sagefrog

FEBRUARY 7, 2024

The digital space is evolving, and B2B social media marketing is witnessing a paradigm shift in 2024. Automation is not confined to scheduling alone; it extends its reach into performance metrics analysis. However, in 2024, there’s a shift towards targeting the upper funnel.

Marketing AI 67

Marketing AI Social Media Social Marketing B2B Marketing 67

Oktopost

JANUARY 11, 2024

These tools offer a range of functionalities, including: Lead capture Marketing automation Content personalization Social data analysis They may also focus on a particular marketing activity, such as SEO, social media, email marketing, or paid campaigns. Email marketing tools offer list nurturing with segmentation and automation.

Demand Generation Agencies 62

Demand Generation Agencies Demand Generation Marketing Automation Services Demand 62

sagefrog

NOVEMBER 14, 2023

In Sagefrog’s 2024 B2B Marketing Mix Report , we found that B2B marketers’ top objectives for the year ahead are brand awareness, lead generation, client retention, and sales support. Explore nine essential B2B marketing strategies that can help companies succeed in all of these areas in 2024. Learn more in section 6!

Ideal Customer Profiles 52

Ideal Customer Profiles Paid Content Webinar Metrics Marketing Strategy 52

B2B Marketing Exchange

NOVEMBER 21, 2023

You’ve probably already seen some emails, LinkedIn posts and updates about our biggest event of the year: The B2B Marketing Exchange (#B2BMX) in Scottsdale, Ariz. coming this February 26-28, 2024). 26, we will kick off the event with a series of Workshops for All-Access Pass holders. There will be between four and eight 2.5-hour

Account Based Marketing 52

Account Based Marketing Peer-to-peer Enterprise Management ABM 52

Thinkers360

MARCH 15, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 B2B thought leaders, analysts and influencers you should work with in 2024 (Latin America). com The post Top 50 B2B Thought Leaders, Analysts & Influencers You Should Work With In 2024 (Latin America) first appeared on Thinkers360. Congratulations to all who participated!

B2B Thought Leadership 63

B2B Thought Leadership Thought Leadership Work Management Digital Transformation 63

SalesIntel

APRIL 19, 2024

Key features: Reveals a company’s technology stack, usage trends, and competitor analysis. Sends real-time alerts for changes in a company’s technology or critical events. Sends notifications about changes in contact information and company events.

Marketing Automation Services 40

Marketing Automation Services Budget Programs Ideal Customer Profiles Lead Scoring 40

SalesIntel

MARCH 1, 2024

While Lusha has been a prominent choice for obtaining contact information, 2024 introduces a new era of top-notch alternatives that revolutionize how sales and marketing professionals connect with their target audience. The post Top 10 Lusha Alternatives in 2024 appeared first on SalesIntel.

Lead Ranking 40

Lead Ranking Zoominfo Outreach Lead Scoring 40

Huptech Web

MARCH 15, 2024

Have a clear return policy that specifies how shipping discounts are handled in the event of a return or exchange. To overcome all these challenges, you should; Conduct a thorough analysis to understand the impact of shipping discounts on their bottom line. The post Do Shipping Discounts Increase Sales in 2024?

Enterprise Management 52

Enterprise Management Work Management Marketing Management Top of Funnel 52

Seismic

FEBRUARY 29, 2024

Music education has been shown to enhance neurological development, discipline, pattern recognition, and spatial analysis. To close out BHM 2024, we wanted to take a moment to highlight some great youth music organizations, starting with one in Seismic’s very own backyard of San Diego, CA! We hope everyone had a great BHM 2024.

Communities 105

Communities Education Conference Analysis 105

Digilant

DECEMBER 7, 2023

Along with an analysis, to help capitalize on these trends, we’re offering tangible solutions and tactics you can implement in your media strategy. As these games continue to rise in popularity, streaming platforms are looking for more ways to engage consumers outside of these live events. Let’s dive in. 1. million people, and 318.1

Advertisements 59

Advertisements Advertising Marketing AI Trends 59

Martech

APRIL 3, 2024

Dig deeper: The B2B CEO’s social media checklist Its most popular features are the Ask Me Anything (AMA) events which have featured such luminaries as President Obama and Bill Gates, as well as actors, musicians, astronauts and more. billion DAU across all apps in January 2024. Pinterest 498 million DAU in January 2024.

Mobile Advertising 81

Mobile Advertising Social Media Aggregators Communities 81

BDB

JANUARY 12, 2024

1 It’s no surprise that events look set to follow suit. With some sectors or regions being the exception, hybrid events will be the dominating trend for the next 12 months. 11% of B2B marketers surveyed in a recent report said they would be increasing spend on hybrid events in 2024. What works?

