Litmus

FEBRUARY 8, 2024

Marketing strategies face some headwinds in 2024. However, when they planned their 2024 budgets, most marketing teams expected to do more with less this year. Expect marketers to use robust re-engagement campaigns in 2024 to invite and encourage dormant subscribers to interact with messages. It can’t be an afterthought.

Marketing Budget 82

Marketing Budget Marketing Strategy Marketing & Strategy Planning 82

Spiralytics

JANUARY 31, 2023

Mid to large-scale companies will start to adopt podcasting as an effective way to grow their brand, leaving less room for startups and small companies. billion by 2024. Podcast Statistics 51% of marketers will continue investing in podcasts ( HubSpot ) 82 million Americans listened to podcasts in 2021 ( Statista ) Spotify had 28.3

Statistics 160

Statistics Paid Search Agency Planning Advertising Agencies 160

Bionic

MARCH 17, 2024

WPP is spending $317 million in 2024 on a system called IQ. Eric Franchi ponders, “Given how fast these tools are coming online and the capabilities and some of the things that that that we’re seeing with startups, I just wonder if it’s going to be a new breed of agency that is people light and technology adept.

Paid Search Agency 70

Paid Search Agency Marketing AI Advertising Agencies Ad Agencies 70

Biznology

AUGUST 7, 2019

I recently had dinner with Shawn Frayne , founder and CEO of Looking Glass Factory , a startup with offices in Brooklyn and Hong Kong. I saw some cool stuff like fish swimming at the Great Barrier Reef, but it was like vying it through a mail slot. It seems to me that his Looking Glass Factory just might do it.

Allocation 112

Allocation Display Paid Search Agency Training 112

Marketing Insider Group

FEBRUARY 5, 2024

Startups Magazine) Over 90% of brands utilize social media for marketing. Wallaroo) Social media advertising spending is expected to surpass $300 billion in 2024. million by the end of 2024. MarketingCharts) Insufficient training and knowledge is the biggest barrier to fully adopting marketing automation tools.

Paid Content 221

Paid Content Stats Marketing Budget Webinar Metrics 221