The Future of B2B Marketing: Predictions from #FutureM15 Speakers

KoMarketing Associates

Chista Carone, Chief Marketing Officer at Boston 2024 , explains that this presents a huge opportunity for marketers to step up their game and how we market to each other. While the conference did cover some traditional marketing basics, it emphasized the tentacles of marketing – the trends in technology, consumer behavior and the customer experience.

B2B 260

Virtual Health: Marketing Essentials

EMagine B2B Blog

In today’s post, we’re providing you with the basics of virtual health including: What marketing and behavior modification strategies you can begin implementing as a virtual health vendor with both healthcare providers and patients to enact tangible change.

What Is a Demand-side Platform (DSP)? Key Features, Architecture, and Examples

Martech Advisor

billion in 2024. Behavioral Targeting: Targets users based on their interests and behavioral traits such as websites visited, products purchases, product usage data, etc.

The Automotive Aftermarket – Top Strategies to Acquire Shoppers Online and In-Store

V12 Data

Market Research Future) In research by Global Market Insights, the industry is expected to exceed $680 billion by 2024. The most cited answers for the use of such data were the need for more detailed information on customer behavior and the desire to better analyze attribution (both mentioned by 50% of retailers). The Automotive Aftermarket – Top Strategies to Acquire Shoppers Online and In-Store. The automotive aftermarket industry is expected to grow strategic at CAGR of 4.4%