B2B Marketing 26

B2B Marketing B2B Co-Registration Dwell 26

illumin

APRIL 18, 2024

Effective marketing requires the collection and analysis of user data across digital platforms. These concerns are exemplified by the decision to remove third-party cookies from Google Chrome in 2024 and Mozilla Firefox in 2023. Data privacy is critical to successful marketing. Consent puts the power of privacy in the user’s hands.

Privacy 98

Privacy Transparency Privacy Protection Ethics 98

Top Rank Marketing

DECEMBER 8, 2023

Report] 43 percent of software as a service (SaaS) leaders have said that they use competitive analysis for pricing research, with 34 percent turning to feedback from existing customers, while 14 percent utilize previous market research, according to newly-published B2B survey data. How Do B2B SaaS Companies Determine Pricing?

Newsletter 97

Newsletter B2B Marketing Linkedin Studies 97

Sprout Social

MARCH 25, 2024

Finally, by monitoring trending hashtags and incorporating them into your posts, you can help your content ride the wave of current events, conversations and Instagram trends. Sprout’s competitive analysis features can help you with that. Use competitor analysis to inspire your own content and hashtags. Let’s dig in.

Brand Identity 90

Brand Identity Branding Eye-Tracking Viral Marketing 90

Binary Demand

FEBRUARY 23, 2024

Exploring buyer personas in the digital age As outlined by Forbes , a common misstep in crafting brand-specific buyer personas is an overemphasis on demographics, often neglecting crucial situational elements like psychographics, the buyer journey, emotional mapping, and triggering events.

Demand Generation Agencies 116

Demand Generation Agencies Demand Generation Demand Account Based Marketing 116

Only B2B

FEBRUARY 6, 2024

Third-Party Intent Data Acquisition: Intent Data Providers: Partner with reputable providers specializing in B2B intent data collection and analysis. Industry Events and Webinars: Participate in relevant events and webinars to connect with potential customers actively seeking solutions in your domain. Who is OnlyB2B?

Intent Data 62

Intent Data Intent B2B Sales ROI 62

Martech

FEBRUARY 7, 2024

The report is a “fit gap analysis” designed to provide the industry with an understanding of how Google’s proposed solution will support the most basic and common use cases. Event-based impression and click metrics will be abandoned in favor of aggregated reporting.

Privacy 109

Privacy Google Advertising Agencies Paid Search Agency 109

Top Rank Marketing

DECEMBER 29, 2023

ad market grew for the eighth month in a row, with digital advertising continuing to see greater growth than the traditional sector, according to newly-published analysis of interest to B2B marketers. SCMR Ad Market Expands For 8th Consecutive Month In November With a 1.2 MediaPost Which Technologies Are Moving the Needle on Digital CX?

Paid Search Agency 107

Paid Search Agency B2B Marketing Advertising Agencies Linkedin 107

Modern B2B

MARCH 1, 2024

The analysis and findings of the “Diversity at Modern” survey were shared in July 2023 at the summer edition of our employee event, ModFest. These will be continued into 2024, as well as doing the survey annually and working on using the data on us to improve our knowledge, recruitment and who we work with. So, what’s next?

Communities 52

Communities Customer Surveys Focus Group Analysis 52

Top Rank Marketing

SEPTEMBER 20, 2023

For the past 15 years top marketers from the world over have gathered for one of the world’s most comprehensive content marketing events, and this year’s Content Marketing World returns again for expanded networking and learning. Content Marketing World 2023 takes place September 26 – 28 both in-person in Washington, D.C.

B2B Marketing 134

B2B Marketing Enterprise Management Content Marketing VALS 134

Martech

FEBRUARY 12, 2024

She couldn’t keep spending money on search words, emails, and sales events that didn’t produce revenue. Prompt: What are the challenges for marketing ops in 2024? She entered the query: “What are the challenges for marketing operations in 2024? Here’s a list of those skills in priority order: Data Analysis.

Paid Search Agency 100

Paid Search Agency Planning Ad Building Enterprise Management 100

Marketing Insider Group

FEBRUARY 27, 2024

As we navigate through 2024, embracing best practices becomes crucial for planning marketing campaigns that capture an audience’s attention and deliver successful and measurable outcomes. Through thoughtful planning, execution, and analysis, businesses can create memorable campaigns that leave a lasting impact.

Planning 252

Planning Campaigns Advertising Agencies Paid Search Agency 252

Only B2B

JANUARY 18, 2024

And these account based marketing tactics in 2024 will keep you updated about it. Combine email campaigns, social media interactions, personalized website experiences, and offline events to create a comprehensive engagement strategy. Try not to waste that.

Account Based Marketing 62

Account Based Marketing ABM Tactics Sales Qualified Leads 62

Top Rank Marketing

AUGUST 4, 2023

B2B Buyers More Thoroughly Evaluating Purchases When it comes to the new processes that B2B buyers have added for purchase decisions, some 38 percent have said they are conducting more rigorous analysis of return-on-investment (ROI), with 31 percent noting that they are taking more time researching buying decisions, and 24 percent focusing on adjusting (..)

