to turn potential customers into engaged brand advocates. Success, however, is not guaranteed.

B2B Thought Leadership 116

B2B Thought Leadership B2B Thought Leadership B2B Marketing 116

Bluetext

JANUARY 5, 2024

As we step into a new year, our thoughts revolve around new resolutions, new fad diets, and the colder months ahead—but what we should be thinking about are the digital marketing trends of 2024. From cookie consent to 70s nostalgia, there are several digital marketing and design trends to look out for in 2024.

Forecasting 40

Forecasting Paid Content Marketing AI Allocation 40

sagefrog

NOVEMBER 14, 2023

The key to thriving is a multifaceted marketing strategy that aligns with your brand’s core values and resonates with your target audience. In Sagefrog’s 2024 B2B Marketing Mix Report , we found that B2B marketers’ top objectives for the year ahead are brand awareness, lead generation, client retention, and sales support.

Ideal Customer Profiles 52

Ideal Customer Profiles Paid Content Webinar Metrics Marketing Strategy 52

SalesIntel

APRIL 17, 2024

Understand the Customer Journey Figure out how your customers interact with your brand. It provides ways to address customer needs and identify friction points during crucial moments of their experience with your brand. The post The 2024 B2B Email Marketing Automation Guidebook appeared first on SalesIntel.

Marketing Automation Services 52

Marketing Automation Services Work Management Marketing Automation Marketing Management 52