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6+ Mailchimp Alternatives to Crush Email Marketing in 2024

Optinmonster

Segmentation : Email segmentation is absolutely key to sending relevant content to your target audience. SMS Marketing: Do you plan to also send SMS marketing messages ? Streamline your marketing tools by choosing an email platform with an SMS add-on.

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4 Ways New Data Cloud Features Help You Personalize Ads by Salesforce

Martech

Don’t follow the pack — be a leader Read the 2024 Gartner® Magic Quadrant for Customer Data Platforms. Then you can immediately activate the new integrations with Google Display & Video 360 and LinkedIn alongside your other channels like email, SMS, web, app and connected devices.

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The cookieless mobile world: how advertisers can stay competitive

illumin

The digital media scene has had a shake-up since 2024 began. They can be used for wider targeting, audience profiling , and cross-tracking of ads. This means that from the start of 2024, you can expect to see an increased portion of Chrome users having their third-party cookies disabled.

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5 AI Sales Tools That Are Transforming How Revenue Teams Operate in 2024

Oktopost

Our employee advocacy platform is ideal for organizations looking to start and expand their social selling strategies by providing sellers with the ability to create content that educates and builds valuable relationships with their audiences right at their fingertips. This is difficult for social media teams to deliver at scale.

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A quick, handy guide to mobile advertising

illumin

dollars by 2024. These devices are used to showcase ads in various formats, such as text ads via SMS, mobile banners, or other display ads. As mentioned earlier, ad spend for mobile devices is expected to surpass billions of dollars by 2024. At this rate, smartphone use continues to garner sustainable growth in 2024.

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How to adapt your marketing for the new era of data analytics by Salesforce

Martech

Don’t follow the pack — be a leader Read the 2024 Gartner® Magic Quadrant for Customer Data Platforms. Instead of relying on old systems like open-data exchanges to buy audience data, they are modernizing the way they build first-party data assets through the lens of user consent.

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4 Ways New Data Cloud Features Help You Personalize Ads

Salesforce Marketing Cloud

Then you can immediately activate the new integrations with Google Display & Video 360 and LinkedIn alongside your other channels like email, SMS, web, app, and connected devices. Drag-and-drop and natural language generative AI interfaces (coming February ‘24) help you create, test, and build segments quickly. Watch a free demo