B2B Marketing 92

B2B Marketing Budget Programs ROI B2B 92

ClickZ

FEBRUARY 11, 2024

Unlike its predecessor, Universal Analytics (UA), GA4 collects event-based data from both websites and apps. While you can still access your previously processed data in your UA property until July 1, 2024, it is crucial to start the migration process to GA4 as soon as possible.

Industry CMS 40

Industry CMS Lead Ranking Top of Funnel Marketing Analytics Tools 40

Sprout Social

JANUARY 16, 2024

Decoding those emotions and understanding how customers truly feel about your brand is what sentiment analysis is all about. You need a sentiment analysis tool for the job. In this post, you’ll find some of the best sentiment analysis tools to help you monitor and analyze customer sentiment around your brand.

Analysis 97

Analysis Marketing AI Tools API 97

Thinkers360

FEBRUARY 28, 2024

All these influencers each contribute to B2B influencer marketing in their own way whether it’s through articles, blogs, books, courseware, education and training, media interviews, industry events and conferences, podcasts, social media channels, public speaking, videos, webinars, whitepapers, and much more.

Enterprise Management 52

Enterprise Management Work Management Marketing Management B2B Thought Leadership 52

SmartBug Media

FEBRUARY 21, 2024

This particular brand was strong on in-person activations, farmers markets, and humane events, but hadn’t cracked the code in digital at a multiple location level. SBM: Looking ahead to 2024, what do you believe should be the primary focus areas for franchisors when it comes to their digital marketing and sales strategy?

Planning 64

Planning Paid Search Agency Marketing Budget Top of Funnel 64

Binary Demand

FEBRUARY 23, 2024

Exploring buyer personas in the digital age As outlined by Forbes , a common misstep in crafting brand-specific buyer personas is an overemphasis on demographics, often neglecting crucial situational elements like psychographics, the buyer journey, emotional mapping, and triggering events.

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Demand Account Based Marketing 52

Only B2B

FEBRUARY 11, 2024

30% of B2B marketing leaders report experiencing data quality issues with third-party intent data providers (Source: Gartner CMO Spend Survey 2023-2024 ). Must Read: Win B2B Event Marketing with Intent Data Choosing Your Data Weapon: What Fits Your Quest? Implement tools and technologies for data integration and analysis.

Intent Data 62

Intent Data Intent Work Management Marketing Management 62

MKT1

JANUARY 11, 2024

Get answers from large amounts of data : It’s so much easier and faster to conduct research, do analysis, and get insights quickly with AI—whether the data is in a spreadsheet, in articles, in another tool, or in all of these places. in 2024 as you did in past years, you’re doing it wrong. Beautiful.ai What is it?

Sales Management 52

Sales Management Paid Content Marketing Analytics Tools Tools 52

Valasys

FEBRUARY 2, 2024

While these quantum toddlers are still taking their first steps, their advancements in 2024 hint at a future where they’ll be sprinting towards solving some of humanity’s toughest challenges. But 2024 has offered some thrilling glimpses of its future potential. But which shines brighter in different tasks?

Marketing AI 45

Marketing AI Work Management Marketing Management Lead Ranking 45

Modern B2B

JULY 20, 2023

A new era of data analysis is taking place as Universal Analytics (UA) has officially stopped processing data, with a transition to Google Analytics 4 (GA4), the latest version of Google Analytics. The new platform is event-based, focusing on the user journey as a whole.

Trends 52

Trends B2B Thought Leadership Privacy Marketing Analytics Tools 52

Sword and the Script | B2B

APRIL 9, 2024

An analysis of the behavior of more than 30 million professionals across webinars, virtual events, content hubs and landing pages shows personalization improves performance Webinars were all the rage during the pandemic. We are well past the pandemic now, and live events have returned to the marketing mix.

Webinar Metrics 81

Webinar Metrics Advertising Benchmark Personalization Landing Pages 81

NetLine

JULY 27, 2023

Although it will always be foremost about knowing the customers and how to help them, AI is bringing new opportunities for content creation, data analysis, and automation that we are just beginning to explore. Common scenarios are to attend an event, to be added to a nurture stream, remarketing, or a combination of these.

B2B Marketing 52

B2B Marketing Enterprise Management Marketing Analytics Tools Work Management 52

Sprout Social

FEBRUARY 22, 2024

In this article, we’ve compiled a list of 8 outstanding influencer analytics tools to help you discover niche influencers and optimize your campaign strategy in 2024. To find the right influencers and optimize future campaigns, you’ll need access to audience demographics, brand affinity, competitor analysis, industry trends and so much more.

Ideal Customer Profiles 105

Ideal Customer Profiles Analytics ROI Campaigns 105