What Is a Demand-side Platform (DSP)? Key Features, Architecture, and Examples

Martech Advisor

A demand-side platform (DSP) is defined as an adtech software application that enables brands, advertisers, and agencies to programmatically buy ads (banner, video, native, social, and search ads) from marketplaces such as ad networks or supply-side platforms. billion in 2024.

CPM 82

How to Grow Your Facebook Group From 0 to 10K Members Without Spending a Dollar

Single Grain

class="sg-content-upgrade-banner"> We’ve helped Fortune 500 companies, venture backed startups and companies like yours grow revenues faster. By 2024, Zuckerberg wants to see the number of users in such Groups climb to one billion. Facebook Groups are nothing new.

Top 12 Programmatic Advertising Trends for 2020 and Beyond

Martech Advisor

For instance, FitAd helps advertisers deliver automated promos that run banners to consumers on their Sony or Samsung watches. By 2024, the adoption of 5G based adtech is predicted to grow to 1.4